Grassroots Marketing

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Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.

  1. 28/12/2025

    Hemp on the Brink: Toby Streett's Call to Action on the Total THC Limit

    Toby Streett, the founder of Cbdeeme explained the critical issues facing the hemp industry, detailing how the proposed Farm Bill's total THC limit threatens the $24 billion market and the need for urgent consumer and congressional education on hemp and cannabinoid regulation. We also learn about Cbdeeme’s educational e-commerce platform and its vetted hemp-derived products, emphasizing the importance of Certificates of Analysis for consumer trust. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    31 min

  2. 28/12/2025

    Navigating Cannabis's Regulated Future and Growth Opportunities with Jen Lamboy

    Hybrid Marketing Co.'s VP of Strategy, Jen Lamboy, offered a deep dive into the complex, state-by-state regulated U.S. cannabis market, highlighting that managing diverse consumer types and cultural stigma is key to success. Lamboy shared insights from the recent MJ Biz conference, noting a shift toward attendees being "ready to do business," and predicted immense growth in cannabis-infused beverages despite the looming potential for a federal ban on intoxicating hemp. She detailed the company's strategy work across the full supply chain, which leverages five core business drivers—revenue, risk, cash flow, cost, and asset utilization—to manage varied organizational risk tolerances around compliance. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    21 min

  3. 28/12/2025

    Hemp's Unintended High: Regulation Gaps and Indigenous Ethical Growth

    Eric Steenstra discussed the complex federal journey of hemp legalization, highlighting the shift from the 2014 Farm Bill's original non-intoxicating intent to the unintended conversion of CBD into intoxicating cannabinoids like Delta 8 and Delta 9 following the 2018 Farm Bill. Steenstra expressed concern over the FDA's failure to establish clear regulations for hemp products, which could result in unsafe, high-potency items entering the market. In contrast to the regulatory uncertainty, he emphasized the guiding principles of his company, Skyworld, which is rooted in an indigenous philosophy of ethical growth, community empowerment, and a commitment to supporting Native American sovereignty and economic development through cannabis. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    20 min

  4. 21/12/2025

    Sinful's High-Dose Beverages and Strategic US Expansion: Inside Montana's Top Cannabis Brand

    James Stephens, co-founder of Sinful, shared insights on his company's success as Montana's top-selling cannabis brand, which specializes in premium THC beverages and gummies. The discussion covered Sinful's strategic expansion plans into new US markets, including New Jersey, New York, Florida, and California, and the anticipated positive impact of cannabis rescheduling to Schedule III on capital availability for smaller operators in Montana. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    14 min

  5. 16/12/2025

    Calyx Cure and Compliance: Simon Knobel on the Future of Cannabis Preservation

    with Simon Knobel, CEO of Calyx Containers, centered on the cannabis packaging industry's challenges, including scrutiny over unverified claims like mold prevention, which he attributed to failures in complying with federal FIFRA rules. Knobel introduced their Calyx Cure nine-layer pouch technology, explaining that a six-month study with the Cannabis Research Coalition demonstrated it preserves an additional 14 to 18 percent of terpenes and sellable weight by maintaining optimal water activity compared to standard commodity bags.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    17 min

  6. 16/12/2025

    Angela Brown on COAST Cannabis High-Integrity, Multi-State Expansion

    Angela Brown, CEO and co-founder of Coast Cannabis Company, detailed her strategy for scaling the business from a craft brand into a "Multi-State Brand" (MSB) while rigorously maintaining product quality. She emphasized that the company's commitment to organic ingredients and a high-integrity, expensive supply chain is a non-negotiable that secures consumer trust against market price compression. Coast Cannabis Co ensures consistency across its five states (MA, RI, CT, MD, NJ) through mandatory vendor vetting, strict contractual agreements, and frequent on-site visits to partner facilities, utilizing a strategy focused on states close to its Massachusetts base for operational efficiency and shared knowledge.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    14 min

  7. 14/12/2025

    Navigating Cannabis Headwinds: 280E Relief, Compliance, and Industry Maturity

    Prominent cannabis industry leader Alexa Wilson addressed the multifaceted challenges facing Multi-State Operators (MSOs), including the anticipated financial impact of potential 280E tax relief, shifting capital markets, compliance issues, and banking hurdles, all while the industry awaits federal rescheduling. Wilson advised MSOs and customers to plan conservatively for the expected cash flow windfall from 280E relief. She also highlighted the critical role of Omega Equipment and Supply in the industry's maturation by providing essential equipment, supply, and design solutions that promote professional business practices and safety standards. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    15 min

  8. 14/12/2025

    SWADE Cannabis Elevates Edibles with Full-Spectrum, Vegan Sense Gummies

    SWADE Cannabis, with its vertically integrated dispensary network in Missouri, is expanding its product line with the introduction of Sinse Gummies. Brandon Cavanagh, the Director of Marketing, highlighted that these new edibles stand out in a crowded market by utilizing full-spectrum cannabis oil for a more authentic, "true-to-plant" experience, differentiating them from common distillate-based products. Furthermore, the gummies are vegan and pectin-based, offering a consistent texture while being accessible to more consumers. The line features five distinct, beverage-inspired flavors with functional cannabinoid ratios, including indica options like Blueberry Lemonade and Sleepy Time Lavender Tea (both with 1:1 THC:CBD, plus CBN in the latter), sativa options like Cuba Libre and Mountain Soda (both with 1:1 CBG), and a high-potency hybrid, Blood Orange Yuzu Spritz, with 50mg of THC. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    18 min
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Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.

Información

  • Creador
    Cannabis Radio
  • Años de actividad
    2021 - 2025
  • Episodios
    879
  • Clasificación
    Apto
  • Copyright
    © Copyright Cannabis Radio
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    Grassroots Marketing