AdMission

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MARKETING
UPDATED WEEKLY

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

22 SEPT

Why 'brand purpose' doesn't really matter

Defending simplicity, fun business names, advertising the upside of AI & why we think brand purpose is important (but it’s actually not). See omnystudio.com/listener for privacy information.

46 min
15 SEPT

Bumble, Apple & John Lewis

Russ & Freddie dissect Bumble's new campaign, explain why a new John Lewis ad hits the spot and decide Apple's new product launch is lackluster. See omnystudio.com/listener for privacy information.

49 min
9 SEPT

Nike's new spot, smutty micro-dramas & beta blockers

Russ & Freddie discuss workplace productivity, viral micro-dramas & Nike’s new campaign talking to the 'hesitant generation'. See omnystudio.com/listener for privacy information.

53 min
1 SEPT

'This is the funniest ad of the last 35 years'

Russ and Freddie introduce their favourite charts of the week, look at the ‘unbelievably funny’ new Cadbury ad, a campaign tackling micro-plastics, productivity theatre and answer some listener questions. See omnystudio.com/listener for privacy information.

58 min
26 AUG

The crypto commercial everyone should see

Russ & Freddie talk about Irn-Bru & the greatest nonsense taglines, the Coinbase ad banned from UK TV and the Cracker Barrel re-brand outrage. See omnystudio.com/listener for privacy information.

43 min
18 AUG

AI is Autocorrect AND Timothee Chalamet, pretentious or not? Hot or Not?

Russ & Freddie discuss a new venture for Timothee Chalamet, how an industry based off communication is horrible at it and the use and misuse of AI tools. Get in touch with Russ & Freddie via Instagram or LinkedIn See omnystudio.com/listener for privacy information.

46 min
11 AUG

‘More creative is more effective’; With Telstra's CMO Brent Smart

Russ & Freddie chat to Brent Smart, CMO at Telstra, one of the most important creative leaders in marketing today. See omnystudio.com/listener for privacy information.

1h 2m
4 AUG

That Sydney Sweeney ad

Russ & Freddie discuss the American Eagle ft. Sydney Sweeney campaign, why Gen Z is not actually the sober generation & the 'deeply concerning' thing about biometric surveillance in the UK. Get in touch with Russ & Freddie via Instagram or LinkedIn See omnystudio.com/listener for privacy information.

36 min

See All (73)

TRAILER

Trailer: AdMission

This podcast missed the mark. The premise is all wrong - backwards, even.People want to buy things that make them smarter, stronger, safer, sexier and rich. Nobody wants a podcast about the people behind the fantasies - brought to them by the biggest and the smallest names in this industry.People today want beautiful lies.Nobody wants a podcast about advertising. ‘AdMission’, with advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative ', tells the uncensored story behind the world’s most talked about brands, ideas, marketing campaigns, advertising news and industry screw ups. Russel and Freddie are the ‘then’ and ‘now’ of advertising - Russel, with a life-time of knowledge and experience shaped in the free for all days of advertising, and Freddie, a millennial working in a fractured media landscape dominated by strict standards and Tik-Tok. This no spin podcast offers sharp insight to the world's biggest stories in advertising, media and business. See omnystudio.com/listener for privacy information.

08/02/2024

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3 min

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.