24 episodes

Welcome to Insider Insights - Everything social media - a show powered by Socialinsider. Maria & Theo, hosts for this show, gather top social media professionals to dive deep into what it means to be a social media marketer, struggles, results, and lessons learned.

Insider Insights Socialinsider

    • Business
    • 5.0 • 1 Rating

Welcome to Insider Insights - Everything social media - a show powered by Socialinsider. Maria & Theo, hosts for this show, gather top social media professionals to dive deep into what it means to be a social media marketer, struggles, results, and lessons learned.

    S2E9 - Social Media Manager @Pinterest

    S2E9 - Social Media Manager @Pinterest

    My guest for today is Lyndsay McGregor, a former journalist turned marketer, currently working at Pinterest as their Content Marketing Manager in EMEA and focused on all things B2B.
    She was born in the USA, grew up in Ireland, and moved back and forth between both countries. She spent several years working as an editor for New York City-based B2B fashion publications: her last editorial job was the senior editor of Sourcing Journal; before that, she was senior and social media editor of Footwear Plus and Earnshaw's. 
    She moved from journalism into marketing in 2017; she writes everything from website copy to white papers to webinar scripts. I live in Dublin.

    • 25 min
    S2E8 - Social Media Manager @Creatopy

    S2E8 - Social Media Manager @Creatopy

    Today’s episode is all about finding inspiration for social media content strategies and educating audiences in fun and creative ways.

    My guest for today is Andreea Mehedin, the social media manager at Creatopy. She is a social media and communication specialist enthusiast with a four-year social media and PR background.

    She is open-minded, fun, sassy, courageous, and in love with the human mind. She likes to try new things, cook, slow summer mornings, and margaritas.

    • 27 min
    S2E7 - Social Media Manager @StreamYard

    S2E7 - Social Media Manager @StreamYard

    Julie Riley is the social media manager for StreamYard. 

    She began working in digital marketing in 2007 for a Harley-Davidson dealer and has worked in many aspects of digital marketing since that time. She has worked for an agency, worked with Social Media Examiner, and owned an agency in Wichita before joining the StreamYard team in 2020. 

    Discover how you can succeed in your business and level up your live streams in today's podcast episode.

    • 27 min
    S2E6 - Social Media Manager @Zoom

    S2E6 - Social Media Manager @Zoom

    Today’s episode is all about passion for community management. My guest for today is Melissa Francois, the global social media and international content manager at Zoom, who is currently based in London. Before her current job, she worked in social media at SurveyMonkey in the United States and Ireland. She is passionate about all things tech, community, and obviously social media! Let’s learn more about communities and how to keep them hooked!

    • 19 min
    S2E5 - Social Media Manager @Booking.com

    S2E5 - Social Media Manager @Booking.com

     Today's session is all about social media with a touch layer of engaging users through content.
    My guest for today is Corina Bordeianu - global social media marketing manager at Booking.com
    She has over 10 years of experience in communication, especially in digital communication and social media.
    Corina believes in the power of timing up, being flexible, transparent and listening to each other.
    Let's learn more about social media!

    What to listen for:


    [0:00] Introduction[1:14] How did you start your career?[4:40] Day-to-day schedule[7:36] What skills do you need to develop as a social media manager?[10:57] How can you stay informed about new social media features and the latest trends? [13:09] How can we keep the community engaged?[20:00] The steps behind building a successful social media campaign[24:31] One of the most important campaigns you did at Booking.com[29:47] What are the most important lessons you've learned in your career?[31:30] What's your guilty pleasure when it comes to social media platforms?[34:10] If you could teach me 3 things about being a social media manager, what would you teach me.

    • 38 min
    S2E4 - Social Media Manager @National Geographic

    S2E4 - Social Media Manager @National Geographic

    We are continuing season 2 of the Insider Insights Podcast with Vanina Harel - Social Media Campaigns Manager at National Geographic.
    She believes that the media has the power not only to inform and educate but also to create emotional connections and change behaviors.
    Let's discover the strategy behind National Geographic.

    What to listen for:
    [0:00] Introduction[1:20] How did you start your career?[2:09] Day-to-day schedule[3:18] What skills do you need to develop as a social media manager?[6:12] How did the pandemic change the social media strategy at National Geographic?[7:28] What are the most significant marketing challenges?[8:37] How do you manage to keep the community engaged?[10:10] The steps behind building a successful social media campaign[12:35] Where do you find inspiration[13:28] One of the most important campaigns you did at National Geographic[16:19] If you could teach me 3 things about managing social media campaigns, what would you teach me.Vanina Harel

    • 19 min

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Love this new season with people working on social media. Now I understand the stories behind these powerful brands completely.

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