Agency

Dain Walker

In 2018, I was broke, 200k in debt, and working an unfulfilling job. I started a content creation agency and scaled it from 1 freelancer to a team of 30+ in just 4 short years. Now I run Australia’s fastest-growing agency: rivyl. As a guy who runs an agency working with global brands and celebrities, I decided to start interviewing people who take Agency over their lives. To unpack what entrepreneurs do to get ahead in business and life. My goal is to unearth the tactics, mindset, and motives that make high performers tick so you can get a leg up and take Agency with whatever you’re doing.

  1. −2 d

    #125 - 11 Rules of Marketing And What Actually Works | Andrew Tindall

    In this episode, Andrew dismantles the 11 biggest rules in modern digital marketing strategy, starting with the hard truth that engagement rates have absolutely zero correlation to actual sales.If you are treating your marketing campaigns like a race for virality, you are hitting a performance plateau. Andrew reveals why ROI is the most overvalued metric in the industry, and why forcing your logo into the first two seconds of a video will actually ruin your brand awareness. From replacing A-list celebrities with brand mascots to surviving the "tax" of retail media, this is a masterclass in driving undeniable business growth through data-backed advertising strategy.You will learn:The ROI Trap: Why optimising for short-term efficiency will eventually stall your entire business.The "Logo Hook" Myth: Why slapping a logo on the first two seconds of a TikTok ad increases skip rates by 50%.The Power of Characters: Why brand mascots are twice as effective at building distinctiveness compared to celebrities.The Organic Delusion: Why paid media will always outscale organic reach, no matter how viral your content gets.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio(00:00:00) - Introduction(00:02:46) - Engagement Rates Are Rubbish(00:16:36) - Creators Are Brand Builders, Not Salespeople(00:29:08) - Digital Media Can Grow Brands, But Bad Creative Can't(00:35:52) - We Can No Longer Ignore Creativity and Focus Solely on Media(00:42:15) - We Are Giving Too Much Media Spend to Our Worst Work(00:44:52) - Why ROI is the Most Overvalued Marketing Metric(00:51:16) - Lazy Marketers Use Celebrities as One-Offs(00:59:58) - We Have Reduced Creativity to Distinctiveness and a Logo(01:08:30) - Moo Deng is Not Culture Strategy(01:15:07) - Only Marketers Get Bored of Ads(01:19:59) - Media Plans Are Still Full of Marketers' Bias(01:24:20) - Half of Global Advertising is Dull, and Dull is Expensive(01:35:33) - What Does Taking Agency MeanFOLLOW DAIN WALKER - Instagram: https://www.instagram.com/dainwalker/Youtube: https://www.youtube.com/channel/UCz1eMJcjy8HfyvWJ_U1_WxQTikTok: https://www.tiktok.com/@dainwalkerLinkedIn: https://www.linkedin.com/in/dainwalker/Website: https://www.dainwalker.com/FOLLOW ANDREW TINDALL - Instagram: https://www.instagram.com/andrewtindall/TikTok: https://www.tiktok.com/@andrew.tindall?lang=enLinkedIn: https://www.linkedin.com/in/andrew-tindall/FOLLOW AGENCY -Instagram: https://www.instagram.com/agencypodcast_/Spotify: https://open.spotify.com/show/6EXJ0ZBN1oPiPfquu0YXhK?si=bccac787f10c4d45&nd=1Apple Podcast: https://podcasts.apple.com/au/podcast/agency/id1568032804FOLLOW RIVYL -Instagram: https://www.instagram.com/rivyl.co/?hl=enYoutube: https://www.youtube.com/channel/UChfY2uu9UF8m2tWrz2loTzwLinkedIn: https://www.linkedin.com/company/rivylWebsite: https://www.rivyl.com/

    1 tim 39 min

  2. 29 maj

    #124 - Ignore Corporate Rules: How Raw Chaos Built Australia's #1 Beer | DJ McCready

    Stop pretending to be the perfect CEO. Discover how DJ McCready used severe childhood trauma, radical vulnerability, and a massive appetite for risk to build a $50M business empire, turning out to be Australia’s #1 Beer.If you are trying to play it safe, your business growth is already finished. In this episode, Mountain Culture co-founder DJ McCready drops the polished CEO act and reveals the raw, unfiltered reality of scaling a startup and developing an unbreakable entrepreneurial mindset. DJ opens up using profound trauma as the ultimate fuel to conquer the craft beer industry.Instead of listening to stuffy business advisors or relying on a comfortable financial safety net, DJ proves why embracing chaos and making terrifying decisions is the only way to achieve true business success. From sweeping brewery floors for free to making a blind $750,000 gamble without bank approval just to survive, this is a masterclass in overcoming adversity. (edited)  Book Rivyl in for a free 30-minute call, here: ⁠http://l.rivyl.com/JUPbkj⁠Level up your agency with Wix Studio today: ⁠https://www.wix.com/studio (00:00:00) - Introduction(00:02:10) - Winning the GABS Hottest 100 Four Years Running(00:03:38) - Dealing with Childhood Trauma & Using It as Fuel(00:04:49) - Sweeping Floors & Learning to Brew for Free(00:12:12) - The Failed $100k Brewery Buyout at 25(00:17:34) - Why Unglamorous Processes Make the Best Products(00:23:02) - Empowering a Team of 200 People(00:45:15) - Why You Must Operate Best When Chaos Hits(00:51:15) - The "Katoomba Gamble": Risking $750k Without Approval(01:03:15) - Living in a Mezzanine to Keep the Business Alive(01:21:36) - The Truth About Ignoring Business Advisors(01:29:38) - The Transition from Hustling Founder to Visionary CEO(01:38:25) - Defying Trends: The Launch of 'Juice Trip'(01:43:47) - The $600 Marketing Budget That Beat the Giants(01:58:41) - The Ultimate Goal: Buying Out the Corporate Competition

    2 tim 6 min

  3. 22 maj

    #123 - Turn LinkedIn Into A Lead Machine With The 3-Layer Tribal Formula | Matthew Lakajev

    Stop losing B2B sales to outdated LinkedIn advice and generic content marketing. B2B expert Matt Lakajev reveals the exact "Tribal Content" strategy to dominate organic reach, drive massive inbound lead generation, and book high-ticket clients on demand.The social media marketing landscape has completely shifted into interest-based algorithms. If you are still relying on traditional Ideal Client Profiles (ICPs), spammy outbound sales, or chasing viral follower counts for LinkedIn growth, your digital marketing strategy is finished. In this episode, Matt dismantles standard B2B marketing strategies, exposing why there is absolutely zero correlation between vanity metrics and a profitable sales pipeline.Instead of fighting massive creators for the top 1% of generic attention, Matt reveals how to weaponise "Tribal Recognition" for maximum conversion rates. By targeting specific micro-tribes and layering their insider language into your social selling posts, you can force the LinkedIn algorithm to serve your content directly to your target audience and ideal buyers.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkjLevel up your agency with Wix Studio today: https://www.wix.com/studio (00:00) - Introduction(02:02) - The TikTokification of Algorithms & Social Media(03:22) - Why Follower Count Has Zero Correlation to Leads(05:41) - Tribal Recognition: MrBeast vs. Your Childhood Home(11:33) - Why "Ideal Client Profiles" (ICPs) Are Lost(16:03) - The Three Types of Tribes You Must Target(26:49) - The Danger of Generic Content & Competing With Giants(32:51) - The "Five-Word Test" for Nailing Your Content(43:10) - Stop Starting From a Blank Page: Using Content Formats(53:49) - Masterclass: Building an AI Content Machine on Claude(58:16) - The "Whisper Flow" Hack to 10x Your Writing Speed(01:24:26) - Creating "Skill Files" to Automate B2B Sales(01:28:15) - The 2x2 Content Matrix(01:39:41) - Why Cold DMs Are Just Highly Targeted Micro-Content(01:48:43) - The 7-Step Framework for the Perfect Cold DM

    1 tim 56 min

  4. 15 maj

    #122 - 18 Years On Camera: The Power Of Being Your Own Biggest Fan | Brittney Saunders

    Why your obsessive work ethic is destroying your company's growth. Fashion CEO Brittney Saunders breaks down the painful reality of scaling a business and why you must step out of your own way to survive. Scaling a multi-million dollar brand requires more than just a good product, it requires an entirely new founder psychology. In this episode, Fayt founder and omnichannel CEO Brittney Saunders reveals the truth about stepping back, letting go of control, and building a leadership team that can actually scale your vision.Alongside her ruthless business insights, Brittney unpacks her incredible personal backstory. Going from a 16-year-old high school dropout with zero family safety net to an industry powerhouse, she explains how she turned 20 failed jobs and a fractured childhood into an unstoppable drive to win. Book Rivyl in for a free 30-minute call, here: ⁠http://l.rivyl.com/JUPbkj⁠Level up your agency with Wix Studio today: ⁠https://www.wix.com/studio (00:00) - Introduction(01:49) - The Reality of Running a Multi-Million Dollar Fashion Label(06:18) - The Founder Bottleneck: Why Being "Hands-On" is Destroying Your Scale(12:49) - The CEO vs. Influencer Dilemma (Navigating Office Politics)(20:41) - The Content-First Rule: Why Launching Without an Audience is Failure(26:25) - Stop Throwing Cash on Meta Ads(28:05) - The Real Definition of Organic Content(39:00) - The Snowball Effect of Taking Blind Risks(46:20) - The Pain of Scaling: Why More Money Equals More Chaos(54:34) - Why You Can't Fake Authenticity(01:00:19) - The "Sparkly Jeans" Strategy: How to Sell a Vibe, Not a Product(01:13:14) - Do You Actually Need Passion to Succeed in Business?(01:22:34) - Turning Childhood Trauma Into Entrepreneurial Fuel(01:38:23) - Fayt Estate: Dominating the PR Industry(01:45:18) - FOMO & Engineering Cult-Like Loyalty

    2 tim

  5. 8 maj

    #121 - The Digital Mind: Have We Outsourced Human Intelligence? | Jeremy Tang

    The search landscape has fractured, and chasing shiny AI Optimisation trends is a guaranteed path to obscurity. Programmatic SEO authority Jeremy Tang dismantles the myth that ChatGPT requires a new playbook, exposing how AI engines essentially run hyper-fast Google searches using it as the Master Index for information retrieval.Jeremy rips apart standard marketing, proving why fighting industry giants for the top 2% of "head terms" is a complete waste of time. Instead, he reveals the hidden mechanics of the "Query Fan Out" and how to "content momentum." By publishing up to 50 pieces of long-tail content a month, you can beat crawl budget limits and force the algorithm to notice you. Plus, he uncovers the uncontested "outer rim" search paths your customers actually use.Whether you suffer from the "direct traffic" glitch hiding your true AI visitors, or you want to dominate the hidden 98% of online search, this episode breaks down the exact mechanics to conquer your market.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkjLevel up your agency with Wix Studio today: https://www.wix.com/studio (00:00) - Introduction(02:36) - The Three Phases of Search & Why Systems Hallucinate(09:12) - How Search Engines Actually Operate(13:35) - The "Query Fan Out" Effect Explained(15:13) - The September 10th Update: 100 Results to 10(25:42) - The Reddit Traffic Illusion(33:16) - The 2.3% Trap: Why Fighting for Core Keywords is Bankrupting You(58:00) - Targeting "White Space": How to Steal Uncontested Traffic(01:02:15) - The Content Momentum Rule: Why Volume Beats Perfection(01:11:47) - The Algorithmic Echo Chamber & The Danger to Independent Thought(01:28:11) - The 2,000-Page "Crawl Budget" Stress Test(01:32:37) - The 1,000-Keyword Blueprint for Hyper-Scaled Traffic(01:37:52) - The Analytics Glitch Hiding Your Most Valuable Visitors(01:54:26) - Can You Actually Compete Without Paying for Ads?(02:03:12) - Uncovering the "Outer Rim" With 30 Customer Interviews

    2 tim 13 min

  6. 1 maj

    #120 - The Things You Must Never Let AI Control | Joe Stolte

    In this episode, we sit down with six-time founder Joe Stolte to explore the reality of AI adoption and why refusing to adapt will ultimately bankrupt your business. After achieving four successful startup exits, Joe realised most entrepreneurs treat AI as a shiny distraction. Joe breaks down the mechanics of the AI Maturity Ladder, revealing why he uses incentives and intensive two-day workshops to demand real behaviour change from his teams. We dive deep into business longevity, why companies stuck between $1M and $5M are one storm away from collapse, and why surviving requires a strategic pivot to a new operating model.If you are struggling with the ego of learning AI from scratch, or trying to scale without adding more headcount, this episode provides the exact framework you need. (00:00) - Introduction (04:13) - The 5 Levels of AI Business Maturity (11:02) - Why You Must Demand 3x Output From Your Team (20:00) - The 48-Hour AI Training Manual (31:12) - Why Resumes Have Expired: Hiring Elite Talent With AI (34:21) - Exposing the "Tool Collector" vs. The "Architect" (44:08) - The 3 Things You Must Never Automate (52:31) - Meta-Prompting: Having AI Build Your Systems (58:23) - The G.R.I.T. Prompting Framework Explained (01:02:53) - Stop Building Hacks, Start Building Systems (01:28:56) - The 5 Elements of an Automated Agency System (01:39:05) - Capture, Catalog, Convert: Building a Media Factory (01:56:36) - The Plumit of Agency Retainers (02:07:26) - How CEO Ego and Status Will Bankrupt You (02:10:40) - Taking Agency & Building a Legacy Access Joe’s AI Instagram Chat Bot here: https://dmjoe.comBook Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio

    2 tim 16 min

  7. 24 apr.

    #119 - The Brutal Truth About Scaling The Diary Of A CEO | Grace Miller

    Grace Miller, Head of Experimentation and Failure for Steven Bartlett and The Diary Of A CEO gives the honest truths and secrets of how Steven Bartlett’s business empire was created. Grace talks to us on stripping away the "paper walls" and fake industry rules about production that hold brands back. In an unfiltered conversation, Grace explains how true longevity comes from the raw honesty of ruthless experimentation and challenging the status quo, not conforming to aesthetic assumptions. Is failure really the key to success? Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio (00:00) Trailer (01:55) Introduction. The Early Days of DOAC (09:14) Defining the "A-Player" & The Culture Test (13:20) The Power of Polite Disagreement (29:44) Reframing Failure (48:27) Hacking YouTube (54:43) Tearing Down "Paper Walls" (01:00:24) Untraining Your Staff to Force Innovation (01:02:19) Building a Culture of Recognition (01:22:18) Podcasts, Why You Must Delete Bad Episodes (01:28:09) The Art of Hosting, Knowing When to Shut Up (01:51:03) What "High Agency" Actually Means

    1 tim 54 min

  8. 17 apr.

    #118 - The "Founder's Trap": Why You Probably Shouldn't Be The CEO | Josh Sparks

    In this episode, we sit down with Josh Sparks, former CEO of Thom Browne New York, advisor for Deus Ex Machina, and ex-managing director for Anthropologie E-Commerce to decode the harsh realities of scaling a business. The skills and hustle required to launch a brand are rarely the same as those needed to sustain it, and most founders fall into the "Founder's Trap" by confusing ego with elite operational leadership. Josh unpacks the profound difference between building a true brand and just sticking a "label" on a product, why relying on discounts and performance marketing is a race to the bottom, and why sacrificing short-term profit for the illusion of growth will eventually bankrupt you. We explore his raw, vulnerable failure at Thrive, the "New Guy Rule" for auditing your own company, and why the real money is always made in the last 4% of execution. If you are a founder struggling to scale, feeling the crushing weight of imposter syndrome, or trying to transition into a true Chief Executive Officer, this masterclass provides the exact operating system you need to increase your enterprise value. The Founder's Playbook: • The Identity Shift: Why "mindset" crumbles under pressure, and why you must undergo a total identity shift to become the leader your company actually needs. • Brand vs. Label: The brutal truth about marketing: if you have to constantly bribe customers with discounts and paid ads, you don't have a brand, you have a label. • The Profit Delusion: Why using high-interest debt to mask a broken business model is fatal, and why rapid growth only amplifies your mistakes. • The "New Guy" Rule: The zero-based thinking framework used by elite retailers to creatively destroy and rebuild their own business models every 90 days. • The Final 4%: Why most founders abandon projects at 95%, and why the ultimate competitive advantage lies in executing the final 2-4%. (edited)  Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio (00:00:00) Introduction: The Evolution of a Founder to CEO (00:01:54) Why It's Never Been Harder to Build a Legacy Brand (00:04:45) Founder vs. CEO: The Paradox of Leadership (00:08:08) The "Founder's Trap": Identity Shift vs. Mindset (00:12:48) Recognizing the Symptoms of a Fragile Business (00:17:03) The Reality of Imposter Syndrome and Self-Doubt (00:24:46) Josh's Vulnerable Story: The Failure of "Thrive" (00:27:31) Why Most Business "Pivots" Are Just Hail Marys (00:31:43) The Venture Capital Secret: Why Failing is Valuable (00:35:50) Stop Deceiving Yourself: Hustle Does Not Equal Productivity (00:41:59) The 4% Rule: Why the Real Money is Made at 100% Execution (00:48:12) The Rainforest Metaphor: Growth, Maintenance, and Destruction (00:54:51) The "Antifragile" Strategy of Urban Outfitters (00:58:20) The Only Sustainable Rate of Growth is Organic Brand Demand (01:01:51) Brand vs. Label: The Brutal Truth About E-Commerce Valuations (01:07:40) Lifestyle Branding: The Deus Ex Machina Masterclass (01:13:59) How to Successfully Delegate and Create Executive Alignment (01:18:35) Creative Destruction: Firing Your Old Identity (01:22:02) The "New Guy Rule": How to Ruthlessly Audit Your Company (01:25:48) Why Scaling Fast Will Actually Destroy Your Business (01:31:23) Brand is Not Vanity: The Scaffolding of Enterprise Value (01:36:43) The Profit Delusion: Why Debt Can't Fix a Broken Business (01:45:31) Taking Agency: How to Step Into the CEO Role

    1 tim 54 min
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Om

In 2018, I was broke, 200k in debt, and working an unfulfilling job. I started a content creation agency and scaled it from 1 freelancer to a team of 30+ in just 4 short years. Now I run Australia’s fastest-growing agency: rivyl. As a guy who runs an agency working with global brands and celebrities, I decided to start interviewing people who take Agency over their lives. To unpack what entrepreneurs do to get ahead in business and life. My goal is to unearth the tactics, mindset, and motives that make high performers tick so you can get a leg up and take Agency with whatever you’re doing.

Information

  • Skapad av
    Dain Walker
  • Aktiva år
    2021 - 2026
  • Avsnitt
    127
  • Åldersgräns
    Vuxet innehåll
  • Copyright
    © Dain Walker
  • Programmets webbplats
    Agency

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