AI That Works

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Welcome to AI Economy – the home of all things practical AI and our new series - AI That Works Hosted by Sarah Balmer, AI strategist and business consultant, this channel is your go-to hub for real-world conversations with the people actually using AI to grow, automate, and future-proof their businesses. 🧠 Learn how AI is transforming industries like logistics, marketing, healthcare, finance, and beyond. 💡 Get practical insights, tools, and frameworks you can apply today – no hype, just results. 🎙 Featuring interviews with founders, operators, and AI leaders on what’s working right now.

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  1. 2025-09-11

    SEO Isn’t Enough Anymore – Tom Winter on GEO and AEO

    AI is rewriting the rules of search, but most businesses are still playing by the old playbook.In this episode, we sit down with Tom Winter, founder of SEOwind and a rare hybrid of developer and marketer, to unpack what really matters in SEO, AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation).Tom has worked in machine learning since before ChatGPT made headlines. He explains why AI isn’t just for generating copy, but for building workflows, leveraging data, and creating real authority in your niche.🔎 What we cover: • SEO vs AEO vs GEO: what’s hype, and what’s real • Treating AI as a teammate, not just a search engine • Turning evergreen content into interactive assistants • Brand authority in an AI-first search world • Where to invest your marketing budget now, and over the next five years • Why agencies, and other knowledge-heavy sectors, have the biggest opportunities🧠 If you’re trying to understand how AI will change SEO, content, and “search” itself, this conversation offers clarity, perspective, and a practical way to start experimenting today.👉 Subscribe to AI That Works for more conversations with founders, operators, and AI leaders who use technology to deliver real results — with less hype, and more action.

    51 min

  2. 2025-08-18

    Stop wasting your time with AI - featuring Charlie Hills

    AI is everywhere — but most businesses are getting it wrong.In this first episode of AI That Works, Sarah Balmer sits down with Charlie Hills to unpack the hype, the missteps, and the massive opportunities for businesses trying to integrate AI.This is not about theory. It's about what actually works.Charlie shares how he uses AI to build a personal brand, scale content, and help business leaders think strategically — not reactively — about AI. We explore where companies are wasting time, what CMOs are missing, and how to shift from panic to clarity.🔎 What we cover:– The biggest mistakes leaders make with AI– Why most execs are flying blind without a roadmap– How Charlie uses AI to create high-impact content daily– Mindset shifts for strategy, brand, and customer insight– What’s coming next – and what’s just noise 🎧 Prefer to listen? Find the podcast on youtube . Subscribe for🧠 Tips, toolkits, and tricks → https://aieconomy.ai (coming soon)📩 For workshops, keynotes, or consults: hello@balmeragaency.com.auSubscribe for future episodes and build your AI playbook with us.Powered by AI Economy.#AIThatWorks #PracticalAI #CharlieHills

    41 min

  3. 2025-08-18

    AI That Works: Valeriya Shows Us How

    🎙 Welcome to AI That Works – where we go beyond the AI buzzwords and into the real world.In this episode, we’re joined by Valeriya Pilkevich, founder of AIMS (AI Made Simple) and former Fortune 500 strategist, who's helped some of the world’s biggest companies make smarter decisions with data.But she saw a pattern:Brilliant teams were still drowning in manual work, stuck in complexity, and struggling to see results.So she pivoted — from dashboards to deployment — helping teams actually use AI to solve real business problems. 🔍 In this episode, we dive into:Why AI adoption stalls inside most companiesThe biggest myth about “prompting”How non-technical teams can build AI assistants, automate tasks, and scale operationsHer two-part approach for bringing AI to life in SMBs and enterprise teams alikeIf you’ve been wondering how to turn AI from a buzzword into a business advantage — this conversation is your blueprint. 🧠 No fluff. Just practical insight you can act on today. 👉 Subscribe for more episodes of AI That Works — where we talk to the operators, founders, and AI leaders using tech to drive real results.#AIThatWorks #AIMadeSimple #AIForBusiness #AITraining #FutureOfWork #Productivity #Automation #AIEconomy

    52 min
  4. From Chaos to Clarity: Audrey Chia on Making AI Actually Work

    2025-08-05

    From Chaos to Clarity: Audrey Chia on Making AI Actually Work

    🎙 Welcome to AI That Works, where we move past the confusion and into real-world results.In this episode, we’re joined by Audrey Chia, an AI strategist, founder of Close With Copy, and one of the most trusted voices helping founders and consultants use AI to scale with confidence.With over 50,000 followers and a reputation for turning chaos into clarity, Audrey is known for bridging the gap between creative work and smart systems.Her philosophy is simple:Stop playing with tools. Start building workflows that drive results. 🔍 In this episode, we explore:How to move from experimentation to integration with AIWhy AI is exposing weak content strategies, not replacing great onesHow content-first businesses can streamline, scale and sell more using practical AIThe real opportunity AI unlocks for consultants, creators and small business ownersIf you’ve been stuck in overwhelm or wondering how to actually use AI in your work, this conversation will help you cut through and take action. 🧠 There’s no fluff here. Just the truth about what works, what doesn’t, and what to do next. 👉 Subscribe to AI That Works for more conversations with operators, founders and AI leaders who are using technology to deliver real results.#AIThatWorks #CloseWithCopy #AIContentStrategy #AIForBusiness #FutureOfWork #Copywriting #Automation #AIEconomy

    58 min
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Om

Welcome to AI Economy – the home of all things practical AI and our new series - AI That Works Hosted by Sarah Balmer, AI strategist and business consultant, this channel is your go-to hub for real-world conversations with the people actually using AI to grow, automate, and future-proof their businesses. 🧠 Learn how AI is transforming industries like logistics, marketing, healthcare, finance, and beyond. 💡 Get practical insights, tools, and frameworks you can apply today – no hype, just results. 🎙 Featuring interviews with founders, operators, and AI leaders on what’s working right now.

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    AI Economy
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    AI That Works