The Compete Network

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Канал • 6 шоу

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Професії

Професії

13.12.2022
Маркетинг

Маркетинг

Кожні два тижні
Маркетинг

Маркетинг

16.11.2023
Маркетинг

Маркетинг

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Щотижня

11.03.2022

S2 Episode 5: Positioning To Win (Ambient Strategy & Reprise)

If there’s one thing April Dunford wants you to know about positioning, it’s that positioning is not the same thing as messaging. And while we’re on the topic, please stop calling it brand positioning. “My personal pet peeve is when people talk about brand positioning, which really bugs me because I think there’s positioning and there’s branding, but those things are actually really distinct.” In this episode of The Marchitect, legendary positioning expert April Dunford explains why Mad Libs “fill in the blanks” positioning statements don’t work. And she gives us a better way to position products to win.
21.12.2022

S2 Episode 17: Positioning to W.I.N with Slack, Highspot & Clozd

Sales enablement plays a crucial role as both the connector and translator of your entire go-to-market organization. They know how to take marketing content and provide the important context that sellers need to (A) consume it and (B) adopt it. And as a wise product marketer once said: Content without context = chaos. Content with context = confidence. In this episode, Scott Knudson, Head of Sales Enablement at Clozd, and I chatted with future sales enablement hall of famer Sheevaun Thatcher, VP Global Sales, and Success Enablement at Slack, and product marketing superstar Jarod Greene, VP of Product and Customer Marketing at Highspot. You’ll learn who the key interlocks are for product marketing and enablement, what each function’s expectations are for the other, what metrics to use to measure success and how both teams can help organizations Position to W.I.N.
18.05.2023

S3 Episode 4: What do Content & Sales need from PMM with Morgan, Ashley & Devin

Did you know that PMMs and Content Marketers across organizations miss out on one integral element in their revenue pipelines? A sit down with their sales team! Often perceived as “no strings attached,” the ideal relationship between pmm-content-sales should look like a marriage to accelerate your revenue goals. How do sales, especially those on the front lines like SDRs/ BDRs, view, and leverage product marketing & content? Can product marketing & content marketing help sales exchange our value for our customer’s money efficiently? Listen to Rowan Noronha, Founder of the Product Marketing Community, and guest host Ashley Faus, Director of Integrated PMM, Atlassian, who are joined by Morgan Ingram, Founder & Chief Edutainment Officer, Ascension Media Productions, and Devin Reed, Director of Content & Thought Leadership, Clari exploring how content and community solutions and strategies emerge from a deeper understanding of sales and revenue. Listen to Ashley, Morgan, Devin and Rowan as they discuss what content marketing and sales need from product marketing in order for their companies to Exchange Value for Money… efficiently.
09.09.2022

S2 Episode 14: Amanda, Kyle, Sangram: Your Go-to for GTM & Positioning to W.I.N

We’ve all heard the term “go-to-market”. But do we really know what it means? And, more importantly, do we know what it takes to do it right? Go-to-market strategy will make or break your business. Apologies for the dramatics, but it’s gotta be said. You can have the best product in the world, but you won’t see a dollar of revenue until you build a solid go-to-market strategy for it. Then, it’s time for product marketing to step in for the W.I.N. In this special episode of the Marchitect recorded at Clozd’s WIN LOSS WEEK, we talk all things winning—how to win and how to win MORE. You’ll hear from go-to-market experts Sangram Vajre, best-selling author of MOVE and co-founder of Terminus and Peak Community, Amanda Malko, CMO at G2, and Kyle Lacy, Former SVP Marketing at Seismic. Sangram, Amanda, and Kyle give us their take on GTM strategy (with key tips for success) and walk us through how they work with product marketing to position to W.I.N.
08.12.2021

Episode 8: You Don’t Have a Marketing Problem, You Have a Go-To-Market Problem (Winning by Design & Terminus)

Most companies just don’t get it. The most successful companies are built on strong go-to-market teams. It’s time to stop assuming it’s a marketing problem and get to the root: Your CEO owning go-to-market. And our guest today is courageous enough to walk us through it with insight from his new book. Rowan Noronha, VP Product Marketing and Founder at Product Marketing Community, Megan Heuer, VP Strategic Initiatives at Winning by Design, Sangram Vajre, Chief Evangelist at Terminus, discuss the questions and stages every company should be aware of in regards to their go-to-market strategy. What we discussed: Understanding why great companies fail MOVE framework and its 4 questions knowing who owns go-to-market
11.02.2022

S2 Episode 3: The King, Queen and Ace of Category Design & Storytelling (Gong, Zoom & Corporate Visions)

Category is important because it’s how our minds make buying decisions. First, you think “I need a new car,” then “I’ll get a sedan.” And only then would you think about which brand to buy. If the modern, self-guided B2B buying team experience begins with category, then brands need to make sure they’re playing in the right category. And if the right category doesn’t exist, well—brave brands are designing their own. In this episode of The Marchitect, Udi and Sydney discuss how they approach category creation and rebranding.
11.02.2025

POWER HALF HOUR: How to Build a Deal-Winning Battlecard w/ Josh Gladstone

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Sign up for future community sessions here: https://community.thecompetenetwork.com/home/events (00:00:00) Welcome Josh Gladstone (00:01:19) Introduction to Battlecards with Josh (00:01:35) Challenges in Creating Battlecards (00:02:35) Zune vs. iPod Battlecards (00:05:03) Essentials of Effective Battlecards (00:10:27) Sourcing Competitive Intelligence (00:14:38) Best Practices for Battlecards (00:19:22) Creating a Culture of Compete CREDITS: Guest: Josh Gladstone Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.
25.01.2025

How to Source Win-Loss Interviews w/ Alexis Yeh

Something we get asked about the MOST about Win-Loss is how to source interviews. How do you ask, and when do you ask them? It's anxiety-inducing. But we're here to help you increase your pipeline for Win-Loss interviews tenfold. (00:00:00) Alexis Yeh is on the Pod! (00:02:02) Generating Interview Pipeline (00:02:48) Identifying Interview Candidates (00:06:27) Getting Sales Buy-In (00:09:25) Outreach Strategies (00:10:41) Best Practices for Interview Recruitment (00:12:59) Leveraging CRM for Win-Loss (00:14:09) Challenges in Large Organizations (00:16:57) Lessons Learned in Win-Loss CREDITS: Guest: Alexis Yeh Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.
27.01.2022

S2 Episode 1: Three Ways to Create Compelling B2B Content

If there’s one thing B2B content teams get a lot of that’s requests: “We need a one-sheeter on our new product feature!” “Our widget is live … let’s draft a press release!” “Can you help me write a blog about [my obscure hobby that I think is interesting but that our audience couldn’t care less about]?” Ah, the familiar scent of fielding content requests—while trying to make an impact on the metrics that matter (velocity, win rate, average deal size, etc.). The content conundrum is real: How do we differentiate our messaging?How do we change up content format for a better buyer experience?How do we use content throughout the buyer’s journey to enable the revenue team and create engaged buyers?On the latest episode of The Marchitect, Rowan Noronha, Founder of the Product Marketing Community, and Adam McQueen Content Marketing Manager at Klue, chatted with three content pros: Eddie Shleyner, Founder of VeryGoodCopy, Erin Balsa, Chief Picky Editor at Erin Balsa Content Marketing, and Camille Trent, Head Content Droid at Dooly. Each shared their top tips for creating compelling B2B content in 2022.
02.10.2024

Captain Your Launch: Mastering B2B Product Launches w/ Tamara Grominsky & Beth Caplow

Discover how product marketers can elevate B2B product launches by becoming the orchestrators of cross-functional teams, driving alignment among diverse audience segments, and leveraging innovative enablement strategies. In this episode, expert guests Tamara Grominsky, Julien Sauvage, and Beth Rogers share their experiences and insights on successful launch cadences, trend jacking, and creating proactive market strategies. Hosts: Rowan Noronha & Julien Sauvage Guests: Tamara Grominsky & Beth Rogers Producer: Grayson Ottenbreit Editor: Stephen Despins TIMESTAMPS: (00:00:00) Introduction (00:01:53) Exploring Product Launches (00:03:57) The Role of Product Marketing in Launches (00:06:22) Creating Alignment in Product Launches (00:09:06) Establishing Launch Teams (00:17:21) Prioritizing Market Segments in Launches (00:20:22) Setting Objectives and KPIs for Launches (00:30:14) Crafting the Launch Plan (00:48:05) Engaging and Enabling Sales Teams (00:54:17) Coordination and Cadence of Product Launches

The Compete Network is the home of the best shows, events, and resources on competing. Created in partnership with the top product marketing, competitive intelligence, and go-to-market voices in the business. Powered by Klue.

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The Compete Network

Найпопулярніші шоу

S2 Episode 5: Positioning To Win (Ambient Strategy & Reprise)

S2 Episode 17: Positioning to W.I.N with Slack, Highspot & Clozd

S3 Episode 4: What do Content & Sales need from PMM with Morgan, Ashley & Devin

S2 Episode 14: Amanda, Kyle, Sangram: Your Go-to for GTM & Positioning to W.I.N

Episode 8: You Don’t Have a Marketing Problem, You Have a Go-To-Market Problem (Winning by Design & Terminus)

S2 Episode 3: The King, Queen and Ace of Category Design & Storytelling (Gong, Zoom & Corporate Visions)

POWER HALF HOUR: How to Build a Deal-Winning Battlecard w/ Josh Gladstone

How to Source Win-Loss Interviews w/ Alexis Yeh

S2 Episode 1: Three Ways to Create Compelling B2B Content

Captain Your Launch: Mastering B2B Product Launches w/ Tamara Grominsky & Beth Caplow

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