The Startup Ideas Podcast

Making $$$ with Mobile Apps ($100K MRR Formula)

On this episode I breakdown the frameworks for building a $100K MRR mobile app. We dive deep into how to find a niche daily habit to serve, validating demand before building, and creating a strong first-win experience for users. We discuss proper pricing strategies (typically $7-40/month), retention mechanics like streaks, and a multi-channel growth approach combining organic content, referrals, and eventually paid acquisition.

Timestamps:

00:00 - Intro

02:06 - Overview of $100k Mobile App Blueprint

04:57 - Finding a daily habit to serve

06:27 - Validating demand

09:58 - User experience and onboarding flow

12:32 - Pricing strategies and monetization

13:46 - User journey from first use to advocacy

16:24 - Distribution and marketing channels

18:56 - 30 Day Monetization Blueprint

19:44 - Metrics to Measure

20:59 - Feature Development Framework

22:16 - North Star Metric

25:10 - Startup Idea 1: Dog Allergy Scanner

26:58 - Startup Idea 2: Migraine Weather Guard

28:07 - Startup Idea 3: Silent Study Timer

30:05 - Startup Idea 4: Plant Watering AI Coach

Key Points:

• Focus on serving a daily habit with a narrow wedge use case, ideally incorporating AI

• Validate demand through Reddit, TikTok, and other platforms before building

• Optimize for first-win experience within 24 hours of app download

• Use a combination of organic growth, owned channels, and paid acquisition

• Monitor key metrics like retention, conversion, and LTV/CAC ratio

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