My Amazon Guy

Steven Pope

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. 10 HR AGO

    Selling from Washington? Your Amazon Ads Are About to Get Taxed

    Send us a text Amazon sellers based in Washington state now face extra costs with a new ad tax. This update impacts all sellers with WA addresses, regardless of where they advertise. Learn how it works, what it affects, and steps you can take to manage your ad spend. Want to lower your ad costs and build stronger customer relationships? Book a call and grow beyond Amazon: https://bit.ly/4kOz6rr #AmazonSellers #WashingtonTax #AmazonAdvertising #EcommercePolicy #AdCosts Watch these videos on YouTube: Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2 The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3 ----------------------------------------------- Slash wasted ad spend before Amazon eats your margin, grab the PPC Guide now: https://bit.ly/4lF0OYX Stop guessing with keywords, get the SEO Toolkit and own your rankings: https://bit.ly/3JyMDGo Don’t wait for the next fee hike to sink your brand, secure the Amazon Crisis Kit today: https://bit.ly/4maWHn0 Timestamps: 00:00 - Washington State Raises Amazon Ad Costs   00:29 - What the New Ad Tax Covers (And Doesn’t)   01:30 - Who Gets Affected by This Tax   02:15 - Is This a Government Overreach?   03:00 - How to Legally Avoid the New WA Ad Tax   04:00 - Setting Up a Virtual Address or LLC   05:00 - Changing Your Amazon Legal Entity   06:00 - Could Other States Copy This Law?   07:00 - Why This Hurts New Amazon Sellers   08:30 - What Comes Next and How to Prepare ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    10 min
  2. 1 DAY AGO

    How to Prep for the Most Profitable Time on Amazon

    Send us a text Q4 on Amazon can make or break your year. Planning inventory shipments early is the most important step to avoid stockouts and missed sales. This video walks through FBA deadlines, mid-December shopping trends, and how to manage rising fulfillment fees while keeping your listings competitive. Make sure your Q4 sales don’t stall, book a strategy call to get your FBA strategy locked in: https://bit.ly/4jMZtxu #Q4AmazonTips #AmazonInventory #HolidaySalesStrategy #EcommercePrep #FBASelling Watch these videos on YouTube: Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4 Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11 ----------------------------------------------- Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7Tyqj Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0 Timestamps 00:00 - Why Q4 Is Different on Amazon 00:40 - How Holiday Shopping Has Shifted Online 01:25 - Be Ready: Inventory Timing Tips 01:59 - Amazon's Holiday Deal Events Breakdown 02:33 - The Real Q4 Sales Surge Isn't on Black Friday 03:06 - Understanding Shopping Behavior Before Mid-December 03:56 - Deal Strategy vs. Profit Margins 04:46 - Key Amazon Inventory Dates & Deadlines 05:30 - Sending Late? What to Know About Shipments 06:39 - Rising FBA Fees and Holding Costs in Q4 07:23 - Why Q4 Still Delivers High ROI on PPC 07:41 - Final Tips for Q4 Inventory & Managing Amazon Chaos ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    8 min
  3. 2 DAYS AGO

    Why Amazon FBA Remains The TOP Choice For Thousands Of Sellers Worldwide

    Send us a text This video explains why Amazon sellers continue using FBA despite rising costs and increasing tension in the market. It covers warehousing expenses, shipping expectations, and how Prime shipping impacts conversion. Sellers will also hear advice on sticking to what they know and how to stay competitive in 2025. Not sure if FBA still makes sense for your brand? Book a call and map out the right fulfillment plan today: https://bit.ly/4jMZtxu #AmazonFBA #Dropshipping2025 #EcommerceTips #AmazonSellers #fba2025  Watch these videos on YouTube: Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw Why Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw -------------------------------------------------- Start building your DTC channel outside of Amazon. Download the DTC Growth Stack and take control of your brand: https://bit.ly/4p7Tyqj Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0 Timestamps 00:00 – Is FBA Still Worth It in 2025? 00:16 – What Customers Actually Want from Sellers 00:42 – Why Amazon Beats International Shipping 01:21 – FBA Fees vs Consumer Expectations 01:36 – Why Most Sellers Can’t Afford Warehousing 02:12 – How Many Sellers Make $1M+ Per Year 02:48 – FBA vs Building Your Own Logistics 03:19 – The True Scale of US Fulfillment 03:50 – Why Competitors Still Can’t Beat Amazon 04:30 – Dropshipping vs Prime: The Conversion Gap 05:15 – No Real Value from Dropshipping Models 05:39 – Prime Wins 10 out of 10 Times 06:06 – Stay Informed to Stay Ahead 06:38 – Stick to What You Know as a Seller 07:23 – Sell What You Understand (Not What’s Trending) 07:38 – Boring Businesses Build Wealth 08:08 – One Kick, Not 10,000 Tricks 08:38 – Focus on the Hen That Lays Your Eggs 08:45 – Start Now: The Second-Best Time is Today 09:05 – Focus Daily on Traffic and Conversion ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    9 min
  4. 3 DAYS AGO

    Everything You Missed From Amazon Accelerate 2025 - New AI Tools, AGL and MCF Changes, and more!

    Send us a text Amazon Accelerate revealed major updates sellers should prepare for, from AI-driven tools to logistics changes. The event highlighted new programs like regional FBA launches, updated MCF dashboards, and the removal of co-mingling. Global logistics, AI-powered insights, and new seller support show where Amazon is heading next. Grow beyond Amazon, schedule a DTC call and start building direct customer sales:  #AmazonAccelerate #AmazonUpdates #EcommerceTips #AmazonSelling #AIforSellers Watch these videos on YouTube: Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2 The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3 ----------------------------------------------- Download our PPC guide to run smarter campaigns without burning cash: https://bit.ly/4lF0OYX Get the SEO toolkit that helps listings rank higher and sell faster: https://bit.ly/4lF0OYX Grab the Amazon Crisis Kit so you’re protected before issues hit: https://bit.ly/4maWHn0 Timestamps: 00:00 – Amazon Accelerate Highlights Recap 00:30 – Amazon’s Push Into AI Tools for Sellers 02:00 – Creative Studio and Generative AI Updates 04:00 – Product Opportunity Explorer and Niche Insights 06:00 – Seller Assistant AI Limitations 08:20 – Amazon Global Logistics and Easier Customs 09:50 – MCF Dashboard and Multi-Platform Orders 11:20 – Amazon Ends Co-Mingling for Resellers 13:30 – Regional FBA Launch Program 14:30 – AWD Discounts for Palletized Shipments 16:00 – Why Amazon Is Focused on AI and Global Growth 17:30 – Final Takeaways From Amazon Accelerate ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    19 min
  5. 3 DAYS AGO

    Top 10 Most Viewed Videos by Amazon Sellers on YouTube

    Send us a text Get insight into what other sellers are actually watching the most when it comes to growing on Amazon. These topics cover product listings, SEO, seller setup, A+ content, storefronts, and conversion rates. All original videos featured in this list are linked below so you can watch them in full for more details. Struggling to move your brand forward? Book a call and see what’s really working for sellers like you: https://bit.ly/43N1bZD Top 10. How to Design Enhanced Brand Content A+ for Amazon Seller Central with Photoshop & Keyword Research: https://www.youtube.com/watch?v=m45Cn7s2BZ0 Top 9. Amazon Seller Identity Verification - Now with Live Video: https://www.youtube.com/watch?v=qOQALWbVh_E Top 8. How to Rank #1 on Amazon with SEO (No PPC required): https://www.youtube.com/watch?v=vYbA6U65cUc&t=29s Top 7. Amazon Brand Registry in 2022 - How to Get Brand Registry on Amazon [Full Guide of Benefits]: https://www.youtube.com/watch?v=bxxKUFjibyw Top 6. How to Change Your Amazon Seller Central Seller Name - YES You Can Change Your Seller Central Name!: https://www.youtube.com/watch?v=Kh8a3NHlxLo Top 5. Amazon PPC [Master Class] - ACOS Hacks: https://www.youtube.com/watch?v=gudIjpDMLto Top 4. I Dry Fasted for 3 Days - How it Helps Me Become a Better Leader: https://www.youtube.com/watch?v=FSEtlM6RXB0 Top 3. Amazon - How to Build Enhanced Content using Brand Registry on Amazon: https://www.youtube.com/watch?v=9wzxxUdu5sg Top 2. How to Grow Amazon FBA Sales: Traffic & Conversion: https://www.youtube.com/watch?v=0VNxWOThrUc&t=10s Top 1. How to Create an Amazon Store Brand Storefront: https://www.youtube.com/watch?v=3BBiOaMehpc&t=22s ------------------------------------------------------------------------------- Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYX Selling across programs? The SEO toolkit helps you get found where it matters most: https://bit.ly/457zjSl Don't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0 Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rr Timestamps 00:17 - #10: Designing A+ Content from Scratch 00:41 - #9: New Seller Identity Verification Changes 01:19 - #8: Steps to Rank #1 on Amazon 01:56 - #7: Full Walkthrough of Brand Registry 02:33 - #6: How to Change Seller Central Name 03:14 - #5: Honest Amazon PPC Masterclass 03:38 - #4: 74-Hour Fast & Seller Health Tips 04:17 - #3: Beginner Enhanced Content Tips 04:51 - #2: 2 Simple Ways to Grow Sales 05:19 - #1: How to Use Amazon Storefronts ------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    6 min
  6. 6 DAYS AGO

    Why You're WASTING Money on Exact Match Keywords

    Send us a text Many sellers overspend on exact match ads without realizing the wasted potential. This breakdown shows why broad, phrase, and auto campaigns often uncover better keywords. Real examples reveal how sellers can miss valuable sales opportunities by chasing volume only. Turn wasted ad spend into real profit, book a strategy call to fix your PPC targeting today: https://bit.ly/3ZlHh6G  Take control of your ad strategy before Amazon does it for you, book your PPC call today: https://bit.ly/4jMZtxu #AmazonAds #PPCstrategy #AmazonAutomation #KeywordTargeting #AdSpendOptimization Watch these videos on YouTube: Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4 Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11 ----------------------------------------------- Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7Tyqj Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0 Timestamps 00:00 - Why Exact Match Ads Waste Seller Budgets   00:26 - Experience Running PPC for Almost 10 Years   01:01 - Seller Mindset Around Relevancy and Search Volume   01:37 - Data From 400 Brands on Match Type Spend   02:16 - Why Exact Match Misses Keyword Opportunities   02:39 - Sellers Chasing High Search Volume Mistakes   02:53 - Keyword Example: Markers vs Dry Erase Markers   04:36 - Long-Tail Keyword Phrases Sellers Overlook   05:24 - Niche Phrases Like Green Dry Erase Markers   06:10 - Competitor Targeting and Missed Brand Phrases   07:28 - The Problem With Closing Yourself Off With Exact   08:15 - When Exact Is Useful but Limited   08:45 - Relevance in Niche Keywords vs Broad Terms   09:13 - Final PPC Tips and Match Type Strategy   ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    10 min
  7. 18 SEPT

    Amazon Wants Even More Of Your Data: New Profit Analytics Dashboard

    Send us a text Amazon has launched a new profit analytics dashboard inside seller economics. It gives sellers detailed reporting on fulfillment costs, fees, advertising spend, and storage. While the data looks helpful, the dashboard also pushes sellers to upload sensitive information such as manufacturing costs, shipping, and off-Amazon advertising. Many brands are concerned about how Amazon could use this information to control sellers and influence competition. Do you want a much safer way to track profitability without giving Amazon your private data? Here are some trusted tools we recommend: Sellerboard: https://sellerboard.com MerchantSpring: https://merchantspring.io Want to scale beyond Amazon? Download the DTC Growth Stack and start building direct-to-consumer sales today: https://bit.ly/4m3JkVf Protect your profits before Amazon takes control, book a strategy call today: https://bit.ly/4jMZtxu Watch these videos on YouTube: Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2 The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3 ----------------------------------------------- Stop wasting ad spend. Download the PPC Guide and start running profitable Amazon ads: https://bit.ly/4lF0OYX Struggling to rank products? Grab the SEO Toolkit and fix your product visibility fast: https://bit.ly/3JyMDGo Don’t wait for the next policy change. Get the Amazon Crisis Kit before issues strike: https://bit.ly/4maWHn0 Want to reduce dependency on Amazon? Book a DTC call and grow your brand outside the platform: https://bit.ly/4kOz6rr Timestamps: 00:00 - Amazon’s New Profit Dashboard Released 00:36 - Breaking Down Seller Economics Reporting 01:44 - Adding Cost of Goods and Advertising Data 02:55 - Why Amazon Wants Off-Platform Ad Spend 04:15 - Seller Trust Issues with Amazon Data Collection 05:46 - How Amazon Could Use Your Uploaded Data 06:36 - Why Sellers Should Be Careful With This Dashboard 07:46 - Better Tools for Tracking Profitability ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    8 min
  8. 17 SEPT

    From CEO Burnout to Breakthrough: A Real Talk from Steven Pope

    Send us a text Running an agency in 2025 comes with unexpected pressure, stalled growth, and personal setbacks. This video shares a behind-the-scenes look at team building, burnout, and making tough leadership calls.Topics include internal structure, DTC services, team misfires, and mindset challenges at the executive level. Your company can’t grow if you’re the bottleneck, get help building a team that runs without you: https://bit.ly/4jMZtxu Watch these videos on YouTube:  From 0 to 100k a Month - Jeffrey I Valen Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=2gNhMGzr6ZI&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=2 $87 Spend $1000 Monthly Revenue with PPC Hack, Coaching Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=atTQQqV9TeE&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=1 ----------------------------------------------- Stop relying only on Amazon, download the DTC Growth Stack and build a brand that’s truly yours:  Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0 Timestamps 00:00 - Why Content Creation Is Hard Today   00:21 - Physical Transformation Journey   01:26 - Mental Burnout and Divorce Struggles   02:14 - Success and Struggles in Delegation   03:18 - Making a Non-Salesperson Lead Sales   04:20 - Founder Sales Advantage and SOP Sales   04:48 - Jenga Strategy and Company Static Phase   05:59 - Feeling Like the Company Runs Without the CEO   06:27 - Motto: Leveling Up to Accelerate Prosperity   07:01 - Meeting 63 Employees in Cebu   07:38 - Smile Campaign for Employee Wellness   08:22 - Push-Up Challenge and Culture Building   09:17 - Strong Executive Team with Setbacks   10:02 - Challenges Managing the IT Department   11:11 - $2.6M Software Mistake and Lessons Learned   11:38 - Gamifying Company Culture (Failure)   12:46 - Ranking #1 for “Amazon Agency”   13:20 - GEO vs SEO and AI Search Optimization   13:35 - DTC Service Expansion Beyond Amazon   14:45 - Reputation and Review Strategy   15:59 - Motivation: Controlling Thoughts, Not Just Tasks   16:45 - Asking Viewers for Content Ideas ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    17 min

About

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

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