B2B Insights Podcast

B2B International
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The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.

  1. 4 days ago

    #70: How Market Research Accelerates Healthcare Innovation

    In this episode of the B2B Insights Podcast, Beata Miklosz and Niklas Heitland from B2B International speak with Dr Christine Wübben, Postdoctoral Researcher at the University Hospital Bonn, and Sandra Lewash, PhD Researcher at the University Hospital Bonn, about the role market research can play in transforming scientific discoveries into commercially viable healthcare innovations. The discussion focuses on COLDEX, an innovative antiviral nasal spray project developed within the ImmunoSensation Cluster of Excellence. Having demonstrated the scientific feasibility of their technology, the team partnered with B2B International to better understand market needs, validate key assumptions and identify the most promising routes to commercialization. Through a program of market research involving healthcare professionals, patients and other stakeholders, the team gained valuable insights into target audiences, market opportunities, adoption barriers and strategic priorities for future development. Hear Beata, Niklas, Christine and Sandra discuss how market research helped shape the project's direction, reduce risk and strengthen confidence in key innovation decisions. Key discussion points: How COLDEX evolved from fundamental immunology research into a real-world healthcare innovation Why scientific evidence alone is not enough for successful market entry The importance of validating assumptions before making major development and investment decisions How market research helps innovators understand user needs, commercial potential and regulatory considerations Lessons learned from engaging healthcare professionals, patients and other key stakeholders Why prevention-focused innovations can present unique market adoption challenges The value of introducing market research earlier in the innovation process Advice for researchers and innovators looking to bridge the gap between scientific discovery and commercial success

    #70: How Market Research Accelerates Healthcare Innovation

  2. 31 Mar

    #69: How Brand Research Drives Smarter B2B Acquisitions with Trevor Glue, Marketing Director at Ricardo

    In this episode of the B2B Insights Podcast, Senior Client Partnerships Director Simi Dhawan speaks with Trevor Glue, Marketing Director at Ricardo, about the challenges B2B organizations face during acquisitions - particularly around brand perception, integration, and ensuring teams are aligned. Recently, Ricardo acquired E3 Modelling, and B2B International supported the organization through a program of brand equity research to understand market perceptions and guide strategic decisions. After acquiring E3 Modelling, B2B International supported Ricardo, a global consultancy operating across transport, energy and climate sectors, through a program of brand equity research to understand market perceptions and guide strategic decisions. Hear Simi and Trevor discuss the business challenges prompting the research, the most valuable insights gained, and how the findings helped guide strategic decisions at Ricardo. Key discussion points: Why unbiased external research is essential during acquisitions Understanding and validating the brand equity of an acquired company How research helps reduce post‑acquisition brand confusion Bringing internal teams and acquired employees on the journey Turning insight into strategic, operational and marketing decisions Why objective research prevents costly long‑term mistakes Lessons learned for organizations planning similar brand‑equity projects

    #69: How Brand Research Drives Smarter B2B Acquisitions with Trevor Glue, Marketing Director at Ricardo

  3. 25/09/2025

    #68: How to Build Effective CX Programs

    In this episode, B2B International's Conor Wilcock and Jennifer Strange discuss how B2B organizations can better assess and improve customer experience (CX). They cover the challenges of measuring CX in complex environments and share practical steps for building effective CX research programs.

    #68: How to Build Effective CX Programs

  4. 26/02/2025

    #67: AI Is The New Fire; Don't Get Burned

    In this episode, B2B International's Thomas Grubert and Louise Coy share some important considerations when using AI, particularly in market research, and discuss some current pitfalls and future challenges to be aware of.

    #67: AI Is The New Fire; Don't Get Burned

  5. 03/12/2024

    #66: How To Effectively Target B2B Buyers in 2025

    In this episode, B2B International's Conor Wilcock and Simi Dhawan discuss the challenges marketers face when targeting B2B buyers and how they can use segmentation to overcome these challenges.

    #66: How To Effectively Target B2B Buyers in 2025

  6. 13/11/2024

    #65: Common Myths and Misconceptions with Brand Research

    In this episode, B2B International's Louise Coy and Jennifer Strange discuss common myths and misconceptions about brand research, share their favorite frameworks for effective brand research, and explain how to make brand research actionable.

    #65: Common Myths and Misconceptions with Brand Research

  7. 21/10/2024

    #64: The Best Frameworks to Develop Winning Propositions

    In this episode, B2B International's Beata Miklosz and Niklas Heitland share their favorite strategic frameworks to develop winning value propositions.

    #64: The Best Frameworks to Develop Winning Propositions

  8. 16/09/2024

    #63: 2024 Superpowers Index: Deep-Dive Into the Latest Findings

    In this episode, B2B International's Conor Wilcock and Oliver Truman dive in to the findings of the 2024 Superpowers Index to discuss the big trends in B2B and what makes the difference between winning and losing in 2024. Download the free report > The 2024 Superpowers Index | B2B International

    #63: 2024 Superpowers Index: Deep-Dive Into the Latest Findings
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About

The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.

Information

  • Creator
    B2B International
  • Years Active
    2020 - 2026
  • Episodes
    71
  • Rating
    Clean
  • Show Website
    B2B Insights Podcast