Craft to Career

Elizabeth Chappell

How do I turn my craft into a career? How do I create my dream job, working from home, and doing what I love? How do I grow my Instagram following? How do I earn money with my craft? And the biggest question of all: Can I be successful?

  1. 9 Oct

    Barbie Mills on Pantograph Design, Longarm Quilting, and Growing a Quilting Business

    What if you could see how a pantograph will look on your quilt before you ever load it on the frame? Barbie Mills, longarm quilter and pantograph designer behind The Quilting Mill, joins the podcast to share how she built her business and the tool she created to help quilters choose their quilting with confidence. Barbie has loved sewing since she was a little girl and made her first quilt as a teenager. She studied Family and Consumer Science in college and taught in public schools for seven years before turning her love of quilting into a full time business. In 2012, she began longarm quilting by hand, and when she added a computerized system to her studio, she discovered a new passion: designing digital pantographs. Her designs are known for minimal to no backtracking, so they stitch out smoothly and efficiently. Barbie's newest project is her Pantograph Preview Tool. Upload a photo of your quilt, and you can try different pantograph designs, thread colors, and sizes to see what each would look like before you stitch. She also teaches a class for quilters who want to design pantographs of their own. Barbie lives in Utah with her family and is an active member of the Salt Lake Modern Quilt Guild. In this episode, you'll hear: How Barbie went from teaching Family and Consumer Science to running her own quilting business What led her from hand guided longarm quilting to designing digital pantographs Why she designs pantographs with little to no backtracking How the Pantograph Preview Tool works, and how it helps quilters and longarm clients choose a design What it takes to design your own pantographs, and how her class teaches it Barbie's advice for growing a quilting business of your own Connect with Barbie: Website: thequiltingmill.com About Barbie: thequiltingmill.com/pages/about-me Pantograph Preview Tool: https://thequiltingmill.com/pages/preview-tool Pantograph design class: https://thequiltingmill.com/pages/join Etsy shop: The Quilting Mill Instagram: @thequiltingmill

    Barbie Mills on Pantograph Design, Longarm Quilting, and Growing a Quilting Business
  2. 18 Sept

    Why Your Email Promos Aren't Selling (Live Coaching Call with Allison Austin of The Kitschy Creative)

    Why Your Email Promos Aren't Selling (Live Coaching Call with Allison Austin of The Kitschy Creative) If you've ever sent a promotional email and gotten silence, or worse, a wave of unsubscribes, this episode is for you. It started with a post in a Facebook group for quilt pattern writers. Allison Austin of The Kitschy Creative shared that despite emailing consistently every week, rotating between tips, personal updates, promos, and blog roundups, her promo emails were getting zero sales and multiple unsubscribes. I asked if she'd be open to working through it together, live, on the podcast. She said yes. In this episode, we go through three of Allison's past emails together, along with her answers to a few questions about her business, and work through real changes she can make, not just to her emails, but to her brand as a whole. In this episode, you'll learn: What to include in your regular emails to keep your list excited to open them Why branding matters just as much as your email strategy, and how to stand out as a designer How to identify and communicate what makes your business uniquely you A few strategies Allison has used to grow her own email list and sales Whether you're a quilt pattern designer or run any kind of creative business, this episode will help you rethink how you talk to your audience, and what makes people actually want to buy from you. Connect with Allison Austin: The Kitschy Creative on Instagram: CLICK HERE Website: CLICK HERE

    Why Your Email Promos Aren't Selling (Live Coaching Call with Allison Austin of The Kitschy Creative)
  3. 14 Aug

    What Pattern Writers Should Know About Selling with QBPN, with Ruth Erdei

    If you sell digital quilt patterns, you've probably wondered whether a marketplace is worth it, and what actually goes on behind the scenes to make one work. Ruth Erdei joins the podcast to talk about Quilting Books Patterns & Notions (QBPN), the family business she co-owns, and why she believes so strongly in transparency as a business model. Ruth is a serial entrepreneur, designer, and creative business strategist with more than 20 years of experience building businesses across the craft, creative, and e-commerce industries. Her background spans custom cosplay, crochet, digital products, fashion, quilting, and cross-stitch, which gives her a wide view of both the creative and business sides of the industry. She's the co-owner of QBPN and co-founder of Craft Hatchery, two marketplaces supporting hundreds of independent designers and connecting makers with customers around the world. In this episode, Ruth shares: How she got started with QBPN and how the company has grown How the QBPN business model works and what makes it different from other marketplaces Why pattern writers might consider selling their patterns through QBPN The different revenue streams the company offers designers We also talk about something that doesn't always get discussed: what it actually costs to distribute digital patterns. It's easy to assume digital products have no overhead since there's no shipping or warehousing involved. But platform fees, protecting designers' intellectual property, keeping listings current, customer support, marketing, and ongoing file management all take real time and resources. Ruth talks through what that investment looks like at QBPN and why supporting and protecting designers is central to how the company operates. If you're a pattern designer weighing where to sell, or just curious how a marketplace like this runs behind the scenes, this episode is worth a listen.

    What Pattern Writers Should Know About Selling with QBPN, with Ruth Erdei
  4. 7 Aug

    Eli McCann on Writing "Stitched": Quilting, Comedy, and the Drama of a Sewing Circle

    Eli McCann on Writing "Stitched": Quilting, Comedy, and the Drama of a Sewing Circle What happens when a group of older women who quilt together also happen to be full of secrets, rivalries, and sharp opinions? Author Eli McCann joins the podcast to talk about his debut novel, Stitched, a comedic look at a fictional quilting group and all the drama that unfolds within it. Eli is a lawyer by profession and writes a humor column for the Salt Lake Tribune. Stitched is his first novel, and the idea came straight from his own family. His mom has quilted for years and been part of the same quilting group for most of that time. Eli grew up playing under the quilts she and her friends made together, long before he had any idea how much material was sitting right there in that sewing room. The book took shape after one dinner conversation, when his mom told him, "You won't believe all the drama in the quilting world," and spent the next few hours proving it. His husband was the one who suggested he turn it into a novel. In this episode, Eli talks about: The real conversation that sparked the idea for Stitched Why he pushed back when publishers wanted a younger main character and a romance subplot Writing older women as complex, funny, and entertaining without needing a love story to carry the book What it's been like watching quilters respond to a book that hasn't even released yet Stitched isn't out yet, but it's already generating buzz in the quilting community. Tune in to hear how a lifetime spent around quilters became the foundation for Eli's first novel. LINKS:  Order the book: https://www.torreyhouse.org/stitched-mccann Eli's website: https://www.itjustgetsstranger.com/

    Eli McCann on Writing "Stitched": Quilting, Comedy, and the Drama of a Sewing Circle
  5. 3 Jul

    Building a Self-Sustaining Quilting Business with Jamie Bright

    This week I'm joined by Jamie Bright of Craft a Dream, and what a treat this conversation is. Jamie is a sharp businesswoman with a real gift for marketing, and her path into quilting is not the one you might expect. Jamie did not start out in the quilting world at all. She built her business knowledge in a completely different field first, and then quilting found its way to her. With that foundation already in place, she grew a vibrant, self-sustaining business in the quilting industry, and she's generous about sharing how she did it. In our chat, Jamie opens up about growing her email list, the summits she has run so successfully, and some smart, practical ways to earn more money from every quilt pattern you create and sell. What I love most is that her advice reaches beyond quilting. Because so much of her experience comes from outside the industry, the skills she shares apply to almost any creative business. If you have ever wanted to turn your quilting passion into something steady and sustainable, this one is for you. In this episode: How Jamie came into quilting after building her business skills elsewhere The strategies she used to grow her email list What makes her summits work, and how you might run one of your own Practical ways to earn more from each pattern you sell Why her business lessons apply far beyond the quilting world Connect with Jamie:   Website: craftadream.com Links from this episode: Collab Interest Contact Form: craftadream.com/collab?utm_source=quilterscandypodcast&utm_medium=podcast Quilters Paradise Summit Speaker Application/Sign Up: https://masteryroute.com/speakers Youtube: https://www.youtube.com/@jamiembright?sub_confirmation=1 Instagram: https://www.instagram.com/jamiebrightquilts Facebook: https://www.facebook.com/jamiebrightquilts The dance video of my daughter with almost 3M views: https://www.youtube.com/watch?v=d3PjHc5oAZ8

    Building a Self-Sustaining Quilting Business with Jamie Bright

About

How do I turn my craft into a career? How do I create my dream job, working from home, and doing what I love? How do I grow my Instagram following? How do I earn money with my craft? And the biggest question of all: Can I be successful?

You Might Also Like