Growth Boss

Gerrid Smith

Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords. Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth. Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Boss has you covered. Tune in for no-nonsense, effective marketing strategies that deliver results!

  1. 5 DAYS AGO

    How Chahid Kari Became Hormozi’s #1 Affiliate | Chahid Kari

    Affiliate marketing success stories are often framed as expensive ad campaigns or massive influencer pushes. But sometimes, strategy, timing, and execution matter far more than budget. In one of the most competitive affiliate challenges ever run, Chahid Kari proved exactly that, turning just $44 and 48 hours of focus into the #1 affiliate spot for Alex Hormozi’s book launch against 13 million competitors. In this episode, Chahid breaks down exactly how he pulled it off. From creating a lead magnet his audience already wanted, to engineering a 10%+ CTR on Instagram stories, to running smart outreach through WhatsApp and email, he reveals the step-by-step funnel he built to drive thousands of signups almost overnight. Chahid also explains why he ignored the U.S. market, how a single content post brought in 100,000+ views and 4,000 clicks, and the crucial role that generosity and prior relationship-building played in securing an influencer boost. You’ll hear how skills, hard work, and the principle of “give first” translate into not just a leaderboard win, but new clients and long-term credibility. Chahid Kari is the founder of CONQUER, where he helps VC-backed B2B SaaS founders raise money faster and scale smarter. He focuses on product metrics, cost-efficient growth channels, and brand storytelling that attracts investors. Beyond client work, Chahid has become known for his ability to engineer high-leverage campaigns, most notably when he captured the #1 affiliate spot in Hormozi’s global challenge with minimal spend. Timestamp: 00:00 Introduction 00:30 Background of Chahid Kari 01:08 How Chahid Became an Affiliate of Alex Hormozi 04:14 Breakdown of Chahid’s Lead Magnet Process 06:23 How to Achieve a 10% CTR 09:14 Outreach Process 10:53 Creating Content as an Affiliate 15:41 Results from the Affiliate Process 17:15 The Use of $44 in the Affiliate Process 21:21 The Importance of Skills and Hard Work 23:00 Overestimating Risks and Underestimating Opportunities 24:33 Reward for Being the #1 Affiliate of Alex Hormozi 25:35 Capitalizing Rewards into New Ventures 27:29 Connect with Chahid Kari Connect with Chahid Kari to learn more about Affiliate Marketing 🔗 LinkedIn: https://www.linkedin.com/in/chahidkari/  🔗 Website: https://www.conquermarket.com/ Keywords affiliate marketing, Chahid Kari, Alex Hormozi, digital marketing, lead generation, content creation, influencer marketing, business growth, personal branding, marketing strategies #affiliatemarketing #alexhormozi #affiliatemarketingstrategy #affiliatemarketingtips #leadgeneration ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

    30 min
  2. 29 OCT

    How To 10X Your Business In Less Than 2 Years | Dustin Hillis

    Scaling a company doesn’t happen by chance. It takes choosing the right market, setting bold but clear goals, and building simple systems that a team can follow every day. With the right structure, what looks like massive growth becomes a repeatable process instead of a gamble. In this episode, Dustin Hillis shares the exact steps to 10x your business in less than two years. He explains how to look at market potential, evaluate your own leadership capacity, and break big goals down into daily actions using OKRs. We cover smart approaches to marketing, branding, and financial strategy, plus how to use mergers and acquisitions without losing company culture. Dustin also shares why many private equity deals fail, why founders should lead the brand, and how to balance life and business so growth doesn’t come at the expense of family or health. Dustin Hillis is an entrepreneur and business leader who’s helped grow companies in tech, healthcare, defense, and coaching. He’s the President and Chief Strategy Officer at Safe Space Global, co-founder of a $100M coaching firm, and former CEO of the Southwestern Family of Companies. Outside of business, he’s an author, former athlete, and family man. Timestamp: 00:00 Introduction 00:23 Background of Dustin Hillis 00:49 Beginning the Process of 10x-ing a Business 02:58 Evaluating Market vs. Individual Potential and Capacity 08:49 Financial and Legal Strategies for Expansion 16:03 Maintaining Company Culture During Mergers 18:10 Why Private Equity Firms Aren’t More Successful 20:59 Confidence and Strategies in Business Growth from Repeated Experience 22:56 Marketing: The Pillar of Business Success 27:37 Keys to Great Branding: The Entrepreneur's Identity 32:27 Advice to Younger Self: Lessons Learned 35:08 Life Strategy: Balancing Work and Personal Life 43:52 Connect with Dustin Hillis Connect with Dustin Hillis to learn more about scaling business 🔗 Website: https://dustinhillis.com/    🔗 LinkedIn: https://www.linkedin.com/in/dustinhillis/    🔗 Instagram: https://www.instagram.com/dustin_hillis/    🔗 Facebook: https://www.facebook.com/dustinhillis/    🔗 YouTube: https://www.youtube.com/@DustinHillis/    Mentioned Resource:  02:31 Dustin’s Book - Capacity: Building Your Business Bigger Than You: https://www.amazon.com/Capacity-Building-Your-Business-Bigger-ebook/dp/B0FCG9SYH3   03:27 StrengthsFinder 2.0: https://www.gallup.com/cliftonstrengths/en/254033/strengthsfinder.aspx  07:29 Measure What Matters: OKRs: https://www.whatmatters.com/ Keywords 10x growth, business strategy, capacity building, mergers and acquisitions, personal branding, life strategy, marketing strategy, financial strategy, company culture, leadership #businessgrowth #businessstrategy #scalingbusiness #businessowner #entrepreneurship ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

    45 min
  3. 22 OCT

    How to Replace Your Marketing with a Podcast in 90 Days | Ryan Sullivan

    Podcasting has become one of the most effective ways for businesses to create content that builds trust, reaches new audiences, and fuels every other marketing channel. A single well-planned show can generate clips for social media, feed your email strategy, and boost your visibility on search, without the expense of an outside agency. For business owners, a podcast can replace much of the traditional marketing grind while creating a deeper connection with potential clients. In this episode, Ryan R. Sullivan explains how to launch a podcast that drives real business results in just 90 days. He breaks down how to define the purpose of your show, pick the right format, and map content to your buyer’s journey. Ryan shares tips on generating episode ideas with AI, planning a full season, and handling production logistics. He also covers the importance of consistency, how to create engaging intros and outros, and the realistic timeline for seeing ROI from your podcast. Ryan Sullivan is the founder of Podcast Principles, where he helps service-based businesses turn podcasts into their main marketing engine. Since 2020, his team has worked with more than 2,000 clients, producing content with over 15 million views and 500,000 podcast downloads. From editing and short clips to posting and promotion, Ryan’s approach makes content creation simple, repeatable, and profitable for business owners who want to grow their reach without adding more marketing headaches. Timestamp: 00:00 Introduction 00:24 Background of Ryan Sullivan 01:08 Beginning Process: Understanding the Purpose of Podcasting 02:45 Difference Between Podcasting as a Business vs. Not for Business 06:20 Podcast Formats That Work for Lawyers 09:29 Podcast Topic Ideas: Life Insurance Podcast Example 12:50 Next Steps After Choosing Podcast Topics and Format 17:28 Process of Generating Podcast Topics 19:15 Logistics of Podcast Production 21:38 Crafting Effective Podcast Intros and Outros 25:20 The Importance of Consistency in Podcasting 26:27 How Long Does It Take for a Podcast to See Results 28:29 Recording Process in Podcasting 31:43 Cadence in Podcast Release 33:00 Final Thoughts on Podcasting Success 37:15 ROI Expectations from Podcasting as a Business Owner 39:48 Connect with Ryan Sullivan Mentioned Resources: 08:48 Gossip without Prejudice Podcast: https://podcasts.apple.com/us/podcast/gossip-without-prejudice/id1784734909/   Connect with Ryan Sullivan to learn more about Podcasting 🔗 LinkedIn: https://www.linkedin.com/in/sullybop/    🔗 YouTube: https://www.youtube.com/@ryanrsullivan/    🔗 Podcast: https://open.spotify.com/show/5Oh8VSTu6cJu0sXph0NPMQ?si=924e153b68d940df/   Keywords podcasting, marketing, business growth, content creation, podcast strategy, audience engagement, niche podcasts, podcast formats, ROI, podcast production #podcasting #podcaststrategy #podcasttips #podcastmarketing #podcast ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

    41 min
  4. SEASON 1 TRAILER

    How to Replace Your Marketing with a Podcast in 90 Days | Growth Boss EP 70 Teaser

    Podcasting can replace your marketing in 90 days. Tomorrow on Growth Boss, Ryan Sullivan shares how to turn a podcast into a full funnel that drives leads and sales. → Pick the right format: interview, solo, or co-hosted → Map episodes to the buyer journey so prospects move from aware to ready → Use the 4-5-1 system: 4 episodes a month, 5 clips each, 1 social post per day → Batch recording, weekly cadence, and simple workflows that last → Real examples from law firms, finance, and service businesses → How to be your own sponsor and track ROI the smart way If you want a content system that wins clients while you work, this is the episode to watch. The episode drops tomorrow. Turn on notifications so you don’t miss it. #podcasting #podcaststrategy #podcasttips #podcastmarketing #podcast #business #businessgrowth #businessstrategy #marketing #marketingstrategy #businesspodcast #marketingpodcast #podcast #florida #usa ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

    1 min
  5. 15 OCT

    How To Make Reddit and GEO Your Unfair Advantage | Danny Kirk

    Reddit has quietly become one of the most influential corners of the internet. With millions of active communities and a reputation for authentic conversation, it’s where curious buyers go to research products, validate ideas, and share real experiences long before they ever reach a sales page. Now that Google and AI tools regularly surface Reddit threads in search results, a thoughtful presence there can give businesses a visibility edge that compounds over time. In this episode, Danny Kirk shares how to turn Reddit and Generative Engine Optimization (GEO) into a powerful lead-generation engine. He breaks down how to find the right subreddits, engage with genuine comments, and build trust without getting flagged for promotion. You’ll hear how to decide between branded or pseudonymous accounts, craft posts that survive strict moderator rules, and combine cold email outreach with Reddit marketing so your brand shows up everywhere prospects are looking.  Danny Kirk is a seasoned growth strategist who helps companies create a steady stream of qualified leads by combining cold email outreach with targeted Reddit marketing so AI tools naturally recommend their brand. Over the past 15 years, he has tested and refined a system that blends outbound and inbound tactics, delivering measurable results for more than 500 startups, small businesses, and established brands across multiple industries. Timestamp: 00:00 Introduction   00:23 Danny Kirk’s Background   00:54 Understanding Reddit   02:13 Finding Your Tribe on Reddit   03:46 Defining the Reddit Marketing Strategy   05:10 Generating Business on Reddit   06:17 Strategies on Reddit: Posting, Commenting, and Voting   07:51 Commenting vs. Posting on Reddit   09:41 Strategies for First-Time Reddit Users   11:45 Combining Cold Email with Reddit Marketing   13:13 Businesses That Do Well vs. Those That Don’t with Reddit Marketing   14:09 Tools for Effective Reddit Marketing   15:05 Final Thoughts on Reddit Marketing   16:02 Connect with Danny Kirk Mentioned Sites: 🔗 AI Peekaboo - https://www.aipeekaboo.com/   🔗 Subreddit Signals - https://www.subredditsignals.com/  🔗 Mochi Social - https://www.mochisocial.com/   Connect with Danny Kirk to learn more about GEO and Reddit Marketing 🔗 LinkedIn: https://www.linkedin.com/in/danielpkirk/   🔗 Website: https://reddireach.com/   #geo #generativeengineoptimization #redditmarketing #redditmarketingstrategy #seo Keywords Reddit marketing, lead generation, cold email, digital marketing, social media strategy, online communities, engagement techniques, marketing tools, SEO, business growth, GEO ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

    16 min

Trailers

About

Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords. Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth. Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Boss has you covered. Tune in for no-nonsense, effective marketing strategies that deliver results!