Ranchonomics

John Haskell, Ranch Right LLC

Welcome to Ranchonomics! Where we empower you to build a better ranch and transform your operation into a thriving business. This podcast is brought to you by Ranch Right LLC, and together we will look at essential strategies, mindsets, and processes needed to take command of your financials and master the business metrics that make all the difference. If you are ready to start winning at ranching, then you are in the right spot. With each episode of Ranchonomics, you will hear inspiring success stories, gain simple yet powerful financial literacy tips, and listen to insightful interviews with industry experts and real-life practitioners. Whether you are a seasoned rancher or just starting out, we believe that managing a ranch shouldn't mean drowning in paperwork or missing out on valuable opportunities. Our mission is to help you see the link between your daily ranching operations and your financials that allow you to go from chaos to clarity and achieve your goals. Join us as we explore the intersection of ranching and finance, helping you understand your numbers and make informed decisions that propel your business forward. Subscribe now and start your path to a more profitable, less stressful ranching experience with Ranchonomics. It's time to harness the full potential of your operation.

  1. HACE 4 DÍAS

    80. Eye for Cattle: How a 16-Year-Old Built a Buyer’s Reputation

    Most people assume cattle buying is a business that takes decades to break into. In this episode, John sits down with Eli Hopping, a 16-year-old cattle buyer from northeastern Oklahoma, to talk about how skill, discipline, and reputation matter far more than age when having an eye for cattle. Joined by Wally Olson, the conversation highlights what it really takes to succeed in the sale barn and why doing a good job consistently is still the fastest way to earn trust. Eli shares how growing up around auction barns shaped his eye for cattle, how he learned to think fast under pressure, and what he looks for when evaluating calves in the ring. The discussion also covers customer relationships, commission structures, record keeping, and why understanding where cattle are going is just as important as knowing what to buy. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: How Eli got started buying cattle at a young age and earned trust in the sale barnWhat experienced buyers look for when evaluating cattle quickly and accuratelyWhy reputation, consistency, and knowing your customers matter more than ageThe importance of understanding cattle potential and where those cattle will be soldLessons about business, math, and decision-making learned in real time at auctions Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the websiteCheck out all of our past webinars here Resources & Links: His Cavvy FoundationBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: Join us online, ask questions, and get practical tools you can put to work tomorrow....

    21 min
  2. 6 ENE

    79. Inside an Organic Row Crop Operation: Markets, Mistakes & Mindset with Reece Klug

    At a time when conventional row crop margins are under heavy pressure, John sits down with Reece Klug to explore a very different path. Reece farms with his family in eastern Nebraska, running both conventional and organic acres alongside a feedlot operation. In this conversation, they dig into what organic production actually looks like in practice, beyond the buzzwords and assumptions. Reece shares how their operation transitioned acres into organic production, the mistakes they made along the way, and the mindset shift required to move away from input-driven systems toward biology, rotations, and management. They discuss soil health changes over time, integrating cover crops and grazing, certification requirements, and how organic grain markets really work. With real numbers and honest comparisons, this episode highlights why organic production has dramatically improved profitability per acre for their operation, even through challenging market cycles. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: What the three-year organic transition really looks like in practiceYield changes, input reductions, and how profitability compares to conventional cropsHow cover crops and grazing fit into an organic row crop systemOrganic grain markets, pricing, and working directly with buyersCertification requirements, audits, and record-keeping realities Connect with Reece: Send an email at reecek1992@hotmail.comCall 402-910-4805 Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the websiteCheck out all of our past webinars here Resources & Links: Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: Know your numbers and win. Ranch Right is here to help with all of your financial needs. Click below to book a discovery call today. Book a free discovery call

    25 min
  3. 30/12/2025

    78. The Rancher’s Guide to FSA Programs: Cash, Rules & Real Advantages

    Most ranchers know the Farm Service Agency exists, but few fully understand the programs, payments, and opportunities available to them. In this episode, John sits down with two former FSA employees, Kailee Butterfield and Micayla Giffin, to break down how these programs really work and how ranchers can use them as practical management tools rather than confusing government paperwork. Kailee and Micayla explain why participating in FSA programs can create a real competitive advantage, how deadlines and rules actually function at the county level, and what ranchers need to know before signing up for contracts or disaster programs. They walk through common challenges, what producers can realistically expect, and how to build a productive relationship with your local office.  This conversation is a grounded, honest guide to how FSA programs fit into a profitable operation and how to use them wisely without relying on them to save the ranch. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: Why participating in FSA programs can create a real competitive advantageThe major categories of programs ranchers should know aboutHow FSA loans work and when they make sense for new or growing operationsCommon challenges producers face and how to navigate confusing rulesHow deadlines, paperwork, and county office differences really workPractical tips for staying informed and building strong relationships with staff Connect with Kailee: Send an email at kailee@ranchrightllc.com Connect with Micayla: Send an email at micayla@ranchrightllc.comFollow on Instagram @micaylagiffinFollow on Facebook @micayla.giffin and @GiffinFarmsSubscribe to YouTube @GiffinFarms Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: ChatGPT FSA Program Navigator ToolBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: Join us...

    24 min
  4. 23/12/2025

    77. Cash, Profit, and Taxes: How to Balance All Three

    Tax planning is one of the most overlooked tools in ranch management, yet it can save a business thousands of dollars when done well. In this solo episode, John walks through the practical process Ranch Right uses with ranching clients to plan ahead, avoid surprises, and make smart decisions before the year ends. He explains why tax strategy should never be about panic spending and why good planning always starts with accurate numbers and a clear picture of the year. John also breaks down how different types of income are taxed, how brackets work, and how ranchers can use livestock purchases, depreciation, and timing to manage their liability across multiple years. With clear examples and straightforward guidance, this episode helps ranchers understand how to make decisions that support cash flow, long-term profit, and tax liability. Make sure to hit subscribe/follow so you never miss an episode! In this episode, I cover: Why tax planning starts with accurate financials before the end of the yearHow to project fall income and expenses and adjust through the seasonWhen prepaying expenses or making strategic purchases can make senseCommon mistakes that drain cash without reducing taxesHow tax brackets work and why managing income across multiple years mattersThe difference between ordinary income, capital gains, and self-employment taxesHow livestock purchases, depreciation, and retirement accounts fit into a solid strategy Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the websiteCheck out all of our past webinars here Resources & Links: Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: Join us for the 2026 Ranch Right Retreat, February 16th-19th in Orange Beach, Alabama. Space is limited, so click the link below to grab your seat now. Ranch Right Retreat

    22 min
  5. 16/12/2025

    76. Hidden Opportunities in Hard Times: A Conversation with Kim Barker

    Hard times can feel like the end of the world, but what if they're actually the start of something better? In this episode, I sit down with long-time friend and rancher, Kim Barker from Walnut Creek Farms in Oklahoma, to talk about the unexpected ways drought, high prices, family challenges, and even personal setbacks can become turning points in your ranching business. Kim has lived through plenty of ups and downs, and he shares how a crisis mindset can keep you stuck, while an opportunity mindset can turn the same situation into a launchpad. From navigating multi-year droughts to helping the next generation get started, Kim lays out practical examples of how to look ahead, prepare wisely, and build a network that helps you see opportunities you would have missed on your own. Whether you are dealing with tight feed, high cattle prices, family pressure, or just a tough season, this episode will help you reframe the challenge and look for hidden opportunities in hard times. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: How drought and other crises can create long-term opportunities you cannot see in the momentWays to prepare for tough years by deciding early what to sell, what to keep, and where to marketHow other people's drought and feed can open profitable doors if you have the right skills and portable infrastructureWhy high prices are a chance to clean up your herd, strengthen your finances, and make smart changesHow education, relationships, and a strong network make opportunities easier to spotThe mindset shift that turns a crisis into a turning point instead of a setback Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Man's Search for Meaning by Viktor E. FranklBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: Join us online, ask questions, and get practical tools you can put to work tomorrow. Follow us on Facebook, Instagram, and LinkedIn to receive updates on our next session. Click the link below to catch up on all of our past webinars on YouTube. Webinars

    26 min
  6. 09/12/2025

    75. Are Your Cattle Covered? Trucking Risks in a High-Price Market with Julie Davidson

    When cattle prices climb to levels few of us have ever seen, the dollar value of a single load can quietly double, or even triple. And while most ranchers wouldn’t dream of driving uninsured, many are still hauling cattle with cargo coverage that hasn’t been updated in years. Are your cattle covered? In this episode, Julie Davidson of High Country Coverage Consulting returns to walk us through the real risks and the practical steps every rancher should take before cattle hit the road. From radius limits and VIN-specific coverage to knowing who’s responsible when a neighbor hauls your calves, this is a timely conversation for a high-price market. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: Why standard $100,000 cargo policies are now dangerously insufficient when calves can be worth $250k–$400k per loadWho is responsible for coverage, depending on whether you haul, the buyer hires the trucks, or a neighbor does you a favorHow cargo policies actually work: VIN-specific coverage, trailer listings, radius limits, and why “one policy for the ranch” isn’t enoughWhat happens when there’s an accident, including how loss values are calculated and why injured cattle require special evaluationKey exclusions, especially the fact that loss of market price is not coveredPractical steps to update coverage as markets rise and fall, so you’re protected without overspending Connect with Julie: Send her an email at juliedavidsonhccc@gmail.com Connect with Ranch Right: Meet the Ranch Right teamSubscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links: Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLCCheck out all of our past webinars here Mentioned in this episode: Join us for the 2026 Ranch Right Retreat, February 16th-19th in Orange Beach, Alabama. Space is limited, so click the link below to grab your seat now. Ranch Right Retreat

    14 min
  7. 02/12/2025

    74. How to Buy Right and Market Smarter with Wally Olson

    Buying cattle in a high market can feel intimidating, but as Wally Olson reminds us, the price doesn’t matter nearly as much as the relationship. In this episode, John and Wally dig into how to buy cattle the right way, why you always need to sell before you buy, and how understanding the value of gain, weight classes, and local market culture helps you make confident, profitable decisions no matter where the market sits. Wally draws on decades of experience as a rancher, marketer, and educator to break down practical buying strategies, from barn cards to understanding how geography, humidity, forage quality, and reputation all shape performance and price. John and Wally walk through real-world examples, common pitfalls, and why good marketing, not good luck, is what drives long-term profitability. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: Why you should always sell before you buy, and how that drives cash flow and clarityHow to evaluate cattle across weight classes, age classes, and pregnancy status using the value of gainBuilding a dependable barn card and running the numbers to know exactly what you can payHow geography, humidity, forage quality, and local culture affect buying decisions and animal performanceWhen to use an order buyer, how to work well with one, and why reputation matters in both directionsSmarter strategies for packaging cattle, contracting, and marketing in high-price environments Connect with Wally: Check out his website Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Value Of GainBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: Join us online, ask questions, and get practical tools you can put to work tomorrow. Follow us on Facebook, Instagram, and LinkedIn to receive updates on our next session. Click the link below to catch up on all of our past webinars on YouTube. Webinars

    23 min
  8. 25/11/2025

    73. Avoiding Health Insurance Headaches: Enrollment Tips with Julie Davidson

    It’s open-enrollment season, and if you’re sorting through health insurance options, you’re not alone. In this episode, John sits down with insurance expert Julie Davidson to walk through what ranch families need to know before choosing a Marketplace plan, from how subsidies actually work to what those deductibles and out-of-pocket numbers really mean. Julie breaks down why your modified adjusted gross income is the key number that drives your subsidy, why calling to enroll is almost always better than doing it online, and what to watch for if you’re choosing between work-provided coverage and Marketplace options. John and Julie also talk through real-world considerations like prescription costs, family deductibles, HSA-eligible plans, and why Medicaid isn’t always the safety net folks assume it is. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: How open enrollment works and why your modified adjusted gross income drives your subsidyThe pros and cons of Marketplace options vs. employer plans, and when to call instead of enrolling onlineHow to think about deductibles, out-of-pocket maximums, HSAs, and choosing the right level of coverageWhat to watch for with prescription costs, plus tools like GoodRxWhy insurance should be viewed as risk protection, not a prepaid health planHow to avoid surprise bills and tax-time subsidies gone wrong Connect with Julie: Send her an email at juliedavidsonhccc@gmail.com Connect with Ranch Right: HealthCare.govGoodRxHealthpilotSubscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links: Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: Know your numbers and win. Ranch Right is here to help with all of your financial needs. Click below to book a discovery call today. Book a free discovery call

    25 min

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Welcome to Ranchonomics! Where we empower you to build a better ranch and transform your operation into a thriving business. This podcast is brought to you by Ranch Right LLC, and together we will look at essential strategies, mindsets, and processes needed to take command of your financials and master the business metrics that make all the difference. If you are ready to start winning at ranching, then you are in the right spot. With each episode of Ranchonomics, you will hear inspiring success stories, gain simple yet powerful financial literacy tips, and listen to insightful interviews with industry experts and real-life practitioners. Whether you are a seasoned rancher or just starting out, we believe that managing a ranch shouldn't mean drowning in paperwork or missing out on valuable opportunities. Our mission is to help you see the link between your daily ranching operations and your financials that allow you to go from chaos to clarity and achieve your goals. Join us as we explore the intersection of ranching and finance, helping you understand your numbers and make informed decisions that propel your business forward. Subscribe now and start your path to a more profitable, less stressful ranching experience with Ranchonomics. It's time to harness the full potential of your operation.

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