Brand Architect

Ani Alexander
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At the crossroad between marketing and tech the podcast is covering topics related to tech, startups, marketing, personal branding, audience building and communities. What’s you’ll have here will help you establish and grow a human brand. And believe me human brands always win!

  1. 2020-08-18

    - Importance of the storytelling in marketing - What kind of stories could you tell - The importance of transparency - How to find your differentiator - Fractional CMO - The future of work -

    In this episodes we discuss: Importance of the storytelling in marketing What kind of stories could you tell The importance of transparency How to find your differentiator what is a fractional CMO The future of work

    53 min

  2. 2020-08-03

    Social Media and Online Communities with Felix Sander

    In this episode we talk about Importance of the online communities How Appics managed to build such a loyal community Influencer marketing Authenticity online Importance of he cooperation with other partners Future trends of the social media platforms

    41 min

  3. 2020-07-27

    Discussing Marketing Tech Startups with Timothy Peterson

    In this episode we spoke about: Personalisation in marketing Community building How to choose your niche The personality behind tech brands How to get leads from LinkedIn Being real on social media Building and showcasing expertise online

    57 min

  4. 2020-07-19

    First Customers, Personal Brands and Marketing with Luc Bohunicky

    In this episode we spoke about: The importance of the marketing involvement from the start The need for the tech and marketing departments to work closely together The role of the ego of the tech founders How do reach out to potential early adopters in a right way Non linear career paths The value of (real) diversity and tech recruitment Tech startup branding and the importance of building founder personal brand

    1 tim 3 min

  5. 2020-06-17

    Diving into Advanced LinkedIn Strategies with Andy Foote

    My today's guest is Andy Foote. Andy is LinkedIn content and brand coach, founder of LinkedInsights.com and creator of FOOTE-NOTES podcast. In this episode we discuss: how much has LinkedIn changed over the years "overnight" success what to do when you're invisible on LinkedIn LinkedIn engagement pods LinkedIn algorithm how to succeed on the LinkedIn platform

    58 min

  6. 2020-05-26

    How to Become the Story Everyone is Sharing with Dennis Moseley-Williams

    In this episode we speak about The value of experience The experience economy Brand and commodities Becoming the story everyone is sharing Experience in marketing

    53 min

  7. 2020-05-19

    Creativity, stories and data driven marketing with Jeremy Carson

    In this episode we speak about - data driven marketing and human stories - importance of personalising content - how one chooses target audience - advertising and promotion - how to find unique angle

    48 min

  8. 2020-05-12

    LinkedIn and Personal Branding

    In this episode we discuss: Online content creation Personal branding and positioning The 7 Vs framework LinkedIn and its algorithms How to choose the right platform Monetizing your content

    53 min
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Om

At the crossroad between marketing and tech the podcast is covering topics related to tech, startups, marketing, personal branding, audience building and communities. What’s you’ll have here will help you establish and grow a human brand. And believe me human brands always win!

Information

  • Skapad av
    Ani Alexander
  • Aktiva år
    2014 - 2020
  • Avsnitt
    182
  • Åldersgräns
    Vuxet innehåll
  • Copyright
    © Ani Alexander 2020
  • Programmets webbplats
    Brand Architect