Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media
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Side Hustle Pro

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more! Hosted on Acast. See acast.com/privacy for more information.

  1. 444: Five Steps to Finally Launch Your Side Hustle

    HACE 13 H

    444: Five Steps to Finally Launch Your Side Hustle

    We’re kicking off this new year by welcoming new and returning listeners to Side Hustle Pro with a reminder that it’s never too late—or too early—to pursue a side hustle. Inspired by an email from a listener, I was reminded that my focus on Black women entrepreneurs still resonates with a wide audience, proving that clarity in your target listener doesn’t exclude anyone else who might benefit. In this episode I share the five areas of focus for starting or growing your business in 2025: Get clear on your main priority Choose a channel to showcase your expertiseOrganize your content (you likely have more than you realize!)Trust yourself to figure things out, even when you get stuckInvest in education and resources that level up you and your business Highlights include: 00:00 Intro 03:00 Uplifting women entrepreneurs  05:00 Setting goals for the year 10:30 Five areas of focus for 2025 18:00 The power of sharing your journey 23:00 Overcoming content overwhelm 29:00 Trusting yourself and investing in growth 35:00 Master The Gram Challenge  Check out episode 444 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  Master The Gram Challenge: In this 5-Day Master The Gram Challenge, I'll teach you the exact steps I used to grow my Instagram to over 95K followers, launch a hit podcast, launch digital programs, quit my job to work for myself, and make multiple SIX-figures as a successful entrepreneur. Sign up here: https://sidehustlepro.co/masterthegram Links mentioned in this episode Master The Gram Challenge: https://sidehustlepro.co/masterthegramNicaila’s Instagram: https://www.instagram.com/sidehustlepro/ Nicaila’s LinkedIn: https://www.linkedin.com/company/sidehustlepro Nicaila’s Website: https://sidehustlepro.co/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

    36 min
  2. [BONUS] Master The Gram Challenge To Kick Off 2025!

    HACE 3 DÍAS

    [BONUS] Master The Gram Challenge To Kick Off 2025!

    Are you tired of feeling stuck when it comes to Instagram? Not sure how to use it to promote your business effectively? If creating content feels overwhelming or you’re spinning your wheels trying to figure out what works, this is for you. The Master the Gram Challenge is designed to help you take control of Instagram and finally make it work for you. Join here: https://sidehustlepro.co/masterthegram In Just 5 Days, You’ll Learn How To: Attract the right people to build a community (not just followers)Create content that makes people want to buy from youSave time with simple automation and scheduling toolsKnow when (and how) to hire so you can get off the content hamster wheel We'll Cover: Day 1: FollowersDay 2: Content That ConvertsDay 3: Automation & PlanningDay 4: SalesDay 5: Outsourcing & Scaling PLUS! A BONUS live Q&A Call Join me on Friday, Jan 17 at 1:00 PM ET for a live session to get your questions answered You'll Get: ✔️ Daily bite-sized videos delivered straight to your inbox ✔️ My step-by-step strategies to take the guesswork out of Instagram ✔️ The exact tools and templates I use to simplify and save time ✔️ Access to a live Q&A with me on Day 5 Instagram has been the marketing engine behind my email list, podcast, and digital courses for 10 years. It’s a powerful tool that can transform your business when used the right way. This is your chance to master Instagram, connect with your ideal audience, and start making real money in 2025. Ready to conquer Instagram? Claim your spot in the challenge here https://sidehustlepro.co/masterthegram Hosted on Acast. See acast.com/privacy for more information.

    2 min
  3. 443: She Side Hustled Her Way To a Multi-Million Dollar Wine Business (Feat. Whitney Gates)

    18/12/2024

    443: She Side Hustled Her Way To a Multi-Million Dollar Wine Business (Feat. Whitney Gates)

    This week in the guest chair we have Whitney Gates, an experienced marketing leader turned entrepreneur as co-founder and CEO of Wondry Wine. Her diversified skill set is driven by over 13 years of experience in brand management, shopper marketing and sales across Fortune 200 companies. Rejecting exclusivity, Wondry presents customers with a more approachable, stronger, semi-sweet wine. Drawing inspiration from her disabled uncle’s wine-making journey, Whitney’s hustled her way into becoming a multi-million dollar company in just a few years.  In this episode she shares: How she went from making wine herself and doing door to door selling to launching Wondry online and expanding onto Target shelvesWhat it takes to stand out in a crowded market (and even get a deal with Mark Cuban on Shark Tank)The importance of understanding your customer and adjusting your pitch accordingly Highlights include: 0:00 – Introduction to Whitney Gates 8:17 – Launching Wondry  11:20 – Defining Wondry’s category: wine vs. cocktail hybrid 15:00 – Investing in the business 18:40 – Door-to-door sales and proof of concept 31:00 – Whitney’s Shark Tank experience and partnering with Mark Cuban 34:00 – Becoming profitable and managing costs as you scale 41:00 – Tips for entrepreneurs  Check out episode 443 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episode Wondry Wine Website: https://www.drinkwondry.comFollow Wondry’s Instagram: https://www.instagram.com/wondrywineSide Hustle Pro Website: https://www.sidehustlepro.co Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoFollow Wondry’s Instagram: https://www.instagram.com/wondrywine Hosted on Acast. See acast.com/privacy for more information.

    46 min
  4. 442: Melyssa Ford on Health, Hustle, and Healing

    11/12/2024

    442: Melyssa Ford on Health, Hustle, and Healing

    This week in the guest chair we have Melyssa Ford, media personality, actress, and advocate known for her dynamic presence in entertainment. With a career spanning television, film, and radio, she has captivated audiences as a host on the Joe Budden podcast and various TV appearances. As a seasoned veteran in media and entertainment, Melyssa mastered the art of pivoting and identifying viable opportunities to launch into new and exciting spaces. In this episode she shares: Her new podcast Hot and Bothered that fosters meaningful conversations about women’s wellness, intimacy, and health Overcoming depression, negative self-talk, and finding grace through personal healingThe many benefits to pivoting several times in her career Highlights include: 00:00 Intro 02:00 Building a film/TV personality  06:00 Being an undocumented immigrant 14:00 Creating her own path 19:00 Battling mental health issues 27:00 Navigating perimenopause 40:00 The podcasting landscape 47:00 Living with a brain injury 1:00:00 Tips for entrepreneurs  Check out episode 442 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episode Melyssa’s Instagram: https://www.instagram.com/melyssaford/ Melyssa’s Twitter: https://x.com/MissMelyssaFord/ Hot and Bothered Podcast Instagram: https://www.instagram.com/hotnbotheredpodcast/ Melyssa’s Website: https://www.melyssaford.com/ ChatGPT: https://chatgpt.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoMelyssa’s Instagram: https://www.instagram.com/melyssaford/ Melyssa’s Twitter: https://x.com/MissMelyssaFord/  Hosted on Acast. See acast.com/privacy for more information.

    1 h y 9 min
  5. 441: How Alexis Barber Balances Being A Wharton MBA, Influencer, and Founder

    04/12/2024

    441: How Alexis Barber Balances Being A Wharton MBA, Influencer, and Founder

    This week in the guest chair we have Alexis Barber, a lifestyle influencer and founder of Too Collective, a modern wellness and loungewear brand. At just 25 years old, Alexis is the host of the top-rated Too Smart For This Podcast and has worked with brands like Lululemon, Rare Beauty, Microsoft, and Miss Dior as a content creator.  In this episode she shares:  How growing up low-income provided the foundation for having confidence and an ambitious mindset to overcome the limitations of her pastHer transformative experience as an MBA candidate at The Wharton School at UPennHow she makes a living off of content creation and the opportunities being an influencer has provided Highlights Include: 00:00 Intro  03:00 Confidence and putting yourself out there 09:55 Becoming a lifestyle influencer 12:04 Navigating side hustling and a corporate role 19:27 Collaboration with Rare Beauty  20:48 Launching a robe company  29:09 MBA program at Wharton 39:20 Transparency in content creation 44:07 The importance of building a team Check out episode 441 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episode Too Collective Website: https://toocollective.com/ Too Collective Instagram: https://www.instagram.com/toocollective/ Alexis’ Tiktok: https://www.tiktok.com/@alexisbarber_ Alexis’ Instagram: https://www.instagram.com/alexisbarber/ Alexis’ YouTube: https://www.youtube.com/@alexis_barber MLT Program: https://mlt.org/Harvard Summer Program: https://www.hbs.edu/svmp/Pages/default.aspx Pietra: https://www.pietrastudio.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

    56 min
  6. 440: She Went From NICU Nurse To Full-Time Content Creator and Published Author

    27/11/2024

    440: She Went From NICU Nurse To Full-Time Content Creator and Published Author

    Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families. In this episode she shares: The ways she stayed consistent in content creation, and why it paid offHow she differentiated her physical cookbook, The Soul of Scotchie, from others on the marketHow she diversified her revenue streams to triple her income and surpass her nursing paycheck  Highlights include:  00:00 Intro 05:22 Finding a path in nursing 10:51 The goal of work-life balance 11:52 Cooking as an outlet 15:25 Intentional content creation 19:24 Unlearning the idea of creating perfect content  27:21 Diversifying revenue streams 33:38 Hiring a team for content creation 41:09 Revenue from YouTube & brand partnerships 43:42 Publishing a unique cookbook 49:59 Take control of your inner voice 52:30 Tips for entrepreneurs  Check out episode 440 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episode Helena’s Website: Https://www.thatnursecooks.com Helena’s Instagram: https://www.instagram.com/thatnursecancook/ Helena’s TikTok: https://www.tiktok.com/@thatnursecancookHelena’s YouTube: https://www.youtube.com/@ThatNurseCanCook Grace Foods: https://www.instagram.com/gracefoods/ Capcut: https://www.capcut.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

    59 min
  7. 439: How Podcasting Changed Her Career Trajectory w/ Hiwote Getaneh

    20/11/2024

    439: How Podcasting Changed Her Career Trajectory w/ Hiwote Getaneh

    This week we have a special student spotlight featuring Hiwote Getaneh, an audio producer curious about human-centered, emotion-driven storytelling. We first met when she joined my Podcast Moguls accelerator program, and it’s been so awesome to follow her journey from working in social policy research, to growing her own podcast, to actually changing her career path to work in podcasting full time, to moving to Portugal to live and work full time, to now launching her Emerging Voices, a podcasting accelerator for aspiring creators who want to start a podcast that is unique to them and build their creative resilience along the way. In this episode she shares: How identifying a niche audience transformed her podcast and entrepreneurial journeyHer focus on helping first and second-generation immigrant women find confidence in their stories Balancing financial stability after leaving her full time job and moving abroad to Portugal Highlights include: 00:00 Intro 03:00 From analyst to podcaster 07:45 Mastering storytelling  13:30 Lessons from Podcast Moguls 18:00 Creating content with purpose 21:00 Becoming an expat in Portugal 28:00 Preparing for full time entrepreneurship  33:00 Building a platform to monetize 43:00 Defeating self-doubt 47:00 Living in Portugal 54:00 Tips for entrepreneurs Check out episode 439 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episode Hiwote’s website: https://www.depthandcandor.com/ Hiwote’s Instagram: https://www.instagram.com/hiwote.getaneh/ The Art of Gathering by Priya Parker: https://www.priyaparker.com/book-art-of-gathering Union Docs: https://uniondocs.org/ Podcast Moguls: https://sidehustlepro.co/podcastmoguls/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

    59 min
  8. 438: How Arsha Jones Took Capital City’s Mambo Sauce To The Next Level

    13/11/2024

    438: How Arsha Jones Took Capital City’s Mambo Sauce To The Next Level

    This week in the guest chair we are back for an update episode with Arsha Jones, founder of Capital City- the DC-based company behind the wildly popular Mambo Sauce. Stemming from Arsha's desire to create a product that she could sell multiples of, Arsha describes her journey from starting as a web designer, shifting into e-commerce, and finally venturing into entrepreneurship. In this episode Arsha shares: How starting an income-driven business, Tees In The Trap, helped to fund ventures for Capital City How she got Mambo sauce onto shelves of major businesses like Papa Johns, Walmart, and Target The importance of legacy and how embedding the culture of the community she serves has opened up unique opportunities  Highlights Include:  07:07 Leaving The Service Industry 10:44 Launching Multiple Businesses At Once  17:14 Creating Multiple Revenue Streams 19:50 Being The Face Of Your Brand 29:33 Creating a Premium Product 30:48 Getting Into Retail 35:33 Creating Brand Partnerships 41:11 Selling On Amazon 45:23 Creating Your Own Path Check out episode 390 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episode First Arsha Jones SHP Episode: https://sidehustlepro.co/arshajones/ Capital City Instagram: https://www.instagram.com/capitalcityco Capital City Website: https://www.capitalcity.com/ Arsha’s Instagram: https://www.instagram.com/arshajones/ Arsha’s Facebook: https://www.facebook.com/arshajones Tees In The Trap: https://www.teesinthetrap.com/ Amazon Seller Central: https://sellercentral.amazon.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

    1 h y 4 min
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Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more! Hosted on Acast. See acast.com/privacy for more information.

Información

  • Creador
    Nicaila Matthews Okome | Side Hustle Pro Media
  • Años de actividad
    2016 - 2025
  • Episodios
    452
  • Clasificación
    Apto
  • Copyright
    © 2025 SIDE HUSTLE PRO
  • Mostrar sitio web
    Side Hustle Pro

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