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Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.

  1. 140. Season 4 in review: lessons in empathy, innovation, and the power of being in the room

    21 maj

    140. Season 4 in review: lessons in empathy, innovation, and the power of being in the room

    It's the Season 4 finale of Dig In! On the final episode Jess Gaedeke revisits the most memorable moments from Season 4, featuring clips from conversations that explored everything from why getting into consumers' homes still changes everything, to how alligator farms unlock contact lens insights, to the agile innovation sprint behind Danone's GLP-1 product launch. We'll see you soon for Season 5.

    36 min
  2. 139. Dig (In)spiration: Why do we keep cutting the research that really matters?

    13 maj ·  Bonusinnehåll

    139. Dig (In)spiration: Why do we keep cutting the research that really matters?

    Bonjour! On this week's episode, host Jess Gaedeke is joined by Julien Naggar, SVP of Client Partnerships at Dig Insights, to explore why ethnographic research surfaces the consumer truths that surveys will never capture, how the insights function is evolving from data aggregator to strategic decision influencer, and what French consumer culture can teach global brands about empathy, sustainability, and human connection. Aurevoir!

    15 min
  3. 139. Why the future of insights depends on real human connection

    6 maj

    139. Why the future of insights depends on real human connection

    On this week’s episode, Jess Gaedeke is joined by Amy Baer, Head of Strategic Insights North America at Bel Group, to explore why getting marketers into consumers’ homes still unlocks the most powerful insights, how ethnographic research is shaping a more consumer-first culture at Bel, and why human connection remains essential in the age of AI.

    27 min
  4. Dig In Throwback: 117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market

    29 apr.

    Dig In Throwback: 117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market

    We’re doing a throwback episode this week! In the episode Jess was joined by Anna Estlund, Vice President of Insights & Strategy at Pernod Ricard, to explore how the team navigated the canned cocktail boom by rooting strategy in consumer behavior, the importance of cultivating empathy across global stakeholders, and why shopper insights is the most underrated (and sexiest) area in the insights world.

    42 min
  5. 137. Dig (In)spiration: Why community-led thinking is the next evolution of insights

    22 apr. ·  Bonusinnehåll

    137. Dig (In)spiration: Why community-led thinking is the next evolution of insights

    On this week’s episode, Jess Gaedeke is joined by Betsy Pendergast, VP, Future Strategy & Innovation at Dig, to explore how community is reshaping the future of entertainment, why fragmentation is driving a renewed need for connection, and how insights teams can move beyond reporting to create real organizational impact.

    16 min
  6. 137. Why most segmentations fail (and how to fix them)

    15 apr.

    137. Why most segmentations fail (and how to fix them)

    On this week’s episode, host Jess Gaedeke is joined by Vera Chien, Executive Director of Global Corporate Strategy and Insights at Warner Bros. Discovery, to explore how rethinking segmentation can turn insights into real business impact, why “knowing is only half the battle” when it comes to research, and how stronger stakeholder collaboration makes insights actually stick.

    28 min
  7. 136 Dig (In)spiration: Why brands struggle to stay relevant with new audiences

    8 apr. ·  Bonusinnehåll

    136 Dig (In)spiration: Why brands struggle to stay relevant with new audiences

    On this week’s episode, host Jess Gaedeke is joined by Kelly Nielsen, SVP of Global Client Development at Dig Insights, to explore why great campaigns often fail in execution rather than strategy, how brands can better connect insight to shelf and win key consumer occasions, and what it takes to stay relevant with evolving audiences in a rapidly changing landscape.

    14 min
  8. 136. How Campari turns insights into in-store experiences that actually sell

    1 apr.

    136. How Campari turns insights into in-store experiences that actually sell

    On this week’s episode, host Jess Gaedeke is joined by Katie Curler, National Account Manager at Campari Group, to explore how insights and creativity come together to win the “first drink” at retail, what it takes to turn campaigns into in-store experiences that actually convert, and why brands must continuously engage consumers or risk losing them altogether.

    35 min
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Om

Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.

Information

  • Skapad av
    Dig Insights
  • Aktiva år
    2021 - 2026
  • Avsnitt
    174
  • Åldersgräns
    Barnvänligt
  • Copyright
    © Dig Insights
  • Programmets webbplats
    Dig In