Hitting The Mark Fabian Geyrhalter
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- Näringsliv
Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.
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Squared Away: Michelle Penczak, CEO & Founder
Michelle Penczak was my assistant for 3 years. Today she runs a 400-people strong brand employing military spouses that made #297 on the Inc 5000 last year.
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Ostroy: Alex Ostroy, Co-Founder & Creative Director
Alex Ostroy successfully combined his passion for cycling and art into a beloved brand that creates eclectic clothing for cyclists who crave self-expression in an industry known for the opposite.
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Omsom: Kim Pham, Co-Founder
Kim Pham is a first-generation Vietnamese-American, the daughter of refugees, and, together with her sister Vanessa, the Co-Founder of Omsom, the loud and proud Asian food brand of noodles and sauces.
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Thumbtack: Marco Zappacosta, Co-Founder & CEO
Marco Zappacosta built Thumbtack, the marketplace for home services, over the last 15 years. In 2021 Thumbtack had a $3.2 billion valuation and the highest number of professional listings, followed by Yelp.
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Norwegian Wool: Michael Berkowitz, Founder & CEO
Michael Berkowitz was a commodities trader who switched to the fashion world after taking on coat-making as a hobby. Yes, you heard that correctly. So he shifted to what in plain sight could be seen as yet another commodity: making coats. But there is more to this story than meets the eye as he solved tangible problems while being credited with making 'quiet luxury' a new movement in the world of brands.
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Toneoptic: Fabian Geyrhalter, Founder & CEO
You know Fabian Geyrhalter as the host of this show, but today we spin things around and have Fabian in the hot seat talking about his innovative hardware startup for audiophiles and music lovers. Trendhunter calls Toneoptic 'progressive,' Forbes 'revolutionary,' and the Financial Times 'clever.' Fabian shares the hurdles and fails, how he crafted the brand strategy and created bootstrapped journeys and experiences for his tribe, and he dives into all things branding, marketing, and entrepreneurship. An episode as unique as his company's product. Enjoy!