Creative Juice

Indepreneur

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.

  1. EP415: Finding Your Winning Ads and One Mistake To Avoid

    HACE 15 H

    EP415: Finding Your Winning Ads and One Mistake To Avoid

    This one advertising mistake is the difference between ongoing successful campaigns and duds for artists...   In this episode of Creative Juice, Jack and Circa bring stories straight from our agency IndieX about how artists "accidentally" kill their winning ads and how you can avoid it! Learn about the risks associated with altering winning ad campaigns, the hidden costs of resets, and the what's required to keep your successful campaigns rolling!   If you're thinking about hitting refresh on your ads, this episode is packed with advice will stop you from shooting yourself in the foot!   DISCOVER: Why Tampering With Successful Ad Campaigns Is A No-No How To Maintain Campaign Success While Experimenting What Resetting An Ad Means For Your Optimization And Learning Why Social Proof Amplifies Your Ads Over Time How To Avoid Mistakes In Managing Ad Performance What Smart Pivots Look Like When Changing Up Your Ad Copy   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    28 min
  2. EP414: Artist Growth and Artist Management with Will Hoffman, Manager of Nothing More

    17 FEB

    EP414: Artist Growth and Artist Management with Will Hoffman, Manager of Nothing More

    Are you juggling too much to focus on what actually matters in your music career?   In this episode of Creative Juice, Jack and Circa sit down with Will Hoffman, artist manager of Nothing More, SiM, and Ankor, who shares his journey from musician and producer to manager and stories from the trenches on driving artist growth! Learn about Will's approach to direct fan engagement with Nothing More, his approach to artist management, and the importance of staying true to your art!   Whether you're looking to hone in on what matters most for your career or get a peek behind the scenes of artist management, Will shares a ton of gold in this episode!   DISCOVER: Why Your Music Is Still The Most Important Part Of Your Career How To Build A Strong Connection With Your Fans Why Mailing Lists Are Your Secret Weapon How Will Built A Career From Musicianship To Management What Lessons Nothing More Can Teach You About Fan Engagement Why Authenticity In Art Overcomes Any Hurdle What Role Merch Plays In Building A Fan Community   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Follow Nothing More on Instagram Follow SiM on Instagram Follow Ankor on Instagram Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    39 min
  3. EP413: Talking Music Marketing and Monetization Math

    10 FEB

    EP413: Talking Music Marketing and Monetization Math

    People often throw around the concept that selling one hoodie will make you as much revenue as 10,000 streams, but they rarely go deeper than that. Let's talk numbers that actually make sense... In this episode of Creative Juice, Jack and Circa break down the music marketing math that turns confusing revenue streams into simple equations! Learn how to compare your revenue sources, how to apply this to your merch strategy, and what it takes to create direct and active revenue streams from your fans! If you're ready to take monetization steps in your music career, this episode will give you a strategy that you can actually use today! DISCOVER: How To Calculate Your Revenue From Merch Sales What Steps To Take To Create Offers For Your Fans How Small Scale Actions Can Boost Your Bottom Line What It Takes To Overcome Barriers In Revenue Generation How To Leverage Entrepreneurial Thinking In Your Music Career Why Direct Fan Engagement Is The Key To Sustainable Profits   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    19 min
  4. EP412: A New Way To Plan Your Calendar For Music Marketing

    3 FEB

    EP412: A New Way To Plan Your Calendar For Music Marketing

    4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year...   In this episode of Creative Juice, Jack and Circa share a strategy for planning your year in music marketing with a simple calendar framework! Learn how to drive sales throughout the year, align with your releases, and reduce the obstacles to selling to your fans, even if you're working with just one product!   If you're ready to make your marketing efforts more consistent and less chaotic, this episode is will help you unlock a year-round promotional strategy!   DISCOVER: How To Plan Your Music Marketing With Just Four Dates Why Creating Your Own Holidays Can Boost Your Sales What To Do If You Only Have One Product To Sell Why Frequency Matters More Than Perfection How Smart Scheduling Can Make Sales More Predictable What An "Always On" Approach Means For Your Career Success   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    25 min
  5. EP412: A New Way To Plan Your Calendar For Music Marketing

    3 FEB

    EP412: A New Way To Plan Your Calendar For Music Marketing

    4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year...   In this episode of Creative Juice, Jack and Circa share a strategy for planning your year in music marketing with a simple calendar framework! Learn how to drive sales throughout the year, align with your releases, and reduce the obstacles to selling to your fans, even if you're working with just one product!   If you're ready to make your marketing efforts more consistent and less chaotic, this episode is will help you unlock a year-round promotional strategy!   DISCOVER: How To Plan Your Music Marketing With Just Four Dates Why Creating Your Own Holidays Can Boost Your Sales What To Do If You Only Have One Product To Sell Why Frequency Matters More Than Perfection How Smart Scheduling Can Make Sales More Predictable What An "Always On" Approach Means For Your Career Success   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    25 min
  6. EP411: This Mistake Is Killing Your Marketing As An Artist

    27 ENE

    EP411: This Mistake Is Killing Your Marketing As An Artist

    If you've been rushing straight into release day chaos, you're gonna love this...   In this episode of Creative Juice, Jack and Circa tackle the deadliest marketing mistake artists make: rushing to launch a release and ending up with a half-baked plan! Learn about negotiating deadlines, identifying choke points, and the common pitfalls that sabotage even the best-prepared campaigns!   Whether you're tired of launches stressing you out or want to ensure your next release goes off without a hitch, this episode is your guide!   DISCOVER: Why Arbitrary Deadlines Will Kill Your Marketing How Procrastination On Pivots Creates Chaos What Causes Slippage In Release Timelines And How To Fix It How Post Mortem Reports Create Better Future Campaigns Why Some Problems Have Repeat Offenders Behind The Scenes How To Spot Choke Points In Your Release Process What Successful Artists Do To Ensure Smooth Launches   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    27 min
  7. EP410: Artists Managers, Marketing, and Lessons To Help You Get Ahead

    20 ENE

    EP410: Artists Managers, Marketing, and Lessons To Help You Get Ahead

    Your music career is a business. But not everyone sees it that way...   In this episode of Creative Juice, Jack and Circa dive deep into artist management, offering insights from our clients and their managers that blend music marketing with business strategy! Learn about the mindsets of successful managers, how they view marketing, and the dynamics between artists and managers, so you can make your artist's project thrive!   Whether you're an artist who wants to take control of your career or a manager looking to be the best for your clients, this episode will give you a combined look at the business and creative sides!   DISCOVER: How Artists And Managers Can View The Music Business Like An Actual Business Why Direct-To-Fan Marketing Doesn't Conflict With Building Awareness How To Filter Noise And Focus On What Matters For Growth Why A Manager Needs To Know How To Make Money In The Artist's Business What Common Mistakes Managers Make And How To Avoid Them How To Balance Short Term Wins With Long Term Growth Strategies   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    22 min
  8. EP409: The One Music Marketing Lesson Learned We're Carrying Into 2026

    13 ENE

    EP409: The One Music Marketing Lesson Learned We're Carrying Into 2026

    In your music career, one area of focus could be the glue that keeps the rest of your marketing and growth together...   In this episode of Creative Juice, Jack and Circa discuss a pivotal music marketing lesson learned from our agency artists in 2025 that will shape the year ahead! Learn about the importance of an omni-channel marketing approach and how ignoring one critical channel can cripple your impact and sales!   Whether you want your next release to hit harder than ever or need a revenue reboot in the new year, this episode will help you take a 360-degree look at your strategy!   DISCOVER: How an Omni-Channel Approach Amplifies Your Marketing Reach Why Neglecting Your Organic Social Content Can Harm Your Sales How To Maintain A Balance Between Organic Content And Paid Promotions What The Real Purpose Of Organic Social Should Be For Artists When To Leverage All Your Communication Channels For Maximum Impact Why Believing In Your Product Should Drive Your Sales Tactics What Lessons From 2025 You Should Carry Into 2026 To Succeed   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    31 min
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Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.

Información

  • Creador
    Indepreneur
  • Años de actividad
    2017 - 2026
  • Episodios
    97
  • Clasificación
    Explícito
  • Mostrar sitio web
    Creative Juice

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