Adtech Unfiltered

Basis

An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.

  1. −5 d

    The New Rules of Acquisition (with Frank-Lamont Wade)

    On this episode of Adtech Unfiltered, host Noor Naseer sits down with Frank-Lamont Wade, Director of Performance Marketing at the University of Phoenix, to discuss what it takes to run a high-performing, accountable performance marketing operation.   Frank shares insights on balancing lead quality with volume, navigating long customer acquisition timelines, refining measurement and attribution models, and building collaborative testing cultures across media channels. The conversation also explores the critical thinking skills modern performance marketers need to thrive in an increasingly complex advertising environment. Frank draws on years of experience in higher education, but the strategies and insights he shares apply across industries and verticals.

    14 min

  2. 21 maj

    Turning Customer Data Into Emotional Connection (with Nick Riebel)

    In this episode of Adtech Unfiltered, Nick Riebel, former VP of Digital Marketing at Eos Fitness, joins host Noor Naseer to unpack what it really takes to connect with today's audiences. He explores how marketers can leverage CDPs, audience insights, and paid media to create emotionally resonant brand experiences. From decoding platform-specific strategies to embracing AI and experimentation, Nick offers candid insights into navigating a rapidly evolving media landscape and finding the "secret sauce" that drives growth.

    12 min

  3. 8 apr.

    How Savvy Marketers Evaluate Adtech (with Clare Liston)

    In this episode, former Discover media and audience strategy leader Clare Liston joins host Noor Naseer to break down how top marketers actually evaluate adtech and martech partners.   From avoiding "shiny object" syndrome to pressure-testing vendors with direct questions, Clare shares a practical framework for choosing tech that drives real business outcomes. She unpacks why most adoption is reactive, how to think about ROI within working media, why human credibility matters more than jargon, and more.

    21 min

  4. 25 mars

    Winning the Modern Agency Pitch (with Malorie Benjamin)

    In this episode of Adtech Unfiltered, Malorie Benjamin, Chief Transformation Officer at Dixon Schwabl + Company, joins host Noor Naseer to unpack how the agency pitch process is evolving. She shares how data, AI, and predictive modeling are reshaping the way agencies approach new business, why many clients are still stuck on last-click attribution, and how transparency can build trust in programmatic buying. Malorie also explores the growing pressure on CMOs to adopt AI, how agencies can simplify complex tech for clients, and what truly sets agency pitches apart today. The discussion offers a candid look at what it takes to win modern agency pitches.

    25 min

  5. 27 feb.

    The Attribution Reset (with Yousef Kattan)

    Yousef Kattan, Founder and CEO of Truth Marketing, joins this episode of Adtech Unfiltered for a candid conversation about the state of measurement and attribution. From the myth of last-click to the limits of a so-called "single source of truth," Yousef explores how the industry is evolving—and what it will take to get measurement right.   Together with host Noor Naseer, Kattan unpacks privacy regulation, AI-driven modeling, MTA's future, and the growing responsibility agencies have to educate clients. As imperfect data, platform discrepancies, and CFO scrutiny intensify, this episode offers a timely conversation on strengthening measurement strategy.

    24 min

  6. 30 jan.

    How Agencies Deliver Innovation (with Savannah Westbrock)

    Innovation gets thrown around a lot in advertising—but what does it actually mean inside an agency? In this episode of AdTech Unfiltered, we sit down with Savannah Westbrock, Head of Agency Solutions at Radar Analytics, to unpack how agencies can spot real opportunities for change, avoid hype-driven distractions, and build innovation that truly helps clients. From "desire paths" to pilot programs, Savannah shares practical frameworks for testing new ideas, improving workflows, and using AI to accelerate creative and media performance.

    23 min

  7. 2025-11-26

    Target Effectively in the Privacy-First Era (with Liz Emery)

    Patchwork privacy fixes and workarounds are failing brands and advertisers. Liz Emery, co-founder of Vyvr, is tackling the adtech industry's battle with signal loss and compliance challenges. She joins host Noor Naseer to share critical lessons from the privacy trenches, practical advice for avoiding legal risks, and her vision for building data infrastructure that's ready for whatever comes next—from AI to new privacy laws and beyond.

    31 min

  8. 2025-10-28

    Advertising with a Conscience (with Chad Hickey)

    What happens when media, ethics, and performance finally align?   Chad Hickey, CEO of values-based advertising solutions company Givsly, joins host Noor Naseer to unpack why investing in responsible media makes sense not only ethically, but strategically. From evolving consumer expectations around brand responsibility to the ways advertisers can turn purpose into measurable ROI, this conversation explores the future of values-based advertising.

    32 min
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An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.

Information

  • Skapad av
    Basis
  • Aktiva år
    2019 - 2026
  • Avsnitt
    70
  • Åldersgräns
    Barnvänligt
  • Copyright
    © Copyright Basis Technologies 2025
  • Programmets webbplats
    Adtech Unfiltered

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