The Aftermath

Catalin Rata

The Aftermath is where we imagine scenarios before you live them. While everyone implements AI pricing, remote work transformation or the next big thing, we're simulating what these changes look like in Year 3. Through deep conversations with practitioners who've been in the room where it happens, we help you see patterns before they manifest — so you can position accordingly. This isn't prediction. It's consequence simulation. Every series features a single expert across 4–5 episodes, exploring one trend deeply enough to see where it leads. Not what's happening now. What happens next. We see what's coming. Before it arrives.

Season 1

  1. What Happens When AI Sets All Prices? | Prices in the AI Era Ep. 1

    EPISODE 1

    What Happens When AI Sets All Prices? | Prices in the AI Era Ep. 1

    Right now, a handful of software companies are letting AI set their prices. Most think they're optimizing. They're actually amplifying. But amplifying what, exactly? In this opening episode, host Cătălin Raâă sits down with Emanuel Martoncă — pricing practitioner and founder of SoftFight — to simulate what markets look like when AI pricing becomes the norm. Not what's happening in 2026. What's different in 2028. Two companies adopt AI pricing the same year. By 2028, they look nothing alike. The difference isn't the technology — it's what they brought to it. There's something specific you should be watching for as this plays out in your market. The Aftermath is a scenario simulation podcast. We don't predict the future. We run mental simulations based on patterns already visible — so you can prepare before you live the aftermath. Host: Cătălin Rață - https://www.linkedin.com/in/catalinrata/ Guest: Emanuel Martonca - https://www.linkedin.com/in/emartonca/ Subscribe: @TheAftermathSeries

    34 min

  2. EPISODE 2

    What If Only AI Talks to Customers? | Prices in the AI Era Ep. 2

    Most companies lose deals before they ever quote a price. Not because the price is wrong — because they never discovered what the customer actually values. Now imagine AI handles that conversation. In this episode, Catalin Rata and Emanuel Martonca simulate what happens when AI takes over customer discovery in B2B sales. The efficiency case is compelling. The aftermath is more complicated. Some companies will use this to get better at understanding customers. Others will use it to avoid the conversation entirely. By Year 3, you can tell them apart — but not in the way most people expect. There are clear signals that a company is heading in the wrong direction here. Earlier than most realize. The Aftermath is a scenario simulation podcast. We don't predict the future. We run mental simulations based on patterns already visible — so you can prepare before you live the aftermath. Host: Cătălin Rață - https://www.linkedin.com/in/catalinrata/ Guest: Emanuel Martonca - https://www.linkedin.com/in/emartonca/ Subscribe: @TheAftermathSeries

    36 min
  • 2 Episodes

About

The Aftermath is where we imagine scenarios before you live them. While everyone implements AI pricing, remote work transformation or the next big thing, we're simulating what these changes look like in Year 3. Through deep conversations with practitioners who've been in the room where it happens, we help you see patterns before they manifest — so you can position accordingly. This isn't prediction. It's consequence simulation. Every series features a single expert across 4–5 episodes, exploring one trend deeply enough to see where it leads. Not what's happening now. What happens next. We see what's coming. Before it arrives.

Information

  • Creator
    Catalin Rata
  • Episodes
    2
  • Seasons
    1
  • Rating
    Clean
  • Copyright
    © 2026 Catalin Rata
  • Show Website
    The Aftermath