Workfluencer

Rhona Pierce: Talent Attraction & Content Strategist & Purple Acorn
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Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.

  1. HACE 5 DÍAS · CONTENIDO EXTRA

    Career Identity Theft: Safeguarding Your Personal Brand

    What if someone stole your entire career — your résumé, portfolio, headshot, even your home address? In this Workfluencer Trend Report, Rhona explores the real case of freelance writer Jolissa Skow, who discovered an imposter had been living her professional life since 2023. The impersonator used Jolissa’s identity to land contract work, participate in Slack, attend camera-off meetings, and even get paid — all while colleagues believed they were working with her. Based on Jolissa’s public LinkedIn posts and reporting by Dr. Janice Gassam Asare, this episode examines how career identity theft is emerging as a new risk for anyone building a personal brand. With job scams tripling since 2020 and 17% of hiring managers reporting deepfake candidates, the line between authentic and artificial has never been thinner. Has this happened to you? Share your questions or story at https://www.workfluencerpodcast.com — your voicemail may shape a future series on protecting your brand from impersonation. RESOURCES MENTIONED: Read Dr. Gassam Assare's article here: https://www.linkedin.com/pulse/career-identity-theft-how-one-womans-stolen-without-asare-ph-d--2zrre/ CONNECT WITH RHONA ON LINKEDIN: https://www.linkedin.com/in/rhonabarnettpierce/ personal branding, remote work, identity theft, workfluencer, Job scams, Protecting your brand, Online reputation, Career protection, Employment fraud, personal brand protection, imposter scams, remote work risks, professional impersonation Learn more about your ad choices. Visit megaphone.fm/adchoices

    4 min
  2. Building Recruiting Future with Matt Alder

    23 SEP

    Building Recruiting Future with Matt Alder

    Matt Alder, host of Recruiting Future and co-host of The Alder Hour, has spent over 15 years shaping how the recruiting industry talks about work. With nearly 800 episodes published, his podcast is one of the most trusted sources for talent acquisition insights. In this conversation, Rhona and Matt chat about how Recruiting Future became the go-to recruiting podcast and what it really takes to build authority through consistency. You’ll hear: Why consistency matters more than virality in podcasting How audience-first thinking drives guest strategy The unique power of recruiting podcasts to influence decision-makers Why brands underestimate creator partnerships in HR tech How to stay relevant as a creator long term If you’re building influence in recruiting, employer branding, or HR, Matt’s story proves that podcasting is one of the most powerful mediums to create authority. RESOURCES MENTIONED Listen to Matt’s podcast - https://recruitingfuture.com/ Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Matt on LinkedIn: https://www.linkedin.com/in/mattalder/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ Workfluencer, Recruiting Future podcast, Matt Alder, recruiting podcast, talent acquisition thought leadership, HR content strategy, podcasting, creator economy, audience engagement, authority building, recruitment, long-term strategy, content creation, podcasting success, influence, feedback Learn more about your ad choices. Visit megaphone.fm/adchoices

    52 min
  3. How to Pay Employee Content Creators Fairly with Cynthia Abbott-Kerr

    19 SEP · CONTENIDO EXTRA

    How to Pay Employee Content Creators Fairly with Cynthia Abbott-Kerr

    Your employees may be your best influencers—but how do you pay them fairly when they start creating content for your brand? In this episode I sit down with compensation strategist Cynthia Abbott-Kerr, founder of WellPay.ai, to explore how companies can design clear, simple, and fair systems to reward employee content creators. From commission structures and affiliate links to ownership rights and tax considerations, Cynthia shares practical strategies for building employee-creator programs that actually work. If you’ve ever wondered whether to pay per post, add stipends, or build commissions tied to store performance, this conversation is your roadmap. RESOURCES MENTIONED Visit Wellpay.ai - https://www.wellpay.ai/ Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Get your employees to create videos that build trust https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Cynthia on LinkedIn: https://www.linkedin.com/in/cynthiawellpay/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ ⭐️⭐️⭐️⭐️⭐️ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts  ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify  ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ employee content creators, employee advocacy, employee-generated content, fair compensation, creator pay, commission structures, affiliate links, WellPay, Cynthia Abbott-Kerr, Workfluencer podcast, workfluencer, EGC Learn more about your ad choices. Visit megaphone.fm/adchoices

    34 min
  4. How to Build Your Personal Brand Authentically in Today’s Job Market with guest host Brooke Wheeler

    16 SEP · CONTENIDO EXTRA

    How to Build Your Personal Brand Authentically in Today’s Job Market with guest host Brooke Wheeler

    Building a personal brand in today’s job market isn’t about chasing viral posts—it’s about showing up authentically. In this special takeover episode, recruiter-turned-founder Brooke Wheeler flips the mic on Workfluencer creator Rhona Pierce. Together they dive into how to build your personal brand with honesty, how layoffs and career pivots can fuel reinvention, and why companies fail when they try to script employer branding. If you’ve wondered what to share online, how vulnerable to be, or how to turn career shifts into opportunities, this conversation will give you the playbook for building an authentic personal brand that works. You'll Learn: How to brand yourself authentically without oversharing Why employer branding fails when companies script employees The simple system Rhona uses to decide what to post online How layoffs and career pivots can fuel reinvention Ways to turn conference moments into long-lasting content CONNECT WITH US: Connect With Brooke on LinkedIn: https://www.linkedin.com/in/brookewheeler/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts  ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify  ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ personal branding, employer branding, personal brand, talent acquisition, content creation, career development, business ownership, Podcast rebrand, social media influence, career pivots, LinkedIn Strategies, authentic storytelling, career creator, linkedin personal branding, workplace storytelling, employee generated content, video content strategy, layoffs career advice, authentic content creation, recruiting careers Learn more about your ad choices. Visit megaphone.fm/adchoices

    42 min
  5. From TikTok to TEDx: Using Content to Build Your Career with Jade Walters

    9 SEP

    From TikTok to TEDx: Using Content to Build Your Career with Jade Walters

    It doesn’t get more Gen Z than making a TikTok to get hired at TikTok—and that’s exactly what Jade Walters did. But she didn’t stop there. From landing jobs to landing on the TEDx stage, Jade has used content creation to build a career on her own terms. In this episode, she shares how content became her biggest career tool, what Gen Z really wants from work, and why boundaries at work aren’t red flags—they’re strategy. CONNECT WITH US: Connect With Jade on LinkedIn: https://www.linkedin.com/in/jadekwalters/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ workfluencer, content creation, Jade Walters, Gen Z career advice, TikTok resumes, TEDx talk careers, personal branding, early career content, job search tips, video resumes, content creators at work, Workfluencer podcast, Gen Z workplace boundaries, career content strategy, personal brand job search Learn more about your ad choices. Visit megaphone.fm/adchoices

    44 min
  6. How to Pay Employee Advocates and Content Creators Fairly with Heather Bussing

    5 SEP · CONTENIDO EXTRA

    How to Pay Employee Advocates and Content Creators Fairly with Heather Bussing

    What happens when employee advocacy moves beyond “posting on LinkedIn” and into creating full-blown branded content? Should those employees be paid like influencers? In this episode of Workfluencer, employment lawyer and creator Heather Bussing joins Rhona to explore how companies can compensate employee-creators fairly and compliantly. We dig into: Why paying employees for branded content builds trust and authenticity How to classify and compensate employee-creators without missteps Overtime, equity, and ownership issues every HR team should consider Lessons from influencer contracts employees can adapt How HR and marketing can protect employees and unlock brand value If you’re an HR leader, TA pro, employer brand manager, or corporate content creator, this episode will help you champion employee advocacy programs the right way. RESOURCES MENTIONED Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Heather on LinkedIn: https://www.linkedin.com/in/heather-bussing-785122161/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/   Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts  ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify  ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ Workfluencer, employee advocacy programs, employee ambassadors, employee generated content, EGC, paying employees for content, HR compliance, influencer contracts, content ownership law, work for hire, internal influencer program, Heather Bussing interview Learn more about your ad choices. Visit megaphone.fm/adchoices

    38 min
  7. LinkedIn for Introverts: How Lissa Appiah Built a Personal Brand That Converts

    2 SEP

    LinkedIn for Introverts: How Lissa Appiah Built a Personal Brand That Converts

    LinkedIn can be overwhelming, especially for introverts. But what if your quiet approach is actually your superpower? In this episode, certified career coach and LinkedIn Top Voice Lissa Appiah shares how she built a personal brand that converts—without being loud, posting daily, or faking confidence. You’ll learn how to: Build a personal brand on LinkedIn as an introvert Turn your side hustle into a full-time business Grow visibility without burning out Use content strategy that works for quiet creators Create LinkedIn posts that attract clients and speaking gigs Whether you're a content creator, coach, or corporate professional, this episode breaks down exactly how to grow on LinkedIn—on your terms. RESOURCES MENTIONED Visit Lissa's Website: https://weapply.ca/ Subscibe to Lissa's YouTube: https://www.youtube.com/c/LissaAppiahCareerStrategist Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Lissa on LinkedIn: https://www.linkedin.com/in/lissaappiah/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Workfluencer, introverts, content creation, personal branding, LinkedIn, social media strategy, corporate branding, side-hustle, full time content creator Learn more about your ad choices. Visit megaphone.fm/adchoices

    50 min
  8. Meet the Man Behind the RecOps Community | Jeremy Lyons

    26 AGO

    Meet the Man Behind the RecOps Community | Jeremy Lyons

    Most people think building a community is about finding a niche and hoping people show up. Jeremy Lyons knows better—he’s the man behind the RecOps community. From launching the first RecOps conference to building the widely read RecOps Roundup newsletter, Jeremy has turned a behind-the-scenes role into a movement. In this episode, we dig into: The four (sometimes five) pillars of Recruiting Operations—and why employer branding belongs in the mix. How Jeremy built the RecOps community during a wave of layoffs, and why neutrality became his non-negotiable. The moment his newsletter stopped being about him and started being for the community—and how that shift changed everything. Why he replaced “hot takes” with “spicy takes” (and what Scoville levels have to do with recruiting). His advice for anyone who wants to start creating content but feels overwhelmed: start small, start simple, start now. Whether you’re a recruiting pro, a corporate content creator, or someone thinking about how to build trust through content, this conversation offers both clarity and inspiration. RESOURCES MENTIONED RecOps Collective - https://www.recopscollective.com/ RecOps Roundup Newsletter - http://recops.substack.com/ Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Jeremy on LinkedIn: https://www.linkedin.com/in/lyonsjeremy/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Workfluencer, RecOps, Recruiting Operations, Recruiting Ops, Talent Operations, Hiring Operations, Talent Acquisition, Employer Branding, RecOps Community, RecOps Roundup, HR Tech, Recruiting Conferences, Community Building, Content Creation, Spicy Takes, Neutrality in Content, Newsletter Growth, HR Community, Recruiting Strategy, Candidate Experience, Talent Strategy Learn more about your ad choices. Visit megaphone.fm/adchoices

    47 min
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Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.

Información

  • Creador
    Rhona Pierce: Talent Attraction & Content Strategist & Purple Acorn
  • Años de actividad
    2024 - 2025
  • Episodios
    57
  • Clasificación
    Explícito
  • Copyright
    © 2025 Rhona Pierce
  • Mostrar sitio web
    Workfluencer

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