Before the Launch with Brenna McGowan

Brenna McGowan

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.Because launch success doesn’t start with a sales page.It starts way before the launch.

  1. 23 SEP.

    The DM Strategy That Increased My Launch Sales

    Are you afraid of being too pushy or “salesy” — and possibly missing out on sales? In this episode, I’m talking about the easiest way to increase conversions during your launch—social selling (aka one-on-one conversations). Whether it’s in the DMs or through email, this tactic is the grassroots tactic that can catapult your next launch or promotion.  I’m breaking down what “social selling” actually means, why consent-based selling builds trust and results, and how you can start now—even if you're nervous. Here’s what you’ll take away: Why you don’t need tons of volume – just a way to open up conversations with the *right* people How “consent” is the secret ingredient to social selling The one mindset shift that makes conversations feel natural A simple CTA strategy that gets responses without being weird What I did mid-launch that boosted my close rate to nearly 100% 🎧 Listen now to learn how one-on-one convos can quietly supercharge your sales—without the awkward pitches. Referenced Episode: https://brennamcgowan.co/episode14 ✨ Want support with your launch messaging? Join the Pre-Launch Plan Program – doors close September 24, 2025!  Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    13 min
  2. 15 SEP.

    BONUS: How Steffeny Feld Sold Out Her Brand New Program

    I sat down with Steffeny Feld, a therapist and copywriter who supports fellow therapists in designing and marketing VIP-style intensives. She joined the Pre-Launch Plan Program even though she couldn’t make any of the coaching calls, ended up tweaking her offer, and went on to sell out!  In this episode, Steffeny shares how the right structure and strategy gave her clarity, confidence, and better-than-expected results. What we cover: Why Steffeny tweaked her group program idea mid-pre-launch The surprising Voice of Customer feedback that led the pivot How she sold almost half her spots before the masterclass even started What it’s like to have your copy reviewed by Brenna as a VIP student Why Steffeny believes she was so successful, even though she couldn’t make any of hte regular group coaching calls How she ended up selling 120% to goal 🎧 Listen now and get inspired to design a launch that you don’t hate doing  ⭐️ Want more information about the Pre-Launch Plan Program? Head over to brennamcgowan.co/ppp. Doors open from September 17, 2025 to September 23, 2025 Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    17 min
  3. 12 SEP.

    BONUS: How Laura Belgray Pre-Sold 80% of Her Mastermind Spots In Pre-Launch

    Ever wondered if you could sell out a program without a big launch, fancy sales page, or a single ad? In this episode, I chat with my hilarious and brilliant friend Laura Belgray about how she filled 80% of her mastermind with what she calls “the least launchy launch ever.” We break down her ultra-simple (and totally effective) approach to gauging interest, building demand, and filling spots—all before the mastermind even officially launched. Here’s what you’ll hear: How Laura casually seeded interest before ever mentioning a price The exact moment people started “raising their hands” to join What she put in her “sales page” (spoiler: it was a Google Doc) Why perfection and polish can actually hurt your pre-launch Laura’s #1 tip for creating buzz without trying too hard Listen now for a refreshing reminder that launching doesn’t have to be stressful or salesy. ⭐️ Want more information about the Pre-Launch Plan Program? Head over to brennamcgowan.co/ppp. Doors close on September 23rd. Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    23 min

Om

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.Because launch success doesn’t start with a sales page.It starts way before the launch.

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