21 episodes

Welcome to Insider Insights - Everything social media - a show powered by Socialinsider. Maria & Theo, hosts for this show, gather top social media professionals to dive deep into what it means to be a social media marketer, struggles, results, and lessons learned.

Insider Insights Socialinsider

    • Business
    • 5.0 • 1 Rating

Welcome to Insider Insights - Everything social media - a show powered by Socialinsider. Maria & Theo, hosts for this show, gather top social media professionals to dive deep into what it means to be a social media marketer, struggles, results, and lessons learned.

    S2E6 - Social Media Manager @Zoom

    S2E6 - Social Media Manager @Zoom

    Today’s episode is all about passion for community management. My guest for today is Melissa Francois, the global social media and international content manager at Zoom, who is currently based in London. Before her current job, she worked in social media at SurveyMonkey in the United States and Ireland. She is passionate about all things tech, community, and obviously social media! Let’s learn more about communities and how to keep them hooked!

    • 19 min
    S2E5 - Social Media Manager @Booking.com

    S2E5 - Social Media Manager @Booking.com

     Today's session is all about social media with a touch layer of engaging users through content.
    My guest for today is Corina Bordeianu - global social media marketing manager at Booking.com
    She has over 10 years of experience in communication, especially in digital communication and social media.
    Corina believes in the power of timing up, being flexible, transparent and listening to each other.
    Let's learn more about social media!

    What to listen for:


    [0:00] Introduction[1:14] How did you start your career?[4:40] Day-to-day schedule[7:36] What skills do you need to develop as a social media manager?[10:57] How can you stay informed about new social media features and the latest trends? [13:09] How can we keep the community engaged?[20:00] The steps behind building a successful social media campaign[24:31] One of the most important campaigns you did at Booking.com[29:47] What are the most important lessons you've learned in your career?[31:30] What's your guilty pleasure when it comes to social media platforms?[34:10] If you could teach me 3 things about being a social media manager, what would you teach me.

    • 38 min
    S2E4 - Social Media Manager @National Geographic

    S2E4 - Social Media Manager @National Geographic

    We are continuing season 2 of the Insider Insights Podcast with Vanina Harel - Social Media Campaigns Manager at National Geographic.
    She believes that the media has the power not only to inform and educate but also to create emotional connections and change behaviors.
    Let's discover the strategy behind National Geographic.

    What to listen for:
    [0:00] Introduction[1:20] How did you start your career?[2:09] Day-to-day schedule[3:18] What skills do you need to develop as a social media manager?[6:12] How did the pandemic change the social media strategy at National Geographic?[7:28] What are the most significant marketing challenges?[8:37] How do you manage to keep the community engaged?[10:10] The steps behind building a successful social media campaign[12:35] Where do you find inspiration[13:28] One of the most important campaigns you did at National Geographic[16:19] If you could teach me 3 things about managing social media campaigns, what would you teach me.Vanina Harel

    • 19 min
    S2E3 - Social Media Manager @Nestlé

    S2E3 - Social Media Manager @Nestlé

    For a long time, I kept wondering if there is a social media manager formula for success or how other social media specialists are spending their time - do we share the same knowledge, or is there more?

    Let me tell you that a social media manager can be a marketer, a strategist, a copywriter, an analyst, and a customer service - most of the time, all in one day. Managing all of these diverse responsibilities can be challenging at some point, but this is a career path of continual learning.

    Today you will meet Alexandra Reay - Global Social Media and Community Manager at Nestlé.

    Social Media Manager at Nestlé.

    Find out:


    How did you start your career? What is Nestlé?What does your day-to-day schedule look like? What skills do you need for this career?How the pandemic changed the social media strategy for Nestlé?What's the most important lesson you've learned through your career?Can you tell me something about one of the most important campaigns on social media for Nestlé, which were the campaign results?If you could teach me three things about social media management, what would you teach me?Nestlé on Instagram
    Alexandra on LinkedIn

    • 25 min
    S2E2 - Social Media Manager @Puma

    S2E2 - Social Media Manager @Puma

    Abigail Rogers is a Senior Social Media Manager for PUMA, managing their football global digital campaigns, content and strategy.

    She has experience working across multiple countries and cultures with brands such as PUMA in Germany & Nike in Amsterdam and the digital powerhouse agency LOOP in Austria.

    When not working, she loves to watch and play sports as well as traveling to explore new countries.”

    Discover her journey, lessons learned, social media campaigns, what skills you need for this career, and more in today's episode.

    Social Media Manager at Puma.

    Find out:


    How did you start your career? What is Puma?What does your day-to-day schedule look like? What skills do you need for this career?How the pandemic changed the social media strategy for Puma?What's the most important lesson you've learned through your career?How do you manage to develop and expand a community? Can you tell me something about one of the most important campaigns on social media for Puma, which were the campaign results?If you could teach me three things about social media management, what would you teach me?Puma on Instagram
    Abigail Rogers
    Socialinsider
    Maria Ganta

    • 34 min
    S2E1 - Social Media Manager @Mango

    S2E1 - Social Media Manager @Mango

    Social marketing engages users, helps them get interested in products, drives quality leads and boosts online reputation.

    Social media is not only about posting on Instagram, but about people, conversations and developing leads (and sales) from those relationships.

    Meet Estela Alcaide - social media manager at Mango.
    Her motto is: Social media is social. People are connecting, and that means brands need to engage too!

    Discover her journey, what  skills do you need for this career, how the pandemic change the social media strategy, how do you manage to develop and expand the community and more in today's episode.

    Social Media Manager at Mango

    Find out:


    How did you start your career? What does your day-to-day schedule look like? What skills do you need for this career?How would you describe Mango's social media strategy? Did pandemic change the social media strategy - how? How do you manage to develop and expand the community.? What are the most significant marketing challenges you have at Mango? Can you tell me something about one of the most important campaigns on social media, which were the campaign results? - in general, not things you can not shareIf you could teach me three things about social media management, what would you teach me?

    Mango on Instagram
    Estela Alcaide
    Socialinsider
    Maria Ganta

    • 32 min

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People behind

Love this new season with people working on social media. Now I understand the stories behind these powerful brands completely.

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