The CPG View

The CPG View
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The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!

  1. 12 hr ago

    The Next Marketplace Playbook: Winning with Social Commerce, AI & Profitable Growth (John LeBaron, Chief Revenue Officer at Pattern)

    Pattern highlighted research showing that brands with a TikTok Shop presence experienced 5.2 times faster average year-over-year revenue growth than brands without one. What do you believe is driving that relationship, and how should CPG executives rethink the connection between social commerce, consumer discovery, and Amazon growth? Pattern analyzed $1 billion in advertising spend and found significant investment going toward low-margin products and campaigns generating less than a dollar in revenue for every dollar spent. Why are brands still making these allocation decisions, and what should executives change about how they manage and measure advertising performance? One of the more interesting findings from Pattern's research was that same-day shipping increased purchases per impression by 44% compared with two-day shipping. Should CPG leaders start treating fulfillment and inventory placement as growth investments rather than operating expenses, and where do you see the greatest opportunity? Your presentation highlighted a fundamental shift from consumers scrolling through dozens of search results to AI agents recommending just one or two products. As that transition accelerates, what specific changes should brands make to their product content, data, and digital shelf strategies to improve their chances of being recommended? Pattern now operates across more than 70 marketplaces and 100 countries, spanning marketplaces, DTC, social commerce, and emerging AI shopping experiences. From your perspective, where are traditional CPG organizations most constrained today, and what two or three capabilities would you prioritize if you were rebuilding a global commerce organization for 2027?

    The Next Marketplace Playbook: Winning with Social Commerce, AI & Profitable Growth (John LeBaron, Chief Revenue Officer at Pattern)

  2. 5 days ago

    Beyond the Shelf: Redefining CPG Growth Through Consumer Health, Retail Innovation & Strategic Partnerships (Kaitlyn Denopoulos, Vice President of Customer Development at Nestlé Health Science)

    Kaitlyn, you've built an impressive career in CPG sales and leadership, and today you lead customer development across multiple channels for Nestlé Health Science. Tell us about your journey and what inspired you to build a career in consumer products and sales leadership.The health and wellness category continues to evolve as consumer expectations change. From your perspective, what are the biggest trends shaping the future of health and wellness, and how should brands and retailers be adapting to meet those needs? You oversee growth across a diverse mix of channels—from mass and drug to natural, value, and alternative retail. How are winning brands approaching omnichannel differently today, and what separates the companies that consistently outperform in today's retail environment? You've built a reputation for leading through collaboration, developing high-performing teams, and driving results in complex environments. What leadership principles have been most important throughout your career, and what advice would you give to aspiring sales and CPG leaders looking to accelerate their growth? Looking ahead, what excites you most about the future of the CPG industry, health and wellness, and retail? And if you could leave our audience with one piece of advice as they prepare for what's next, what would it be?

    Beyond the Shelf: Redefining CPG Growth Through Consumer Health, Retail Innovation & Strategic Partnerships (Kaitlyn Denopoulos, Vice President of Customer Development at Nestlé Health Science)

  3. 3 Nov

    Beyond Convenience: How DoorDash Is Redefining Consumer Discovery, Digital Commerce & Brand Growth (Glory Linsley, Head of CPG Brand Partnerships & Ad Sales at DoorDash)

    Let’s start with the consumer. When someone opens a delivery app, they’re often shopping with a completely different mindset than when they walk into a store or even shop a traditional e-commerce site. What have we learned about those moments and what actually drives the decision to buy? Delivery has created entirely new shopping occasions—the forgotten ingredient, the late-night craving, the last-minute party, or simply “I don't want to leave the house.” How should brands think differently about winning these smaller, more immediate moments? The physical shelf has always been incredibly important in CPG, but now brands are competing on a much smaller digital shelf. What actually gets a product discovered and added to the basket when consumers have hundreds of choices but very little patience? Once a consumer finds a brand through delivery, the bigger opportunity is getting them to come back. What are the smartest ways you’re seeing brands turn a convenience-driven purchase into repeat behavior or even loyalty? If you were sitting with a brand leadership team building their delivery commerce strategy today, where would you tell them to stop treating delivery as another sales channel—and start thinking about it as a completely different way to win the consumer?

    Beyond Convenience: How DoorDash Is Redefining Consumer Discovery, Digital Commerce & Brand Growth (Glory Linsley, Head of CPG Brand Partnerships & Ad Sales at DoorDash)

  4. 29 Oct

    The Future of Retail: AI, Agentic Commerce & the New Rules of Growth (Dave Peacock, CEO of Advantage Solutions)

    Can you walk us through your career journey and the key experiences that led you to where you are today as CEO of Advantage Solutions? With the shelf now extending from in-store to digital retail media networks, how is Advantage Solutions evolving its capabilities to help brands win both the physical shelf and the digital shelf? Many CPG brands struggle to connect strategy at headquarters with flawless execution in stores. Where does Advantage add the most value in closing that gap today? The retail and CPG industries are being transformed by AI, retail media, data, and changing consumer expectations. What developments are you most excited about over the next three to five years, and where do you see the biggest opportunities for brands to win? As we wrap up, if you could leave our audience of CPG and retail leaders with one piece of advice or one challenge to help them build stronger businesses and better teams, what would it be?

    The Future of Retail: AI, Agentic Commerce & the New Rules of Growth (Dave Peacock, CEO of Advantage Solutions)

  5. 27 Oct

    Beyond the Pivot: How AI, Retail Media & Commerce Are Redefining Growth (Melissa Burdick, President & Co-Founder at Pacvue)

    We spent our last conversation talking about how quickly commerce is changing. As brands move from understanding that shift to actually responding to it, where do you think they should be placing their biggest bets today? As AI becomes embedded across media, content, retail and commerce operations, do you think the traditional boundaries between those functions start to disappear and what does that mean for how organizations should be structured? There are more platforms, signals and opportunities competing for investment than ever before. How should leaders determine what is truly driving incremental growth versus simply shifting dollars or attribution from one channel to another? As more decisions move from human-led workflows toward AI-driven and eventually autonomous systems, what decisions should brands be comfortable handing over to technology and where does human judgment remain critical? If we look three to five years ahead, what does a truly AI-native commerce organization look like—and what will the companies that win have done differently from those that struggle to keep up?

    Beyond the Pivot: How AI, Retail Media & Commerce Are Redefining Growth (Melissa Burdick, President & Co-Founder at Pacvue)

  6. 22 Oct

    The Future of Luxury Beauty: Winning in the Age of Omnichannel, AI & Social Commerce (Mikael Brakker, Europe E-Commerce Channel & Amazon Director, Luxe Division at L'Oréal)

    You’ve had quite the journey across beauty, FMCG, e-commerce, and omnichannel. Take us back a little how did your career evolve, and what eventually brought you to leading E-Commerce and Amazon across Europe for L’Oréal Luxe? Luxury beauty is such an interesting category because the experience matters just as much as the product. How do you bring that sense of discovery, excitement, and luxury into an online environment while still driving performance? You’re working across more than 27 European markets, which sounds exciting and probably a little complicated. What have you learned about scaling a big e-commerce strategy while still leaving room for what makes each market and consumer different? Amazon, marketplaces, TikTok Shop, retail media—the commerce world keeps adding new places for brands to show up. Which areas are you most excited about right now, and where do you think brands sometimes get distracted by the next shiny object? You’ve had a front-row seat to a huge transformation in how people discover and buy brands. Looking ahead, what excites you most about where commerce is going and what’s one thought, lesson, or piece of advice you’d love to leave our listeners with?

    The Future of Luxury Beauty: Winning in the Age of Omnichannel, AI & Social Commerce (Mikael Brakker, Europe E-Commerce Channel & Amazon Director, Luxe Division at L'Oréal)

  7. 20 Oct

    Beyond ROAS: Rethinking Customer Lifetime Value, Commerce Strategy & Long-Term Growth (Bryan Gildenberg, Founder of Confluencer Commerce)

    Every company says they want to build long-term customer value, but then the annual budget shows up and suddenly everyone is focused on this quarter. Why is it so hard for organizations to invest today for a return they may not see until another budget cycle? Let’s talk about CLV for a minute. The concept makes perfect sense on paper, but the models can sometimes assume a level of customer loyalty that simply doesn’t exist. Where do you think companies get overly optimistic when they try to put a value on a customer? In highly competitive categories, are we even thinking about the “lifetime” part correctly? If consumers are constantly being won, lost, and won back, should brands start thinking less about Customer Lifetime Value and more about something like “Customer Leasehold Value”? Once you have a more realistic view of what a customer is actually worth, how should that change the decisions being made around acquisition, retention, promotions, retail media, and where the next dollar gets spent? So bring it all together for the executive sitting in that budget meeting: if the goal is to build a stronger commerce business rather than simply hit the next reporting period, what questions should leadership be asking before deciding where to place their bets?

    Beyond ROAS: Rethinking Customer Lifetime Value, Commerce Strategy & Long-Term Growth (Bryan Gildenberg, Founder of Confluencer Commerce)

  8. 15 Oct

    The New CMO Playbook: Building the Modern Growth Engine (Ajay Salpekar, GM, Beauty, Food & Beverage, TikTok; Melissa Burdick, President & Co-Founder, Pacvue; Don Brett, Host, The CPG View)

    You've said a shopping journey that used to take 19 days can now take just 19 seconds. What's driving that shift, and how are the best brands leveraging TikTok to launch products, drive discovery, and accelerate sales?You have a unique vantage point across Beauty and Food & Beverage. What separates brands that are truly winning on TikTok from those still trying to figure it out? Which brands are doing it particularly well, and why?Brand safety remains a top concern for larger brands. What do you think brands misunderstand about brand safety on TikTok, and how are leading brands managing it without becoming so cautious that they miss out on culture and opportunity?How are the best brands thinking about ROI on TikTok, and what are they measuring beyond in-app conversions to understand the broader impact on their business?How are leading brands approaching the creator ecosystem? How do they identify and select the right creators, and what technologies or tools are helping them make smarter decisions?

    The New CMO Playbook: Building the Modern Growth Engine (Ajay Salpekar, GM, Beauty, Food & Beverage, TikTok; Melissa Burdick, President & Co-Founder, Pacvue; Don Brett, Host, The CPG View)
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The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!

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  • Creator
    The CPG View
  • Years Active
    2023 - 2026
  • Episodes
    184
  • Rating
    Clean
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    © The CPG View
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    The CPG View

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