Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us! MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business!

  1. GUEST: How to Really Maximize Events 🤝 w/Bob Vaez CEO at EventMobi | Ep. 426

    HACE 23 H

    GUEST: How to Really Maximize Events 🤝 w/Bob Vaez CEO at EventMobi | Ep. 426

    You think events are just about sessions and swag, but Jay Schwedelson and Bob Vaez make the case that the real ROI happens before showtime and after hours. From pre-show outreach that actually drives booth traffic to the surprisingly strategic world of name badges, Bob shares hard-won plays that save budget and build relationships you’ll still be cashing in on months later. Learn more about EventMobi! Best Moments: (01:27) How a boring engineer fell in love with conferences and built EventMobi from attendee pain points (05:24) The simplest networking hack: ask what people are doing for dinner and make it a small group (07:29) Speed to LinkedIn that night so your new connections actually remember you (10:00) The highest impact move for sponsors happens before the show: targeted pre-show emails (11:46) Smart due diligence: check which sponsors keep returning to the same event (16:38) Why badges matter more than you think and how truly wireless on-site printing changes everything Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    21 min
  2. What’s Up THIS WEEK: ChatGPT HUGE Change! 🐦 Threads Catching Up. 📊 3rd Grade Level Marketing Works!  | Ep. 425

    HACE 2 DÍAS

    What’s Up THIS WEEK: ChatGPT HUGE Change! 🐦 Threads Catching Up. 📊 3rd Grade Level Marketing Works! | Ep. 425

    ChatGPT just took a massive swing at e-commerce, rolling out instant checkout with Stripe so you can shop directly inside a chat window. Jay Schwedelson unpacks why this could be a Google-killer, why Threads is suddenly neck-and-neck with X in daily active users (even if it doesn’t feel like it), and how Perplexity’s new Comet browser can literally save you money at checkout. He also digs into a massive conversion study that proves simple words sell more than fancy copy, Instagram’s big bet on Reels, and yes—some unnecessary drama around Cracker Barrel’s logo. To balance it all, Jay throws in TV talk, a Dancing With the Stars surprise, and the news Scrubs fans have been waiting for. Best Moments: (00:16) ChatGPT adds instant checkout with Stripe, starting with Etsy and Shopify sellers (02:00) Threads reportedly matches X on daily active users—believe it or not (03:00) Perplexity launches Comet, an AI browser with auto coupon-finding at checkout (04:00) Study shows simple fifth-grade-level copy converts 56% better than complex writing (05:25) Instagram tests replacing the home tab with Reels as default feed (06:08) Cracker Barrel fires its branding agency after logo backlash (07:33) Robert Irwin crushes on Dancing With the Stars and teases a Bachelor future (08:00) Scrubs revival in the works with the original cast Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    9 min
  3. SPECIAL SERIES ==> Stop Posting! Comments Getting More Impressions Than Posts Now! == | BATHROOM Break #76 COLLAB: The Marketing Millennials + Do This, Not That

    HACE 3 DÍAS

    SPECIAL SERIES ==> Stop Posting! Comments Getting More Impressions Than Posts Now! == | BATHROOM Break #76 COLLAB: The Marketing Millennials + Do This, Not That

    When Jay Schwedelson and Daniel Murray swap stories about awkward baby-in-restaurant moments and LinkedIn strategy hacks in the same breath, you know it’s going to be entertaining. This Bathroom Break episode takes a surprising turn into how commenting (with memes, images, or one-liners) might actually beat posting when it comes to growing on LinkedIn. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (02:15) Daniel reveals why LinkedIn’s new comment impressions feature is a signal you should lean into comments. (03:30) How using memes and images in comments outperformed posts for The Marketing Millennials. (04:25) Why comments can act like mini-posts that spark conversations and visibility. (05:45) A smart way to use comments to test content ideas before posting them officially. (07:15) Daniel shares how this commenting strategy fueled faster LinkedIn growth than years of posting. (08:45) Jay’s kids roast his “embarrassing” LinkedIn one-liners. ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    11 min
  4. No Date = No AI Love. The End of Evergreen Content! Jay’s SCOOP | Ep. 423

    HACE 6 DÍAS

    No Date = No AI Love. The End of Evergreen Content! Jay’s SCOOP | Ep. 423

    Marketing’s old “set it and forget it” strategy just got flipped on its head. Jay Schwedelson breaks down why evergreen content isn’t enough anymore and how AI models like ChatGPT, Gemini, and Claude are forcing us to rethink everything. From adding dates and updates to your reports to re-labeling consumer guides for maximum visibility, he explains why recency is now the real SEO power play. ㅤ Best Moments: (00:37) Why evergreen content used to dominate but no longer works in the AI era (01:22) How large language models prioritize recency over everything else (02:38) Why stale website pages are invisible to AI citations (03:15) The 50% boost from simply adding dates or “updated” to your content titles (04:15) Practical B2B examples like renaming reports with quarters and years (05:37) Consumer content tricks like “Holiday 2025 Gift Guide” or “Winter 2025 Style Guide” (07:01) Jay vents about neighbors putting up Halloween decorations way too early (08:15) Surprise reveal that Nick Lachey will appear at the Guru Conference karaoke contest ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    9 min
  5. 1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 🚀 | Ep. 422

    2 OCT

    1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 🚀 | Ep. 422

    The internet turned money advice into extremes, so Jay Schwedelson brought on Braiden Shaw to share the practical middle path. You’ll hear the simple 3-step ladder he uses to build wealth, why paying off your mortgage fast is not always the math win, and the counterintuitive way he grew from 2k to 1M followers by never selling for a year. ㅤ Start with Amplify’s Foundations program (25 dollars) to learn debt payoff, liquidity, and private markets, then explore the Growth Circle to co-invest alongside Braiden Shaw. You can also follow him on Instagram for daily financial tips. ㅤ Best Moments: (01:10) From 2k to 500k followers in nine months and why sharing beats gatekeeping (03:03) Three steps to financial freedom simplified into debt, liquidity, then private markets (06:30) The mortgage vs investing example that flips the pay-it-off-fast advice (08:38) Post daily for a year without selling and focus only on educate or entertain (12:14) The first viral hit and how rapid iteration created compounding growth (16:15) Amplify Foundations for 25 dollars and a path to co-invest alongside Braiden ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    19 min
  6. What’s Up THIS WEEK: Email News! Videos Down on LinkedIn? 🤡Golden Bachelor is a Clown! 🤡🤡 | Ep. 421

    30 SEP

    What’s Up THIS WEEK: Email News! Videos Down on LinkedIn? 🤡Golden Bachelor is a Clown! 🤡🤡 | Ep. 421

    Snapchat just revealed people snapped a trillion selfies in the last year, and Jay Schwedelson can’t decide if that’s hilarious or horrifying. He also breaks down why the first two weeks of October are prime time for collecting customer data, why LinkedIn video views are suddenly slipping, and what Europe’s push for a “digital majority age” could mean for social media. And, because balance matters, he even weighs in on the Golden Bachelor fiasco. ㅤ Best Moments: (00:16) Snapchat reports 1 trillion selfies in 12 months (01:15) October is the second-highest opt-in period of the year (03:00) Europe considers setting 16 as the minimum age for social media (04:11) LinkedIn video views are dropping after months of hype (05:26) Carousels and cheat sheets are trending again on LinkedIn (05:30) The Golden Bachelor’s messy PR stumble before episode one ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    8 min
  7. SPECIAL SERIES ==> New Instagram ‘Must Knows’ and Changes! 📲 == | BATHROOM Break #75 COLLAB: The Marketing Millennials + Do This, Not That

    29 SEP

    SPECIAL SERIES ==> New Instagram ‘Must Knows’ and Changes! 📲 == | BATHROOM Break #75 COLLAB: The Marketing Millennials + Do This, Not That

    Travel hacks, Instagram secrets, and even a little Miami tourism pitch sneak their way into this Bathroom Break episode with Jay Schwedelson and Daniel Murray. Between Jay’s “carry-on only and lie about parties” conference survival guide and Daniel’s Instagram growth tricks, this one’s packed with fast, practical tips you’ll actually want to try. ㅤ Best Moments: (01:04) Jay reveals why he hates travel now and the sneaky way he skips event invites (02:21) Daniel shares the story reply trick that gets 4–5x more engagement than link clicks (04:20) The frustrating new Instagram banner format and why you should still test it (05:30) Jay points out you can now pin your own comments to posts for extra visibility (06:30) Daniel explains why captions matter for SEO and why hashtags are basically dead (08:28) Daniel defends Miami summers and why the Florida heat is overhated ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    10 min
  8. ❤️How I Met My Wife❤️ Regret is Worse Than Failure!⏳ Jay’s SCOOP | Ep. 419

    26 SEP

    ❤️How I Met My Wife❤️ Regret is Worse Than Failure!⏳ Jay’s SCOOP | Ep. 419

    Sometimes Jay Schwedelson skips the marketing hacks and just gets real. This time he shares a personal story about nearly missing out on the love of his life and the lesson it left him with: regret is far heavier than failure. It’s raw, funny, and surprisingly relevant if you’ve ever hesitated before taking your shot in business or in life. ㅤ Best Moments: (01:09) The biggest turning point in Jay’s life that reshaped how he thinks about work and risk (02:42) The sting of seeing someone you care about happy with someone else (05:16) The bold move at the bar that changed everything (07:45) Why you only need 10 seconds of bravery, not a lifetime of courage (08:32) The torture of living in the land of what ifs ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    10 min

Acerca de

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us! MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business!

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