Marketing Podcasts

•

Kanal • 4 program

Marknadsföring

Marknadsföring

Varje dag
Marknadsföring

Marknadsföring

Varje dag
Marknadsföring

Marknadsföring

Varje dag
Ledarskap

Ledarskap

2024-03-28

3 aug.

How to launch AI-Native Marketing Campaigns

AI made campaign creation easy, so the new bottleneck is knowing what to ship. Brendan Farnand, co-founder and chief evangelist at Knak, spent the past year studying how enterprise teams like OpenAI, Google, and YouTube build AI-native campaigns. He breaks down OpenAI's agent workflow that starts with an unstructured Slack message, builds a structured brief in Linear, then passes assets to a production platform for a human to add taste. He also explains applying Goldratt's Theory of Constraints to find the single bottleneck in your go-to-market process, and why speed to market can mean millions more customers reached. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4 aug.

One AI tool every marketer should be experimenting with right now

Most marketing teams experiment with AI but never ship better work. Brendan Farnand, Co-founder and Chief Evangelist at Knak, spent the past year interviewing 100+ enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn what separates AI experimentation from real output. He explains how marketing campaigns should function in the AI era, where AI actually helps versus where it breaks, and how to build on-brand campaign assets at scale without code or developer support. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
−6 d

The mistake almost every conference speaker makes

Most conference speakers turn their session into a sales pitch. Brendan Farnand, co-founder and Chief Evangelist at Knak, has spoken at Adobe Summit, Salesforce Connections, and the MarTech Conference. He explains why a full product pitch on stage falls flat, and how to make your talk relevant enough that the audience leaves with something they can actually use at their organization. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
−4 d

Ecommerce teams will wish they started doing this earlier

Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why AI crawlers lag Google by 20 years in crawl efficiency and how JavaScript-heavy PDPs leave bots seeing just 30% of page content. The conversation covers structured product feeds as the new on-page SEO, aligning catalog data with protocols like OpenAI's Agentic Commerce Protocol and Google's Universal Commerce Protocol, and moving beyond organic traffic in isolation toward citation rate, crawl volume, and multi-touch attribution models built for zero-click discovery. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9 juli

If you could delete one category from the MarTech stack tomorrow, what would it be?

Websites face an uncertain future as AI reshapes how people discover content. Anda Gansca, Co-Founder and CEO of Knotch, explains how content intelligence connects digital properties to actual business outcomes. She breaks down why traffic matters less in the AI era, how trust outperforms personalization when building customer equity, and why LLM-driven personalization risks repeating the mistakes of early marketing automation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
−5 d

The infrastructure investment every retailer should make today

Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why heavy JavaScript rendering and fragmented product data leave nearly half of retail catalogs invisible to Google and AI crawlers alike. He details the crawl budget compounding effect that shrinks indexation, the confirmation-crawl behavior LLMs use to verify and cite pages, and why structured product feeds—not visible page content—now determine agentic commerce visibility. He also makes the case for rethinking attribution beyond session-based tracking to measure multi-touch contribution across AI search, paid media, and traditional organic channels. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5 aug.

Let AI agents use your platform or force marketers into your UI?

Marketing teams struggle to make AI work in real campaign production. Brendan Farnand, co-founder and Chief Evangelist at Knak, spent the past year talking with over 100 enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn where AI helps and where it breaks. He explains what separates companies experimenting with AI from those actually shipping better marketing, how campaigns should function in the AI era, and how to deliver value to an audience without turning it into a sales pitch. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2025-06-09

Educating LLMs & Optimizing Content for AI Search

In AI search, traditional SEO tactics are no longer sufficient. Dale Bertrand, President of Fire&Spark, explains how SEO professionals must shift from technical optimization to marketing fundamentals. He advocates for understanding customer behavior through direct conversations rather than relying solely on analytics, developing interactive tools that force website visits, and training AI agents to handle technical SEO tasks while humans focus on strategy and communication. Show Notes Connect With: Dale Bertrand: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5 aug.

One AI search trend retailers are overreacting to

Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why LLM crawlers—decades behind Googlebot in sophistication—struggle to render JavaScript-heavy PDPs and confirmation-crawl product data before citing it. Learn why product feeds now demand the same scrutiny as on-page SEO, how OpenAI's Agentic Commerce Protocol reshapes structured data requirements, and why citation rate and crawl volume correlations outperform synthetic share-of-voice metrics for measuring AI search visibility. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4 aug.

The most overrated ecommerce SEO metric today

Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why indexation—not content quality or page speed—remains the most overlooked lever for organic revenue in commerce. He covers the compounding cost of JavaScript-heavy PDPs on crawl budget allocation, why LLM confirmation crawls fail to verify unrendered reviews and pricing data, and how serving non-human traffic with the same infrastructure investment as human traffic determines visibility across ChatGPT, Gemini, and Google Shopping. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A series of podcasts for marketers that cover marketing technology, search engine optimization, content marketing, and more...

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Marketing Podcasts

Topprogram

How to launch AI-Native Marketing Campaigns

One AI tool every marketer should be experimenting with right now

The mistake almost every conference speaker makes

Ecommerce teams will wish they started doing this earlier

If you could delete one category from the MarTech stack tomorrow, what would it be?

The infrastructure investment every retailer should make today

Let AI agents use your platform or force marketers into your UI?

Educating LLMs & Optimizing Content for AI Search

One AI search trend retailers are overreacting to

The most overrated ecommerce SEO metric today

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