Scaling DevTools

Jack Bridger
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  • MARKETING
  • SVAKA DVA TJEDNA

We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.

  1. PRIJE 5 D

    The Roadmap to PMF (Jason Cohen's essay)

    This episode breaks down an article by Jason Cohen, founder of WP Engine and SmartBear, outlining his step-by-step roadmap from idea to product-market fit (PMF) for startups, especially DevTools. His 8 step roadmap provides insights on personal fit, market validation, customer interviews, building an SLC (simple, lovable, complete) MVP, sales focus, retention, prioritization, and founder psychology, drawing from Cohen's unicorn success and pitfalls to avoid. Links:   • Jason Cohen    •  WP Engine   •  Smart Bear    •  Jason Cohen's article This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

    46 min

  2. 31. SIJ

    Product Market Fit - the only thing that matters

    This episode breaks down Marc Andreessen's 2007 article on why market matters most in startups, plus some great wisdom from Michael Seibel on spotting real PMF through explosive growth and customer pull. Links:   •  Marc Andreessen's article   •  Michael Seibel's post   •  Product Market Fit collapse This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

    26 min

  3. 23. SIJ

    Christopher Burns - creator of c15t: the developer-first cookie banner

    This episode is with Christopher Burns, the creator of c15t and founder of consent.io, an open-source, developer-first, ethical provider of privacy infrastructure. Chris explains why most cookie banners are not compliant, and if the EU is going to come after you for it. We talk about how he found product market fit and grew the company, and we also debate London vs SF for startups. Links:   •  Chris' Linkedin   •  c15t   •  Consent This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs

    1 h 1 min

  4. 20. SIJ

    The Amazon Web Services origin story (part 1)

    This is the story of how Amazon Web Services - arguably the most successful developer tool of all time - got started. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

    12 min

  5. 9. SIJ

    Adam Frankl returns to answer my TAB questions

    Adam Frankl has been the first Marketing VP at three dev-facing unicorns. He returns to the podcast, to reveal the things that DevTool startups must get right in the early days, in order to be successful. We also discuss Jack's experience implementing Technical Advisory Boards (TABs) with a new startup, and the hurdles startups face with outreach, sustaining member enthusiasm across calls, and the art of framing the problem correctly. Adam shares ongoing AI experiments to streamline TAB insights and stories that hook developers.​This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:   •  Adam's Linkedin   •  The Developer Facing Startup

    49 min

  6. 31. 12. 2025.

    Kyle Cheung from Greybeam - jumping over bathroom stalls.. as marketing

    Kyle Cheung, co-founder of Greybeam, shares how his team built a tool that reduces Snowflake costs by 70-95%, without migration, drawing from multiple pivots over two years. The discussion covers their quirky marketing tactics and advice on fundraising as storytelling. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:   •  Kyle's Linkedin   •  Greybeam

    41 min

  7. 19. 12. 2025.

    Matt Klein - cofounder of Bitdrift: meeting developers where they are and early days of AWS

    In this episode, Matt Klein (Bitdrift, Envoy) reflects on building EC2 in the early days of AWS, the reality behind AWS’s origins, and what Amazon’s customer obsession looks like from the inside. He then dives into creating Envoy at Lyft, the challenges of open source at scale, and spinning Bitdrift out of Lyft to focus on mobile observability. He shares how to meet developers where they are and what it takes to find product market fit. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:    •  Matt's Linkedin   •  Bitdrift

    49 min

  8. 10. 12. 2025.

    “I met my cofounder while gaming” - CEO of Northflank, Will Stewart

    Will Stewart is the CEO and co-founder of Northflank, the developer platform. He shares how a teenage gaming side project turned into a self-service developer platform that runs complex workloads on Kubernetes across any cloud. He talks about meeting his co-founder online, fundraising and hiring remotely and why they took years to launch. He offers some interesting insights on dealing with bugs, product vision and changelogs. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:    •  Northflank   •  Will's Linkedin

    45 min
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Opis

We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.

Informacije

  • Autor
    Jack Bridger
  • Aktivne godine
    2022. - 2026.
  • Epizode
    175
  • Ocjena
    Korektno
  • Copyright
    © 2026 Jack Bridger
  • Web‑stranica emisije
    Scaling DevTools

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