Element Three

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2025-11-12

How Great Dane Built a Network Lasting Generations with Noah Thomas

What does it take to build a dealer network that lasts generations? In this episode, Kyler and John talk with Noah Thomas, Director of Marketing at Great Dane, about how the 125-year-old trailer manufacturer continues to strengthen relationships across its dealer community and grow in a shifting market. Noah explains how Great Dane’s heritage of quality and resilience continues to shape its strategy today, from restoring a 1953 trailer to celebrating the brand’s long-standing partnerships. He shares how his team supports dealers through programs like buygreatdane.com, new digital enablement tools, and initiatives that maintain open and consistent communication across the network. This is a look inside a brand that wins by standing behind the people who represent it every day. Key Takeaways: Dealer Relationships Fuel Growth: Great Dane strengthens loyalty through long-term partnerships, open communication, and shared success across its national network.Heritage Shapes Strategy: A 125-year foundation of quality and resilience continues to guide innovation, brand consistency, and market confidence through every cycle.Digital Enablement Elevates Dealers: Programs like buygreatdane.com and Champ’s Spot connect data, marketing, and training to drive measurable results at the local level.Timestamps: (00:00) Meet Noah Thomas (01:42) Inside Great Dane’s 125-year legacy of resilience (02:58) Navigating freight market shifts and customer confidence (04:54) Celebrating 125 years with a 1953 trailer revival (06:23) Why small product details create lifetime brand value (09:21) Turning customer stories into marketing proof points (10:24) How Great Dane supports its exclusive dealer network (12:57) Listening to dealers to guide marketing priorities (14:55) Building buygreatdane.com to drive digital sales leads (16:56) Empowering dealers with Champ’s Spot sales tools (18:54) Expanding into last-mile delivery with truck bodies (19:44) FleetPulse telematics and data-driven product insights (21:58) Cross-selling strategies with fleets and truck dealers (26:16) Rebranding Great Dane and protecting an iconic logo (30:57) Lessons from Noah’s Peace Corps experience in Vanuatu

2025-11-12

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34 min
2025-09-17

Pioneering B2B Brand Strategy at Ford Pro with Iain Lanivich

Translating a retail icon into a commercial brand means harnessing great creativity, vision, grit, and a deep understanding of your customer. In this episode, John and Kyler sit down with Iain Lanivich, Head of Brand, Creative, and Content at Ford Pro, to explore how he helped build the Ford Pro brand from the ground up. Coming from an agency background, Iain shares the surprises and challenges of operating in a corporate system not always built for creativity, and how he found ways to make it work anyway. You’ll hear how he made the case for big ideas inside a risk-averse environment and why he believes “pre-selling” internally is the only way innovative creative gets off the ground. Key Takeaways: Pre-sell Bold Ideas: Don’t wait for permission. Introduce creative thinking early so the assignment is shaped around the idea, not the other way around.Brand Means Productivity: Ford Pro is about saving time, cutting costs, and getting more done. Feeding that into their brand ensures customers experience them the way they want to be experienced.Educate to Differentiate: From dealers to internal engineers, brand storytelling needs to align everyone around the same narrative, even if they’ve been doing it the same way for decades.Timestamps: (00:00) Meet Iain Lanivich(01:24) From agency life to Ford Pro creative leadership(04:10) Why brand consistency is tougher inside big companies(07:18) What makes Ford Pro unique in a fleet-focused world(10:06) Clarifying “Pro”: Productivity, not professionalism(12:48) Translating emotion into B2B fleet marketing(15:27) Gamifying customer education with creative events(17:59) Navigating corporate resistance to innovation(20:51) The Pure Michigan Sleep Album story(26:23) Breaking down the Vehicle Integration System(31:57) How to protect creative energy in high-pressure orgs(35:44) Small business branding advice from Iain(38:41) Segment-based messaging vs. a one-stop shop (43:00) Blending creativity, data, and technology in B2B(44:00) Iain’s reflection on Ford Pro’s evolution

2025-09-17

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45 min
2025-04-23

Creating a lead distribution system that serves your entire dealer network

Distributing leads effectively can be a real challenge. How do OEMs ensure quality leads reach the right dealers at the right time, while also maintaining a positive customer experience?In this episode, Joe Mills talks with Dustin Clark, VP of Digital at Element Three, about the complexities of lead distribution. They explore how to cater to dealers with different levels of sophistication and what OEMs can do to ensure leads are handled in the most effective way possible. You’ll learn: How to build a lead distribution strategy that works for different dealer typesWhy lead scoring and nurturing are crucial to long-term successThe importance of keeping brand presence alive even after the lead is passed on Things to listen for:(00:00) Introduction (01:02) Overview of the B2B2X Lead Distribution Challenge (03:27) The Importance of a Flexible Platform for Dealer Sophistication (05:14) Defining a "Sales-Qualified Lead" for Effective Targeting (07:06) Strategies for High-Sophistication Dealers and Lead Volume (09:18) Lead Scoring and Engagement for Dealers (10:37) Managing Lead Timing for Low-Sophistication Dealers

2025-04-23

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13 min
2023-02-15

You Can Only Control You with Cornelius George

The most powerful thing to know in life is you can only control YOU. Cornelius George has a passion for impacting lives and making the world a better place than he found it. He is the co-founder and CEO of Chuqlab, a business with the focus of providing technology to those doing great things but have been underserved by the traditional technology start-up ecosystem. Cornelius George shared his powerful message on 1000 Stories - talking about his journey to finding what he considers to be the secret of life, and the power of philosophy, empathy, and mind. Listen to Cornelius’s wisdom on mindset as a whole. In this episode, you will learn: How to understand that you’re the most powerful person in the world and not letting external events impact you. How emotional detachment to external outcomes will allow you to see the positives in every outcome. Finding your purpose in life through identifying your peace. To claim 10% off of your first month of BetterHelp, use the code 1000STORIES here: https://betterhelp.com/1000stories Resources: Follow Cornelius: https://www.linkedin.com/in/corneliusmgeorge/ Learn more about Chuqlab: https://www.chuqlab.com/

2023-02-15

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54 min
2023-08-30

Expanding What’s Possible with Rachel Downey

Knowing and seeing what’s possible is the first step to making it come true. For Rachel Downey, Founder and CEO of Share Your Genius, it was discovering that it was possible to run a business at make time for her daughter simultaneously. Rachel sits down with Joe and Reid on this episode of the 1,000 Stories podcast to tell the story of how the idea of Share Your Genius came to her on her hospital bed, just after having her daughter, and how her vision for the company played a role in its growth. She also talks more about her non-linear career path, deciding what to be great at, learning how to dream, and more. Her experiences as a mother and a founder can help you realize that it’s possible to build a reality that matches what you want once you’ve committed to making it happen. In this episode, you’ll learn: You can love the process of seeing your visions come true but don’t let it obscure the reason why you’re doing it in the first place. Strengthening your dreaming muscle is essential to lead your business successfully. Thinking you're good enough and deciding you can be great at something are two different things; you need the latter to really make a difference in your life. To claim 10% off of your first month of BetterHelp, use the code 1000STORIES here: https://betterhelp.com/1000stories Resources: Follow Rachel: https://www.linkedin.com/in/rachelelstsdowney/ 1,000 Stories episode starring Cornelius George: https://elementthree.com/resources/you-can-only-control-you-with-cornelius-george/ 1,000 Stories episode starring Tiffany Sauder: https://elementthree.com/resources/leadership-and-the-value-of-vulnerability/

2023-08-30

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56 min
Trailer för avsnitt 1

Introducing 1,000 Stories, with Joe Mills and Reid Morris

What does it take to foster growth in both people and business? Or-maybe the question really is: Who does it take? In this Element Three original show, co-hosts Joe Mills and Reid Morris set out on an investigation to answer that burning question. Join them as they sit down with leaders they admire to discover what makes the most growth-minded leaders tick-from E3 founder Tiffany Sauder to performance mindset coach Kevin Bailey to former Colts linebacker-turned-restaurateur Gary Brackett and beyond. Who will they talk to next? You’ll find out right alongside them as their investigation progresses. 1,000 Stories gives present and future leaders alike full access to the minds and motivations behind mission-driven business and the people within them.

Trailer för avsnitt 1

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6 min
2023-01-18

The Secret to Removing All Doubt with Marcus Sheridan

"Pain and frustration lead to great innovation, don’t they?" Marcus Sheridan is an international keynote speaker and author of the book, "They Ask, You Answer". He is an expert in communication, sales, and marketing, and has used his knowledge to become one of the most trusted voices in his space. As an author and speaker, Marcus teaches others how to communicate in a way that builds trust and generates transformation: by getting in front of issues before they become a problem. Listen in as he dives deep into what he learned from the recession in ‘08, and how he has continued to grow in self-confidence and reduce his doubt among a few big career shifts. In this episode, you will learn the following: The impact of leaning into innovation during a recession How to remove doubt by using the “They Ask, You Answer” framework How vanguard communication can be used to resolve concerns, eliminate doubt, and encourage a positive response Resources: https://marcussheridan.com/ Follow Marcus: https://www.linkedin.com/in/marcussheridan/ They Ask, You Answer: https://marcussheridan.com/they-ask-you-answer/

2023-01-18

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53 min
2022-09-07

Getting Comfortable with Discomfort with Danielle Falconer

As the trail continues, it has led to Danielle Falconer. She’s been training to win her entire life. As VP of Strategy at Element Three, she helps clients win by solving their problems and growing their brands. Her success has propelled her to the top in her field. Getting comfortable with discomfort is key to her success. Discipline, preparation, and grit are her natural gifts. The harder the challenge, the greater the victory. Don’t miss this amazing episode, a masterclass in high-performance leadership from a former elite gymnast who found like-minded achievers at Element Three. Then, Joe and Reid realize it’s time to bring a different source into the narrative—one who will change the course of their investigation.

2022-09-07

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37 min
2022-09-28

Mining Mental Success with Kevin Bailey

We’re at the point in our investigation that the red-hot lead is hard to ignore…the best growth-minded leaders have an insane level of intuition. And, like every great investigative team, Joe and Reid are following the rabbit hole. It’s time to bring in a subject matter expert who can shed some light on this hard-to-ignore discovery. Enter: Kevin Bailey Serial entrepreneur and CEO, Kevin is in the business of helping others win. His early successes in launching companies Slingshot and Powderkeg spurred his dream of becoming a high-performance coach. Dreamfuel, Kevin’s latest venture, improves individual and team performance through neuroscience and mindset training. In this interview, he explains the techniques that fuel achievement, the power of meditation, and the difference between intuition and instinct—trust one but not the other. If you want to achieve your dreams, train your intuition, crush your limits, produce more under pressure, and avoid burnout, this episode is for you.

2022-09-28

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36 min
2023-02-01

Focus First with Ali Cudby

“When people feel seen, heard, and valued they want more of that.” Ali Cudby is the CEO of Alignmint Growth Strategies, a company she founded in 2014 as Your Iconic Brand. Ali also wrote the book on customer experience – literally. That’s because Ali is the author of the bestseller, Keep Your Customers. From Fortune 500 to pre-revenue start-ups, Ali has spent 20 years refining her craft. Ali first cut her teeth in the world of customer experience after graduating from Wharton Business School and joining The New York Times Company’s corporate planning group. She also had stints in strategic marketing at the Golf Digest Magazine Group and Animal Planet TV Network before opening her own shop, where she focuses on making a difference for small to mid-sized companies that want the know-how to grow. These days, Ali teaches Entrepreneurship and Innovation at Purdue University and works with clients worldwide. When she’s not working, you’ll probably find her in the pottery studio or valiantly trying to tire out her two dogs. In this episode you will learn the following: How improving employee experiences aids in customer retention for the long term. How finding your focus will impact all areas of your business. The importance of consistency when becoming excellent in your industry. Get a free month of customer retention strategies at CXology.co using the exclusive coupon code STORIES Resources: Ali Cudby’s LinkedIn: https://www.linkedin.com/in/alicudby/ Learn more about Alignmint Growth Strategies: https://alignmintforgrowth.com/about/ Learn more about CXology: https://www.cxology.co/pages/about-us

2023-02-01

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42 min

Element Three modernizes go-to-market strategies for manufacturers with complex distribution channels.

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Element Three

Topprogram

How Great Dane Built a Network Lasting Generations with Noah Thomas

Pioneering B2B Brand Strategy at Ford Pro with Iain Lanivich

Creating a lead distribution system that serves your entire dealer network

You Can Only Control You with Cornelius George

Expanding What’s Possible with Rachel Downey

Introducing 1,000 Stories, with Joe Mills and Reid Morris

The Secret to Removing All Doubt with Marcus Sheridan

Getting Comfortable with Discomfort with Danielle Falconer

Mining Mental Success with Kevin Bailey

Focus First with Ali Cudby

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Element Three

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