Command Your Brand

Alex Latronico
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Command Your Brand interviews visionary founders that are amplifying the impact of others and making the world a better place. They are the individuals creating the future and changing the landscape of business.

  1. The Brand Loyalty Lessons NASCAR Drivers Never Teach

    -2 ZILE

    The Brand Loyalty Lessons NASCAR Drivers Never Teach

    Most people think NASCAR is about speed.But the real game is brand loyalty—and almost nobody explains how it’s actually built.In this episode, Kelly Earnhardt Miller (co-owner of JR Motorsports) breaks down the behind-the-scenes lessons that create loyal fans, long-term sponsors, and a brand that survives platform changes, team drama, and market shifts.You’ll learn:✅ Why controlling marketing + PR changes everything✅ How to create win-win sponsor partnerships that renew✅ The decision-making framework that protects trust (even under pressure)✅ What “fans first” really looks like in a high-stakes businessIf you’re a founder, creator, author, or CEO trying to build a brand people stick with—this is your playbook.✅ Subscribe for personal branding + podcast PR strategies🚀 Work with us / apply to be a guest: www.commandyourbrand.comGuest: Kelly Earnhardt MillerBook: Drive: 9 Lessons to Win in Business and in LifeMore: KellyEarnhardtDrive.com

    30 min.
  2. Authors Are Using This Strategy to 10X Their Income (Mike Michalowicz Explains)

    12 FEB.

    Authors Are Using This Strategy to 10X Their Income (Mike Michalowicz Explains)

    Most authors try to monetize with coaching, courses, or speaking. But there’s a smarter model that can scale without you running the business: book-to-business licensing. In this episode, Mike Michalowicz (author of Profit First, The Pumpkin Plan, and Fix This Next) breaks down how authors are using a licensing strategy to turn a book into a repeatable business engine—where a partner company runs the program and both sides win. In this conversation, you’ll learn: • The “book → business” strategy most authors never hear about • How licensing works (and why it scales better than building from scratch) • How Mike vets partners during the research process • Why new books amplify old books (the backlist flywheel) • His marketing framework: DAD = Different → Attractive → Direct • How to build an authority ecosystem around your ideas (without becoming the operator) If you’re an author, entrepreneur, or creator trying to turn your expertise into real revenue—this is a blueprint.

    25 min.
  3. Big Sugar's Biggest Lie: What They Don't Want You to Know About the Food Pyramid

    6 FEB.

    Big Sugar's Biggest Lie: What They Don't Want You to Know About the Food Pyramid

    What if the food pyramid wasn’t a mistake… but a strategy?In this episode, Dr. Richard Jacoby breaks down what he believes is Big Sugar’s biggest lie—how nutrition guidelines pushed carbs and sugar as the foundation of the “healthy diet,” and why the fallout shows up as chronic disease, metabolic dysfunction, and a population that’s sicker (and more dependent) than ever.We cover:• Why the food pyramid never made sense from day one• How incentives, lobbying, and “funded science” shape nutrition advice• The hidden link between sugar, nerve compression, inflammation, and metabolism• What gets suppressed vs promoted—and why• How to think clearly in a world where everyone is selling somethingIf you’re an entrepreneur, creator, or high performer: your health is leverage. This conversation will change how you look at “official” health guidance.

    1h 5m
  4. 0% Business Credit Cards: Get $50K–$200K to Fund Your Business (Without Personal Credit Damage) | Jack McCall

    20 IAN.

    0% Business Credit Cards: Get $50K–$200K to Fund Your Business (Without Personal Credit Damage) | Jack McCall

    Want to fund or scale your business with 0% interest capital—without wrecking your personal credit?In this episode, Jeremy Ryan Slate interviews Jack McCall (“King of Debt”) on how entrepreneurs can use 0% introductory business credit cards (often 6–18 months) to access $50,000 to $200,000+ in capital, how business credit differs from personal credit, and the steps to optimize your profile so banks approve higher limits.We cover: • How 0% business credit works (and what it’s for)• How to stack approvals across top banks• Why personal credit still matters (and how to improve it strategically)• How to avoid the biggest mistakes that get people denied• How to manage 0% periods so you’re not stuck with 20–25% interest later🚀 Work with Command Your Brand (Podcast PR + Authority Building): www.commandyourbrand.com 🎙️ Subscribe for founder interviews + strategies to amplify your message through podcast guesting.

    26 min.
  5. Tim Storey: Stop Chasing Perfection—Build Excellence Instead

    12 IAN.

    Tim Storey: Stop Chasing Perfection—Build Excellence Instead

    Perfection is the trap. Excellence is the path.In this interview, Tim Storey breaks down why chasing the “glossy” social media version of success keeps people stuck—and how to rebuild momentum through uncommon thoughts, uncommon plans, and uncommon discipline. We also get into identity, resilience, the “almost vs utmost” life, and the practical habits that create real results over time.If you’re a CEO, creator, or entrepreneur building your personal brand, this conversation will help you lead yourself better—and show up more consistently without pretending to be perfect.🚀 Work with Command Your Brand (Podcast PR + Authority Building): www.commandyourbrand.com🎙️ Subscribe for interviews + strategies to amplify your message through podcast guesting.Topics: excellence, identity, discipline, resilience, leadership, mindset, personal growth.________________________________________________________________________⇩ LOOKING TO COMMAND YOUR BRAND? ⇩BOOK A CALL: With Our Team to See How We Can Helphttps://commandyourbrand.com/book-a-call/BOOK: Grab Your Copy of Our Book, Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape, Rated the # PR Book on Amazon:https://www.amazon.com/Command-Your-Brand-Influence-Landscape/dp/B0CJXGKD15________________________________________________________________DOWNLOAD AUDIO PODCAST & GIVE A 5 STAR RATING!:APPLE: https://podcasts.apple.com/ro/podcast/command-your-brand/id1570323509SPOTIFY: https://open.spotify.com/show/0wE8jDVdlpsDCmNx8sYZTQ?si=41fd776e1a6b43be(also available Google Podcasts & wherever else podcasts are streamed_________________________________________________________________⇩ OTHER VIDEO PLATFORMS ⇩➤ RUMBLE: https://www.youtube.com/watch?v=4rInZbdlLiU_________________________________________________________________⇩ SOCIAL MEDIA ⇩➤ TWITTER: https://twitter.com/CYBmedia➤ INSTAGRAM https://www.instagram.com/commandyourbrand➤ FACEBOOK: https://www.facebook.com/commandyourbrand_________________________________________________________________➤ CONTACT: INFO@COMMANDYOURBRAND.COM

    26 min.
  6. Your P&L Statement Doesn't Lie: Here's Why Most Businesses Fail

    6 IAN.

    Your P&L Statement Doesn't Lie: Here's Why Most Businesses Fail

    Donald Miller (New York Times bestselling author, Building a StoryBrand / Business Made Simple) breaks down the biggest reason customers ignore your marketing: you haven’t clearly defined the problem you solve. In this interview, Donald explains why “looking successful” isn’t the same as being successful, how to craft a marketing message that gets attention, and the simple positioning shift that increases sales without changing your product.If you’re a CEO, founder, author, or expert building authority, this episode will help you clarify your message and create demand.🚀 Work with Command Your Brand (Podcast PR + Authority Building): www.commandyourbrand.com📘 Get Donald’s book: Business Made Simple (and check out Website Wednesday on YouTube) Key topics: business messaging, StoryBrand, personal branding, marketing strategy, positioning, entrepreneurship, podcast guesting, sales clarity.________________________________________________________________________⇩ LOOKING TO COMMAND YOUR BRAND? ⇩BOOK A CALL: With Our Team to See How We Can Helphttps://commandyourbrand.com/book-a-call/BOOK: Grab Your Copy of Our Book, Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape, Rated the # PR Book on Amazon:https://www.amazon.com/Command-Your-Brand-Influence-Landscape/dp/B0CJXGKD15________________________________________________________________DOWNLOAD AUDIO PODCAST & GIVE A 5 STAR RATING!:APPLE: https://podcasts.apple.com/ro/podcast/command-your-brand/id1570323509SPOTIFY: https://open.spotify.com/show/0wE8jDVdlpsDCmNx8sYZTQ?si=41fd776e1a6b43be(also available Google Podcasts & wherever else podcasts are streamed_________________________________________________________________⇩ OTHER VIDEO PLATFORMS ⇩➤ RUMBLE: https://www.youtube.com/watch?v=4rInZbdlLiU_________________________________________________________________⇩ SOCIAL MEDIA ⇩➤ TWITTER: https://twitter.com/CYBmedia➤ INSTAGRAM https://www.instagram.com/commandyourbrand➤ FACEBOOK: https://www.facebook.com/commandyourbrand_________________________________________________________________➤ CONTACT: INFO@COMMANDYOURBRAND.COM

    30 min.
  7. What Navy SEAL Training Really Teaches About Leadership

    02.12.2025

    What Navy SEAL Training Really Teaches About Leadership

    In today’s episode, I sit down with Errol Doebler, former Navy SEAL, FBI Special Agent, and one of the most unique leadership thinkers working today.We dive into the leadership forged in combat, under pressure, and inside the most demanding environments on earth. Errol breaks down what he learned in BUD/S (Class 193)—where more than 90% quit—and how those lessons shaped the way he leads, builds culture, and makes decisions when the stakes are life or death.We cover:* Why Navy SEAL leadership translates to business* The mindset that gets you through impossible challenges* Emotional awareness and decision-making under stress* How to lead teams through uncertainty, chaos, and fear* The FBI undercover cases that transformed how Errol thinks* Why great leaders MUST build process over motivation* How to create an environment where elite performance becomes normalErrol also shares the surprising lesson he learned leaving the FBI and launching his company, Leader 193, and why he believes anyone can become a great leader with the right process.CHAPTERS:00:00 – Intro: Leadership Forged in Fire02:18 – Meet Errol Doebler: Navy SEAL & FBI Leader06:05 – Why He Chose the SEAL Teams Instead of a “Normal” Career11:42 – Naval Academy, Surface Warfare & Accelerating His Path17:30 – The Power of Great Commanders and Environment in Leadership22:55 – Inside BUD/S: 90% Quit, Here’s Why He Didn’t30:10 – What BUD/S Really Changes: Mindset, Limits & What’s Possible36:40 – Leaving the FBI to Start Over: Fear, Faith & Big Decisions44:02 – Errol’s Leadership Process: Emotional Awareness & Conscious Decisions52:15 – Legacy, Lessons at 21 vs Now & Where to Find Errol________________________________________________________________________⇩ LOOKING TO COMMAND YOUR BRAND? ⇩BOOK A CALL: With Our Team to See How We Can Helphttps://commandyourbrand.com/book-a-call/BOOK: Grab Your Copy of Our Book, Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape, Rated the # PR Book on Amazon:https://www.amazon.com/Command-Your-Brand-Influence-Landscape/dp/B0CJXGKD15________________________________________________________________DOWNLOAD AUDIO PODCAST & GIVE A 5 STAR RATING!:APPLE: https://podcasts.apple.com/ro/podcast/command-your-brand/id1570323509SPOTIFY: https://open.spotify.com/show/0wE8jDVdlpsDCmNx8sYZTQ?si=41fd776e1a6b43be(also available Google Podcasts & wherever else podcasts are streamed_________________________________________________________________⇩ OTHER VIDEO PLATFORMS ⇩➤ RUMBLE: https://www.youtube.com/watch?v=4rInZbdlLiU_________________________________________________________________⇩ SOCIAL MEDIA ⇩➤ TWITTER: https://twitter.com/CYBmedia➤ INSTAGRAM https://www.instagram.com/commandyourbrand➤ FACEBOOK: https://www.facebook.com/commandyourbrand_________________________________________________________________➤ CONTACT: INFO@COMMANDYOURBRAND.COM

    35 min.
  8. How Modern Medicine Failed Women — And How to Fix It

    25.11.2025

    How Modern Medicine Failed Women — And How to Fix It

    Are women being failed by modern medicine? Today’s guest, Dr. Melissa Miskell, has spent 25 years as a board-certified OB-GYN—and she says YES. In this powerful conversation, we break down the misconceptions, outdated beliefs, and systemic blind spots in women’s healthcare… and how Dr. Miskell is working to fix them.In this episode, we cover:✔️ Why modern medicine still ignores women’s symptoms✔️ The dangerous misconceptions that hurt women’s long-term health✔️ How Dr. Miskell became a doctor AFTER being told she’d never make it✔️ What women need to know about their hormones, fertility, and treatment options✔️ Why patient-led, proactive healthcare is the futureDr. Miskell’s story is one of persistence, grit, and overcoming outdated gatekeepers—while building a career serving women who need real answers, not dismissals.CHAPTERS00:12 – Welcome to the Command Your Brand Show00:30 – Introducing Dr. Melissa Miskell00:37 – How Modern Medicine Has Failed Women01:04 – Dr. Miskell’s Background & Experience01:56 – The Mentor Who Said She’d Never Make Medical School02:48 – Proving the Doubters Wrong03:59 – Turning Discouragement into Motivation04:19 – The Truth About Aging & Women’s Health04:47 – Hormones Get a New Look: FDA Removes Warning05:34 – Why Women Were Told to “Just Deal With It”06:03 – The Real Impact of Hormonal Decline06:34 – Estrogen, Progesterone & Testosterone Explained07:07 – How Hormones Affect Heart, Bone & Brain Health07:35 – Osteoporosis & Hormones08:08 – Why Heart Disease Is the #1 Killer of Women08:48 – How Hormonal Shifts Affect the Heart09:23 – What Taking Control of Your Hormones Looks Like09:39 – Finding a Doctor Who Actually Listens10:02 – What Hormone Level Testing Really Reveals10:29 – Options for Hormone Replacement Therapy (HRT)11:09 – Why Injectable Hormones Work Best11:49 – Blood Tests & Tailored Treatment12:00 – The Problem With Oral & Topical Hormones12:30 – Patches & Pellets: Pros and Cons13:52 – Symptoms Women Don’t Realize Are Hormonal14:57 – How Treatment Is Customized for Each Woman15:17 – Balancing Hormones Through Real-Life Symptoms17:02 – Environmental Estrogens: Hidden Dangers18:02 – Lifestyle & Environmental Changes That Help19:00 – Diet Changes That Support Hormone Balance20:02 – The Soy Problem for Women & Men20:28 – What Women Experience After Correct Treatment21:28 – How Hormones Improve Life Quickly21:44 – How to Connect With Dr. Miskell22:09 – Closing Thoughts & Subscribe Reminder________________________________________________________________________⇩ LOOKING TO COMMAND YOUR BRAND? ⇩BOOK A CALL: With Our Team to See How We Can Helphttps://commandyourbrand.com/book-a-call/BOOK: Grab Your Copy of Our Book, Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape, Rated the # PR Book on Amazon:https://www.amazon.com/Command-Your-Brand-Influence-Landscape/dp/B0CJXGKD15________________________________________________________________DOWNLOAD AUDIO PODCAST & GIVE A 5 STAR RATING!:APPLE: https://podcasts.apple.com/ro/podcast/command-your-brand/id1570323509SPOTIFY: https://open.spotify.com/show/0wE8jDVdlpsDCmNx8sYZTQ?si=41fd776e1a6b43be(also available Google Podcasts & wherever else podcasts are streamed_________________________________________________________________⇩ OTHER VIDEO PLATFORMS ⇩➤ RUMBLE: https://www.youtube.com/watch?v=4rInZbdlLiU_________________________________________________________________⇩ SOCIAL MEDIA ⇩➤ TWITTER: https://twitter.com/CYBmedia➤ INSTAGRAM https://www.instagram.com/commandyourbrand➤ FACEBOOK: https://www.facebook.com/commandyourbrand_________________________________________________________________➤ CONTACT: INFO@COMMANDYOURBRAND.COM

    23 min.
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Detalii

Command Your Brand interviews visionary founders that are amplifying the impact of others and making the world a better place. They are the individuals creating the future and changing the landscape of business.

Informații

  • Creator
    Alex Latronico
  • Perioadă activă
    2021 - 2026
  • Episoade
    249
  • Evaluare
    Adecvat
  • Copyright
    © Alex Latronico
  • Site web emisiune
    Command Your Brand