Analytics Unscripted

Daniel Perry-Reed, Bhav Patel

Daniel Perry-Reed and Bhav Patel chat to the data industry's most interesting people about what they are passionate about - data! www.analyticsunscripted.com

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  1. −5 d

    We love the smell of our own farts, with Juliana Jackson.

    Bhav and I finally let a guest into the room and it had to be Juliana Jackson - friend of the show, friend of ours and AI strategy and growth director @ Jellyfish. No prep, no questions sent over, no editor to tidy it up afterwards. Exactly how we like it. We get into whether any of us really work in analytics anymore, and why nobody can agree what the word "analytics" even means. Juliana makes the case that folks have moved to Reddit, YouTube and TikTok, that the one thing a brand actually controls is the creative asset (no, not cookies Bhav), and walks us through pre-flight testing, ABCD and decomposing an ad before it ever goes live. Bhav pushes back on whether the algorithms are quietly squishing creativity and making us all regress to the mean, and we land on the only thing everyone agreed on - nobody has time for your dashboard, and we all love the smell of our own farts. Links Form: Confess, rant, or simply grass someone up (anonymously ofc) using this form! LinkedIn: Juliana Jackson @ Jellyfish LinkedIn: Daniel Perry-Reed @ Kickflip Analytics LinkedIn: Bhavik Patel @ Huel Podcast: Comment, subscribe and listen to other episodes over on analyticsunscripted.com Chapters 00:00 — Welcome to the first-ever guest episode. What "unscripted" means when there's a third person in the room, and a promise to solve nothing. 02:06 — Enter Juliana. Thirty seconds in and she's already plugging her own podcast. A very entrepreneurial guest. 03:19 — "Do any of us really work in data anymore?" Fancy new job titles, and why nobody agrees what "analytics" even means. 05:22 — Top-down AI mandates. FOMO, the propaganda machine, and everyone trying very hard to look busy. 07:42 — Efficiency vs effectiveness. On bolting agents onto dashboards nobody asked for, and asking "so what?" 10:54 — The fish are on Reddit now. Using AI to read the qualitative stuff at scale, instead of chasing people to your website. 15:11 — The one thing a brand actually controls. Bhav guesses cookies. It's not cookies — it's the creative asset. 20:38 — Pre-flight, explained. ABCD, response surfaces, and decomposing an ad before you spend 100k on it. 28:07 — Are algorithms killing creativity? Regressing to the mean, leading with feeling, and a not-a-plug for Huel. 37:26 — Nobody cares about your dashboard. The TL;DR era, and why we all love the smell of our own farts. Tags analytics · data analytics · artificial intelligence · marketing analytics · creative testing · advertising · media planning · YouTube · CRO · data analyst · analytics podcast · AI This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.analyticsunscripted.com

    We love the smell of our own farts, with Juliana Jackson.
  2. 15 juli

    Fish where the fish are.

    Overview We're back! After a year away from the mic, Bav and I finally hit record on episode one of Analytics Unscripted - the podcast where we don't prep, don't script, and don't have an editor to save us. No agenda, just two data people falling straight into the deep end of a conversation about AI, the future of the analyst, and whether the humble dashboard is quietly dying. We get into whether AI is really coming for our jobs, why "self-serve analytics" was the great white whale of Bav's career, the beautiful chaos of "okay thanks" questions, one-dimensional vs. multi-dimensional analysis, and my little narration → commentary → insight framework that I forced everyone to listen to. We also somehow talk about vanity metrics and why we're both a bit needy. No conclusions were reached. That was the point. Links Form: Confess, rant, or simply grass someone up (anonymously ofc) using this form! LinkedIn: Daniel Perry-Reed @ Kickflip Analytics LinkedIn: Bhavik Patel @ Huel Podcast: Comment, subscribe and listen to other episodes over on analyticsuncscipted.com Chapters 00:00 — Welcome to the inaugural chaos. What "unscripted" actually means, and a promise that we won't solve anything. 01:47 — A whole year since The Measure Pod. Where the time went, why there's no editor, and a moment of silence for Will. 05:19 — Plugs, updates & career whiplash. I ramble about Kickflip Analytics (and forget to name it), Bav goes in-house. 08:48 — Is AI coming for the analyst? Straight in with the heavy question, no messing around. 10:23 — Self-serve analytics, reframed. Bav's "biggest failure" wasn't a failure — the ceiling was just really low. Plus: fish where the fish are. 13:36 — FONCU, the "non-technical" myth & AI use cases. Fear of Not Keeping Up beats FOMO, and why automating the boring admin is the real win. 17:02 — "Okay thanks" questions vs real analysis. One-dimensional vs multi-dimensional, and me poking Bav about it. 22:04 — Are dashboards dead yet? Where dashboards actually belong now that we've got LLMs, MCPs and Slack pinging us. 26:05 — Narration, commentary, insight. My three-tier framework, analytics debt, and why I reject text boxes in dashboards. 31:05 — Wrapping up: vanity metrics & the secret confession form. Likes vs a nice LinkedIn message, and why we're both needy. Tags analytics · data analytics · artificial intelligence · data teams · self-serve analytics · dashboards · business intelligence · data analyst · analytics podcast · AI · analysis This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.analyticsunscripted.com

    Fish where the fish are.

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Daniel Perry-Reed and Bhav Patel chat to the data industry's most interesting people about what they are passionate about - data! www.analyticsunscripted.com