Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us! MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business!

  1. SPECIAL SERIES ==> Public Speaking Secrets! (These WORK!)  == | BATHROOM Break #71 COLLAB: The Marketing Millennials + Do This, Not That

    HACE 15 H

    SPECIAL SERIES ==> Public Speaking Secrets! (These WORK!) == | BATHROOM Break #71 COLLAB: The Marketing Millennials + Do This, Not That

    Public speaking can feel terrifying or electric depending on who you are, and that’s exactly what makes this episode so fun. Jay Schwedelson and Daniel Murray swap raw, honest tips on what actually works when you’re about to face an audience—whether it’s a Zoom call, a boardroom, or a 12,000-person conference stage. From practicing in chaos to ditching those dreaded agenda slides, they get real about how to keep both yourself and your audience engaged. ㅤ Best Moments: (01:00) Jay opens up about his new book, imposter syndrome, and why all proceeds go to cancer research (02:16) Daniel shares why he always rehearses the morning of a talk to calm nerves (03:00) Jay explains why you should practice speeches with background noise to prepare for real-life distractions (04:15) Daniel talks about using word cues instead of memorizing to stay flexible on stage (05:19) Jay calls out the boring “seven things I’ll cover” slide that loses audiences instantly (06:18) Daniel stresses trimming tips down to avoid rushing and keep talks tight (07:15) Jay warns against using unexplained acronyms that can alienate people in the room (09:05) Daniel admits to sweating it out pre-stage while Jay thrives on energy and conversation to stay loose ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    12 min
  2. ULTIMATE LinkedIn & Threads Playbook w/ #1 Influencer Chase Dimond! 3.2 Million Followers on LinkedIn Shares his secrets! | Ep. 402

    HACE 3 DÍAS

    ULTIMATE LinkedIn & Threads Playbook w/ #1 Influencer Chase Dimond! 3.2 Million Followers on LinkedIn Shares his secrets! | Ep. 402

    If you’ve ever wondered how the biggest names on LinkedIn really built their audiences, Jay Schwedelson pulls back the curtain with Chase Dimond in this episode. From posting frequency to company (or “theme”) pages to why Threads is worth your time right now, Chase shares the exact strategies he’s using to rack up millions of impressions every month. It’s a rare behind-the-scenes look at someone who’s actually doing it at scale—and what you can steal for your own growth. ㅤ Reach out to Chase directly at chase@chasedimond.com or connect with him across platforms under the handle Chase Dimond (no “a” in Dimond): https://www.linkedin.com/in/chasedimond/ ㅤ Best Moments: (02:46) Why Chase’s wife went from zero to 70,000 followers in a year (04:39) The content formats on LinkedIn Chase swears by right now (05:15) How posting three times a day helped Chase scale from 27,000 to 400,000 followers (08:21) The engagement that actually matters in the first hour of a post (08:30) Why “theme pages” on LinkedIn can supercharge your personal brand (13:15) Repurposing viral content across LinkedIn, Reddit, X, and more (15:16) The hidden opportunity on Threads and why it’s worth jumping in early (19:07) How to study creators at different levels to find your own content style (21:00) The three things every new LinkedIn creator needs to grow consistently ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    23 min
  3. 🟡Top OFFERS Right Now! Business-Consumer-Non-Profit 🟡 Jay is Annoyed! Ask Us ANYTHING ❓ | Ep. 401

    HACE 5 DÍAS

    🟡Top OFFERS Right Now! Business-Consumer-Non-Profit 🟡 Jay is Annoyed! Ask Us ANYTHING ❓ | Ep. 401

    Q4 is looking different this year, and Jay Schwedelson explains why the usual playbook of urgency and discounts won’t cut it. From content tweaks that can boost B2B downloads by 30% to consumer offers framed around “prices will rise,” Jay lays out what’s actually working right now—and why. Plus, a quick detour into football, tailgating, and why baseball might just be the most boring sport of all time. ㅤ Best Moments: (01:27) Why adding 2026 to your B2B content titles instantly lifts results (03:15) Listicles, toolkits, and playbooks outperforming standard “guides” (04:10) Using the word “trend” for a 15% engagement boost (05:13) Why “prices will rise” messaging is beating standard discounts in consumer offers (06:30) Nonprofits should be upfront about rising costs in Q4 appeals (08:15) Sports are too long and baseball is impossible to defend ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    11 min
  4. SPECIAL SERIES ==> Landing Page Tips!! w/Ari Murray  - Chief Growth Officer  Sharma Brands== | BATHROOM Break #70 COLLAB: The Marketing Millennials + Do This, Not That

    25 AGO

    SPECIAL SERIES ==> Landing Page Tips!! w/Ari Murray - Chief Growth Officer Sharma Brands== | BATHROOM Break #70 COLLAB: The Marketing Millennials + Do This, Not That

    Sometimes marketing gold shows up when you’re not even planning to work. Jay Schwedelson and Daniel Murray pulled in a surprise guest – Daniel’s far better half, Ari Murray – and ended up with a masterclass on landing page mistakes you’re probably making. From why mobile-first design isn’t optional to the sneaky ways widgets can ruin conversions, Ari drops quick, practical fixes that will actually make you money. Plus, you’ll hear some surprisingly competitive trivia about birthdays, cakes, and who’s the real GOAT in the relationship. ㅤ Best Moments: (01:34) Why designing for mobile should be your first priority for any landing page (02:46) The case for full screen popups instead of small mobile forms (03:55) How a two step form can capture more data without killing conversions (05:34) Why birthday and half birthday emails are worth adding to your marketing (08:03) The widget mistake that silently kills your landing page performance ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    10 min
  5. BIG BOOST from Liking + Commenting on Your OWN Posts? + Jay Overshares!!  📈  Jay’s SCOOP | Ep. 399

    22 AGO

    BIG BOOST from Liking + Commenting on Your OWN Posts? + Jay Overshares!! 📈 Jay’s SCOOP | Ep. 399

    Some people feel awkward about liking or commenting on their own social posts, but Jay Schwedelson makes the case that not only is it not cringe, it actually boosts performance. From stacking early likes with company pages to pinning your own comments on Instagram, he breaks down the small hacks that can move the needle on engagement way more than you’d expect. ㅤ Best Moments: (01:00) Why Jay always likes his own LinkedIn posts within the first 30 minutes (01:45) How using multiple company pages to like and comment gives posts instant social proof (02:55) The 40% engagement lift from early self-engagement tests across 100 posts (03:42) Study of 1.3 million posts shows liking your own LinkedIn content increases reach by 17% (04:30) The “bonus tip” comment strategy that Justin Welsh uses to spark more visibility (05:45) Why pinning your own comment on Instagram boosts comment volume by 20% ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    13 min
  6. GARY VEE!! 🤯 Stupidest Marketing Move! ➕ How to WIN on Social! w/Gary Vaynerchuk | Ep. 398

    19 AGO

    GARY VEE!! 🤯 Stupidest Marketing Move! ➕ How to WIN on Social! w/Gary Vaynerchuk | Ep. 398

    Sometimes Jay Schwedelson gets into consultant mode, and with Gary Vaynerchuk in the hot seat, it turns into pure gold. This conversation is part marketing therapy session, part culture playbook, and part Knicks nostalgia trip. From why boosting bad creative is like lighting money on fire, to how brands should actually ride viral waves without getting lost in them, Gary breaks it all down with his trademark intensity. If you’ve ever wondered where branding ends and sales begins, or how to play the long game in the new era of “interest media,” this is one you’ll want to hear all the way through. ㅤ Check out Gary Vaynerchuk’s book Day Trading Attention for a practical breakdown of today’s most effective content formats, explore more of his work at garyvaynerchuk.com, or follow him on Instagram for his latest insights. ㅤ Best Moments: (03:14) Gary calls boosting underperforming posts the single stupidest thing in marketing (05:11) The nuance of “jab, jab, jab, right hook” and why entitlement ruins the ask (07:12) How to sample your own winning content and turn it into conversion gold (09:45) Why last-touch attribution is total garbage and branding gets lost in the math (15:22) Gary imagines going full suit-and-tie just to flip culture on its head (18:00) Why niche passion beats follower count in today’s “interest media” (23:03) The PAC framework: platforms, algorithms, culture as the real marketing playbook (28:12) The difference between viral micro-moments and long-term cultural movements (30:54) Knicks heartbreak in ’94 and why Ewing and Mason still matter ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    34 min
  7. SPECIAL SERIES ==> Skip the Rules, Land the Job 💼 == | BATHROOM Break #69 COLLAB: The Marketing Millennials + Do This, Not That

    18 AGO

    SPECIAL SERIES ==> Skip the Rules, Land the Job 💼 == | BATHROOM Break #69 COLLAB: The Marketing Millennials + Do This, Not That

    Sometimes the best career advice isn’t the polished stuff you find in books, but the off-the-radar tips you’d swap with a friend on a coffee break. Jay Schwedelson and Daniel Murray are back with another “Bathroom Break” to spill the unconventional moves that can get you a better job, a promotion, or just out of a toxic workplace faster. From stealth edits to your resume to the surprisingly simple way to jump the hiring line, this one’s full of the kind of practical, slightly rebellious strategies you’ll actually use. ㅤ Best Moments: (02:00) Why removing your graduation year from LinkedIn can sidestep age bias (03:01) The surprising advantage of applying for jobs while you still have one (04:00) Why you should never turn down an interview, even if you’re not looking (04:45) How tailoring your resume to the job description gets you past the first screen (06:00) The DM trick that gets your application noticed by the hiring manager (07:15) Using LinkedIn connections to get insider info before applying (07:30) Building a personal brand as your long-term career cheat code ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    11 min
  8. NEW! LinkedIn & Instagram SECRET Reach Boost!! 📈 Jay’s SCOOP | Ep. 396

    15 AGO

    NEW! LinkedIn & Instagram SECRET Reach Boost!! 📈 Jay’s SCOOP | Ep. 396

    Big social shifts are happening quietly, and Jay Schwedelson is here to help you ride the wave before it crashes. From a hidden LinkedIn trick that boosts your reach instantly to Instagram’s secret preference for posts made in its own app, these are the blink-and-you’ll-miss-them moves that can give you an edge. Plus, a timely subject line tweak that could lift your open rates by double digits and a candid peek into Jay’s post–college drop-off life. ㅤ Best Moments: (00:01) Why LinkedIn’s new achievement GIFs can spike your engagement right now (00:02) The “experience section” hack that notifies your entire network (00:04) How Instagram quietly rewards content made in its Edits app (00:05) The rapid decline of Blue Sky’s user growth and activity (00:06) Back-to-school phrases that lift email open rates by 15% (00:08) Why Jay’s college freshman actually wants Life 360 tracking on ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    12 min

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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us! MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business!

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