Scale-Up Sessions

Cynergy Bank

Welcome to Scale-Up Sessions, your roadmap to scaling your business. Joined by expert guests, Martin Kennington brings you the smartest, most up-to-date ways of making smart financial decisions to confidently take your business to the next level. Whether you’re chasing your next round of funding, a business loan, or simply building a smarter growth plan, this is your guide to scaling with confidence.

Episodes

  1. How to implement purpose as your business’s decision filter to drive growth | Becky Willan

    7 JAN

    How to implement purpose as your business’s decision filter to drive growth | Becky Willan

    Is your company’s purpose just words on a wall, or is it actively driving business growth, performance, and real-world impact? In this episode of Scale Up Sessions, we're joined by Becky Willan, co-founder and CEO of Given, the agency for purpose-driven businesses. Becky works with ambitious brands to define and activate purpose across their organisation, moving it beyond statements and into everyday decisions that create value for both business and society. we explore how leaders can embed purpose into business strategy so it genuinely shapes decision-making, engages teams, and fuels sustainable growth as organisations scale. You’ll learn why so many growing companies fall into the “purpose gap”, the disconnect between what businesses say their purpose is and what employees actually experience day to day and what leaders can do to close it. We discuss how purpose-led companies outperform, why purpose must be inspiring, credible, and actionable, and how to hard-wire it into governance, culture, investment, and people decisions. This conversation is packed with practical guidance for founders, CEOs, and leadership teams, including: How to use purpose as a decision filter, not a marketing statementWhy purpose often breaks down as businesses scale and how to prevent itHow to get genuine buy-in from teams and boards, not just surface-level alignmentThe role of leadership in turning purpose into daily actionHow embedded purpose drives employee engagement, retention, innovation, and long-term performance If you’re leading a scale-up or growing organisation and want to understand how purpose can become a competitive advantage, this episode offers clear, actionable insight you can start using immediately. Follow Martin on LinkedIn: https://www.linkedin.com/in/martinkennington/Follow Becky Willan on LinkedIn:https://uk.linkedin.com/in/becky-willan-5887a88The Purpose Gap | Anthesis Global Scale-Up Sessions is brought to you by Cynergy Bank. To learn more about Cynergy Bank, visit https://www.cynergybank.co.uk/ This episode was produced by Flamingo Media. If you want to create a chart-topping podcast visit www.flamingo-media.co.uk

    26 min

About

Welcome to Scale-Up Sessions, your roadmap to scaling your business. Joined by expert guests, Martin Kennington brings you the smartest, most up-to-date ways of making smart financial decisions to confidently take your business to the next level. Whether you’re chasing your next round of funding, a business loan, or simply building a smarter growth plan, this is your guide to scaling with confidence.

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