Building in the DTC hayday with Ariel Kaye from Parachute

Do you know what brand your bedsheets are? Probably not. Today’s guest Ariel Kaye has been working to change that with Parachute, a DTC bedding and home goods company. Kaye started Parachute in 2013—the hayday of DTC brands. She joins Dom to talk about what it was like building as a solo founder while she’s established a well-known brand and expanded beyond bedding. 

They also talked about:

• Why parachute hasn’t raised as much capital as you might think
• How Kaye’s branding expertise has driven the company’s identity
• Kay’s best advice to avoid burnout and be the best leader possible as a solo founder

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