The Coach's Journey - build a coaching business with integrity

Robbie Swale
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Coach’s Journey founder Robbie Swale and a team of hosts interview coaches about how they created a successful business and how they create impact for their clients. Through these conversations, you can learn how each coach came to coaching, grew their coaching practice and found their way to the successful business they have today. Each interview, like each journey, is different. But each is also packed with insights, tips, suggestions and ideas to grow your coaching business and have even greater impact creating change in the lives of your clients. Past guests include life coaches, business coaches, executive coaches, career coaches, leadership coaches and more. Some are household names; some are coaches you’ve never heard of. All of them share ideas on the key topics for creating a coaching business: money, fees, impact with clients, training and more. About Robbie: Robbie Swale is a leadership coach, podcaster and the author of four books. He has trained with masters in the field of coaching and building coaching businesses, including Rich Litvin, Robert Holden and guests on the podcast like Katie Harvey and Myles Downey. He is the creator of The Coaching Business Flywheel, which attempts to boil down everything he has learned from many years supporting coaches to grow their businesses and interviewing amazing coaches on this podcast, into one simple, actionable model. Subscribe and read more about the podcast, The Coach’s Journey Community and get the free ebook An Introduction to The Coaching Business Flywheel at www.thecoachsjourney.com

  1. قبل ساعتين

    #111: Ruth Rochelle –The Future of Coaching: Trust, Simplicity, and the Wisdom of Humanity

    What does the future of coaching look like… and what can we learn from those who helped build it? Ruth Rochelle returns to The Coach’s Journey Podcast to reflect on how the coaching world has evolved over the past four decades and where it might be heading next. Prompted by a listener’s question, Ruth shares stories from the early days of coaching - when it was more movement than industry - through the professionalisation of the 1990s to today’s fast-changing, tech-enabled landscape. Alongside the history, she offers her vision for what’s emerging now: deeper work, greater humanity, and a renewed sense of trust. Ruth and Joey explore how coaching has shifted from performance to presence, from achievement to wholeness, and from certainty to curiosity. They discuss scepticism in the early days (and now), the rise of coaching bodies such as the ICF and EMCC, the impact of technology and AI, and why compassion and simplicity remain at the heart of great coaching. In this episode, Ruth talks about: Why the earliest coaching approaches focused on the inner game and self-belief How the field grew from informal practice to global profession The evolution from performance and achievement to whole-person coaching Why trust, compassion, and presence still matter most for coaches today Ruth also invites every coach to listen inwardly and lead the way forward for the profession. If you’ve ever wondered how the coaching profession began - or where it’s going next - this conversation offers wisdom, warmth, and hope for coaches building meaningful, sustainable practices in a fast-changing world. For more information about Ruth, visit https://www.ruthrochelle.com/ For more information about host Joey Owen, visit http://www.joeyowencoaching.com/ Read more about The Coach's Journey at www.thecoachsjourney.com. Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community. THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN: FREE Ebook: An Introduction to The Coaching Business Flywheel: https://www.thecoachsjourney.com/thecoachingbusinessflywheel Ruth Rochelle on The Coach’s Journey Podcast (previous episode) https://www.thecoachsjourney.com/podcast/78-ruth-rochelle-insight-seminars-systems-theory-and-the-path-to-our-current-truth International Coaching Federation (ICF) https://coachingfederation.org/ European Mentoring and Coaching Council (EMCC) https://www.emccglobal.org/ Tim Gallwey – The Inner Game of Tennis https://www.amazon.co.uk/Inner-Game-Tennis-Classic-Performance/dp/1447288505 Robert Kegan https://en.wikipedia.org/wiki/Robert_Kegan Suzanne Cook-Greuter https://www.linkedin.com/in/susanne-cook-greuter-60056322b/ Bill Torbert https://gla.global/team_member/professor-bill-torbert/ For more on Adult Development on The Coach’s Journey, see our interview with Jennifer Garvey Berger https://www.thecoachsjourney.com/podcast/episode-42-jennifer-garvey-berger-the-answer-to-either-or-is-both Sir John Whitmore – Coaching for Performance https://www.amazon.co.uk/Coaching-Performance-Principles-Personal-Professional/dp/1473658128 The Coach’s Journey Podcast with Ruth Rochelle and Joey (video version) https://www.youtube.com/watch?v=kby9-D_5JwA BIOGRAPHY FROM RUTH For more than 25 years Ruth has been a coach – an executive and team coach, workshop facilitator, transformational coach and coach supervisor – with private clients and with organisations. Ruth is an Accredited Master Executive Coach with APECS, an IFS (Internal Family Systems) Practitioner with the IFS Institute and a Coaching Constellations Practitioner, and her clients have included creative professionals, start-up founders, senior managers, young emerging leaders, celebrities, coaches, and many more. Ruth supports her clients to create and achieve their visions, enrich their relationships, navigate changing circumstances, embark on new life directions, start and grow businesses, address specific challenges, experience greater wellbeing and connect to a meaningful purpose.

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  2. #110: The One Thing That Solves Most Coaching Problems: Contracting Well

    ٢ أكتوبر

    #110: The One Thing That Solves Most Coaching Problems: Contracting Well

    What if almost every coaching challenge you face in your practice could be solved with better coaching contracts and clearer agreements? That’s what Robbie dives into in this short episode. Drawing on his own coaching practice, experiences in supervision, and lessons learned from mentors and peers, Robbie explains why contracting with clients is one of the most important skills a coach can develop… and how better contracting could have solved almost every challenge he’s ever brought to supervision. He shares how he builds contracting into every part of his work: from the very first client conversation, through re-contracting midway, to closing an engagement with clarity. Robbie explores the written coaching agreements he uses, the questions he asks clients, how he contracts with stakeholders while keeping confidentiality intact, and why he has stopped sending written coaching notes. Along the way, he also reflects on ICF ethics, the role of supervision, and what really matters for coaches who want to build a meaningful, sustainable business. In this episode, Robbie talks about: Why most coaching challenges come back to contracting and agreements The questions he asks to set up effective coaching contracts How he re-contracts with coaching clients partway through an engagement The importance of private goals when coaching within organisations Why he stopped sending coaching session notes and what he does instead How ethics, supervision, and simplicity shape his coaching practice If you’ve ever wondered how to contract in a way that supports your clients, strengthens your coaching practice, and makes your work more impactful, this episode offers plenty to take away. Download Robbie’s ebook, An Introduction to The Coaching Business Flywheel, here. Buy The Coaching Business Flywheel Booster Pack - including all the emails Robbie sends to his clients at every stage of his business, plus a flowchart, coaching agreements and his favourite emails for creating clients. For more information about Robbie, visit https://www.robbieswale.com/ Read more about The Coach's Journey at www.thecoachsjourney.com. Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community. THINGS ROBBIE MENTIONED THAT YOU MIGHT BE INTERESTED IN The Coaching Business Flywheel: https://www.thecoachsjourney.com/the-coaching-business-flywheel Robbie’s article about starting coaching sessions well: https://www.thecoachsjourney.com/writing/how-to-start-your-coaching-sessions-so-they-practically-run-themselves The Coaching Business Flywheel Booster Pack: https://www.thecoachsjourney.com/the-coaching-business-flywheel-booster-pack Robbie’s Meaningful Productivity workshops: https://www.robbieswale.com/meaningful-productivity-workshop-series The video version of this episode: https://www.youtube.com/watch?v=yhjuhKWx9iA Episode #8, containing this and lots more nuts and bolts of coaching: https://www.thecoachsjourney.com/podcast/robbie-on-structure-first-conversations-marketing-price Simon Feldman on LinkedIn: https://www.linkedin.com/in/simonfeldman/ Robbie’s video with ways of talking about coaching: https://www.thecoachsjourney.com/podcast/106-how-to-lead-a-powerful-first-conversation-with-a-potential-coaching-client Robbie’s video about endings and reflecting on coaching: https://www.thecoachsjourney.com/podcast/91-how-to-create-a-powerful-ending-to-a-coaching-engagement Miles Downey – Effective Modern Coaching - https://www.amazon.co.uk/Effective-Modern-Coaching-Developing-Professionals/dp/1441186102 Robbie’s conversation with Miles Downey on The Coach’s Journey Podcast - https://www.thecoachsjourney.com/podcast/ep-14-myles-downey BetterUp https://www.betterup.com/ 64 Million Artists https://64millionartists.com/ The ideas of Zone of Genius and Zone of Excellence: https://www.robbieswale.com/the-12-minute-blog/2022/2/3/the-zone-of-genius-the-most-powerful-thought-experiment-for-personal-transformation Mike Toller on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-32-mike-toller International Coaching Federation (ICF) Code of Ethics https://coachingfederation.org/ethics Free Ethics Training from the ICF https://learning.coachingfederation.org/products/ethics-training

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  3. ١٨ سبتمبر

    #109: Jenny Bird – The Joy of Sparkly New Things

    Ever since she was a child, working in her father’s clothes shop in Derbyshire and standing on a box to see over the counter, Jenny Bird has spent her life being interested in people. She drew upon the principles of communication honed during those formative years as she blossomed into one of the United Kingdom’s very first master coaches, going on to co-author renowned coaching titles such as The Art of Coaching: A Handbook of Tips and Tools, and How to Work with People... and Enjoy It! In this episode of The Coach’s Journey Podcast, Jenny describes the experience of leaving community education and training to be a coach at the turn of the century, when stacks of materials were posted across the Atlantic and she joined conference calls with coach trainers located all over the world. Throughout her training and her early forays into coaching at global corporations and in the NHS, Jenny surveyed the landscape of personal and development for those who do things differently, describing her “joy for sparkly new things”. By consistently forging relationships with innovators and brilliant thinkers throughout the field, Jenny has enriched her career. She shares invaluable wisdom accumulated across her career through her books and in her role as co-founder of Coach Continuum, which provides CPD, networking and supervision to help coaches flourish. Jenny and host Joey Owen also talk about: The benefits of being a risk taker How to barter your way to getting what you want Partnering generously and being paid what you are worth How to tend to your LinkedIn garden Bringing poetry and creativity into coaching to cut through to the emotion Jenny also shares some invaluable advice to new coaches, outlining the mindset, behaviours and conditions that form the essential foundations of a successful business.   THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN: - Ruchi Shah-Mehta https://www.linkedin.com/in/ruchi-coach/ - Coach Continuum https://coachcontinuum.com/ - CoachU https://www.coachu.com/home/ - Thomas Leonard, The Portable Coach https://books.google.co.uk/books?id=L0IVLyDUQ14C&printsec=copyright&redir_esc=y#v=onepage&q&f=false - EMCC https://www.emccglobal.org/accreditation/ - ICF https://coachingfederation.org/ - The Clean Sweep Questionnaire https://www.lifecoach.com/free-quizzes/clean-sweep-quiz/ - Common factors theory https://en.wikipedia.org/wiki/Common_factors_theory - AoEC https://www.aoec.com/ - Sarah Gornall https://peopleuntapped.com/ourglobalteam/sarah-gornall/ - The Art of Coaching https://books.google.co.uk/books?id=9OuPCgAAQBAJ&printsec=copyright&redir_esc=y#v=onepage&q&f=false   - Coaching Development https://www.coachingdevelopment.com/ - Business Network International https://www.bni.com/ - Quotes from golfer Gary Player https://www.yourgolftravel.com/19th-hole/gary-player-quotes-from-the-black-knight/ - Animas https://www.animascoaching.com/ - Erik de Haan http://www.erikdehaan.com/

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  4. ٤ سبتمبر

    #108: Shruti Sonthalia – Awareness Combined with Action is the Key to Creating Change

    Shruti Sonthalia says purpose is her superpower. A strong sense of purpose helped Shruti to demolish seemingly insurmountable barriers to becoming a Master Certified Coach and a globally renowned industry figure, and in this episode of The Coach’s Journey Podcast, she implores all coaches to find their ‘why’. Shruti began her journey without coaches around her to learn from, living and working in a culture that assumed expertise was the preserve of men with white hair. Believing it was her purpose to create sacred spaces in the workplace, Shruti grafted with steadfast resolve to defy the gatekeepers and doubters who stood in her way. By taking the path less travelled and proving herself time and again, Shruti developed a work ethic that took her to the top of her profession, empowering leaders across global markets to embody a coaching mindset. She pays forward her expertise in the training curricula she devises and delivers to the next generation of coaches, founding her structured, evidence-based approach on the values and principles she speaks about in this episode. In this conversation, Shruti invites us all to ask: which parts of our journeys do we struggle to own? And how might addressing them enable changes within us that ripple out to the ecosystems we operate within? Shruti and host Neil Mackinnon also talk about: - Whether coaching has the same effectiveness in different areas, geographies, and realities - Accessibility of supervision as a vital aspect of coaching’s growth and integrity - The learning we can take from our own procrastination - How a coaching mindset can help us embody shared power - The principle that says that which you focus on expands, and how to harness itTHINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN: - AoEC - Academy of Executive Coaching https://www.aoec.com/ - ICF - International Coaching Federation https://coachingfederation.org/ - ICF Foundation https://foundationoficf.org/ - Shruti's paper on effectiveness of coaching in emerging markets https://radar.brookes.ac.uk/radar/file/08d2850c-51fe-42ab-aeea-e7ec829bc5a9/1/IJEBCM%2022_1_10.pdf - London School of Economics https://www.lse.ac.uk/ - Yannick Jacob on The Coach's Journey Podcast https://www.thecoachsjourney.com/podcast/97-yannick-jacob-going-beyond-blueprints-to-challenge-the-status-quo-of-coaching - Richard Layard https://en.wikipedia.org/wiki/Richard_Layard,_Baron_Layard - Viktor Frankl, Man’s Search for Meaning https://www.goodreads.com/book/show/4069.Man_s_Search_for_Meaning - Martin Seligman https://en.wikipedia.org/wiki/Martin_Seligman - David Foster Wallace, This Is Water https://fs.blog/david-foster-wallace-this-is-water/ - Theory U by Otto Sharma https://www.amazon.co.uk/Theory-Learning-Emerges-Futures-Business/dp/1576757633 - Robbie Swale’s writing on resistance https://www.robbieswale.com/the-12-minute-blog/2025/3/28/the-more-resistance-we-feel-towards-a-call-or-action-the-more-important-that-call-or-action-is-to-our-souls-evolution - The War of Art by Steven Pressfield https://www.amazon.co.uk/War-Art-Through-Creative-Battles/dp/1936891026 - IFS, parts work, what’s in the way is the way https://matthewharwood.uk/ifs/ - RUHCO https://ruhco.org/

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  5. ٢١ أغسطس

    #107: Patrick Quinton-Smith – Clarity Is Revealed In Momentum, So Build Momentum & Clarity Will Come

    A commitment to “directional correctness” has helped Patrick Quinton-Smith solve existential questions on the way to becoming the co-founder of a multigenerational coaching consultancy, Gen Z Coach. In his fast-paced career, Patrick has overcome huge challenges by remaining true to his philosophy of maintaining a steady direction – even when sidewinds threaten to blow him off course. When rapid success in the energy sector failed to bring Patrick fulfilment he took a bold step towards coaching, giving up one day per week to build his business. Just three years on, he works full time at the head of a consultancy that coaches young people while helping businesses to lead multigenerational teams more effectively. Patrick speaks about the importance of the power of a clear and deep purpose and mission. He also explains the role of breathwork and emotional awareness in becoming a skilled navigator along his particular journey, which has taught him valuable lessons about the roots of his self-worth and the nature of what drives him forward. This episode offers a refreshingly frank account of just how hard it can be to overcome fear, doubt, adversity and the deeply personal challenges that we all face as we seek to grow and live in accordance with our values. Patrick and host Alex Whitton also talk about: - The number of times you might have to receive a “no” before achieving your goals - The benefits of having a niche, and how to let your niche find you - How to weather the storm of lean spells and hold onto the bigger picture while building a business - What we can learn from the challenges that scare us - The relationship between adventure and growth THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN: - General Assembly – Seven Career Coaching https://sevencareercoaching.co.uk/career-and-life-coaching-blog/seven-x-general-assembly-future-proof-your-career-in-2019-beyond - Bulb Energy https://en.wikipedia.org/wiki/Bulb_Energy - Derek Appau - http://linkedin.com/in/dereka/?originalSubdomain=uk - Mindset by Carol Dweck https://fs.blog/carol-dweck-mindset/ - Coaching for Business course, City University https://www.citystgeorges.ac.uk/prospective-students/courses/short-courses/coaching-for-business - International Coaching Federation https://coachingfederation.org/ - Gillian McMichael, Full Circle Global https://fullcircleglobal.com/ - Joel Burgess https://www.linkedin.com/in/coachjoelburgess/?originalSubdomain=uk - 16 'no's video/post https://www.linkedin.com/posts/maya-raichoora_getting-nos-and-rejections-used-to-crush-activity-7351498362937901057-teIC/ - Diary of a CEO, “roll the dice” https://www.tiktok.com/@steven/video/7504384000891391254 - The Coaching business flywheel - https://www.thecoachsjourney.com/the-coaching-business-flywheel

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  6. #106: How to Lead a Powerful First Conversation With a Potential Coaching Client

    ٧ أغسطس

    #106: How to Lead a Powerful First Conversation With a Potential Coaching Client

    In this episode, Robbie walks you step‑by‑step through how he leads the first conversation with a potential coaching client - with authenticity, honour and integrity, and without being salesy or pushy. Packed with clear guidance and real‑world examples, you'll learn how to: Prepare clients in advance and set expectations before the call Model leadership in the first conversation to build credibility and trust Guide the conversation through contracting, coaching, and honesty Lead naturally toward a decision: no pressure, just clarity about what comes next If you’re tired of ‘discovery calls’ or ‘coffees’ that feel awkward or wind down without clarity… this episode is for you. Download Robbie’s ebook, An Introduction to The Coaching Business Flywheel, here. Buy The Coaching Business Flywheel Booster Pack - including all the emails Robbie sends to his clients at every stage of his business, plus a flowchart, coaching agreements and his favourite emails for creating clients. For more information about Robbie, visit https://www.robbieswale.com/ Read more about The Coach's Journey at www.thecoachsjourney.com. Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community. THINGS ROBBIE MENTIONED THAT YOU MIGHT BE INTERESTED IN The Coaching Business Flywheel: https://www.thecoachsjourney.com/the-coaching-business-flywheel The Coaching Business Flywheel Booster Pack: https://www.thecoachsjourney.com/the-coaching-business-flywheel-booster-pack The video version of this episode: https://youtu.be/ub_gFNZ8bsY Episode #8, containing this and lots more nuts and bolts of coaching: https://www.thecoachsjourney.com/podcast/robbie-on-structure-first-conversations-marketing-price My video about contracting as a coach: https://www.youtube.com/watch?v=yhjuhKWx9iA Phil Bolton on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-2-phil-bolton-from-forensic-accountant-to-the-go-to-career-coach-in-london-and-on-to-work-with-ceos-mds-and-founders Rich Litvin: How To Coach Someone You Don't Yet Know - https://www.youtube.com/watch?v=A1mBCDWOX-I Jamie Smart on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-16-jamie-smart Giovanna Capozza on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-20-giovanna-capozza Rich Litvin: The Art of the Proposal: https://www.youtube.com/watch?v=BjwzfLIA8w0

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  7. #105: Coaching From Anywhere: The Realities and Rewards of Being a Digital Nomad Coach

    ١٧ يوليو

    #105: Coaching From Anywhere: The Realities and Rewards of Being a Digital Nomad Coach

    What does it really look like to take your coaching practice on the road? In this short episode, Robbie and Alex Swallow get together to explore the possibilities and challenges of coaching as a digital nomad — or simply working remotely and flexibly as a coach. They talk about their experience working from Costa Rica, Dar es Salaam, cafés in the UK, and the practical and emotional realities of taking coaching work on the move. This conversation is filled with candid reflections, personal stories, and valuable tips for coaches curious about location-independent work. Together, Robbie and Alex discuss: What it’s really like to coach while travelling The difference between remote work and being on holiday The impact of environment on coaching conversations Energy management, internet mishaps, and time zone headaches Why solo digital nomad life might not be as dreamy as it sounds The power of experiments — like working from a different UK city — to test what works How being in new places can boost creativity and reflection If you're a coach who’s ever dreamed of working remotely, coaching from anywhere, or building a location-independent coaching business, this episode offers encouragement, perspective, and a few gentle warnings… Download Robbie’s ebook, An Introduction to The Coaching Business Flywheel, here. For more information about Robbie, visit https://www.robbieswale.com/ For more information about Alex, visit https://www.linkedin.com/in/alexswallow/ Read more about The Coach's Journey at www.thecoachsjourney.com. Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.

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  8. #104: Why I Stopped Selling Coaching by the Session — And What I Learned When I Sold By Periods Of Time Instead

    ٣ يوليو

    #104: Why I Stopped Selling Coaching by the Session — And What I Learned When I Sold By Periods Of Time Instead

    What if the way you sell your coaching is getting in the way of the coaching itself? In this solo episode, Robbie shares how his thinking and practice around selling coaching packages has evolved — from charging by the session, to selling time-bound coaching engagements that prioritise impact, flexibility and real transformation. This candid, behind-the-scenes reflection covers everything from awkward money conversations to powerful client breakthroughs — and invites coaches to rethink how they price and package their work. Drawing from his own business journey, the coaching he’s received, and the coaches he's supported, Robbie lays out a compelling case for selling periods of time, not sessions. Whether you’re new to coaching or looking to grow a more sustainable, generous practice, this episode will help you: Reflect on how your current engagements are serving you — and your clients Explore how time-based engagements can build trust, accountability and transformation Set ambitious goals with clients in ways that feel natural and expansive Avoid the session-counting mindset that can limit both coach and client See how changing the way you package your coaching can change the value clients see in it. Embrace the idea of being a companion on your client’s journey — not just a service provider With honesty and nuance, Robbie invites you to experiment with what works for you — and to create coaching offers that feel both nourishing and powerful. Download Robbie’s ebook, An Introduction to The Coaching Business Flywheel, here. For more information about Robbie, visit https://www.robbieswale.com/ Read more about The Coach's Journey at www.thecoachsjourney.com. Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community. THINGS ROBBIE MENTIONED THAT YOU MIGHT BE INTERESTED IN The video version of this episode: https://www.youtube.com/watch?v=BzeyK2yvWOI Episode #8, containing this and lots more nuts and bolts of coaching: https://www.thecoachsjourney.com/podcast/robbie-on-structure-first-conversations-marketing-price Joel Monk on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-6-joel-monk-conversations-at-the-cutting-edge-of-coaching

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Coach’s Journey founder Robbie Swale and a team of hosts interview coaches about how they created a successful business and how they create impact for their clients. Through these conversations, you can learn how each coach came to coaching, grew their coaching practice and found their way to the successful business they have today. Each interview, like each journey, is different. But each is also packed with insights, tips, suggestions and ideas to grow your coaching business and have even greater impact creating change in the lives of your clients. Past guests include life coaches, business coaches, executive coaches, career coaches, leadership coaches and more. Some are household names; some are coaches you’ve never heard of. All of them share ideas on the key topics for creating a coaching business: money, fees, impact with clients, training and more. About Robbie: Robbie Swale is a leadership coach, podcaster and the author of four books. He has trained with masters in the field of coaching and building coaching businesses, including Rich Litvin, Robert Holden and guests on the podcast like Katie Harvey and Myles Downey. He is the creator of The Coaching Business Flywheel, which attempts to boil down everything he has learned from many years supporting coaches to grow their businesses and interviewing amazing coaches on this podcast, into one simple, actionable model. Subscribe and read more about the podcast, The Coach’s Journey Community and get the free ebook An Introduction to The Coaching Business Flywheel at www.thecoachsjourney.com

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