#seen

Sked Social
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#seen by Sked Social is where social media finally gets real. Hosted by Lachlan Bradford, #seen dives into the people, ideas, and experiments shaping what it actually means to treat socials seriously. The unfiltered side of content, community, and creativity. Each episode cuts through the brand-safe noise to show how today’s best social managers, creators, and marketers build influence online without the playbook. From the chaos behind viral posts to the systems that make creativity repeatable, #seen is for anyone who lives and breathes social... and wants to get better at it.

  1. -6 H

    Most Brands Aren’t Bad, They’re Just Forgettable

    If your content looks perfect but no one cares, this is why. Bit of a different episode this week. Lach jumps in solo for a quick, no-BS breakdown of what’s actually happening across social right now. In 9 minutes: Why “perfect” LinkedIn posts are getting ignoredThe real reason Instagram reach is coming from shares, not likesWhat’s quietly shifting on TikTokWhat’s underplayed vs completely overcooked Plus a new segment: Worth clocking → the stuff experienced operators feel, but don’t always say out loud If you run socials, this is designed to get you thinking differently — fast. This podcast is proudly sponsored by Sked Social. Start your FREE 14 day trial now.

    10 min
  2. Kelsey Denouden and the Future of Human Marketing

    27 AVR.

    Kelsey Denouden and the Future of Human Marketing

    Most brands don’t have a content problem. They have a trust problem. This week on #seen, Lach is joined by Kelsey Denouden, founder of Have and Hold Marketing. They chat about her unconventional path from performing arts and retail into running an agency, why authenticity is getting harder to fake, how to create content that works in an AI world, the psychology behind customer behaviour, managing burnout, and why listening is still the most underrated growth strategy. If you work in content, social, branding or marketing, there’s plenty in this one. Proudly brought to you by Sked Social. The platform helping teams plan, collaborate and schedule socials without the mess.

    39 min
  3. How Jacob Gaynor Made AFL Content Feel Human Again

    20 AVR.

    How Jacob Gaynor Made AFL Content Feel Human Again

    Most sports content looks good. Very little of it actually makes you feel anything. In this episode, Lach sits down with Jacob Gaynor — one of the minds behind the shift in how AFL clubs show up online. From his time at the GWS Giants to now helping build the Tasmania Devils from scratch, Jacob has been part of a new wave of content that feels more human, more connected, and a lot more interesting to watch. They get into how he thinks about social media beyond just posting. Storytelling, personality, getting buy-in from players, and why some of the best ideas don’t come from a strategy doc… they come from understanding people. They also talk about the balance between planning and reacting, the pressure of always being “on”, and why the content that works best usually comes from taking a bit of risk. If you care about content, sport, or just making things people actually want to engage with, this one’s worth your time. Proudly brought to you by Sked Social.

    43 min
  4. The Real LinkedIn Playbook with Robin O Connell

    13 AVR.

    The Real LinkedIn Playbook with Robin O Connell

    Most LinkedIn content is trying to sound professional… and that’s exactly why it doesn’t work. In this episode, Lachlan sits down with Robin O Connell, a long-time LinkedIn leader who’s spent over a decade inside the platform across multiple roles, countries, and now within its evolving Creative Studio. They unpack what’s actually working on LinkedIn right now, why so many brands and creators blend in, and how to build a presence that people actually care about. From the rise of video and thought leader ads, to the psychology behind comments and why discussion drives reach, this is a practical look at how to use LinkedIn properly in 2026. They also get into: why “sounding professional” is a traphow to stand out without forcing itwhat brands get wrong about contenthow creators can build real audienceswhy consistency beats perfection every time If you’re posting on LinkedIn (or thinking about it), this one’s worth your time. Proudly brought to you by Sked Social. Start your free 14-day trial today.

    43 min
  5. Larissa Andrianakos on the Psychology Behind Content That Actually Works

    6 AVR.

    Larissa Andrianakos on the Psychology Behind Content That Actually Works

    Most people aren’t bad at social… they’re just overthinking it. In this episode, I sit down with Larissa Andrianakos (Senior Social Creative at Ogilvy) to unpack what actually makes content work right now and why confidence is probably the most underrated skill on the internet. We get into: why “perfect” content is usually the thing that flopshow small, almost invisible details drive engagementthe balance between gut feel and data in creativewhat brands still don’t understand about socialand how putting yourself out there opens more doors than any strategy deck ever will Larissa shares her journey from posting “just for her” to building a strong presence across agency and creator worlds and why most people just need to stop hesitating and hit publish. If you’ve ever second-guessed posting something… this one will hit. Proudly brought to you by Sked Social.

    43 min
  6. Medya Gungor on Why Most Brand Content Still Feels Forced

    30 MARS

    Medya Gungor on Why Most Brand Content Still Feels Forced

    Most brands are still trying to win attention with content that feels safe, polished, and instantly forgettable. This week, Lach is joined by Medya Gungor from Zeno London to chat about what actually earns attention now — from creators and community to cultural tension, impact, and why the best brand ideas usually start with a real human problem. Proudly brought to you by Sked Social.

    41 min
  7. Lauren Meisner: The Playbook for Winning in Internet Culture

    23 MARS

    Lauren Meisner: The Playbook for Winning in Internet Culture

    Being “chronically online” might be the most valuable skill right now. Lauren Meisner, founder of Centennial World, has built a media brand off the back of internet culture, creators, and understanding what people actually care about online. We talk authenticity, trends, burnout, community, and why most brands are still playing catch up. This one will change how you think about social. This episode is brought to you by Sked Social. Start your FREE 14 day trial now.

    41 min
  8. Shelley Strater on why most brands are measuring social media completely wrong

    16 MARS

    Shelley Strater on why most brands are measuring social media completely wrong

    Most brands think social media success means more followers and more views. Shelley Strater says that’s completely wrong. Shelley has spent 15+ years working across social media, digital marketing and content strategy, helping brands understand the real drivers behind audience growth — human behaviour, emotional connection and community. In this episode of #seen, we talk about what actually moves the needle online and why chasing vanity metrics like follower counts and views can lead brands in the wrong direction. Shelley breaks down how she thinks about engagement, audience psychology, storytelling and platform strategy, and why smaller creators with tight communities often have more influence than accounts with hundreds of thousands of followers. We also get into the realities of working in social media — including burnout, algorithm pressure and staying creative in an industry that never switches off. In this conversation: • Why engagement matters more than follower counts • The biggest mistakes brands make on social media • Why views don’t necessarily mean your content is working • How to build real communities online • Why small creators can outperform big influencers • How to survive working in a 24/7 social media industry If you work in social media, marketing, content or brand, this episode is packed with practical insights from someone who’s spent more than a decade inside the industry. This podcast is sponsored by Sked Social. Sked helps social media teams plan, schedule and analyse content across Instagram, TikTok, LinkedIn, Facebook and more — all in one place. If you’re serious about social media, Sked makes it easier to stay organised, collaborate with your team and understand what content is actually working. Start your FREE 14 day trial now.

    46 min
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À propos

#seen by Sked Social is where social media finally gets real. Hosted by Lachlan Bradford, #seen dives into the people, ideas, and experiments shaping what it actually means to treat socials seriously. The unfiltered side of content, community, and creativity. Each episode cuts through the brand-safe noise to show how today’s best social managers, creators, and marketers build influence online without the playbook. From the chaos behind viral posts to the systems that make creativity repeatable, #seen is for anyone who lives and breathes social... and wants to get better at it.

Informations

  • Création
    Sked Social
  • Années d’activité
    2 k
  • Épisodes
    25
  • Classification
    Contenu explicite
  • Copyright
    © 2026 Sked Social
  • Site web de l’émission
    #seen