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12 JAN.

Weathering The Storm: How to Stay Afloat when Life Won’t Let Up

How do you stay afloat when everything is falling apart? Life can - and will - hit you hard. And how can you lead others when you feel like you can’t lead yourself? This week, Jay sits down for an interview with Tiffany Fykes and Sarah Reynolds from Empire Building, to share some of the deeply personal hardships he has navigated in the past several years, and opens up about what it really looks like to lead when your systems, confidence, and energy are all under strain. Rather than pretending strength means pushing through alone, Jay shares how adversity can become an ally if you’re willing to learn from it. He introduces the idea of building “lighthouses”: simple frameworks, reframes, and support systems that help you navigate future storms with more clarity and less damage. You’ll hear why reframing self-talk matters most when standards feel impossible, how recalibrating expectations can keep you moving forward, and why re-engineering your village is essential for sustainable leadership. This conversation is an honest reminder that extraordinary results don’t come from avoiding storms, but from learning how to lead through them with grace, transparency, and purpose. Challenge of the Week: Take one challenge you’re facing right now and turn it into a solution. Then ask: can this solution become a simple framework, checklist, or ritual for my future self? We talk about: [00:00] Introduction to Empire Building and Jay Papasan[03:38] Jay's Personal Storm[10:00] Building Lighthouses and Helping Others[15:50] Reframing Standards and Recalibrating Priorities [20:42] What Does “Doing Your Best” Actually Mean Right Now[24:17] How Do You Re-Engineer Your Support System[34:00] What Changes When You Build Rituals of Connection[37:46] Why Coaching is so Important *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How to reframe adversity without lowering your standards Why done is good and good is great in hard seasons The power of intentionally rebuilding your support system Links & Tools from This Episode: The ONE Thing by Gary Keller and Jay Papasan Good Inside by Dr. Becky Kennedy Empire Building podcast Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

12 jan.

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48 min
2025-03-31

12 Years of The ONE Thing: How to Reclaim Your Time and Stay on Track

Twelve years ago, The ONE Thing was published, and it’s been incredible to see its impact—over 3.75 million copies sold in 42 languages. To celebrate, we’re sharing a live session from our annual convention, where I walk through a powerful framework for reclaiming time and staying focused on what matters most. Most of us set goals backward, reacting to what’s in front of us rather than working in reverse from a clear vision. I break down goal setting to the now, a method that aligns your daily actions with your long-term aspirations. Plus, I cover two common pitfalls—goal drift and unconscious quitting—and how a simple 20-minute weekly check-in with your 411 framework keeps you on track. I also introduce the 7D Method, a system designed to help you reclaim at least four hours per week by downloading, delegating, and decreasing unnecessary commitments. Imagine what you could do with that extra time. Next week, I’m sitting down with my personal coach, Jordan Freed, to dive into the Four Thieves of Productivity—tune in to learn how to protect your time and energy. Challenge of the Week: Use the 7D Method to identify at least one hour you can reclaim this week. Fewer meetings, shorter commitments—whatever it takes to free up time for what truly matters. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why most people set goals backward and how to fix it The power of “goal setting to the now” and how to break down your big dreams The 7D Method for reclaiming four or more hours every week Links & Tools from This Episode: The 411 Goal-Setting Framework Read: The ONE Thing by Gary Keller and Jay Papasan The 10 Year Letter by Jordan Fried Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Produktive or Keller Williams Realty, LLC and their affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. Produced by NOVA

2025-03-31

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46 min
9 FEB.

Stop Ghosting Your Goals: How to Stay Committed to Your Future Success

Are you ghosting your goals? By February, most people have already given up on the goals they set in January. But what if the reason you keep ignoring your goals isn’t a lack of discipline, but a lack of relationship? In this episode, Jay Papasan invites you to stop “proposing” to your goals every January and start dating them regularly instead. Jay breaks down why most goals fade by February and how to replace goal drift with steady progress. He walks through the full framework, from writing a Someday Letter and working backward into five-year and one-year milestones, to using the 411 to translate goals into weekly, time-blockable actions. You’ll also learn why a 30-minute weekly “date” with your goals and a five-minute daily check-in before your phone can radically change your focus, reduce the busyness trap, and prevent Groundhog Year from repeating itself. This episode is a practical reset for anyone who feels busy but stuck. The answer isn’t setting better goals. It’s staying in touch with the ones you already have. Challenge of the Week: Schedule a 30-minute appointment with yourself. Review your goals and identify the one thing you can do next week to get back on track. Think big, aim small. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why most people ghost their goals by February How to use the Someday Letter to clarify long-term direction Turning goals into weekly actions with the 411 Links & Tools from This Episode: The 411 and Someday Letter Exercises are Available on Our Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com Produced by NOVA

9 feb.

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29 min
2 FEB.

Scaling Your Side-Gig: How Alex Hopes Turned a Passion Project into A Phenomenon

Most people don’t plan for a pivot that changes everything. For Alex Hopes, it started with a moment that stopped his life cold and rerouted it completely. What followed was a decade-long journey of saying yes to what was in front of him, even when it didn’t match the original plan. In this episode, Jay Papasan talks with Alex, founder of Zilker Bark, about how a simple dog photography project grew into massive dog events attracting thousands of people in the Austin area. They unpack the power of narrowing your focus, why constraints can sharpen creativity, and how community-driven experiences create built-in word of mouth. Alex also shares the behind-the-scenes lessons of rapid growth, from learning on the fly to finding mentors who help you avoid costly mistakes. At its core, this conversation is about trusting the pivot, choosing depth over breadth, and letting your ONE Thing reveal itself over time. Challenge of the Week: Take a step back and look at the unexpected changes in your life or business. Identify one alternative path you may have overlooked and ask what could happen if you leaned into it instead of resisting it. We talk about: [00:00] Welcome and Introduction to Alex Hope [01:05] Your Side Project Gains Momentum… Now What? [03:25] The Power of Word-of-Mouth [05:07] Do Constraints Actually Improve Creativity? [07:48] One-To-Many: The Transition to Events [12:32] How Do Community-Driven Events Create Exponential Growth? [17:20] Managing Explosive Growth [24:40] How Do You Move Forward When Life Forces a Hard Pivot? *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How focusing on a niche can accelerate growth Turning community into your best marketing engine Finding opportunity inside unexpected life pivots Links & Tools from This Episode: Follow Alex Hopes on Instagram Visit Zilker Bark’s Website Follow Zilker Bark on Instagram Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com Produced by NOVA

2 feb.

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34 min
2025-12-29

Permission to Pause: Reclaim Your Identity Outside of Work with Jen Davis

For years, Jen Davis did what high performers are taught to do. Say yes. Move faster. Carry more responsibility. Lead at a high level and keep pushing. From the outside, her career looked like the definition of success. Then she was forced to pause. And that pause completely shifted her thinking. She had been running full speed ahead, without realizing the impact it was having on the things that matter most to her - her family. In this conversation, Jay Papasan sits down with Jen to talk about the moment she realized her calendar no longer reflected her priorities, her identity had become tied to her work, and margin had disappeared from her life. Stepping away from running one of the largest coaching organizations in the industry wasn’t about quitting. It was about creating space to think, to feel, and to reconnect with who she wanted to be as a mom, leader, and human being. Jen shares what surprised her most during the pause, why busyness can be a form of self-soothing, and how decision fatigue quietly erodes both joy and clarity. Together, she and Jay unpack the difference between reacting and responding, the power of reflection, and why 15 minutes of intentional thinking can become the first domino toward a healthier, more grounded life. Challenge of the Week: Set a timer for 15 minutes. Put your phone face down in another part of the room. No scrolling. No reading. No to-do lists. Just sit with your thoughts and decide what truly matters today. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. Links & Tools from This Episode: Visit Jen Davis’s Website The Road Less Stupid by Keith Cunningham Follow our friend Jordan Freed on Instagram Dr. Robyne Hanley-Defoe Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

2025-12-29

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42 min
9 MARS

The Psychology of Sales: How to Close More Deals (Without Feeling Sales-y) with David Priemer

Jay sits down with research scientist-turned-entrepreneur David Priemer to do a deep dive into the proven science and psychology of sales. In this conversation, David shares how curiosity - not charisma - became his competitive advantage, and the foundation of his newest business, Cerebral Selling. He breaks down the psychology behind buying decisions and explains why the best sales conversations don’t start with your product. They start with the problem. You’ll hear how David used The ONE Thing to host high-impact executive dinners at Salesforce, turning simple focus questions into powerful masterminds that drove real results. He also unpacks his “PITCH” framework - the storytelling structure behind infomercials - and shows how it applies to premium products, leadership, and everyday conversations. Whether you carry a sales title or not, you are in the business of influence. This episode will help you approach it with more empathy, clarity, and intention. Challenge of the Week: Before your next important conversation, pause and ask yourself: What does this person truly value? Shape your message around that—and see what changes. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] From Research Scientist to Sales Authority [08:14] Turning Curiosity Into Cerebral Selling [09:30] Why The ONE Thing Became Required Reading for Sales Teams [12:40] How Executive Dinners Became High-ROI Masterminds [13:57] Using the Focusing Question to Unlock Peer Coaching [21:13] The Psychology of Selling the Problem First [23:19] Breaking Down the PITCH Infomercial Formula [31:52] Applying the PITCH Formula to Premium Enterprise Sales [37:56] The Power of Selling What People Truly Value Links & Tools from This Episode: To Sell Is Human by Daniel Pink Yes! 50 Scientifically Proven Ways to Be Persuasive Check out David’s Business Cerebral Selling Sell the Way You Buy by David Priemer David Priemer’s TED Talk: “Why You’re Bad at Buying Stuff” Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com Produced by NOVA

9 mars

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42 min
2017-01-09

Discover the future of productivity

This show is for you if you have big dreams and big goals for your life… but you find yourself getting distracted. I struggled to live a productive life for years, but I was introduced to the future or productivity: The ONE Thing by Gary Keller and Jay Papasan. The future is about simplification and elimination. It’s about looking at all of the things you could do and narrowing those down to the things that you should do. It’s about focusing on the ONE thing you can do that will make everything else easier or unnecessary. If you are committed to living a big life and making a big impact along the way, then you need The ONE Thing Resources: The ONE Thing: Website | Book Production & Development for The ONE Thing Podcast by Podcast Masters Mentioned in this episode: Factor 75 Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off! Factor 75

2017-01-09

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19 min
2025-06-30

Stuck Building Your Personal Brand? Here's How to Break Through with Rory Vaden

What happens when everything you’ve built suddenly disappears? In this episode, Jay Papasan sits down with Rory Vaden—someone who knows what it’s like to lose everything and rebuild from scratch. After Rory and his wife, AJ, were forced out of the business they’d spent 12 years building, they had to start over with nothing but a non-compete, their expertise, and a lot of hard-won lessons. That painful reset led to the creation of Brand Builders Group, a business built around the exact process Rory and AJ used to reinvent themselves—one that now serves some of the world’s top personal brands. But at its core, their conversation with Jay isn’t just about strategy. It’s about identity, focus, and service. Rory explains why most people get stuck on the wrong side of what he calls “Sheehan’s Wall”—trying to emulate big names by doing too much, too soon, with scattered focus. True breakthrough comes from relentless focus on one thing: the unique problem you solve, in one word, for a specific “who.” Together, Jay and Rory break down the six key questions that define your brand DNA, explore how your past pain and setbacks can prepare you for your greatest impact, and discuss why the person you’re best positioned to serve is who you once were. Challenge of the Week: Get out your notebook and journal your answers to these questions: What challenges have I conquered? What setbacks have I survived? Who is the person I once was—and how could I serve that version of myself? Use this reflection as your first step toward clarity and breakthrough. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How to find your “one word” problem and the audience you’re meant to serve Why focus beats diversification—especially when building a personal brand The six questions behind Brand Builders Group’s brand DNA process Links & Tools from This Episode: Read Wealthy and Well-Known by Rory & AJ Vaden Brand Builders Group: freebrandtraining.com/TOT Read Take the Stairs by Rory Vaden Listen to The School of Greatness podcast with Lewis Howes Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

2025-06-30

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42 min
26 JAN.

Rituals of Recovery: What Elite Athletes Can Teach Us About High Performance

Elite athletes don’t just train harder. They recover better. Between points, plays, and games, they use small, intentional rituals to reset their bodies and minds so they can perform again at a high level. In this episode, Jay Papasan makes the case that business owners and leaders need the same approach. Inspired by a classic Harvard Business Review article, Jay breaks down the difference between habits, systems, routines, and rituals—and why rituals stand apart. Habits and systems automate outcomes. Rituals create meaning. That meaning helps us shift emotional states, regain focus, and sustain energy over the long haul. Jay walks through four key areas where rituals matter most: physical recovery, emotional regulation, mental clarity, and connection to purpose and values. From walking meetings and white space to end-of-day transitions and goal-setting retreats, these practices help prevent burnout while improving results. The takeaway is simple: if you want rituals of performance, you need rituals of recovery. The goal isn’t just a great year—it’s a great career. Shoutout to Anne-Laure LeCunff, author of Tiny Experiments and our guest in episode #497, whose writing on habits, routines, and rituals added depth and scientific grounding to this episode, even though it wasn’t called out during the recording. Listen to that episode of the podcast here. Also, read Anne-Laure LeCunff’s fantastic article, Why Your Brain Needs Everyday Rituals. Challenge of the Week: Design one new ritual that adds recovery or meaning to your day. Put it on your calendar and protect it. We talk about: [00:00] What Elite Athletes Teach Us About High Performance [03:45] Habits vs. Routines vs. Rituals [12:35] The Importance of Recovery in Any Profession [14:02] A Ritual for Regulation: Emotional Clarity & Composure [16:10] A Ritual of Transition: From Work to Home [20:02] How Can YOU Build Rituals Into Your Life? [22:40] Rituals to Realign with Your Core Values [28:27] What One Ritual Could You Add to Improve Everything Else You Do? *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why elite performers recover faster than everyone else The difference between habits, routines, systems, and rituals How recovery rituals actually increase performance Links & Tools from This Episode: The Making of a Corporate Athlete (Harvard Business Review) The Body Keeps the Score by Bessel van der Kolk Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at Speakpipe.com/the1thing. Listen: Permission to Pause: Reclaim Your Identity Outside of Work with Jen Davis Produced by NOVA

26 jan.

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32 min
23 FEB.

The ONE Thing Isn’t A Productivity Book

Most high performers think they have a productivity problem. They don’t. They have a purpose problem. In this episode, Jay Papasan pulls back the curtain on what The ONE Thing has always been about. Yes, it lives in the productivity section of bookstores. Yes, it teaches focus. But at its core, it’s a purpose book. Using the iceberg metaphor from the original book, Jay walks through the real order of success: purpose drives priority, and priority drives productivity. When you start at the surface with hacks and tools, you get busyness. When you start beneath the surface with clarity about why you’re working in the first place, everything changes. He shares stories from Stu McLaren and Pat Flynn, unpacks the rider-and-elephant concept from The Happiness Hypothesis, and challenges you to define your “season” of life. What matters most right now? What role can you not afford to fail? If you’ve been feeling busy but unfulfilled, this conversation will help you realign your work with what truly matters. Challenge of the Week: Block 30 minutes this week and ask yourself one simple question: Why am I working so hard? Journal your answer. Don’t edit it. Just get honest. Clarity begins there. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] Productivity vs. Purpose [01:09] The Busyness Trap [04:30] The Iceberg [13:59] Stu McLaren and the Courage to Pivot Toward Purpose [17:09] Building a Successful Business Can’t Be The Only Goal [18:18] Purpose Is Always in Charge [24:31] The Simple Challenge: Start With Purpose Links & Tools from This Episode: The ONE Thing Operating System The ONE Thing (book) Stu McLaren Website Michael Hyatt Website Pat Flynn Will It Fly? by Pat Flynn The Happiness Hypothesis by Jonathan Haidt Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com Produced by NOVA

23 feb.

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29 min

Essential Conversations for Entrepreneurs. Keller Podcast Network features essential conversations for entrepreneurs in real estate and beyond. Listen in for compelling interviews with real estate luminaries, renowned business leaders, and influential change-makers.

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Weathering The Storm: How to Stay Afloat when Life Won’t Let Up

12 Years of The ONE Thing: How to Reclaim Your Time and Stay on Track

Stop Ghosting Your Goals: How to Stay Committed to Your Future Success

Scaling Your Side-Gig: How Alex Hopes Turned a Passion Project into A Phenomenon

Permission to Pause: Reclaim Your Identity Outside of Work with Jen Davis

The Psychology of Sales: How to Close More Deals (Without Feeling Sales-y) with David Priemer

Discover the future of productivity

Stuck Building Your Personal Brand? Here's How to Break Through with Rory Vaden

Rituals of Recovery: What Elite Athletes Can Teach Us About High Performance

The ONE Thing Isn’t A Productivity Book

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