On Strategy Showcase

Fergus O’Carroll
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Where marketers tell the stories behind the strategies that led to amazing campaigns.

  1. -1 ZI

    On the Pulse - how to win with sports sponsorships

    Our new monthly series with Ipsos kicks off with a discussion on the pulse of brands & sports sponsorships. It's big business with big cross platform opportunities. I'm joined by Aubree Curtis of Creative Artists Agency (CAA) and Lisa Zielinski and Jamie Stenziano of Ipsos. You can also watch this episode on our website or YouTube channel.

    40 min

  2. 20 APR.

    What happens when the Airbnb team takes on a mortgage brand?

    What happens when the team that brought you Airbnb's Belong Anywhere, Coke's Share a Coke and Prudential’s Day 1, come together on a mortgage brand? Rocket's new work is the result of not simply disrupting the mortgage category, but defining a new one. You can watch this episode on our YouTube Channel or our website at www.onstrategyshowcase.com.

    43 min

  3. 12 APR.

    On the Spot: Levis and Jeep

    It's planners talking brands they've never worked on. I'm joined this month by John Kenny, CSO at Eversana Intouch and Ashley Williams, SVP, Experience Design at Spark Foundry, NYC. We're talking two iconic American brands. You can also watch this episode and see the creative work on our YouTube channel or website. Link below. Thanks to Tracksuit and System1 for making this series possible.  www.onstrategyshowcase.com

    46 min

  4. 5 APR.

    Planning for Effective Outcomes 2026 Ep#1: Getting to the Client Brief

    Colin Kavanagh, CMO at Pernod Ricard, Adam Craw, Global Head of Prime Marketing at Amazon and George Felix, EVP CMO at Brinker International discuss how they get to defining their objectives, challenges, strategies and audience insights. And who writes the client brief. Thanks to the Effies and to Tracksuit for supporting this 6 part 2026 effectiveness series.

    43 min

  5. 29 MAR.

    Life in the Valley live from Uber in San Francisco

    Global marketing leaders from Uber, Airbnb, Coinbase and WestCap Private Equity join me for a conversation about the culture of marketing in the valley - all four came from an agency background. It's an honest, fascinating conversation. Thanks to Tracksuit, Ipsos and The Effies for supporting our live tour. You can also watch this episode on our YouTube channel or website.

    49 min

  6. 22 MAR.

    How this Grand Effie winner fought generics and held its price premium

    In a category dominated by generics (60%) and fixated on ever-faster pain relief, Nurofen escaped the category's tropes with a message that connected with women in a deeper, more meaningful way. I'm joined by McCann London's CEO, Mel Arrow and Strategy Partner, Jocelyn Major.

    47 min

  7. 15 MAR.

    W+K and Trainline on turning your greatest weakness into opportunity

    Trainline (a train ticket booking platform) is on a quest to own the journey, not just the ticket. W+K's CSO in Amsterdam, Nick Docherty and Trainline's VP Brand & Marketing, Jo McClintock, join me to share the thinking behind "The Way to Train."

    42 min

  8. 8 MAR.

    Dos Equis' Most Interesting Man In the World is back. We talk about why

    It should never have ended, but after a ten year break it's returning in all its epic glory. We get the backstory from Matt Saltzstein, VP Brand Marketing at Heineken and Jim Curtis, CCO at LePub, NYC. Stay Thirsty My Friends.

    40 min
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Detalii

Where marketers tell the stories behind the strategies that led to amazing campaigns.

Informații

  • Creator
    Fergus O’Carroll
  • Perioadă activă
    2020 - 2026
  • Episoade
    299
  • Evaluare
    Explicit
  • Copyright
    © 2026 On Strategy Showcase
  • Site web emisiune
    On Strategy Showcase

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