Building Web3

Jax Dwyer

Building Web3 Podcast brings you insightful interviews with visionary founders, technical experts, and thought leaders. It showcases the latest in cutting-edge Web3 projects and their vast opportunities. Whether you're a developer, investor, or enthusiast, our conversations will guide you to success in the decentralized future.*Building Web3 Podcast's content is strictly educational and is not investment advice or a solicitation to buy or sell assets or make financial decisions.*

  1. 10 FEB.

    $100M Marketing Playbook Polymarket & Fomo

    Most crypto projects are stuck in outdated marketing tactics while others crack TikTok-driven virality. Lachlan reveals the secret playbook behind Polymarket and FOMO, where creative content, subtle virality hacks, and relentless testing turn small budgets into millions in revenue daily. In this episode, we dive into how top Web3 projects are leveraging TikTok to bypass traditional KOL marketing—posting hundreds of clip variations, exploiting trending news, and tapping into the deepest inside jokes of their audiences. Lachlan shares hands-on insights from analyzing FOMO app’s explosive growth, revealing how they produce viral content that feels organic but is meticulously engineered for maximum impact. You'll discover strategies like creating newsworthy moments around viral events, using subtle endorsement placements, and remixing content at scale—making it cheaper, faster, and more effective than ever before. We break down why the old crypto marketing playbook—big spend on Discord and influencers—is dead, and why TikTok is now the ultimate growth engine for crypto and Web3. You'll learn how to identify hooks that generate millions of views, craft stories that resonate with mainstream users, and deploy content systems that validate your product while splashing across billions of global feeds. This isn’t just theory; it’s the blueprint that you can start executing immediately to blast through market noise and validate your project’s appeal—without blowing your entire budget or waiting years. If you're a founder, marketer, or investor craving the edge in this new era of viral marketing, this episode is your shortcut to understanding how top projects dominate the attention economy. Whether you’re working on a gambling app, privacy tool, or decentralized platform, these insider tactics will help you generate real users, build virality at scale, and ultimately, unlock the revenue potential that traditional crypto marketing can’t touch. Lachlan, a performance marketing expert with deep roots in crypto and Web3, reveals how he reverse engineers viral campaigns, finds winning angles, and outsources the right talent to keep the content machine running. His insights are backed by real-world examples, from MoonPay’s quirky affiliate stunts to Kalshi’s event-driven markets—demonstrating that creativity and systematized testing are the true keys to growth in 2026 and beyond. This episode is perfect for anyone who wants to cut through the noise, master the new marketing meta, and turn TikTok virality into the sustainable growth engine your project needs. Don’t wait for the next bull cycle—start dominating the attention game today.

    32 min
  2. 2 FEB.

    How Clutch Reached +$500K Betting Volume with Web3 Prediction Markets

    Oxsimplefarmer shares how his platform Clutch Market hit half a million in betting volume in just a few months by turning prediction markets into decentralized information engines. If you’re tired of building products that struggle to scale or find your first users, this episode reveals the game-changing strategies that turn NFT communities and chain agility into explosive growth. Discover how deploying on Apechain turbocharged their early traction, leveraging NFT communities like Bored Apes to rapidly build a loyal user base. Learn the insider secrets of incentivizing community participation through NFT-linked vaults and transparent fee sharing (creating a sustainable, engaged ecosystem rather than fleeting hype). We break down practical tactics for balancing reward mechanisms with platform stickiness, ensuring your audience stays long-term and invested. You’ll also uncover the future of rapid Web3 development with vibe coding tools—turning ideas into fully functional products in days, not months. Oxsimplefarmer dives into the next evolution of prediction markets—rebranded as Leveraged Prediction Markets—with a sleek new UI, and explains how these tools turn simple bets into powerful information sources that can bank billions in trading volume. Plus, his vision for community-driven platforms that give ownership back to users—like minting NFTs linked to real-world assets—opens a new era of decentralized innovation. This episode is essential listening if you’re a builder feeling stuck, a community leader seeking to activate your NFT holders, or anyone curious about the next wave of Web3 infrastructure—where speed, transparency, and community power unlock real-world value. Get ready to rethink everything you know about launching, scaling, and transforming your crypto projects. Connect with Oxsimplefarmer and Clutch Labs for cutting-edge deployments and upcoming tokens designed to create game-changing utility and growth opportunities in Web3.

    24 min
  3. Web3 Analytics

    2025-05-29

    Web3 Analytics

    In this episode of the Building Web3 Podcast, Jax Dwyer sits down with Krystyna from Cookie3 to explore how data analytics, KOL scoring, and smart attribution are transforming Web3 marketing. Cookie3 is building the data layer for Web3, helping founders and marketers understand user journeys from off-chain traffic to on-chain actions. From KOL Intelligence to Cookie Snaps, Krystyna breaks down how to run effective influencer campaigns, track conversions, and reward real users—not bots. If you're in Web3 marketing, launching a token, or building a community, this episode is your blueprint for growth backed by on-chain data. 🔑 Topics include: On-chain analytics for Web3 projects Scoring KOLs using smart engagement Running airdrops that actually work Fixing attribution in crypto campaigns Building products for real users—not bot farms The evolution of Cookie3, Cookie.fun, and Cookie Snaps Chapters 00:00 – What is Cookie3? 01:00 – Tracking Off-Chain to On-Chain Behavior 02:15 – Scoring KOLs & Avoiding Bots 04:30 – Why Founders Need Real Data 06:00 – KOL Budgets: How to Avoid Wasting Money 07:30 – Building & Scoring a KOL Campaign 10:00 – How to Shortlist High-Quality KOLs 13:30 – Benchmarks, Comparisons & Final Selection 15:00 – Tracking Attribution with Cookie3 16:30 – Best Performing Campaign Types in Web3 18:30 – Email, Ads, PR, and What Actually Works 20:00 – Why Most Airdrops Fail (And How to Fix Them) 23:00 – Building Loyalty & Reducing Dump Pressure 25:00 – Overview of CookieDAO Products 27:00 – Cookie.fun, API Access & Agent Use Cases 28:45 – Cookie Snaps & Campaign Customization 30:30 – What’s Next: Decentralized Reward Pools 31:20 – Where to Learn More About Cookie3 Want to Grow your Twitter? Book your call: https://buildingweb3media.com/twitter-offer Connect with Jax on Twitter: https://x.com/jaxxdwyer Connect with our Guest: https://x.com/krysiakozak http://cookie3.com Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed. Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/

    35 min
  4. The IP Layer for Agents

    2025-05-27

    The IP Layer for Agents

    In this episode of the Building Web3 podcast, host Jax Dwyer sits down with Nirav Murthy, cofounder of Camp Network, to unpack how Camp is pioneering the user-owned data economy. As AI moves from general-purpose to user-specific agents, Camp is building a vertically integrated blockchain — purpose-built for decentralized applications, agent deployment, and IP monetization. From user-owned data and real-time royalty flows to chain-level UX optimization and the future of AI agents, Nirav breaks down how Camp Network blends crypto infrastructure with practical Web3 adoption. You'll learn why Camp needs a dedicated L1, how it prioritizes IP and AI transactions over MEV, and why horizontal integration can’t deliver the same developer experience. If you're building decentralized applications, optimizing onchain UX, or rethinking the future of human work in an AI-native world — this episode is for you. We also dive into: Why vertical integration matters in Web3 How to tokenize and license your own data AI agents, chain abstraction, and real-world adoption What DePIN, stablecoins, and royalties have in common Whether every app really needs a token ⏱️ Chapters: 00:00 – What is Camp Network? 02:00 – Why user-owned IP is the future of AI 04:00 – Building a vertical L1 optimized for AI & IP 07:00 – UX maxis and app ecosystem fragmentation 10:00 – Modular vs monolithic: what's the future? 13:00 – Do all apps need a token? Nirav's take 17:00 – Wallets, chain abstraction, and onramps 20:00 – Agentic future: compute, model, and IP layers 23:00 – How agents will interact with payments 25:00 – Future of work: 10x productivity, not UBI 27:00 – Where to find Camp and connect with Nirav Want to Grow your Twitter? Book your call: https://buildingweb3media.com/twitter-offer Connect with Jax on Twitter: https://x.com/jaxxdwyer Connect with our Guest: https://x.com/campnetworkxyz https://x.com/niravmurthy https://www.campnetwork.xyz/ Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed. Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/

    30 min
  5. DePIN, AI & Crypto Infra

    2025-05-05

    DePIN, AI & Crypto Infra

    In this episode of the Building Web3 Podcast, host Jax Dwyer sits down with Raullen Chai, co-founder and CEO of IoTeX, to explore the explosive intersection of DePIN, AI, and crypto infrastructure—and how IoTeX is building decentralized infrastructure to support the future of machine-powered economies. From autonomous vehicles earning passive income to decentralized 5G networks and real-world IoT applications, IoTeX is leading the DePIN movement with a mission to connect machines, people, and capital. Unlike traditional crypto protocols, IoTeX combines onchain and offchain infrastructure, supports multi-chain deployments, and enables builders to launch scalable, real-world networks using Web3 rails. Raullen also shares how IoTeX is different from other DePIN layer-1s like Solana or Base, and explains why the long tail of DePIN builders in developing markets will drive the next wave of adoption. You’ll also learn how IoTeX's MachineFi vision laid the groundwork for today's DePIN narrative—and why decentralized infrastructure matters for telecom, agriculture, GPS, and beyond. We dive into governance, cross-border DePIN coordination, and how AI agents will soon play a leading role in managing crypto-native infrastructure autonomously. If you're serious about crypto, AI, DePIN, decentralized infrastructure, and Web3 adoption, this is the episode you’ve been waiting for. 📌 Chapters: 00:00 – Intro to Raullen Chai and IoTeX 01:00 – What is IoTeX? Building the DePIN Stack 02:30 – Use Case: Autonomous Vehicles & Smart Devices 03:30 – Multi-Chain + Off-Chain Infra: Why It Matters 05:00 – DePIN in Developing Countries: Real Impact 06:40 – 4 Core Components of DePIN: Labor, Land, Capital, Devices 08:00 – Real-World DePIN Use Cases: GPS, 5G, Laundry, Dash Cams 09:00 – How DePIN Reduces Costs for End Users 10:30 – Community-Owned Telecom and Transportation 11:30 – The Long Tail of DePIN: Builders in Emerging Markets 12:00 – Live Projects on IoTeX: EnviroBLOX, Drop Wireless, SoraChain 13:00 – What is MachineFi? The Precursor to DePIN 14:10 – DePIN as the Bridge Between Crypto and the Physical World 15:00 – Government Partnerships: Energy, GPS, Agriculture 16:00 – Tokens in DePIN: Bootstrap or Burden? 18:00 – The Case for Crypto-Native Capital Formation 19:00 – IoTeX + AI: How Autonomous Agents Fit In 20:30 – Bino: IoTeX’s Twitter AI Agent Gaining Real Fans 21:00 – The Role of UBI in a Machine-Led Future 21:45 – Where to Find IoTeX and What’s Coming Next Want to Grow your Twitter? Book your call: https://buildingweb3media.com/twitter-offer Connect with Jax on Twitter: https://x.com/jaxxdwyer Connect with our Guest: https://x.com/Raullen https://x.com/iotex_io https://iotex.io/ Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

    23 min

Om

Building Web3 Podcast brings you insightful interviews with visionary founders, technical experts, and thought leaders. It showcases the latest in cutting-edge Web3 projects and their vast opportunities. Whether you're a developer, investor, or enthusiast, our conversations will guide you to success in the decentralized future.*Building Web3 Podcast's content is strictly educational and is not investment advice or a solicitation to buy or sell assets or make financial decisions.*