The Doug Horner Show

Doug Horner
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Automotive Content Creator and General Sales Manager Doug Horner sits down with the top automotive content creators, dealership insiders, and business owners to discuss what makes them successful.

  1. 3 Jun

    The Software That's Changing How Used Cars Are Appraised And Merchandised

    Let Us Know Who You'd Like To See On The Podcast! On this episode of The Doug Horner Show, I sit down with  Tyler Astorg, co-founder of iPacket, to break down their  new appraisal and merchandising feature that's changing  how dealerships value, price, and resell pre-owned  inventory. If you're in the car business, whether you're a sales  manager, used car manager, GM, or dealer principal — this  conversation is going to give you a real look at the tools  that are helping dealerships maximize profitability on  every unit. Tyler shares the Astorg family's deep roots in the  dealership world, the story behind founding iPacket, and  exactly how their new iPacket Value tool helps dealers  appraise cars more accurately, merchandise them more  effectively, and price them to make the most money  possible. Whether you're trying to tighten up your reconditioning  process, improve your merchandising, or just understand  what the best dealerships are doing differently — there's  something in this conversation for you. 🔗 Work with me & the team, partner with my preferred  vendors, and more: https://stan.store/benzsandbowties 🎙️ ABOUT THE DOUG HORNER SHOW The Doug Horner Show is the podcast where I sit down with  the people shaping the automotive industry: dealers,  content creators, technology founders, and the disruptors  changing how cars are bought and sold. Subscribe so you don't miss the next episode. 📱 FOLLOW BENZSANDBOWTIES TikTok: @benzsandbowties Instagram: @benzsandbowties Facebook: BenzsandBowties YouTube: @BenzsandBowties #TheDougHornerShow #iPacket #CarDealership #UsedCars  #DealershipLife #AutomotiveIndustry #CarBusiness  #DealerTech #CarSales #AutoRetail #UsedCarManager  #CarAppraisal #DealershipOwner #BenzsandBowties  #TylerAstorg Support the show

    41 min
  2. Why Families Trust The Car Mom More Than Their Dealer

    6 May

    Why Families Trust The Car Mom More Than Their Dealer

    Let Us Know Who You'd Like To See On The Podcast! @Benzsandbowties talks with Kelly Stumpe, AKA @the_car_mom about the mom audience on social media that turns to her for car buying advice for families. Kelly occupies a niche nobody else has ventured into, proving that Moms are "car people" and are some of the most important decision makers when it comes to buying a car. Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement. Known online as   @BenzsandBowTies  he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights.  "We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.”  The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture.  About Doug Horner Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer. About CallRevu  CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences.  Learn more at www.CallRevu.com #cars #dealership #carsales #carshopping #cardealership #sales Support the show

    1 hr

  3. 21 Apr

    Americas Service Manager - Dealer Plate Guy Spills The Tea On Dealership Service

    Let Us Know Who You'd Like To See On The Podcast! @Benzsandbowties talks with Austin Conroy, AKA @dealerplateguy about all of the most memorable and hilarious situations that happen behind the scenes in the service department of your local car dealership. Plus, how did Austin get into the car business, and when did he start making content? Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement. Known online as   @BenzsandBowTies  he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights.  "We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.”  The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture.  About Doug Horner Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer. About CallRevu  CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences.  Learn more at www.CallRevu.com #cars #dealership #carsales #carshopping #cardealership #sales Support the show

    57 min
  4. Mercedes-Benz Is About to Change Everything (Here's What's Coming)

    8 Apr

    Mercedes-Benz Is About to Change Everything (Here's What's Coming)

    Let Us Know Who You'd Like To See On The Podcast! Doug tells you everything you need to know about the exciting world of Mercedes-Benz in 2026 and beyond. Mercedes is in the beginning stages of a new product offensive which will bring 30 new models to the brand over the next several years. And with creative incentives and programs, the now and future is bright for the brand. Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement. Known online as   @BenzsandBowTies  he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights.  "We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.”  The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture.  About Doug Horner Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer. About CallRevu  CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences.  Learn more at www.CallRevu.com #cars #dealership #carsales #carshopping #cardealership #sales Support the show

    37 min
  5. He Went From Sales Manager To Car Salesman? - The Vincierge

    24 Mar

    He Went From Sales Manager To Car Salesman? - The Vincierge

    Let Us Know Who You'd Like To See On The Podcast! Raul Tomsa, aka @vincierge did something unheard of in the automotive world. He left behind the steady job of sales manager to get back on the sales floor and start making automotive content. Raul sits down with Doug Horner, aka  @BenzsandBowTies  for a full length interview brought to you by  @CallRevu to unpack WHY he made this surprise move, and how the unique dealership group he works for has made it an intriguing option. Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement. Known online as   @BenzsandBowTies  he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights.  "We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.”  The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture.  About Doug Horner Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer. About CallRevu  CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences.  Learn more at www.CallRevu.com #cars #dealership #carsales #carshopping #cardealership #sales Support the show

    1hr 9min
  6. The Awkward Car Salesman Who Built a Social Media Empire: Russflipswhips

    10 Mar

    The Awkward Car Salesman Who Built a Social Media Empire: Russflipswhips

    Let Us Know Who You'd Like To See On The Podcast! Russell Richardson, aka  ⁨@russflipswhips⁩ may just be the OG of short form automotive content. After taking a small Lincoln store in PA from Obscurity to national recognition, Russ left the dealership world to venture out and start his own business. What can we learn from Russ as he sits down with Doug Horner, aka  ⁨@BenzsandBowTies⁩ for a full length interview brought to you by  ⁨@CallRevu⁩ Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement. Known online as   ⁨@BenzsandBowTies⁩ he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights.  "We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.”  The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture.  About Doug Horner Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer. About CallRevu  CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences.  Learn more at www.CallRevu.com Support the show

    1hr 8min

  7. 24 Feb

    Car Dealerships Want Him Banned - But Is Tomi Mikula of Delivrd Really The Problem?

    Let Us Know Who You'd Like To See On The Podcast! Season 2 of The Doug Horner Show is Here! Tomi Mikula of  @Delivrd is hated by car dealerships around the country.. But is that because he makes them look bad, or they are exposing bad behavior to thousands of people at a time? Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement. Known online as  @BenzsandBowTies he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights.  "We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.”  The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture.  About Doug Horner Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer. About CallRevu  CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences.  Learn more at www.CallRevu.com Support the show

    1hr 4min
  8. From Failed Dealer to YouTube Icon | The Tyler Hoover Story

    10 Feb

    From Failed Dealer to YouTube Icon | The Tyler Hoover Story

    Let Us Know Who You'd Like To See On The Podcast! Tyler Hoover of  @HooviesGarage is on the season finale of  @DougHornerShow and tells me about how he failed as a car dealer before pivoting to a YouTube career. Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement.  Known online as @BenzsandBowties, he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights.  "We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.”  The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture.  Episode 5 - I am fortunate enough to talk to Tyler Hoover who has amassed millions of followers on YouTube with Hoovie's Garage. About Doug Horner Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer. About CallRevu  CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences.  Learn more at www.CallRevu.com #cars #garage #podcast Support the show

    56 min
See All (13)

About

Automotive Content Creator and General Sales Manager Doug Horner sits down with the top automotive content creators, dealership insiders, and business owners to discuss what makes them successful.

Information

  • Creator
    Doug Horner
  • Years Active
    2025 - 2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © 2026 The Doug Horner Show
  • Show Website
    The Doug Horner Show
  • Provider

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