How to Build Your Personal Brand Authentically in Today’s Job Market with guest host Brooke Wheeler

Building a personal brand in today’s job market isn’t about chasing viral posts—it’s about showing up authentically. In this special takeover episode, recruiter-turned-founder Brooke Wheeler flips the mic on Workfluencer creator Rhona Pierce. Together they dive into how to build your personal brand with honesty, how layoffs and career pivots can fuel reinvention, and why companies fail when they try to script employer branding.

If you’ve wondered what to share online, how vulnerable to be, or how to turn career shifts into opportunities, this conversation will give you the playbook for building an authentic personal brand that works.

You'll Learn:

• How to brand yourself authentically without oversharing
• Why employer branding fails when companies script employees
• The simple system Rhona uses to decide what to post online
• How layoffs and career pivots can fuel reinvention
• Ways to turn conference moments into long-lasting content

CONNECT WITH US:

Connect With Brooke on LinkedIn: https://www.linkedin.com/in/brookewheeler/

Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/

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💜 Leave a review on Apple Podcasts  ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠

🟢 Leave a rating on Spotify  ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠

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