
067: Why IoT Failed (And What's Finally Working) | Alistair Fulton on Microsoft Azure IoT, Semtech LoRa & Building IoT Ecosystems
Alistair Fulton has spent 25 years watching IoT make nearly every mistake possible - and he's not shy about calling them out.
From incubating Microsoft's Azure IoT platform to quadrupling Semtech's IoT division to $300M revenue, he's learned one hard truth: brilliant technology means nothing if you don't understand the customer's actual problem.
In this conversation:
- Why inflated market forecasts ($7T → $1.7T overnight) poisoned the industry
- The LPWAN wars and "one technology to rule them all" fallacy
- Why telcos completely failed at IoT despite owning connectivity
- How successful IoT companies don't even use the word "IoT"
- Regional reality check: US, Europe, Asia Pacific, and the Middle East
- Why AI is about to repeat IoT's worst mistakes
- His advice: work within existing industry players, not against them
Blunt, pragmatic, and refreshingly honest about the gap between tech hype and business reality.
00:00 Introduction and Welcome
00:13 Alistair's Background in IoT
00:42 Career Journey and Key Roles
03:06 Insights on IoT Industry Challenges
06:38 Early IoT Market Missteps
10:44 Collaboration and Ecosystem Building
11:18 Technological Wars and Lessons Learned
18:44 Current State of IoT
20:03 Naive Optimism and Realizations in IoT
21:10 The Shift from Tech Talk to Business Solutions
22:28 Challenges and Risks in IoT and AI
24:43 The Evolution of IoT and Industry-Specific Solutions
31:52 Global Perspectives: IoT in the US, Europe, and Asia
43:15 The Middle East: A Promising Market for IoT
52:45 Reflections and Future Outlook
Video Podcast available on YouTube - and stay tuned for 15+ "60 Second Highlight" videos that will be released on YouTube over the next week.
Information
- Show
- FrequencyUpdated daily
- Published29 September 2025 at 12:47 UTC
- Length56 min
- Season4
- Episode15
- RatingClean