185 avsnitt

CMOs and demand gen leaders dive head-first into their strategies and tactics for building a demand gen machine.

Pipeline Visionaries Caspian Studios

    • Näringsliv

CMOs and demand gen leaders dive head-first into their strategies and tactics for building a demand gen machine.

    Showing Up for Customers Through Your Product

    Showing Up for Customers Through Your Product

    Learn from Smita Wadhawan, CMO at SimplePractice, about making sure that your product delivers on your value proposition.

    • 42 min
    Strategically Organizing Your Own Customers

    Strategically Organizing Your Own Customers

    Learn from Kristin Russel, CMO at symplr, about creating a category and creating roles for your customers within that category.

    • 46 min
    The Niche Media Approach

    The Niche Media Approach

    Learn from Shane Murphy-Reuter, CMO at Webflow, about aligning your media buying strategy with how people consume content.

    • 42 min
    Bringing Value at Every Stage of the Customer’s Journey

    Bringing Value at Every Stage of the Customer’s Journey

    Learn from Narine Galstian, CMO at SADA, about getting customers for life and providing value at all stages of the customer journey.

    • 31 min
    The Future of Gifting is AI Enhanced

    The Future of Gifting is AI Enhanced

    Learn from Kris Rudeegraap, Co-CEO, Sendoso, about the future of gifting and the role of AI.

    • 39 min
    Defining the Enemy When Rebranding

    Defining the Enemy When Rebranding

    Learn from April Moh, CMO at Kyriba, about defining the enemy and the hero during your rebrand.

    • 39 min

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