Cold Call

5,0 (1)
МЕНЕДЖМЕНТ
ДВІЧІ НА ТИЖДЕНЬ

Cold Call distills Harvard Business School's legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they've written and the lessons they impart.

14 КВІТ.

The Challenges of Scaling a Technology for Social Good

In 2021, a breakthrough in sanitation technology – developed under the Gates Foundation’s “Reinvent the Toilet” challenge – stood ready for commercialization. The Single User Reinvented Toilet (SURT) offered an off-grid, self-contained system capable of processing waste, generating water, and reducing environmental impact. Turning this technical success into a viable product, however, meant confronting intertwined challenges around behavior change, infrastructure compatibility, financing models, and stakeholder incentives. Harvard Business School Assistant Professor Maria Roche and SURT engineer Dr. Shannon Yee join Brian Kenny to discuss the case “Toilets for the Underserved: The SURT Commercialization Challenge” and the central question of how to launch and then scale a technology particularly important for underserved markets, but not a lucrative short term investment opportunity.

30 хв
31 БЕР.

Should Wasabi Technologies Make the Move from Direct Sales to a Channel Strategy?

After launching Wasabi Technologies, a successful cloud storage company, founder and CEO David Friend was ready to scale the venture rapidly. The company had focused primarily on direct sales, but an opportunity to pivot toward channel sales was on the horizon. However, making this pivot would mean changing its sales, marketing, and staffing strategies dramatically, and effectively veering the company away from its already successful course. Harvard Business School Senior Lecturer Lou Shipley joins Brian Kenny to discuss the case, “Wasabi Technologies” and the questions Friend wrestled with: Was channel sales the right play for the burgeoning cloud storage provider? If so, how should it best be implemented? They also explore ideas connected to Shipley’s new book, Unlikely Entrepreneurs.

28 хв
17 БЕР.

How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy

Software startup InsightSquared had recently hit $2 million in revenue and secured an $8 million round of venture capital. However, the founders disagreed on the path ahead, specifically on the sales and marketing plan. Should they focus on a sales-centric approach to growth or a marketing-centric one? Which strategy was optimal for their venture’s next phase of growth? Harvard Business School Senior Lecturer Mark Roberge joins Brian Kenny to discuss the case, “InsightSquared: Developing the Sales and Marketing Plan” and ideas related to his new book, The Science of Scaling.

32 хв
3 БЕР.

Why the Commonwealth Bank of Australia Opened Up to Customers about Credit Card Risks

A bank’s decision to experiment with being more transparent with about credit card drawbacks might help customers make better choices, but would those choices come at the expense of bank performance? Harvard Business School Professor Leslie John joins Brian Kenny to discuss the case, “Commonwealth Bank of Australia: Unbanklike Experimentation” and ideas related to her new book, Revealing: The Underrated Power of Oversharing. They explore the benefits and potential drawbacks to the bank “oversharing” information with customers.

25 хв
17 ЛЮТ.

Innovations in Olympic Speed Skating: When to Reveal a Novel Approach

The U.S. Men’s Olympic speed skating team devised a new approach to the team pursuit event following their disappointing performance in the 2018 Winter Olympics. The team saw promising initial results from their innovations, but they faced a decision about whether to reveal their new techniques. The U.S. Team’s strategy was easily imitated if competitors witnessed it in a race, but it was a risk not to test it in competition before the Olympics. And, were here possible upsides to imitation if it improved the entire sport? Should they share their techniques, and if so, when? Harvard Business School Assistant Professor Rebecca Karp joins Brian Kenny to discuss the case, “A Winning Strategy: Innovation in Olympic Speed Skating.”

22 хв
3 ЛЮТ.

If and How to Scale the Acquired Podcast

By 2025, the business podcast Acquired was getting one million listeners per episode, having doubled the audience year over since Ben Gilbert and David Rosenthal started it in 2015. And they’d grown without a strict release schedule or relentless optimization. Still, they felt pressure to scale—without throwing off their work-life balance. How did they determine a way forward? They join Harvard Business School Professor Shane Greenstein and host Brian Kenny to discuss the case “The Acquired Podcast: Scaling the Mic.”

42 хв
20 СІЧ.

How Italian Luxury Brand Golden Goose Determined Its Next Phase of Growth

In 2025, Golden Goose, the Italian brand known for its handcrafted, distressed sneakers, was at a crossroads. CEO Silvio Campara had grown the label from a cult favorite into a $650 million global force, but sustaining that growth raised tough questions: Should the company double down on sneakers, expand into ready-to-wear and accessories, or push into emerging international markets? Harvard Business School Professor Juan Alcacer and entrepreneur Alexandre Daillance co-wrote the case “Golden Goose: Reshaping Luxury.” They join host Brian Kenny to explore how the brand has upended traditional fashion norms by embracing imperfection, inviting co-creation, and redefining what it means to scale in the luxury world.

26 хв
6 СІЧ.

How Equitable Confronted Its Inertia After 160 Years in Business

In 2019, Equitable’s CEO, Mark Pearson, set out to change how the 163-year-old financial services firm gets work done. He wanted the firm to speed up decision-making and empower employees through a flatter hierarchy, agile teams, and more opportunities to lead. Most divisions thrived under the new model. Others clung to old habits. Several years in, the effort sheds light on core questions: What does true cultural change look like? What makes it last? And how do leaders bring skeptics along? Harvard Business School Professor Das Narayandas joins Pearson and COO Jeff Hurd to discuss the case “New WOW at Equitable: A New Way of Working.”

35 хв

Переглянути всі (284)

АНОНС

Cold Call Introduction

Host Brian Kenny introduces Cold Call, the official podcast of the Harvard Business School. Cold Call distills the Business School’s legendary case studies into podcast form. The podcast airs every two weeks and features HBS faculty discussing cases they’ve written and the lessons they impart.

16.09.2016

•

24 с

Brian Kenny

Ведучий(а)

Cold Call distills Harvard Business School's legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they've written and the lessons they impart.