Tough Love Publishing

Tough Love Publishing
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Tough Love Publishing is a weekly podcast on business strategy, mindset, and industry insights for Indie authors. Hosted by bestselling authors April L. Moon, a steamy paranormal romance writer obsessed with the business side, and Jen Lassalle, a fantasy author for midlife women known for her organizing superpowers, the show blends compassion with no-nonsense advice. As two successful figureheads in the Indie author world, April and Jen bring a unique combination of compassionate, but not sugar-coated, input and advice.

  1. 18 FEB

    Common Business Mistakes Authors Make

    Writing the book is only half the job. In this episode, we sit down with Seth Norris to break down the most common business mistakes authors make — from mismanaging money to chasing trends, ignoring data, and building without a long-term strategy. If you want a sustainable writing career, this is the reality check you didn’t know you needed.Thanks to our friends at Written Word Media for sponsoring this episode. Find out more about how they can help you reach the right readers at www.writtenwordmedia.com Resource: Profit First: Profit First - Mike Michalowicz Seth Norris, CPA: Norris CPA LLC Follow Us:Facebook: https://tinyurl.com/toughlovepublishingFacebookInstagram: https://www.instagram.com/toughlovepublishingYouTube: https://www.youtube.com/toughlovepublishing

    54 min

  2. 2 JAN

    What to Do when a Market isn’t For You

    Sometimes the problem isn’t your writing — it’s the market you’re trying to fit into. In this episode, we unpack how to recognize when a genre, trope, or niche isn’t aligned with your strengths, your voice, or your long-term goals.We talk about signs you’re forcing yourself into the wrong market, how to pivot without losing momentum, how to rebuild an audience, and how to make business decisions based on alignment, not panic.If you’ve ever felt like you’re swimming upstream in your author career, this episode will give you clarity, confidence, and permission to change direction. Thanks to our friends at Written Word Media for sponsoring this episode. Find out more about how they can help you reach the right readers at www.writtenwordmedia.com Resources: Russell Nohelty:How to Thrive as a Writer in a Capitalist Dystopia Follow Us:Facebook: https://tinyurl.com/toughlovepublishingFacebookInstagram: https://www.instagram.com/toughlovepublishingYouTube: https://www.youtube.com/toughlovepublishing

    39 min

  3. 26/12/2025

    How to Grow and Engage Your Author Newsletter

    Your newsletter is the most powerful tool you have as an author — but only if you know how to use it. In this episode, we’re breaking down the strategies that actually work: how to grow your list, what to send (and what NOT to send), and how to convert subscribers into real fans. We talk welcome sequences, segmentation, reader engagement, automation, newsletter swaps, and how to avoid the common mistakes that tank your open rates. Whether you're just getting started or you’re ready to level up, this episode gives you a clear roadmap for building a newsletter that supports your author career long-term. Thank you to our friends at Written Word Media for sponsoring this season. Check them out at www.writtenwordmedia.com Resources: Bookfunnel: www.bookfunnel.com Story Origin: www.storyoriginapp.com Mailerlite: www.mailerlite.com Flodesk: www.flodesk.com Written Word Media: www.writtenwordmedia.com Vellum: www.vellum.pub Atticus: www.atticus.io Follow Us: Facebook: https://tinyurl.com/toughlovepublishingFacebook Instagram: https:/www.instagram.com/toughlovepublishing YouTube: https://www.youtube.comtoughlovepublishing

    47 min

  4. 19/12/2025

    Estate Planning for Authors: Your Books, Your Legacy

    Most authors think about their next book — not their long-term future. But your intellectual property is an asset, and planning for retirement and your estate is one of the smartest business moves you can make. In this episode, we break down what authors need to know about retirement options, saving on an unpredictable income, and how to protect your books legally so your family (or chosen heirs) actually benefits from your work. From royalties and rights transfers to wills, trusts, and long-term financial planning, we’re covering it all — without the overwhelm.It’s not just about the career you’re building now. It’s about the legacy you’ll leave behind. Thank you to our friends at Written Word Media for sponsoring this season. Check them out at www.writtenwordmedia.com **Trigger Warning: loss, grief, loss of a loved one** ***Disclaimer: We are NOT legal professionals, please seek out a CPA and Lawyer to help you navigate the ins and outs of your particular situation.*** Resources: I will Teach You to Be Rich by Ramit Sethihttps://www.amazon.com/dp/B07GNXPP4P The Simple Path to Wealth by JL Collinshttps://www.amazon.com/dp/B0725RFDPY Estate Planning for Authors by EL https://www.amazon.com/dp/B075RC1TWK Follow Us: Facebook: https://tinyurl.com/toughlovepublishing Instagram: https:www.instagram.com/toughlovepublishing https://www.youtube.com/toughlovepublishing

    36 min

  5. 12/12/2025

    Profit, Paychecks, and Publishing: Paying Yourself Like a Business

    Paying yourself shouldn’t feel confusing or impossible — but for most indie authors, it is. In this episode, we break down how to treat your writing like a real business, from separating finances to setting up sustainable pay systems. Whether you're earning $50 or $50,000, you can pay yourself like a professional. Resources: Profit First by Mike Michalowicz www.amazon.com/dp/B0C9NPP4ZQ Seth Norris - CPA - website: norriscpafirm.com YNAB - You Need a Budget - https://www.ynab.com/ Renee Rose & Lee Savino - Millionaire Author Mastermind Facebook Group: https://www.facebook.com/groups/259777801145269/ We Should All Be Millionaires by Rachel Rodgers: https://www.amazon.com/dp/B08CVS2G24 Buy Back Your Time by Dan Martell https://www.amazon.com/dp/B09Y55GLXJ Thanks to our friends at Written Word Media for sponsoring this episode. Find out more about how they can help you reach the right readers at www.writtenwordmedia.com Follow Us:Facebook: https://tinyurl.com/toughlovepublishingFacebookInstagram: https://www.instagram.com/toughlovepublishingYouTube: https://www.youtube.com/toughlovepublishing

    46 min

  6. 05/12/2025

    Launching a New Book

    Your book launch doesn’t have to be chaos. In this episode, we’re talking about how to plan, pace, and execute a launch that builds momentum without burning you out. From timelines and preorders to promo stacking and newsletter strategy, this is your roadmap for doing launches the smart way.Whether you’re publishing your first book or your fiftieth, these practical tips will help you focus on what actually moves the needle — not what social media says you “should” do. Thanks to our friends at Written Word Media for sponsoring this episode. Find out more about how they can help you reach the right readers at www.writtenwordmedia.com Resources: High Level Release Checklist Klytics Alex Newton: E-Book Publishing SuccessPublisher Rocket: Publisher Rocket | Optimize Your Book's Amazon Success Kindletrends: https://kindletrends.com/ Written Word Media: www.writtenwordmedia.com Bookbub Deals: Book Promotion Tools for Authors & Publishers | BookBub Partners Vellum: https://vellum.pub Reedsy: https://reedsy.com Atticus: https://www.atticus.ioFollow Us:Facebook: https://tinyurl.com/toughlovepublishingFacebookInstagram: https://www.instagram.com/toughlovepublishingYouTube: https://www.youtube.com/toughlovepublishing

    58 min

  7. 28/11/2025

    Building Successful Promos: What Actually Sells Books with Ferol from Written Word Media

    Promotions don’t have to be random or overwhelming. In this episode, we break down what makes a promo successful — from timing and audience targeting to newsletter swaps, ads, and social strategy. Learn how to create consistent, repeatable promo wins. Thanks to Ferol from Written Word Media for joining us and discussing all things promos! Check out our sponsors Written Word Media for more help for making your next promo a success! www.writtenwordmedia.com Follow Us:Facebook: https://tinyurl.com/toughlovepublishingFacebookInstagram: https://www.instagram.com/toughlovepublishingYouTube: https://www.youtube.com/toughlovepublishing

    47 min

  8. 21/11/2025

    Authoring with a Chronic Illness: Writing Through Limitations

    Writing with a chronic illness comes with unique challenges — and incredible resilience. In this heartfelt episode, we talk about balancing creativity and health, managing expectations, and redefining productivity when your body has limits. Thank you to our friends at Written Word Media for sponsoring this season. Check them out at www.writtenwordmedia.com Resources: Podcast: You Can Afford Anything by Paula Pant: https://affordanything.com/podcast/ Low Energy Resource List (Jen Lassalle): Follow Us: Facebook: https://tinyurl.com/toughlovepublishingFacebook Instagram: https://www.instagram.com/toughlovepublishing YouTube: https://www.youtube.com/toughlovepublishing

    48 min
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About

Tough Love Publishing is a weekly podcast on business strategy, mindset, and industry insights for Indie authors. Hosted by bestselling authors April L. Moon, a steamy paranormal romance writer obsessed with the business side, and Jen Lassalle, a fantasy author for midlife women known for her organizing superpowers, the show blends compassion with no-nonsense advice. As two successful figureheads in the Indie author world, April and Jen bring a unique combination of compassionate, but not sugar-coated, input and advice.

Information

  • Creator
    Tough Love Publishing
  • Years Active
    2025 - 2026
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © Tough Love Publishing
  • Show Website
    Tough Love Publishing