Creative Tech Podcast CebAI

Anthony Impey MBE is CEO of SME support network Be the Business, and he wants to change the world. Today he slips off his super-hero cloak and joins Professor Neil Maiden to delve into the UK’s productivity problems and discuss what can be done to solve them.  
 
Be The Business has supported an increase in SME productivity to the tune of £462 million in the UK, and in this wide ranging conversation we discuss the current challenges facing business owners; why we are now in the “Age of the Entrepreneur”; how uncertainty creates opportunities for business; and the generative AI tools that will support productivity. 
 
 
Produced by Emilia Rolewicz 
Executive Producer Sam Steele  
Theme music generated by AI @ www.dsoundraw.io 
Links 
Be the Business website https://www.bethebusiness.com/  
Anthony Impey Twitter @Impmister 
Anthony Impey LinkedIn 
 
CebAI: twitter LinkedIn Website email 
 
Business-Sparks 

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Alice Frost, Director of Knowledge Exchange at Research England, discusses the UK’s knowledge economy and the dark art of getting innovative ideas out of higher education to create real-world impact. 
 
How well is the UK doing in this field? Alice explains her obsession with evidence, avoiding “wifty wafty” stakeholder engagement, and how the UK’s academic research and development achievements translate into £billions of pounds for the UK economy. If you are interested in the current debate on the wholesale reform of how universities think about their spin out and licencing strategies, this podcast is for you. 
 
Produced by Emilia Rolewicz 
Executive Producer Sam Steele  
Theme music generated by AI @ www.dsoundraw.io 
Links 
UK Research England website UK Research England (UKRI) 
 
Alice Frost LinkedIn 
 
CebAI: twitter LinkedIn Website email 
 
DesignSparks 
 
SportSparks 
 
Business-Sparks 

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How can businesses of every size learn to embrace curiosity and creativity? 
Andy Wilkins, business consultant; Honorary Visiting Fellow at Bayes Business School; and co-founder of consultancy Perspectiv, discusses creativity in business with Professor Neil Maiden. 
The conversation covers a wide range of issues and considers how ten years ago, industrial focus was on process improvements, which has now given way to the leadership of complexity, establishing cultures, and the delusion of self-awareness. The current business environment is increasingly volatile, uncertain, complex and ambiguous (VUCA) and this podcast offers insights from two experienced guides in business and creativity. 
 
Produced by Emilia Rolewicz 
Executive Producer Sam Steele  
Theme music generated by AI @ www.dsoundraw.io 
Links 
Perspectiv website https://www.perspectiv.co.uk/ 
Andy Wilkins Twitter @AndrewNWilkins 
Andy Wilkins LinkedIn Andy Wilkins 
Course Masters in Innovation Creativity & Leadership  
Book Breaking the Code of Change 
Amy Edmondson Professor of Leadership and Management at Harvard Today’s Leaders Must Learn To Think Like Scientists 
Professor Ruth Noller Creativity Equation 
Paper: The Creativity Crisis 
CebAI: twitter LinkedIn Website email 
 
DesignSparks 
 
SportSparks 
 
Business-Sparks 

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Anna Whitelock is Executive Dean of the School of Communication & Creativity, at City University of London. She also just happens to be an expert in the history of the UK Monarchy and had a few things to say about the recent coronation of King Charles III. 
The School of Communication and Creativity was opened in the Autumn of 2022 and Anna explains what it’s all about and how their ambition is to break the mould of performing arts schools and be more accessible to a wider range of students with a focus on diversity and inclusivity and an ambition to change the creative industries. 
This wide-ranging conversation takes in the need to support creativity in business, defines creative intelligence and examines the fundamental differences between human creativity and AI-generated content. 
 
Produced by Emilia Rolewicz 
Executive Producer Sam Steele  
Theme music generated by AI @ www.dsoundraw.io 
Links 
Anna Whitelock Twitter @annawhitelock 
School of Communication and Creativity Twitter @CityUniSCC 
Anna Whitelock  LinkedIn  
Website: School of Creativity and Communication  
Courses: Masters in Innovation Creativity & Leadership 
 
CebAI: twitter LinkedIn Website email 
 
DesignSparks 
 
SportSparks 
 
Business-Sparks 

 

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This week’s CreAtIve Tech podcast is a sports roundtable. Professor Neil Maiden is joined by Stuart Armstrong, Strategic Lead for Workforce Transformation at Sport England, and Alex Wolf, Sports Consultant and founder of Strength and Conditioning Academy. 
Stuart and Alex consider the culture of curiosity and creativity that sports coaching must support for successful outcomes; the importance of psychological safety in training; and the effects of power dynamics on coaches and athletes. 
Join the debate on the difference between good and bad sports coaching, re-appraising coaching behaviour, and why being tough and mean is antithetical to high performance. 
 
Produced by Emilia Rolewicz 
Executive Producer Sam Steele  
Theme music generated by AI @ www.dsoundraw.io 
Links 
Strength and Conditioning Academy https://strengthconditioning.academy/  
Play Their Way website https://www.playtheirway.org/  
Alex Wolf Twitter @AlexpWolf 
Alex Wolf LinkedIn  
Stuart Armstrong LinkedIn 
Stuart Armstrong podcast Talent Equation podcast 
CebAI: twitter LinkedIn Website email 
 
SportSparks 

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Hamish McAlpine is a Director at international innovation consultancy company, Oxentia. In September 2023, CebAI and Oxentia won funding to develop a co-creative AI tool to accelerate high-growth companies. 
To kick off series 3 of the Creative Tech podcast, Professor Neil Maiden and Hamish McAlpine discuss the aims of the project, AI tech strategies for business consultancies, working with global innovators, the future of AI, and the most important questions of the day – Barbie or Oppenheimer? and how Douglas Adams’ was 50 years ahead of his time… 

Produced by Sam Steele  
Theme music generated by AI @ www.dsoundraw.io 
Links 
Oxentia website https://www.oxentia.com/  
Hamish McAlpine Twitter @hamish_mcalpine 
Hamish McAlpine LinkedIn Hamish McAlpine  
UK Research England (UKRI) 
 
 
CebAI: twitter LinkedIn Website email 
 
DesignSparks 
 
SportSparks 
 
Business-Sparks 

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