PT Pintcast - Physical Therapy

Jimmy McKay, PT, DPT | Physical Therapy Podcast
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PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

  1. “Rehab Athletes Like Athletes” (And Prove It With Data)

    2 HR AGO

    “Rehab Athletes Like Athletes” (And Prove It With Data)

    PTs are expected to be the movement experts—yet most movement assessment is still subjective: “knee valgus noted,” “pelvic drop,” “looks better.” Dan Seidler (Business Development Lead, DorsaVi USA) and Maka Lange unpack what changes when clinics can quantify biomechanics with video AI and wearable sensors. They cover how objective data improves patient education and buy-in, strengthens documentation, and makes return-to-play/return-to-work decisions more defensible—especially as AI, wearables, and non-PT competitors raise the bar for “measured” care. What you’ll learn Why “eyeballing” biomechanics breaks down across cliniciansHow objective data can improve patient buy-in and clarityThe difference between quick video AI assessments vs IMU sensor “gold standard” testingHow standardized movement reports can help documentation and communicationUse cases: mass athlete screenings, surgeon referrals, workplace safety, workers’ comp/FCEs, and early pelvic health biofeedback work Guest + Links DorsaVi: http://www.dorsavi.com/

    28 min
  2. Why PT Clinics Must Sell Transformations, Not Visits

    18 HR AGO

    Why PT Clinics Must Sell Transformations, Not Visits

    Most physical therapy clinics market the wrong thing. They promote visits, treatments, and techniques — but patients don’t actually want those things. What they want is the outcome: getting back to running, lifting, sports, or living pain-free. In this episode, Jimmy McKay and Dave Kittle explore how PT clinic owners can shift from transactional care to transformation-based care. Drawing insights from thinkers like Seth Godin, Gary Vee, Rory Sutherland, Chris Voss, and Chris Do, they explain how better positioning, marketing, and communication can turn a one-time patient into a long-term relationship. They also discuss why selling programs beats selling packages, why vanity metrics like social media views don’t build clinics, and how the first phone call with a patient may determine whether they ever become a client. If you’re a clinic owner trying to grow revenue, improve patient engagement, and create a stronger brand, this episode will change how you think about your business. What You’ll Learn• Why patients buy outcomes — not treatments • How to position your clinic as a transformation machine • Why social media views don’t equal patients • How to turn a $10K client into a $70K lifetime relationship • The difference between selling programs vs packages • Why the first phone call determines patient conversions • The importance of asking better intake questions Guests & ResourcesDave Kittle Website: https://conciergepainrelief.com YouTube: https://www.youtube.com/@thedavekittleshow/featured Tony Maritato YouTube: https://www.youtube.com/c/MedicareBilling SponsorsSaRA Health — https://sarahealth.com EMPOWER EMR — https://empoweremr.com U.S. Physical Therapy — https://usph.com

    1h 3m
  3. “Discharge Monkey” Isn’t A Job Title

    1 DAY AGO

    “Discharge Monkey” Isn’t A Job Title

    A comment calling hospital PTs “discharge monkeys” kicks off a real conversation about burnout, autonomy, and what the system incentivizes. Rebekah Griffith and Jimmy McKay unpack why acute care PTs feel boxed into discharge throughput, how that attitude spreads through teams (presenteeism), and what leaders can do to get great clinicians back to practicing with purpose. What You’ll Learn Why “we’re all just PTs” can still ignore real specialization and skill differencesHow payer-centered constraints quietly strip autonomy in discharge planningWhy arguing online rarely fixes burnout (emotion first, logic second)Presenteeism: when someone shows up but becomes a net negativeA leader’s playbook: how to actually listen, reset, and decide what’s salvageableThe one controllable lever: what energy you bring into the patient room

    52 min
  4. Marketing Doesn’t Work (Until Ops Works)

    2 DAYS AGO

    Marketing Doesn’t Work (Until Ops Works)

    Episode theme: If your marketing “isn’t working,” your real bottleneck is usually operations + friction—and tech/ads will only amplify what’s already broken. What we coveredThe blizzard story: how a “post-visit survey” fired after a visit that never happened—and what that signals about your systemsWhy everything is marketing in direct-to-consumer healthcare: phones, response time, scheduling, cancellation flow, vibesThe leadership disconnect: expecting marketing to “perform” while giving unclear goals, unrealistic job scopes, and zero resourcesWhy patients compare your clinic experience to DoorDash/Amazon convenienceA tactical 5-point operations audit you can run this weekKey takeaways for clinic ownersDon’t spend more on ads until your booking + follow-up flow is tightIf a patient has to call to schedule, you’re losing demand you never even seeYour systems should adapt to humans—not force humans to adapt to your systems“Response time in days” is a silent growth killerThe 5-Point Ops Audit (do this this week)Mystery shop your own clinic (website + calls + booking flow)Call after hours and test the “snow day / chaos” playbookCancel an appointment and see what happens (speed, clarity, reschedule path)Measure response time in minutes (not days)Ask your front desk: “Why should someone choose us?” (then listen hard)Best quote to steal“Technology doesn’t fix broken processes. It scales them.”

    57 min
  5. One Eeyore Can Kill Everything!

    2 DAYS AGO

    One Eeyore Can Kill Everything!

    A real-world clinic-owner problem: a therapist who wants the upside (patients “dropped in their lap”) but won’t do the minimum (timely notes, accountability). Dave and Jimmy walk through the practical HR/documentation approach, how one low-effort teammate drags culture and outcomes, and the retention strategies that keep high-value patients loyal to the practice even when staff changes. What you’ll learn How to build a paper trail that makes HR decisions clean and defensibleWhy resignation is often simpler than termination (and how to handle it)How “moonlighting” becomes a performance and loyalty issueThe “Eeyore employee” effect: one person can kill momentumBrand-first retention ideas: meaningful check-ins + “surprise & delight” that actually fits careHow RTM/digital support can create loyalty between visits People & brands mentioned Dave Kittle, Jimmy McKay, Ben (caller)Tonal, Hyperice, MirrorRTM / digital care touchpoints

    1h 4m
  6. You’re Either Rowing Or You’re The Anchor

    3 DAYS AGO

    You’re Either Rowing Or You’re The Anchor

    Physical therapy can’t survive on “me, me, me” messaging. Dr. Lisa VanHoose breaks down why rehabilitation deserts are growing, why gatekeeping admissions is fueling the PT workforce shortage, and what it looks like to rebuild the profession around community, access, and relational capacity—not just credentials and productivity. We talk rural retention, community-based rehab, why “bootstraps” is a myth in healthcare design, and how the Ujima Institute is building real-world mobility support through food access, youth training, health literacy, and neighbor-to-neighbor infrastructure. Chapters 00:00 Neighbors Shape Health 07:55 Admissions Beyond GPA 13:40 Rehab Desert Reality 22:35 Systems Over Bootstraps 30:20 Keep PTs In Practice 43:20 Ujima In Action Guest + Resources Dr. Lisa VanHoose (she/her) Ujima Institute (community-rooted health + education) Mentions: Ikigai, Blue Zones research, PCORI (patient-centered research model), community-based rehab, telehealth/remote monitoring, “Nothing About Us Without Us” Ujima Institute: https://www.ujimainstitute.com/

    59 min
  7. Why Saying Yes to Everyone Is Killing Your Clinic

    3 DAYS AGO

    Why Saying Yes to Everyone Is Killing Your Clinic

    If your clinic feels busy but profit isn’t increasing, this episode will hit home. Doug Adams joins Jimmy to break down one of the most uncomfortable truths in private practice physical therapy: growth does not come from treating more people. It comes from treating the right people. Key Takeaways: • Why every PT clinic needs a defined sales process • The difference between commoditized visits and transformational outcomes • How defining your ideal patient increases revenue per client • Why word-of-mouth only works when the experience is aligned • The danger of the “just get more patients” mindset • How AI and “good enough” rehab advice threaten generic clinics • The uncomfortable decision clinic owners must make to grow If you’re a clinic owner chasing volume, this episode challenges you to rethink your model. Revenue per visit, lifetime value, and brand alignment matter more than raw visit counts.

    40 min
  8. Positivity Is Slower… But It Wins.

    4 DAYS AGO

    Positivity Is Slower… But It Wins.

    Jeremy VanDevender shares a practical clinic-growth and leadership framework built on a few core ideas: lead with optimism, listen like it’s your job (because it is), and create real pathways for clinicians to grow—clinically or into leadership—without burning out. In this episode, we cover: How Jeremy earned internal buy-in and built “followership” through autonomy + supportWhy negativity gets attention—but positivity builds real teamsWhat hasn’t changed in PT (patients want to feel better) vs. what’s changed a lot (documentation, reimbursement pressure, market expectations)Great Resignation lessons: surveying your team, getting humbled, and responding fastCareer ladders that celebrate clinical excellence (not just management tracks)Burnout prevention: orient careers around passion + allow evolution over time“Aikigai” and how to keep redefining success across seasons of your careerEquus Growth Advisors: revenue-first strategy, M&A support, and growth planning across healthcareParting shot: build your career around what you love—and believe in the future of physical therapy Equus Growth Advisors: https://equusgrowth.com/

    54 min
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About

PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

Information

  • Creator
    Jimmy McKay, PT, DPT | Physical Therapy Podcast
  • Years Active
    2015 - 2026
  • Episodes
    292
  • Rating
    Clean
  • Copyright
    © PT Pintcast LLC
  • Show Website
    PT Pintcast - Physical Therapy

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