The Brands On Brands Podcast

Brandon Birkmeyer Personal Branding and Leadership
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The Brands On Brands podcast with Brandon Birkmeyer brings you personal branding, career, and leadership tips every week! Brands On Brands is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at: https://www.brandsonbrands.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal branding coach working with speakers, authors, coaches, consultants, executives, and other creators. Learn more about Brandon and his bestselling book, Front & Center Leadership at: https://www.brandonbirkmeyer.com

  1. Make Money with Brand Licensing: Expert Advice from Stu Seltzer | Ep. 326

    8 OCT

    Make Money with Brand Licensing: Expert Advice from Stu Seltzer | Ep. 326

    Make money with brand licensing with expert Stu Seltzer. In this episode, Stu Seltzer, author of 'Brand Licensing for Dummies,' discusses the fundamentals of brand licensing and its importance. Find the book on Amazon at: https://amzn.to/438V6qL As a seasoned NYU professor and the founder of Seltzer Licensing Group, Stu explains how licensing can expand brand value and boost revenue. He shares insights into licensing deals, key considerations, and the potential for small to large companies to benefit from brand partnerships. Stu highlights the psychological appeal of branded products and the rising trend of experiential and digital product licensing. He also provides guidance on building a sustainable competitive advantage through strategic brand associations. Connect with Stu on LinkedIn at: https://www.linkedin.com/in/stuseltzer 00:00 Introduction to Stu Seltzer and Brand Licensing 01:24 Understanding Brand Licensing 06:06 Trademark Licensing Explained 07:59 Licensing Strategies and Examples 11:15 Financial Aspects of Licensing Deals 15:29 The Role of Licensing Agencies 18:34 Psychology Behind Brand Loyalty 20:44 Is Your Brand Ready for Licensing?  26:07 Tips for Enhancing Your Product with Licensing  34:28 The Power of Brand Associations 36:05 Final Thoughts and Key Takeaways This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

    39 min
  2. 7 Ways to Recharge Your Content and Get More Attention | Ep. 325

    6 OCT

    7 Ways to Recharge Your Content and Get More Attention | Ep. 325

    Seven Creative Ways to Grow Your Personal Brand. In this episode, we dive into seven effective strategies to refresh and expand your personal brand. From repurposing existing content and turning podcasts into blog posts to creating thematic content sequences and partnering with other creators, we share practical ideas to enhance your online presence. We also explore the benefits of paid promotions, syndicating content across multiple platforms, generating unique social media clips, and experimenting with shorter, more engaging content formats. Get the full list of 100 personal branding activities: www.brandsonbrands.com/refresh 00:00 Introduction: Embracing Content Creation 02:11 Repurposing Content: Breathing New Life into Old Posts 03:56 Transforming Podcasts into Blogs 05:20 Creating Engaging Email Sequences 07:28 Collaborating with Other Creators 08:48 Investing in Paid Promotions 10:30 Syndicating Your Articles 11:43 Leveraging Short-Form Video Content 14:05 Conclusion: Diversifying Your Content Strategy This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

    16 min
  3. Reclaiming Your Workday with Marcey Rader | Ep. 324

    25 SEPT

    Reclaiming Your Workday with Marcey Rader | Ep. 324

    Reclaim Your Workday: A Conversation with Marcey Rader on Healthy Productivity & Habits. In this episode, we welcome Marcey Rader, productivity consultant, keynote speaker, and author of 'Reclaim Your Workday,' to discuss strategies for enhancing productivity and managing work-life balance. Find the book at: www.ReclaimYourWorkday.com Marcey emphasizes the importance of turning off unnecessary notifications, setting clear boundaries, and prioritizing meaningful tasks over sheer volume of work. She also explores the concept of 'healthy productivity,' which includes taking breaks, stepping away from the screen, and maintaining personal well-being alongside professional demands. Learn more about Marcey at: www.marceyrader.com 00:00 Introduction to Marcey Rader and Healthy Productivity  00:23 Understanding Productivity: Efficiency vs. Effectiveness 01:33 Reclaim Your Workday: Key Concepts and Strategies 03:32 Challenges in Implementing Productivity Strategies 07:14 Remote Work and Productivity 17:24 Healthy Productivity: Practical Tips and Insights 21:40 Marcey Rader's Journey and Expertise 30:30 Final Thoughts and Parting Advice This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

    36 min
  4. Top 5 Strategies to Elevate Your Personal Brand in 2025 | Ep. 323

    17 SEPT

    Top 5 Strategies to Elevate Your Personal Brand in 2025 | Ep. 323

    5 Essential Steps to Building Your Personal Brand in 2025. In this episode of Brands On Brands, personal branding coach Brandon Birkmeyer shares five practical steps anyone can take in 2025 to start building their personal brand. With a keen focus on manageable and effective strategies, he emphasizes the importance of expressing yourself through LinkedIn articles, attending industry conferences, joining professional associations, continuously learning new skills via platforms like Udemy, and seeking out mentors and coaches. Get the full list of 100 personal branding activities: www.brandsonbrands.com/refresh 00:00 Introduction to Building Your Personal Brand 01:49 Express Yourself Through Writing 03:21 Networking at Industry Conferences 04:21 Joining Professional Associations 05:23 Continuous Learning and Upskilling 07:01 Finding Mentors and Coaches 08:32 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

    9 min
  5. Larry Long Jr. on LinkedIn, Relationships & Visibility | Ep. 322

    14 SEPT

    Larry Long Jr. on LinkedIn, Relationships & Visibility | Ep. 322

    In this episode, we speak with Larry Long Jr., CEO of LLJ Enterprises, international keynote speaker, author of 'Jolt,' and LinkedIn influencer. We discuss the intricacies of personal branding on LinkedIn, methods to stay motivated in speaking and business, and the impact of high energy on success. Larry shares his journey, highlights the importance of intentionality, and offers actionable tips for aspiring speakers and business professionals. The conversation delves into Larry's personal experiences, his strategies for building a robust LinkedIn presence, and the pivotal moments that shaped his career. Learn more about Larry at: https://larrylongjr.com 00:00 Introduction to Larry Long Jr. 02:15 Larry's Personal Branding Journey 04:33 The Importance of Energy 09:09 Building Relationships on LinkedIn 23:14 Setting Intentions and Taking Action  24:25 The Role of Hard Work and Luck  26:58 Balancing Paid and Free Speaking Engagements 29:05 Understanding Your Value as a Speaker 35:46 Writing and Publishing a Book 43:09 Personal Goals and Future Plans 47:13 Final Thoughts and Encouragement This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

    49 min
  6. Stop Posting and Start Positioning Yourself as a Leader | Ep. 321

    3 SEPT

    Stop Posting and Start Positioning Yourself as a Leader | Ep. 321

    Podcast Show Notes In this episode, we explore the difference between simply being visible online and truly positioning yourself as a leader in your industry. Host Brandon Birkmeyer shares insights on why adding value and sharing your unique perspective is essential for building a memorable personal brand. If you’re tired of generic content and want to stand out in your field, this episode is for you. Discover the three most common mistakes people make when trying to build their brand, and learn actionable strategies to ensure your presence is both impactful and valuable. Tune in to transform your approach from just posting to true thought leadership! Critical Timestamps: [00:00] Introduction [00:33] Problem with bland content [01:09] Visibility vs. value [01:42] Industry panel critique [02:31] Three common mistakes [03:50] Wasting the stage [05:42] Mindless reposting [07:08] Superficial networking [09:03] Final thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

    10 min
  7. Mastering Launches and Hype Drops with Michael Dodsworth | Ep. 320

    27 AUG

    Mastering Launches and Hype Drops with Michael Dodsworth | Ep. 320

    Mastering Product Drops with Fanfare's Michael Dodsworth. In this episode, we explore how Michael Dodsworth, founder and CEO of Fanfare (www.fanfare.io), helps brands execute flawless product launches, avoiding common pitfalls like website crashes and bot invasions. From viral moments like Stanley’s success to handling customer loyalty and the intricacies of fan-driven hype, Michael shares valuable insights into managing successful product drops. He delves into the importance of customer experience in driving loyalty, leveraging influencers, creating scarcity, and building a consistent brand narrative. Tune in to learn how to prepare for and capitalize on high-demand moments, ensuring seamless and engaging customer interactions. Want more? Visit fanfare.io Download the Hype Drop Playbook Connect with Michael Dodsworth on LinkedIn 00:00 Introduction to Viral Product Launches  01:29 The Importance of Customer Experience and Loyalty 04:00 Challenges in Product Launches and Drops 08:52 The Origin Story of Fanfare 17:30 Leveraging Scarcity and Exclusivity 21:41 Influencers and Audience Engagement  24:36 Building a Personal Brand 25:47 Experimentation and Viral Moments 28:19 Infrastructure and Scalability Challenges  36:27 Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

    45 min
  8. Why Google is Better Than Your Resume | Ep. 319

    20 AUG

    Why Google is Better Than Your Resume | Ep. 319

    Why Google is Better Than Your Resume. Today, we talk about why it's more important to build your personal brand online than your resume. In this episode, personal branding coach Brandon Birkmeyer addresses the rising trend of layoffs and the challenges of job hunting in today's competitive market. We discuss the diminishing importance of traditional resumes and the critical role of an online presence in securing career opportunities. We also highlight the need for job seekers to be proactive in creating visibility and credibility beyond a resume to increase their chances of being hired. 00:00 Introduction: The Layoff Dilemma 01:24 The Importance of Online Presence 02:16 Challenges of Job Hunting Today 04:32 Building Career Security 06:03 Conclusion: Start Building Now This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

    6 min
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About

The Brands On Brands podcast with Brandon Birkmeyer brings you personal branding, career, and leadership tips every week! Brands On Brands is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at: https://www.brandsonbrands.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal branding coach working with speakers, authors, coaches, consultants, executives, and other creators. Learn more about Brandon and his bestselling book, Front & Center Leadership at: https://www.brandonbirkmeyer.com

Information

  • Creator
    Brandon Birkmeyer Personal Branding and Leadership
  • Years Active
    2019 - 2025
  • Episodes
    327
  • Rating
    Clean
  • Copyright
    © 2025 Brandon Birkmeyer Personal Branding and Leadership
  • Show Website
    The Brands On Brands Podcast

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