Market Like It's Hot

Rebel Marketing
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Market Like It's Hot is the go-to podcast for business owners looking to fire up their marketing game! Hosted by the experts at Rebel Marketing, this question-and-answer style show delivers practical marketing advice with a fun, energetic twist. Whether you're tackling social media, website strategy, branding, or SEO, we’re here to answer your burning questions and offer real-world solutions. Each episode dives into key marketing challenges, sharing tips and strategies to help your business thrive in the digital world. We also feature inspiring interviews with business owners who share their marketing journeys—successes, challenges, and everything in between. Get ready to Market Like It’s Hot and take your business to the next level with this insightful and entertaining podcast!

  1. 19 HR AGO

    The Business Witchdoctor on Burnout, Leadership, and the Power of Rest

    Burnout isn’t a calendar problem. It’s a system problem, and your body is keeping receipts. In this episode of Market Like It’s Hot, Yasmine Robles sits down with Elizabeth Wangugi Etienne (aka The Business Witchdoctor), wellness event and retreat planner and the creator of The Nap Concert, a live acoustic jazz experience where you literally take a nap. We talk about the sneaky signs of burnout in high-performing founders (hint: it’s not just “being tired”), why caffeine and “extra calories” can be red flags, and how leaders can stop treating exhaustion like a badge of honor. Elizabeth breaks down her idea of longevity leadership, thinking in 10-year batches instead of quarter-to-quarter panic, and shares practical, low-cost ways to reduce team burnout without turning into the company therapist. Then we get into what everyone’s curious about: what actually happens at a Nap Concert. From the healthy, digestion-friendly spread to the sensory cues designed to calm the nervous system, Elizabeth walks through the end-to-end experience, why it works as a new kind of networking, and how organizations can bring the Nap Concert or a full Nap Festival to their teams. If you’ve been trying to market like it’s hot while your nervous system is waving a white flag, this one’s for you. The Nap Concert Information: https://www.the-nap-concert.com Facebook: https://www.facebook.com/thebizwitchdoc LinkedIn: https://www.linkedin.com/in/thebizwitchdoc/ Instagram: https://www.instagram.com/thebizwitchdoc/ TikTok: https://www.tiktok.com/@thebizwitchdoc Grab our complimentary marketing worksheet at https://myrebelmarketing.com/checklist and connect with us on LinkedIn. DM us what you’re sick of in marketing. We might feature it.

    44 min

  2. 24 FEB

    Legal Red Flags That Can Wreck Your Business (and the DIY Traps to Avoid)

    Shay Nelson, founder of MSN Law Office, breaks down the contract red flags she sees constantly, why templates and AI can backfire, and what clauses founders misunderstand the most. We talk trademarks (name vs logo), when you actually need an attorney, and how to hire your first employee without accidentally creating a legal mess. Practical, clear, and a little bit spicy. About Shay Nelson: Prior to venturing out on their own, Maritza “Shay” Nelson spent 7 years at two of the nation’s largest law firms as an associate in their respective litigation groups. Shay then decided that practicing law could be about more than how many hours could be billed and now works almost exclusively on a flat fee basis. Clients range from start-ups to growing businesses and non-profits with nearly 100 employees across a wide variety of industries. Maritza is a proud graduate of Howard University, where they received their Bachelor of Arts in Political Science summa cum laude before going on to The University of Texas School of Law for their Juris Doctorate. In addition to running a thriving law firm, Shay is actively involved with the state and local bar associations. In their spare time, they are a struggling blues-rock guitar and bass player and avid sci-fi and fantasy reader. Find Shay: Website: https://msnlawoffice.com/ YouTube: https://www.youtube.com/@msnlaw LinkedIn: https://www.linkedin.com/company/the-law-office-of-maritza-s-nelson-llc Instagram: http://instagram.com/msnlawoffice Want to sanity-check your marketing before you spend another dollar or another late night guessing? Grab our complimentary Marketing Worksheet, built for founders who want a quick, clear way to review what is working, what is wasting time, and what to fix next. Download it at https://www.myrebelmarketing.com/checklist. If you want to talk strategy, connect with us on LinkedIn at https://www.linkedin.com/company/myrebelmarketing/ and send us your hot take or your biggest marketing question. The Rebel Hour Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use. Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow. Stay in touch and get the latest updates by following us on: Instagram: @myrebelmarketingLinkedInYouTubeFacebookRebel Marketing Copyright 2026 Rebel Marketing

    43 min

  3. 11 FEB

    Marketing Tips to Make Your Accounting Firm Stand Out

    If you want your accounting business to be memorable and your marketing to actually work, you won’t want to miss this conversation. Welcome to Market It Like It's Hot, the podcast where marketing strategy sizzles and fluff gets kicked to the curb. Hosts Yasmine Robles and Yasmine Robles from Rebel Marketing tackle the age-old problem of boring branding in industries like accounting, law, and bookkeeping. If you’re tired of seeing the same fonts, stock images, and generic promises (“We’re reliable!”), you’re in the right place. They break down what branding really means (hint: it’s way more than just a logo) and dig into practical ways to make your firm stand out—whether that’s through your website, social posts, or even your brand’s personality. With their signature humor (dad jokes included) and a sprinkle of honest real talk, the episode explores how aligning your brand with your values can attract dream clients, repel bad fits, and make your marketing unforgettable. Plus, there’s talk of tequila, tacos, and why being yourself (tattoos and all) is the best marketing strategy around. Moments 04:34 Tacos, Tequila, and Rebel Branding 08:57 Clarify Your Brand Identity 11:31 "Clear Message in 5 Seconds" 16:41 "Branding Builds Trust and Connection" 19:56 "Stand Out from Competition" 20:54 "Free Marketing Workbook Offer" Here are 3 key takeaways: Branding is about perception, not just visuals. The visual identity (logo, colors, fonts) is only about 10% of what makes a brand. How people feel about you, your messaging, tone, and client experience are what truly differentiate you.If you sound like everyone else, you blend in. Ask yourself: if you scrubbed your name and logo off your website and materials, could prospects tell you apart from the competition? If not, you’re invisible!Consistency matters everywhere. Your brand’s personality and tone should show up across your website, social posts, emails, and even your client onboarding materials. Whether you’re quirky, classic rock-loving, tattooed, or just “professional,” let it shine through (with moderation). The Rebel Hour Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use. Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow. Stay in touch and get the latest updates by following us on: Instagram: @myrebelmarketingLinkedInYouTubeFacebookRebel Marketing Copyright 2026 Rebel Marketing

    23 min

  4. 28 JAN

    SEO Tips for Therapy Practices That Want Results

    Whether you’re a solo therapist or running a full practice, stay tuned for practical tips you can use to attract your ideal clients—no viral dance trends required. Welcome to Market It Like It's Hot—the show where marketing strategy gets real and all the fluff is left at the door. Yasmine Robles and Izzy Dadoski from Rebel Marketing are talking about SEO for therapy practices. If you've ever found yourself frustrated by hard-to-navigate therapist websites, confusing booking processes, or profiles that leave you wondering who you’re actually contacting, this one’s for you. You'll hear everything from the basics of SEO and what it isn’t (spoiler: it won’t make you go viral overnight), to why Google should be your business’s BFF—at least until you realize how much it knows about you. Yasmine Robles and Izzy Dadoski break down local SEO, Google Business Profiles, the importance of clear location-based landing pages, and must-have info on every therapist’s site. As always, be ready for some dad jokes, candid rants, and homework to give your website a quick SEO win, all with the Market It Like It's Hot signature blend of strategy, real talk, and a sprinkle of tequila. Hot Moments 00:00 "SEO Tips for Therapists" 05:45 Therapist Search and Visibility Tips 07:44 "Location-Based Landing Pages Explained" 13:10 "Stay Strategic, Stay Spicy" 14:07 "My Poor Therapist Knows" Here are 3 takeaways every therapist should know: Let Google Be Your BFF (but set boundaries): Claim and optimize your Google Business Profile. Make it easy for local clients to find and trust you with accurate location info, services, and a friendly photo or two. Location, Location, Location! Create landing pages based on the cities or regions you serve. Whether you’re in Columbus or offering telehealth in Cincinnati, speaking directly to local audiences drives the right traffic—without pricey ads. Quick SEO Wins Matter: Add your city name and specialties throughout your website content. Make sure your address and phone number are visible (ideally in the footer). Bonus tip: Ask happy clients for Google reviews to help boost your credibility. The Rebel Hour Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use. Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow. Stay in touch and get the latest updates by following us on: Instagram: @myrebelmarketingLinkedInYouTubeFacebookRebel Marketing Copyright 2026 Rebel Marketing

    15 min

  5. 21 JAN

    How The Motherhood Sets Brands Up for Influencer Wins w/ Deanna Tomaselli

    Get ready to rethink what influencer marketing can look like in 2026 and beyond—strategy, storytelling, and a dose of marketing real talk await! Hosts Yasmine Robles and Izzy Dadoski sit down with Deanna Tomaselli, Vice President of Client Services at The Motherhood, a pioneering influencer marketing agency that's been shaping the industry for nearly two decades. In this episode, you'll hear how The Motherhood evolved from a single viral blog post into one of the original influencer agencies, discover why authentic, human-focused connections matter in influencer partnerships, and get a behind-the-scenes look at what actually drives successful campaigns. Deanna Tomaselli shares her unique journey from traditional PR to becoming a leader in influencer marketing, including lessons learned, red flags to watch for, and the real ROI brands should be paying attention to. Whether you're a business owner wondering if influencer marketing is worth the investment, or a marketer curious about staying ahead of the ever-changing social landscape, this episode is packed with insider tips, inspiring campaign stories, and practical advice for brands of every size. Moments 00:00 "Discovering Twitter's Early Days" 04:43 "Human-Focused Influencer Marketing" 08:45 Nonprofit Advocacy and Vaccine Education 12:42 "Successful Campaigns Require Mutual Trust" 15:02 Transparent Budgeting in Influencer Marketing 17:57 "Boosting Content and Audience Insights" 20:53 Negotiating Content Usage Rights 25:48 Managing Client-Creator Expectations 26:47 "Balancing Creativity and Client Expectations" 31:10 "Social Search’s Rise with Gen Z" 34:34 "B2B Marketing Channel Insights" 39:08 "Changing Mindsets on Influencer Marketing" 43:11 "Embracing Change in Social Media" 44:17 "Market Like It's Hot Recap" Stay in touch and get the latest updates by following us on: Instagram: @myrebelmarketingLinkedInYouTubeFacebookRebel Marketing The Rebel Hour Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use. Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow. Copyright 2026 Rebel Marketing

    46 min

  6. 7 JAN

    2026 Marketing Resolutions That Will Work For You

    What are some ways you plan to simplify or streamline your own business or marketing efforts this year? Whether you’re looking for inspiration to clean up your business strategies or just want to hear relatable stories about work, life, and the occasional mishap with a door frame, this episode has something for you. Welcome to a brand new year with Market It Like It's Hot! In this episode, hosts Yasmine Robles and Izzy Dadoski kick things off with their signature mix of playful banter, real talk, and no-nonsense marketing advice. Both hosts get honest about the joys and challenges of balancing business, personal growth, and life’s inevitable curveballs. The duo talks about their personal and professional "survival kits" for 2026—think keeping it simple, prioritizing accountability, updating marketing basics, and yes, squeezing in time for hobbies and self-care. They talk about what they're letting go of (comparison, negativity, jam-packed schedules) and what they're embracing (authenticity, smarter networking, and that infectious Rebel Marketing energy). Grab your headphones, maybe a beverage, and join Yasmine Robles and Izzy Dadoski as they set the tone for a marketing year that’s anything but boring. Moments 05:25 "Optimizing Social Media Profiles" 08:58 "Surviving Parenthood Through Accountability" 10:54 "Struggles with Balance and Coordination" 15:19 "Strategic Event Participation Focus" 18:32 "From High School to Sweatpants" 22:17 "Limiting Negativity and News" 26:38 "Reading Preferences and Genres" 28:16 "Parenting, Audiobooks, and Life" 30:34 "Marketing Tips & LinkedIn Challenge" Here are the top 3 takeaways for fellow marketers, entrepreneurs, and business leaders: Keep It Simple & Strategic Don’t fall into the trap of chasing every shiny marketing trend. Just updating your business profiles and streamlining processes can bring massive improvements. Sometimes 20 minutes of focused work online beats spending hours at endless networking events! Accountability is Everything Let your team know your goals (and your boundaries)! Whether juggling flexible hours, parent life, or staying sane with a packed schedule—make your needs known, build in accountability, and trust your team to have your back. Trim the Fluff—Focus on What Matters 2026 is for cutting out unnecessary busyness. Say “no” to activities that don’t align with your goals, ditch the unhelpful comparison game (yes, TikTok rabbit holes included), and put your energy into showing up where it counts. The Rebel Hour Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use. Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow. Stay in touch and get the latest updates by following us on: Instagram: @myrebelmarketingLinkedInYouTubeFacebookRebel Marketing Copyright 2026 Rebel Marketing

    34 min

  7. 24/12/2025

    Wins, Flops, and Unexpected Victories: The Ultimate 2025 Marketing Recap

    Whether you’re a brand builder, business owner, or just here for the hot takes, this episode is your no-BS guide to ending the year with strategy, spice, and a few laughs. Welcome to another fiery episode of Market It Like It’s Hot! In today’s special year-end review, hosts Yasmine Robles and Izzy Dadoski invite you to join their honest—and often hilarious—recap of what worked, what flopped, and what truly surprised them in 2025. From crossing the country for conferences and leveling up the Rebel Marketing brand, to commiserating over conference hummus wraps and the ups and downs of pregnancy, these two cut through the marketing fluff with real talk, candid stories, and a dash of humor. Tune in to hear reflections on building community, the realities of business growth, and why sometimes a little recognition (and avoiding boring LinkedIn Bros) goes a long way. Moments 05:14 "Reflecting on Change and Struggles" 07:44 "Hummus Wraps and Mislabeling" 10:32 "Unexpected Recognition and Engagement" 14:20 "Market Like It's Hot Finale" Here are a few of our biggest takeaways from the episode: Consistency Pays Off (Even When You Don't Realize It) When Izzy Dadoski took a break from her weekly "Marketing Weekly" series, the flood of DMs proved just how much people value consistent, authentic content—even if they’re silent lurkers. Community is Everything Networking paid off in spades. From national conferences to local partnerships (and even a packed anniversary party!), meaningful connections and showing up for your community will always open new doors. Never Settle for "Boring" Whether it’s running your business from both coasts or refusing to accept soggy hummus wraps at conferences, Yasmine Robles and Izzy Dadoski remind us the best marketing is always a little spicy—and never follows the status quo. Stay in touch and get the latest updates by following us on: Instagram: @myrebelmarketingLinkedInYouTubeFacebookRebel Marketing The Rebel Hour Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use. Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow. Copyright 2026 Rebel Marketing

    17 min

  8. 10/12/2025

    The Do’s and Don’ts of Legal Marketing

    Struggling to market a law firm—or any business dealing with sensitive topics—without crossing the line? In this episode, we break down real strategies that go beyond clickbait. Welcome to another episode of "Market It Like It's Hot," the podcast where strategy sizzles and marketing BS goes to die, hosted by Yasmine Robles and Izzy Dadoski. This episode is all about navigating the complex world of marketing for lawyers and other sensitive service providers. Whether you're an attorney dealing with family law, or anyone whose business handles personal and confidential cases, this episode is packed with real talk, practical strategies, and, of course, some good-natured rants (plus a few marketing jokes)! You’ll learn how to build trust with compassionate marketing, leverage SEO for organic growth, and create content that connects—without breaching privacy or oversharing client details. Yasmine Robles and Izzy Dadoski discuss tone, testimonials, social media ideas, website must-haves, and actionable tips for standing out in a referral-driven industry. Plus, expect laughter, spicy takes, and the occasional tangent (including an ongoing plea for a Red Bull sponsorship). So grab your notebook and get ready for an episode that’s as informative as it is entertaining—let’s talk about how to market sensitive services the right way! Here are three of our favorite takeaways: Compassion Over Clickbait Tone matters! When you're marketing services around trauma or personal legal issues, prioritize empathy, professionalism, and trust. Skip the aggressive “win big” marketing and focus on being a safe, approachable authority. Smart SEO for Sensitive Topics: Long-tail, location-based keywords are your friend. Instead of relying on client testimonials, create valuable content answering specific questions people are actually searching for (think “What happens if I file for divorce first?” or “Emergency custody in Ohio?”). Content That Builds Trust, Not Shame: Share educational blog posts, quick guides, and even social-media video snippets that help clients understand the process and what to expect. Touch on the emotional and practical sides—think “How to prepare for a custody hearing” or “Co-parenting 101”—but always protect privacy. Bonus tip: Ditch the generic city skyline on your website/social banners (robots don’t care, and your prospective clients want real value, not stock photos). Moments 00:00 Marketing Strategies for Sensitive Topics 05:37 SEO for Sensitive Services 09:20 "Effective SEO for Evergreen Content" 12:37 Business Divorce Considerations 16:29 Building Trust Through Education 17:35 Engaging Legal Marketing Strategies 22:20 Clear Guidance and Call-to-Action 25:09 "Free Marketing Tools & Tips" Stay in touch and get the latest updates by following us on: Instagram: @myrebelmarketingLinkedInYouTubeFacebookRebel Marketing The Rebel Hour Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use. Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow. Copyright 2026 Rebel Marketing

    29 min
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About

Market Like It's Hot is the go-to podcast for business owners looking to fire up their marketing game! Hosted by the experts at Rebel Marketing, this question-and-answer style show delivers practical marketing advice with a fun, energetic twist. Whether you're tackling social media, website strategy, branding, or SEO, we’re here to answer your burning questions and offer real-world solutions. Each episode dives into key marketing challenges, sharing tips and strategies to help your business thrive in the digital world. We also feature inspiring interviews with business owners who share their marketing journeys—successes, challenges, and everything in between. Get ready to Market Like It’s Hot and take your business to the next level with this insightful and entertaining podcast!

Information

  • Creator
    Rebel Marketing
  • Years Active
    2021 - 2026
  • Episodes
    37
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Rebel Marketing
  • Show Website
    Market Like It's Hot