Pelvic PT Rising

Nicole Cozean, PT, DPT, WCS & Jesse Cozean
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Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You'll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in the country, and living life as business owners and pelvic health advocates. And we'll be keeping it 100% real - and having some fun - along the way!

  1. 1 DAY AGO

    9 Secrets of Success After Working with 900 Business Owners

    After working directly with more than 900 business owners through the Pelvic PT Rising mentorship programs and Kickstart, we’ve had a front-row seat to what actually leads to success in private practice. We’ve seen thriving practices in 45 states and 5 different countries, including places with universal healthcare. The pelvic health field is growing rapidly, and there has never been more opportunity. In this episode, we break down the nine biggest patterns of success we’ve seen from clinicians who start and grow successful practices. The 9 Secrets of Success 1️⃣ External factors matter less than you think. We’ve seen successful practices in all types of communities and markets. 2️⃣ There is no single path to success. Different owners succeed with very different strategies. 3️⃣ Define what success means to you. Time, impact, freedom, and income can all be valid measures of success. 4️⃣ Authenticity wins. Build a practice that reflects who you are and how you want to work. 5️⃣ Boundaries are essential. Without them, people-pleasing can quickly lead to burnout. 6️⃣ Strong systems beat relying on great employees. 7️⃣ You’ll mess up the first pancake. Mistakes are part of learning to run a business. 8️⃣ Fun matters. Consistency is much easier when you enjoy the process. 9️⃣ Success = clear direction × effort. Business Accelerator Program If you're looking to hire, make sure you have the foundations in place.  Whether you are thinking about hiring in the future or already have a team, we'd love to work with you in the Business Accelerator Program - now accepting applications for June 2026! About Us Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country. Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 900+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!  Get in Touch! Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

    31 min

  2. 4 DAYS AGO

    How to Get Hired (And Actually Stand Out)

    If you’re looking for your dream job, this episode is for you. We walk through exactly how to position yourself — authentically — to land the role you actually want. The through-line?  Be genuinely you. We cover: ✉️ Why your cover letter matters more than your resume📖 Using your resume to tell a story of growth and passion🧠 Showing how your interest in pelvic health began — and how it’s evolved👗 What to wear⏰ When to show up💬 How to rock the interview conversation👐 Preparing for a hands-on interview❓ Asking thoughtful, researched questionsEmployers aren’t looking for perfection. They’re looking for: AuthenticityCoachabilityPassionAlignmentWe want you to get your dream job — not just any job. And in this golden era of pelvic health, you absolutely can. Looking for a Position? Looking for a position aligned with your passion?  Browse our Hiring Directory: 👉 www.pelvicptrising.com/map If you see a mentorship program practice listed, you know they share our ethos around patient care and workplace culture. About Us Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country. Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 900+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!  Get in Touch! Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

    26 min

  3. 26 FEB

    The Tactical Guide to Hiring the Right Clinician

    Hiring is one of the most important decisions a business owner will make. And one of the riskiest. In this episode, we walk business owners step-by-step through our hiring process — the exact framework we’ve refined over years of building PelvicSanity and teaching those in our Rising Mentorship programs. We cover: 📄 Resume review (what matters and what doesn’t)✉️ Why the cover letter often matters more📞 The 15-minute informal screening call🤝 Structuring your in-person interview👐 Conducting a hands-on evaluation🎯 Presenting your offer clearly and transparently🔍 Avoiding common hiring mistakesWe emphasize: Fit > timingTransparency builds trustSkills can be taught — personality and ethos cannotThe goal isn’t just to fill a position. It’s to find the right human to join your mission. Looking for aligned candidates? Post your listing in our Hiring Directory: 👉 www.pelvicptrising.com/map Business Accelerator Program If you're looking to hire, make sure you have the foundations in place.  Whether you are thinking about hiring in the future or already have a team, we'd love to work with you in the Business Accelerator Program - now accepting applications for June 2026! About Us Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country. Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 900+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!  Get in Touch! Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

    26 min

  4. 23 FEB

    Finding Your Dream Job in the Golden Age of Pelvic Health

    We are living in a golden age of pelvic health. There are more job opportunities, more practice models, and more flexibility than ever before. But with more options comes a harder question: 👉 What does your dream job actually look like? In this episode, we challenge you to zoom out beyond compensation and think holistically about what makes a job fulfilling. Because once a position pays a fair wage, optimizing purely for money often leads to the wrong decision. We dive into: 💰 Compensation (salary, bonus structure, benefits)⏳ Time spent with patients (30 min? 60 min? Double-booked?)📚 Mentorship (real structure vs vague promises)🏥 Practice setting (hospital? private practice? cash-based?)🧠 Clinical ethos (are you aligned philosophically?)👩‍⚕️ Patient population🕒 Schedule flexibility and lifestyle design🌱 Long-term growth potentialYour career is too important to leave to chance. When you get clear on what matters most, you stop chasing the next offer and start intentionally building your future. Looking for your dream job — or your dream hire? Check out our Pelvic PT Rising Hiring Directory: 👉 www.pelvicptrising.com/map Business owners in our Rising Mentorship Program are hiring - and they share our Ethos about creating an amazing position for anyone who works there. Business owners can also post paid listings to connect with passionate, engaged pelvic rehab providers. About Us Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country. Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 900+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!  Get in Touch! Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

    38 min

  5. 19 FEB

    5 Financial Advantages Every Business Owner Should Be Using

    Most pelvic rehab business owners work incredibly hard… and then accidentally leave money sitting on the table. In this episode, we walk through five financial advantages that smart business owners use to build stability, reduce taxes, and create long-term wealth — without doing anything risky or complicated. This isn’t about fancy investing strategies or crypto speculation.  It’s about boring, high-leverage fundamentals that add up dramatically over time. 💰 1. High-Yield Savings Accounts (Stop Giving Away 3%) If you’re letting large amounts of money sit in your business or personal checking account, you’re losing out. We break down: Why your checking account should only hold operational cashHow high-yield savings accounts can earn 3–5% instead of ~0%Why we use Ally (and other strong options)How to create “buckets” for taxes, vacations, payroll buffer, and big expensesWhy there is no meaningful difference between business and personal finance at this level🏥 2. Health Savings Accounts (HSA) If you’re eligible for an HSA, you should understand how powerful it is. We discuss: 2026 contribution limitsWhy HSAs allow tax-free healthcare spendingHow to use it as a financial bufferWhy this is not just a retirement accountHow business owners can strategically use high-deductible plans🏦 3. Retirement Accounts (IRAs, SEP, SIMPLE, 401k) We give a clear breakdown of: IRA vs SEP IRA vs SIMPLE IRA vs Solo 401kContribution limitsWho each option is best forHow business structure affects your optionsWhy many owners underutilize these dramaticallyIf you’re not deliberately funding retirement as a business owner, you’re missing one of the biggest long-term advantages of entrepreneurship. 🏠 4. Business Use of Home Deduction In today’s world, nearly every business owner qualifies. We cover: What qualifies as a dedicated spaceHow to calculate itWhy this can be a meaningful annual tax breakCommon misconceptions that prevent people from using it🧾 5. S-Corp Election (When It Makes Sense) If your profit exceeds ~$75,000 per year, you should at least explore this. We explain: How S-Corp status reduces payroll taxWhy this is one of the biggest structural tax advantagesWhen it makes sense (and when it doesn’t)Why you need a good CPA involved🚀 The Bigger Theme Business ownership gives you more than income. It gives you financial tools that W-2 employees don’t have. But simply owning an LLC doesn’t automatically create freedom.  You have to use the advantages available to you. These five strategies: Increase your returnLower your taxesImprove cash flowBuild long-term wealthCreate true financial confidenceIf you’re building a business, you should be building wealth alongside it. Get in Touch! Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

    21 min

  6. 16 FEB

    The '6-8 Visit' Lie

    There’s a unspoken soundtrack running in pelvic rehab: “Patients should be better in 6–8 visits.” Most of us don’t say it out loud. But it shapes how we plan care, how we discharge patients, and how we judge ourselves. In this episode, we break down: Where this belief actually comes from (hint: insurance, not biology)Why it doesn’t hold up under scrutinyHow it quietly contributes to burnoutAnd how it impacts patient outcomesWe ask three important questions: Is it true?Is it helpful?Is it kind?When you look at how other specialties practice.....or how long research studies are conducted for....or tissue healing timelines, motor learning, scar remodeling, behavior change, and nervous system regulation… none of them peak at visit 6.  The soundtrack isn't true. And it's certainly not helpful.  Not for your patients.  Not for yourself with the extra pressure it creates.  And not for our field. Lastly, it certainly isn't kind.  You would never tell another therapist they aren't any good because they couldn't get a complex patient better in 6-8 visits - yet we're telling ourselves that all the time. So we need to retire this broken soundtrack (as Jon Acuff would say). We also give you three ways to check whether you’ve actually internalized this — or whether the soundtrack is still running the show: Review your last 50 plans of careNotice how you feel at visit 4 if someone isn’t dramatically betterPay attention to your response when someone asks, “How long until I get better?”This episode kicks off a deeper exploration of time in pelvic rehab — because patient outcomes aren’t just about skill. They’re about skill × time. And if we artificially limit the time we spend, we cap the results for our patients. About Us Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country. Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 900+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!  Get in Touch! Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

    34 min

  7. 12 FEB

    Stop Looking for the "Magic Bullet" in Business

    If there were a magic bullet in business, we’d all be using it. And we’d all be successful. But there isn’t. As pelvic rehab providers, we get frustrated when patients come in looking for the one magic pill, surgery, technique, or device that will instantly fix everything. We know better. We know outcomes are about consistency, skill, time, and effort. And then we turn around and do the exact same thing in our businesses. In this episode, we talk honestly about the ways practice owners distract themselves chasing shortcuts instead of doing the work that actually grows a business. We break down common “magic bullet” traps: Facebook or Instagram ads will fix everythingSelling a course will create passive incomeTelehealth will magically expand your reachBuying expensive equipment (Shockwave, RTUS, Emsella, red light therapy) will generate leadsRenting space from a physician who will “definitely” refer patientsGetting another certification that patients aren’t asking aboutNone of these are inherently bad. But none of them are magic. At the end of the day, business success is a simple formula: Clear direction × Hard work You have to know where you’re going.  You have to know what actually matters.  And you have to be willing to put in the work. If you do that, you’ll build something meaningful.  If you keep chasing shortcuts, you’ll stay stuck. This episode is tough love — but it’s the kind that moves you forward. About Us Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country. Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 800+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!  Get in Touch! Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

    33 min

  8. 9 FEB

    Are Cash-Based or Insurance-Based Providers "Better"?

    There’s been a recent flare-up in the pelvic rehab world around cash-based versus insurance-based care. And while emotions are running high, we wanted to pause the noise and add something that feels increasingly rare: context. In this episode, we start with what we all agree on: Every pelvic PT and OT is doing their best for their patientsWe all want clinicians to be paid fairly and sustainablyMore practice models = more options for both clinicians and patientsPatients benefit from having real choicesWe should be referring to one another, not competing against the field itselfThe current medical system requires both insurance and cash-based care — in every country we’ve seenFrom there, we address the two biggest areas of disagreement head-on. First, the claim that cash-based practices reduce access to care. We walk through the data around deductibles, waitlists, and real-world barriers to care — and why more options actually increase access, not reduce it. Second, the idea that one model inherently produces better care. We’re very clear here: you can get excellent or poor care in any setting. But when you take the same caliber clinician, the environment matters — and we explain why time, autonomy, documentation burden, and feedback loops change outcomes. This episode isn’t about picking sides.  It’s about understanding incentives.  And it’s about recognizing that the growth of pelvic rehab depends on all of us moving forward together. About Us Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country. Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 800+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!  Get in Touch! Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

    35 min
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About

Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You'll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in the country, and living life as business owners and pelvic health advocates. And we'll be keeping it 100% real - and having some fun - along the way!

Information

  • Creator
    Nicole Cozean, PT, DPT, WCS & Jesse Cozean
  • Years Active
    2020 - 2026
  • Episodes
    588
  • Rating
    Explicit
  • Copyright
    © 2026 Pelvic PT Rising
  • Show Website
    Pelvic PT Rising

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