SIGHTLINE LIVE

SIGHTLINE x Advertising Week
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SIGHTLINE LIVE takes you inside today’s most impactful brand experiences. Hear the most honest conversations with top global leaders from brands like Canva, Amazon, MetLife, Hartbeat, and more, as they reveal what it really takes to master marketing strategy, events, and live experiences.     From creativity and execution to measurement, gain insights that help you exceed industry expectations. This is your front-row seat to the world of live brand marketing.    Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.    Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com     Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join     Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/   ➡️ Instagram: https://www.instagram.com/sightline.live/     Explore the complete SIGHTLINE world: https://www.sightlinelive.com/ 

Epizode

  1. Why Brand-Agency Partnerships Build Better Experiences

    prije 2 d

    Why Brand-Agency Partnerships Build Better Experiences

    Gil Forer is the founder and producer of Innovation Realized, the immersive leadership summit originally created at EY to bring together business, government, and academic leaders to shape the future of enterprise. Lina Beaudin is VP of Production at C2 Studio, where she leads the creative development and production of immersive experiences for global brands including EY, Amazon, and RBC. Together, they share the story behind one of experiential marketing's most successful brand-agency partnerships. In this episode, they explore how trust became the foundation of the EY and C2 relationship, what it takes to turn strategy into immersive experiences, and why the strongest partnerships create value far beyond event metrics. They also discuss balancing creativity with business goals, choosing the right agency partner, and the lessons every marketer can take into their next collaboration.   Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.     Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/   ➡️ Instagram: https://www.instagram.com/sightline.live/      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/

    38 min
  2. Designing Breakthrough Experiences on the Global Stage | Danielle Damiano Medeiros, LinkedIn

    15. lip

    Designing Breakthrough Experiences on the Global Stage | Danielle Damiano Medeiros, LinkedIn

    Danielle Damiano Medeiros is LinkedIn's current Global Head of Industry Tentpole Experiences, Events and Executive Engagement COE. With a background spanning advertising, media, hospitality, finance, and technology, she has spent her career making purposeful moves toward one goal: designing experiences that earn attention at a global scale.   In this episode, she gets into how LinkedIn decides when and how to show up at the world's biggest stages like Cannes Lions, SXSW, and CES, why the most impactful experiences often outperform the budgets behind them, and what separates a moment that lives inside the room from one that travels far beyond it. If you have ever wanted to understand what it takes to design experiences that break through the noise, this one is for you.   Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.     Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/   ➡️ Instagram: https://www.instagram.com/sightline.live/      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/

    30 min
  3. Marketing the Way the Brain Works | Michael Roberts, MetLife

    1. lip

    Marketing the Way the Brain Works | Michael Roberts, MetLife

    Michael Roberts is the Chief Marketing and Communications Officer at MetLife. With previous stops at Vanguard and Bank of America, he brings decades of experience building data-driven marketing strategies inside some of the world's most recognized financial institutions.   In this episode, Michael gets into how neuroscience shapes the way great brands build trust, what most marketers misunderstand about large-scale sponsorships, and why aligning experiences with the full customer journey matters more than any single activation. If you have ever wanted to understand what separates a brand moment that sticks from one that fades, this one is for you.   Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.    Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/   ➡️ Instagram: https://www.instagram.com/sightline.live/      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/

    30 min
  4. When Live Events Become Cultural Moments | Jeff Clanagan, Hartbeat

    19. svi

    When Live Events Become Cultural Moments | Jeff Clanagan, Hartbeat

    Jeff Clanagan is the President and Chief Distribution Officer of Hartbeat, a global entertainment company built at the intersection of comedy and culture. With a career spanning concert promotion, film distribution, and live experiences, Jeff has spent decades turning bold creative ideas into some of the most culturally defining moments in entertainment. In this episode, he gets into what it takes to build live experiences that earn cultural relevance, why comedy is one of the most powerful tools for connecting people, and what brands get wrong when they try to tap into culture without truly understanding it.   Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.     Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/   ➡️ Instagram: https://www.instagram.com/sightline.live/      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/

    24 min
  5. When to Build Your Own Stage | Matt Morris, Lightspeed Commerce

    5. svi

    When to Build Your Own Stage | Matt Morris, Lightspeed Commerce

    Matt Morris is the Head of Marketing at Lightspeed Commerce, the unified commerce platform powering retail and hospitality businesses across 144,000 locations worldwide. In this episode, Matt breaks down how he thinks about the full events spectrum, strategic sponsorships to Edge, Lightspeed's owned flagship experience how to decide when to build your own stage versus showing up on someone else's,and what separates events that generate attention from those that generate trust. He also shares the audience insight that reshaped how Lightspeed shows up in market, why B2B brands need to fight harder for heart in their experiential work and what most brands get wrong when they sponsor an event.     Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.     Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/   ➡️ Instagram: https://www.instagram.com/sightline.live/      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/

    23 min
  6. The Art of Scaling Creativity through Brand Marketing | Jimmy Knowles, Canva

    21. tra

    The Art of Scaling Creativity through Brand Marketing | Jimmy Knowles, Canva

    Jimmy Knowles is the Global Head of Experiential at Canva, one of the fastest-growing visual communications platforms in the world. As the creative force behind Canva World Tour and Canva Create, global celebrations of creativity bringing together users and creators across cities worldwide, Jimmy knows what it takes to build brand experiences that move people.   In this episode, he shares what it really takes to keep bold ideas alive inside a global organization, why B2B brand experiences need just as much heart as any consumer campaign, and how to take risks without losing who you are as a brand. If you have ever felt the pull between a big idea and a brand guardrail, this one is for you.     Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.     Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/   ➡️ Instagram: https://www.instagram.com/sightline.live/      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/

    39 min
  7. Events Are Your Most Underrated Content Engine | Jennyfer Goune, Amazon

    7. tra

    Events Are Your Most Underrated Content Engine | Jennyfer Goune, Amazon

    Jennyfer Goune, Harvard-trained marketer and Product Marketing Lead at Amazon, shares how events power today’s most effective content strategies, acting as the launchpad for storytelling that carries forward well beyond the live experience.     In this conversation, you’ll hear how to transform event moments into ongoing narratives, invite audiences in as co-creators, and focus on metrics that reflect real impact beyond clicks and views.     Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.     Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/   ➡️ Instagram: https://www.instagram.com/sightline.live/      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/

    20 min
  • Broj epizoda: 7

Opis

SIGHTLINE LIVE takes you inside today’s most impactful brand experiences. Hear the most honest conversations with top global leaders from brands like Canva, Amazon, MetLife, Hartbeat, and more, as they reveal what it really takes to master marketing strategy, events, and live experiences.     From creativity and execution to measurement, gain insights that help you exceed industry expectations. This is your front-row seat to the world of live brand marketing.    Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.    Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com     Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join     Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/   ➡️ Instagram: https://www.instagram.com/sightline.live/     Explore the complete SIGHTLINE world: https://www.sightlinelive.com/ 

Informacije

  • Autor
    SIGHTLINE x Advertising Week
  • Aktivne godine
    2 tis.
  • Epizode
    7
  • Ocjena
    Korektno
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