Talking Insights

Esomar

Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join Esomar on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.

  1. HACE 3 DÍAS

    From Qualitative to Quantitative: Validating Personas

    Most teams struggle to turn rich qualitative insights into scalable, actionable business strategies — but what if you could transform deep research into a measurable, organization-wide advantage? Melissa Ramon and Nadja Baum reveal how they bridged that gap using a hybrid approach that combines qualitative depth with quantitative rigor, all without starting from scratch. Their innovative framework not only validated existing personas but also created a reusable infrastructure that continuously drives product, content, and strategy decisions with confidence. In this episode, you'll discover: How to leverage qualitative personas into scalable survey-based classifications without costly segmentation exercisesThe surprising alignment between qualitative hypotheses and quantitative results, and what that means for your teamThe creation and impact of a reusable "typing tool" that engaged stakeholders and empowered ongoing researchPractical strategies for embedding audience insights across product roadmaps, marketing strategies, and editorial decisionsWhy leadership buy-in and operational integration are key to making data-driven personas truly work for your businessIf you're curious about building a durable audience understanding that fuels smarter decisions and deeper customer empathy — this episode is your blueprint. Whether you're in research, product, marketing, or leadership, you'll walk away with actionable tips to turn qualitative insights into real business impact today. Send us Fan Mail ----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production.  Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. ----------------------------------------------------------------------------------------------- Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a • Follow us on LinkedIn - http://bit.ly/2Drifcg Esomar 2025

    21 min

  2. 18 FEB

    The Art of Building Superfans in Latin America’s Digital Music Era

    In this conversation, our host, Antonio and Ariana Arciniega (Intercept Music) discuss the transformative impact of technology on the music industry in Latin America, focusing on the evolution of artist-fan relationships, the importance of data analytics, and the challenges faced by independent artists. They explore how streaming has enabled artists to connect with fans and the significance of superfans in building sustainable careers. Additionally, they address common myths about independent artists and provide valuable advice for navigating the modern music landscape. Send us Fan Mail ----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production.  Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. ----------------------------------------------------------------------------------------------- Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a • Follow us on LinkedIn - http://bit.ly/2Drifcg Esomar 2025

    27 min

  3. 11 FEB

    The Future of Consumer Insights

    The conversation explores the integration of AI in research methodologies, emphasizing its potential to enhance understanding of consumer behavior and improve productivity in report writing. Send us Fan Mail ----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production.  Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. ----------------------------------------------------------------------------------------------- Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a • Follow us on LinkedIn - http://bit.ly/2Drifcg Esomar 2025

    17 min

  4. 29 ENE

    Exploring Africa in Focus: Turning Insights into Action

    The conversation focuses on the upcoming Esomar event in Africa, discussing its vision, the importance of community engagement, the diversity of the continent, and the role of youth and innovation in shaping the insights industry. Dharmendra Jain shares insights on the event's significance, the excitement surrounding it, and highlights key presentations that will be featured. Know more about the event and explore the programme here: https://esomar.org/events/africa-2026-africa-in-focus-turning-insights-into-action Send us Fan Mail ----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production.  Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. ----------------------------------------------------------------------------------------------- Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a • Follow us on LinkedIn - http://bit.ly/2Drifcg Esomar 2025

    15 min

  5. 21 ENE

    Unlocking Innovation: The Edge Framework Explained

    In this episode of Talking Insights, we welcome Sandro Kaulartz, Ajay Bangia, April Jeffries, and Karin O’Neill to explore the EDGE Framework, a methodology that focuses on identifying high-growth opportunities by examining extreme behaviors and divergences from the norm. The conversation delves into the integration of AI with qualitative research to uncover insights about user behavior at the margins, and how organizations can leverage these insights for innovation and growth. The panel discusses practical steps for applying the Edge Framework in various industries, emphasizing the importance of understanding user needs and behaviors to drive successful product development and marketing strategies. You can explore this paper and some others here:  The Next Big Thing - Exploring the EDGE for high growth opportunitiesThe Vibrant FringesIpsos Views: Bigger Innovations Need Bigger DataAnd the Research World article mentioned in the episode here:  https://researchworld.com/hot-topics/the-next-big-thing-exploring-the-edge-for-high-growth-opportunities  Send us Fan Mail ----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production.  Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. ----------------------------------------------------------------------------------------------- Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a • Follow us on LinkedIn - http://bit.ly/2Drifcg Esomar 2025

    28 min

  6. 5 ENE

    The Role of Media in Shaping Social Norms

    The conversation explores the evolving public perception of military forces in Ukraine, highlighting the initial appreciation for their bravery but also the hesitance in forming personal relationships with veterans. It discusses the significant impact of media, particularly a television show, in shifting social norms and increasing openness towards veterans. Send us Fan Mail ----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production.  Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. ----------------------------------------------------------------------------------------------- Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a • Follow us on LinkedIn - http://bit.ly/2Drifcg Esomar 2025

    12 min

  7. 5 ENE

    Unlocking Human Motivation Through Language

    The conversation explores the significance of language in understanding human motivation, focusing on motivational analysis and lexical analysis as tools to uncover underlying thoughts and influences. Send us Fan Mail ----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production.  Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. ----------------------------------------------------------------------------------------------- Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a • Follow us on LinkedIn - http://bit.ly/2Drifcg Esomar 2025

    20 min

  8. 5 ENE

    Unlocking Marketing Success with Movable Middles

    In this conversation, Vas Bakopoulos discusses his award-winning projects, the Movable Middles Growth Framework and the Brandeis Performance study. He explains the importance of targeting the 'movable middles' in marketing, which are consumers who are more responsive to advertising. The discussion also covers the design and outcomes of the Brandeis Performance study, emphasizing the need for accountability in brand investment and the connection between brand favorability and sales. Vas shares insights on how these frameworks can shape the future of marketing science and offers practical advice for marketers. Send us Fan Mail ----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production.  Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. ----------------------------------------------------------------------------------------------- Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a • Follow us on LinkedIn - http://bit.ly/2Drifcg Esomar 2025

    23 min
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Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join Esomar on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.

Información

  • Creador
    Esomar
  • Años de actividad
    2020 - 2026
  • Episodios
    153
  • Clasificación
    Apto
  • Copyright
    © 2026 Talking Insights
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