Speaking Your Brand: Public Speaking Tips and Strategies

Carol Cox
  • ٠٫٠ (٠)
  • ريادة الأعمال
  • يتم التحديث أسبوعيًا

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.

  1. قبل ٤ ساعات

    Small Shifts That Make a Huge Difference in Your Presentation Impact & Results with Karen Cochran

    Do you feel like your presentations are good, but maybe not yet great? The kind that gets people talking, taking action, and reaching out long after the event? That’s exactly what happened for my guest, Karen Cochran, founder of Philanthropy Innovators.  Karen has led teams that have raised over $1 billion (yes, billion with a “B”!) - and after attending our 1-Day Speaking Accelerator Workshop and working with me on her presentation makeover, she delivered what attendees called “the most valuable session at the conference.” In this episode, you’ll hear how Karen transformed her talk by making small but powerful shifts in storytelling, structure, and connection—and how those changes led to remarkable results. We dig into: The difference between informing and transforming your audienceHow storytelling creates connection, especially in philanthropy and leadershipWhy suspense and foreshadowing keep audiences engaged (and how Karen used this brilliantly!)The key mindset shift from “writer” to “speaker” that helps your ideas land with clarity Karen also shares how storytelling in fundraising parallels effective public speaking. Both are about listening, connecting, and understanding what truly matters to your audience. If you’ve been feeling stuck in “the expert trap”—overloading your slides with information instead of making emotional connections—this episode will show you what happens when you let your stories and your personality shine. Listen in and imagine what could change for you with just a few strategic tweaks to your talk. Links: Show notes at https://www.speakingyourbrand.com/449/  Karen’s website: https://www.philanthropyinnovators.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Book a Presentation Makeover: https://www.speakingyourbrand.com/presentation-makeover/  Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcoxKaren Cochran = https://www.linkedin.com/in/karen-cochran/  Related Podcast Episodes: Episode 435: From Blank Page to On Stage: What It's Like to Create and Practice a Talk in One DayEpisode 436: Turn Your Stories Into Impactful Messages: Live Signature Talks from TLA GradsEpisode 382: 3 Signs You're Stuck in the Expert Trap with Your Public Speaking

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  2. ٢٧ أكتوبر

    Turn Clients and Event Organizers into Your Best Promoters with Stacey Brown Randall

    Most of us have been told that if we want referrals, we should just ask for them. But, that approach can feel awkward. What if, instead of asking, you could design an experience that makes you naturally referable? That’s exactly what my guest, Stacey Brown Randall, teaches. Stacey is the author of her new book The Referable Client Experience, and she’s built a proven system to generate consistent referrals — without asking, without paying, and without gimmicky tactics. In this conversation, Stacey and I dig into: Why doing great work isn’t enough to generate referralsThe three stages of the client experience — new, active, and alumni — and what to do in each oneThe difference between “work” touch points and “relationship” touch points (and how both matter)How to stay top of mind with clients after your work together is doneWhat speakers can do to create a “referable” experience for event organizers I especially loved Stacey’s ideas for how we can nurture relationships in meaningful ways — like acknowledging that quiet voice of buyer’s remorse with empathy and care, or sending a “You survived it!” gift to an event organizer after a big conference. These kinds of thoughtful, human touches don’t just make you memorable — they make you referable. If you’ve ever wished more clients and speaking invitations came your way because people can’t stop talking about the experience you create, this episode is for you. Tune in and start designing your own referable client (or audience!) experience. About My Guest: Stacey Brown Randall is the multiple award-winning author of Generating Business Referrals Without Asking, author of the forthcoming book, The Referable Client Experience (October 2025) and host of the Roadmap to Referrals podcast.Stacey teaches business owners how to generate referrals naturally...without manipulating, incentivizing or even asking.She has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, and more. She received her Master’s in Organizational Communication and is married with three kids. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/448/ Get Stacey’s new book The Referable Client Experience: https://referableclientexperience.com/ Stacey’s website: http://www.staceybrownrandall.com/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcoxStacey Brown Randall (guest) = http://www.linkedin.com/in/staceybrandall Related Podcast Episodes: Episode 62: Tired of Asking? A Better Way to Get Referrals with Stacey Brown RandallEpisode 442: [Part 2] Booked Without Burnout: Speaking Invitations that Come to You

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  3. ٢٠ أكتوبر

    Why "Perfect" Speakers Don't Connect: Stop Memorizing & Build Confidence Speaking Off the Cuff

    Are you the kind of speaker who loves to have everything prepared in advance? Perhaps you even have your entire presentation scripted out nearly word for word and you have detailed notes for every slide that you rely on? Well, I have a challenge for you: getting more comfortable with impromptu speaking. As a speaker and as a leader, both impromptu and prepared speaking skills are a must. Have you ever had one of these situations happen to you: You're in a meeting or group and asked to share something on the spot. You get really nervous and feel at a loss for words. You're at a networking event where you need to concisely share with other attendees who you are, what you do, and how you help people. After you introduce yourself, you realized you left out the most important parts or it all felt like a jumble. You're leading a meeting where you need to motivate your team, but you didn't have an opportunity to prepare your message ahead of time and feel like you weren't as clear or confident as you want to be. This is why developing your impromptu speaking skills is essential.  I want more women - including you! - to feel comfortable and confident commanding a room and leading teams, organizations, and companies. In this episode, I share: Why impromptu speaking is hardWhy it matters to your development as a speaker and leaderSpecific things you can do to get better at impromptu speakingSome of my own impromptu speaking wins and fails!This episode originally aired as episode 390 on April 29, 2024. Links: Show notes at https://www.speakingyourbrand.com/390/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/  Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 382: 3 Signs You're Stuck in the Expert Trap with Your Public SpeakingEpisode 370: Overcome Speaking Nerves & Anxiety: How to Develop Confidence on StageEpisode 379: How to Develop Stage Presence and Build Confidence as a SpeakerEpisode 347: The Power of REAL Practice to Transform Yourself as a Speaker

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  4. ١٣ أكتوبر

    The Smart Way to Use AI for Podcast Guesting (and When Not To) with Julie Fry

    Have you noticed how much harder it feels to stand out online lately? Between podcasts, YouTube, newsletters, and the never-ending scroll of social content, it’s easy to feel like your voice is getting lost in the noise. That’s why I invited my friend and fellow connector, Julie Fry, founder of Your Expert Guest, to join me on the podcast. Julie helps women entrepreneurs, speakers, and authors get booked on podcasts—the right podcasts—to grow their visibility and credibility. In this episode, we dive into: How to turn podcast visibility into meaningful relationships (because visibility without connection won’t grow your business).Where AI helps—and where it hurts—your outreach. Julie and I share how we each use AI to start ideas but not replace our voice.How to write podcast pitches that actually get read (and why human connection always wins over AI-generated templates).How to move past perfectionism and imposter syndrome so you can confidently pitch yourself as a guest.Why podcasting is one of the most powerful tools for building community, establishing authority, and amplifying your voice, especially for women. Julie and I also talk about the loneliness epidemic that many of us feel, and why showing up as our real, imperfect selves is the best way to stand out in an increasingly automated world. If you’ve been meaning to pitch yourself for podcast interviews—or to start one yourself—this episode will give you the motivation and mindset to take action. About My Guest: Julie Fry is the Founder of Your Expert Guest, a podcast visibility agency for women making an impact who want to be heard by their ideal client without spending HOURS on social media. She and her team book interviews for their clients on top ranking podcasts, helping them reach new audiences, build credibility, grow their referral networks and reach thousands of listeners. When she’s not working with her amazing team of guest and host matchmakers, she loves spending time with her family, cold plunging, kayaking, laughing hysterically at SNL sketches and of course, listening to podcasts. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/446/ Julie’s website: https://yourexpertguest.com/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcoxJulie Fry (guest) = https://www.linkedin.com/in/fryjulie/  Related Podcast Episodes: Episodes 441-444: Booked Without Burnout SeriesEpisode 433: Behind the Scenes of My AI-Powered Business: Real-World Use CasesEpisode 378: The Power of Women's Voices and Stories to Change the World

    ٤٥ من الدقائق

  5. ٦ أكتوبر

    3 Must-Haves for an Unforgettable Keynote

    Here’s what you don’t want the audience to say after you deliver your keynote: “I learned a lot.” That’s you being stuck in the expert trap.  As a keynote speaker, you’re there to provide an experience for the audience; to help them see something differently about themselves or their industry or their world; and to have them believe they can do it. In this episode, I’m sharing 3 must-haves that will take your keynote from “just another talk” to a truly transformative experience for your audience. You’ll hear behind-the-scenes from a keynote I recently gave called From Invisible to Influential: How I Found My Voice and Why Yours Matters More Than Ever. Here’s what you’ll learn Why storytelling should always be at the core of your keynote (and the story I shared that had women coming up to me afterward saying how inspired they felt).How to use the “Rule of Three” to make your keynote easy to follow, memorable, and impactful.The importance of weaving in humor and audience participation - and how I planned both into my talk so they weren’t left to chance.By the end of this episode, you’ll have a clear roadmap for how to design your keynote so it not only informs but truly transforms your audience. ✨ Ready to create your own keynote that’s powerful, inspiring, and totally YOU? Visit https://www.speakingyourbrand.com and schedule a call. Links: Show notes at https://www.speakingyourbrand.com/445/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Schedule a consultation call: https://www.speakingyourbrand.com/contact/ Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/  Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 426: Every Talk Needs Humor: Here are 5 Ways to Make Your Audience LaughEpisode 422: How to Create a 10-Out-of-10 Keynote that Leaves Your Audience in AweEpisode 382: 3 Signs You're Stuck in the Expert Trap with Your Public SpeakingEpisode 288: A Framework for Creating a Signature Talk for Income and Impact

    ١٧ من الدقائق

  6. ٢٩ سبتمبر

    [Part 4] Booked Without Burnout: Should You Pay to Speak?

    We’re wrapping up our Booked Without Burnout series, and this one might surprise you: should you ever pay to speak? I know - it sounds backward. After all, you want to get paid for your expertise, not the other way around. But there are times when paying for a speaking slot makes strategic sense, especially if it’s tied to a sponsorship or marketing opportunity that gets you in front of your ideal clients. This is Part 4 of my 4-part series on how to land more speaking engagements. In Part 1, I shared outbound strategies: what to do when you pitch yourself. In Part 2, we talked about inbound strategies: how to set yourself up so event organizers find you. In Part 3, we looked at getting paid to speak. In this episode, I share: How to evaluate whether paying to speak is worth it for your goalsThe key questions to ask before you invest in a speaking opportunityHow to turn a sponsorship into a visibility and revenue boostPlus, I’m including an episode from my Confident Speaker podcast, my fully AI-generated show. The script, voice, and show notes are all created by AI using a custom knowledge base built from 400+ episodes of Speaking Your Brand. You’ll hear “AI Carol” and see how closely it matches my style (it’s kind of wild!). If you’ve ever wondered how you can use AI to amplify your brand voice, this episode is a behind-the-scenes look at what’s possible. Listen in and find out when it might be smart to pay to speak - and how to use AI to grow your visibility without burning out. Links: Show notes at https://www.speakingyourbrand.com/444/  Check out my companion podcast “Confident Speaker”: https://confidentspeaker.transistor.fm/  Apply for my Automate & Amplify with AI program: https://www.speakingyourbrand.com/ai/  Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/  Enroll in our online Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 443: [Part 3] Booked Without Burnout: Getting Paid to SpeakEpisode 442: [Part 2] Booked Without Burnout: Speaking Invitations that Come to YouEpisode 441: [Part 1] Booked Without Burnout: A Smarter Way to Land Speaking GigsEpisode 433: Behind the Scenes of My AI-Powered Business: Real-World Use Cases

    ٩ من الدقائق

  7. ٢٢ سبتمبر

    [Part 3] Booked Without Burnout: Getting Paid to Speak

    Visibility is valuable. But visibility plus revenue? That’s power. Speaking isn’t only about sharing what you know. It’s about owning your expertise, modeling equity, and showing what women leaders are worth on stage. So how do you go from free talks at local events… to $2,500, $5,000, even $10,000 keynotes and workshops? This is Part 3 of my 4-part series on how to land more speaking engagements. In Part 1, I shared outbound strategies: what to do when you pitch yourself. In Part 2, we talked about inbound strategies: how to set yourself up so event organizers find you. And now, it’s time to talk about getting paid to speak. Because here’s the shift: when you position yourself as a thought leader who delivers transformation, not just information, you move from being “a nice-to-have” speaker to an essential investment for event organizers. In this episode, you’ll learn: The signs that you’re ready to start charging for your talks.How to position your value in terms of audience transformation and ROI.What typical fee ranges look like across associations, conferences, and corporate.The exact question to ask organizers that opens up budget conversations. Getting paid to speak is absolutely possible - and once you start, you’ll open the door to bigger stages and bigger impact. Want help creating your signature talk, packaging your expertise, and building a strategy that leads to paid opportunities? Join our online Thought Leader Academy for step-by-step coaching and a proven process to elevate your message.Prefer in-person? Attend our 1-Day Speaking Accelerator in Orlando and walk away with your talk and action plan. Links: Show notes at https://www.speakingyourbrand.com/443/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/  Enroll in our online Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 442: [Part 2] Booked Without Burnout: Speaking Invitations that Come to YouEpisode 441: [Part 1] Booked Without Burnout: A Smarter Way to Land Speaking GigsEpisode 422: How to Create a 10-Out-of-10 Keynote that Leaves Your Audience in AweEpisode 373: From Free to Fee: How to Get an ROI from Speaking

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  8. ١٥ سبتمبر

    [Part 2] Booked Without Burnout: A Smarter Way to Land Speaking Gigs with Inbound Strategies

    Wouldn’t it be amazing if speaking invitations just landed in your inbox - and with a speaker fee attached? The truth is, they can. In fact, many of my own paid speaking gigs (and our clients’ too) have come through inbound strategies - because we’ve intentionally set ourselves up so event organizers find us. This is Part 2 of my 4-part series on how to land more speaking engagements. In Part 1, I shared outbound strategies: what to do when you pitch yourself. In today’s episode, I’m diving into inbound strategies: how to position yourself so speaking invitations come directly to you. In this episode, you’ll learn: What your speaker page and LinkedIn profile must include so event organizers instantly see your credibility.Why being active in your local community and industry leads to referrals and repeat invitations.How delivering an amazing talk becomes your best marketing tool for stage-side referrals.Real client examples who turned one talk into many opportunities. With the right inbound strategies, you’ll build familiarity, trust, and visibility, so event organizers think of you first when they need a great speaker. Want help creating your signature talk and positioning yourself to get booked? Join our online Thought Leader Academy for step-by-step coaching and a proven process to elevate your message.Prefer in-person? Attend our 1-Day Speaking Accelerator in Orlando and walk away with your talk and action plan. Links: Show notes at https://www.speakingyourbrand.com/442/  Check out my speaker page = https://www.speakingyourbrand.com/carol-cox-ai/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/  Enroll in our online Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 441: [Part 1] Booked Without Burnout: A Smarter Way to Land Speaking GigsEpisode 422: How to Create a 10-Out-of-10 Keynote that Leaves Your Audience in AweEpisode 401: Strategies for Getting Momentum on the Speaking CircuitEpisode 245: How to Get Selected as a Speaker by Event Organizers

    ١٠ من الدقائق
مشاهدة الكل (٤٦٩)

حول

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.

المعلومات

  • صناع العمل
    Carol Cox
  • سنوات النشاط
    ٢٠١٧ - ٢٠٢٥
  • الحلقات
    ٤٦٩
  • التقييم
    ملائم
  • حقوق النشر
    © Copyright 2017-2025 by Speaking Your Brand. All Rights Reserved.
  • موقع البرنامج على الويب
    Speaking Your Brand: Public Speaking Tips and Strategies

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