Self-Publishing with ALLi

Alliance of Independent Authors

The Self-Publishing with ALLi podcast from the Alliance of Independent Authors provides a comprehensive guide for indie authors.

  1. Inspirational Indie Author Interview #210: D. K. Marie. Romance Author Discusses Hope, Healing, and Building an Indie Career on Her Own Terms

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    Inspirational Indie Author Interview #210: D. K. Marie. Romance Author Discusses Hope, Healing, and Building an Indie Career on Her Own Terms

    My guest this episode is D. K. Marie, a Michigan-based romance author who writes stories about second chances, emotional healing, and hope. She's moved from traditional publishing into indie publishing and recently won a Wishing Shelf Gold Award. We talk about her journey from reader to writer, the business side of indie publishing, building a loyal readership, and why she believes romance novels can offer comfort during difficult times. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan. About the Guest D. K. Marie is a Gold Winner of the Wishing Shelf Book Awards and the author of eleven published works, including romance novels and a poetry collection. Her stories center on unexpected connections and emotional intensity, blending heart, heat, and humor with relatable characters and emotional depth. When she's not writing, she can be found behind a camera lens, on her motorcycle, or curled up with a good book. She lives in metro Detroit with her husband, two children, and a cat who supervises her writing with zero impartiality.

    23 min
  2. News: AI-Powered Scams Target Writers; Audible Opens Pop-Up Bookstore; Anthropic Fairness Hearing Update

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    News: AI-Powered Scams Target Writers; Audible Opens Pop-Up Bookstore; Anthropic Fairness Hearing Update

    On this episode of Self-Publishing with ALLi, Dan Holloway opens with an urgent warning from Writer Beware's Victoria Strauss about two new AI-generated scams targeting authors — one involving fake radio show invitations, one involving fraudulent book fair representation — and explains the telltale signs that give them away. He then reports on Audible's StoryHouse, a pop-up audiobook store in New York's Bowery modeled on a vinyl record shop, and closes with an update on the Anthropic settlement fairness hearing, including concerns about the $3,000 per-title payout and the US copyright registration requirement that overseas authors say is unfair to them. Show Notes Book Festival Scams, Interview Fakes: Two New AI-Driven Impersonation Scams to Avoid Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is  available on Kindle.

    11 min
  3. Interview: What Genre Conventions Teach Authors About Professional Book Cover Design with Howard Lovy and Michele DeFilippo

    HACE 4 DÍAS

    Interview: What Genre Conventions Teach Authors About Professional Book Cover Design with Howard Lovy and Michele DeFilippo

    On the Self-Publishing with ALLi podcast, host Howard Lovy talks to Michele DeFilippo, founder of 1106 Design, about the role genre conventions play in professional book cover design. Michele explains the visual signals that help readers recognize a book's category at a glance, from the authority expected in business books to the mood and atmosphere that drive fiction covers. She also discusses the thumbnail test, common amateur mistakes, the danger of cramming too much information onto a cover, and the importance of giving designers enough room to create a cover that serves both the author and the marketplace. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan. About the Guest Michele DeFilippo has more than fifty years of experience in book publishing. Her company, 1106 Design, helps authors publish high-quality books, keep control of their work, and earn more from each copy sold. Michele is committed to helping authors ask the right questions, avoid scams, and make informed decisions when choosing publishing service providers. A PDF of her eighty-eight-page guide, "Publish Like the Pros: A Brief Guide to Quality Self-Publishing," can be downloaded for free.

    32 min
  4. Where Friction Hides in Your Author Business (And When It Might Be Useful), with Orna Ross and Joanna Penn

    17 MAY

    Where Friction Hides in Your Author Business (And When It Might Be Useful), with Orna Ross and Joanna Penn

    On this episode of Self-Publishing with ALLi, Orna Ross and Joanna Penn explore the concept of friction in the author business — the stuff that stops readers from buying and stops authors from acting. They examine reader friction including decision fatigue, pricing signals, platform fragmentation, and the challenge of buying direct; author friction including tech overload, identity resistance, and fear of judgment; and the counterintuitive idea that some friction — a signed limited edition, a serialized novel released chapter by chapter, a live human conversation — is actually worth keeping, because it creates connection, commitment, and differentiation in an age of one-click AI convenience. Show Notes Bones of the Deep. A Thriller: Kickstarter ALLi's Indie Author Bookstore About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

    43 min
  5. News: BookTok Bestseller List Launches in the UK; Subscription Boxes Drive Charts; Have Special Editions Peaked?

    15 MAY

    News: BookTok Bestseller List Launches in the UK; Subscription Boxes Drive Charts; Have Special Editions Peaked?

    On this episode of Self-Publishing with ALLi, Dan Holloway examines three interconnected stories about how books get discovered and sold. He reports on the launch of the UK's first BookTok bestseller list, powered by Nielsen BookScan, and what its romance- and romantasy-heavy lineup reveals about how viral book conversations actually work. He also looks at two striking examples of subscription boxes driving books to the top of the charts — including Goldsboro Books' GSFF box and the fantasy service Fairyloot — and closes with the question of whether the special edition and deluxe edition market may have reached its peak, drawing a sharp parallel with the vinyl singles collecting craze of the 1980s. Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is  available on Kindle.

    12 min
  6. Why Indie Authors Should Ignore the Market's Mood and Focus on Their Mission, with Joe Solari

    13 MAY

    Why Indie Authors Should Ignore the Market's Mood and Focus on Their Mission, with Joe Solari

    On the Self-Publishing with ALLi podcast, Joe Solari draws a lesson from Jeff Bezos's early years at Amazon — when Wall Street was calling it amazon.bomb and Bezos kept building anyway — to make a case for why indie authors need to stop watching their competitors and start watching their readers. Using the philosopher René Girard's concept of mimetic desire, Joe explains how author communities, for all their value, can quietly install somebody else's North Star in your publishing business without you even noticing. He offers two practical tools to counter this: a one-page North Star document that anchors your publishing vision before you open any dashboard or social media group, and a one-week information audit that helps you identify how much of what you're consuming is signal and how much is just other people's noise. Sponsor The Publishing for Profit podcast is proudly sponsored by Tertulia for Authors. Build a beautiful author storefront in minutes, showcase your books, send newsletters, and sell direct. Get started at tertulia.com/alli. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Joe Solari assists authors in developing successful businesses as the managing partner of Author Ventures LLC. In his role as a business manager, he supports his private clients, who collectively achieved gross royalties of twenty-two million in 2023, with an average pre-tax profit of 44%. This remarkable success results from implementing disciplined business strategies and maintaining an unwavering dedication to enhancing the customer experience.

    15 min
  7. Inspirational Indie Author Interview #209: Muhammad Atique. Author Explores AI, Algorithms, and Human Connection in the Digital Age

    10 MAY

    Inspirational Indie Author Interview #209: Muhammad Atique. Author Explores AI, Algorithms, and Human Connection in the Digital Age

    My guest this episode is Muhammad Atique, an author and lecturer whose journey has taken him from Pakistan to China, the United States, and now New Zealand, where he's connecting with the indie author community. His book explores how AI, algorithms, and digital media are reshaping the way we communicate, think, and relate to one another in an increasingly online world. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan. About the Guest Muhammad Atique holds a PhD in digital government and is a Fellow of Advance HE in the UK. He has spent more than fifteen years working across the media industry and academia, focusing on digital media, culture, and how people adopt new technologies. His work examines how rapidly changing technology is shaping the way people live and communicate. Originally from Pakistan, he enjoys exploring different cultures, traveling, and meeting people from all backgrounds. He is currently based in Auckland, New Zealand. His latest book, Algorithmic Saga: Understanding Media, Culture, and Transformation in the AI Age, examines how technology is reshaping everyday life and why it is important to maintain a balance between digital change and real-world values.

    27 min
  8. News: Audible Retires Legacy Royalty Model; Oscars Rule on AI; Publishing Industry AI Survey

    8 MAY

    News: Audible Retires Legacy Royalty Model; Oscars Rule on AI; Publishing Industry AI Survey

    On this episode of Self-Publishing with ALLi, Dan Holloway breaks down Audible's decision to retire its legacy royalty model by the end of 2026, explaining what the new model means for audiobook authors and the separate decision about whether to enter the All You Can Listen pool. He also reports on the Academy of Motion Picture Arts and Sciences' new Oscar eligibility rules requiring human actors and writers, and examines a Book Industry Study Group survey showing that concern about AI-generated books in the marketplace has now entered the top four worries for publishing industry professionals. Show Notes Audible's New Royalty Model Sponsor Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is  available on Kindle.

    11 min

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The Self-Publishing with ALLi podcast from the Alliance of Independent Authors provides a comprehensive guide for indie authors.

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